Connect with us

Alberta

Update – Your event has been cancelled

Published

12 minute read

Update:  Ilan appeared with Edmonton radio station 630 CHED’s J’lyn Nye on October 5th, 2020 where they discussed the severe challenges in the live event industry.  You can read Ilan’s original story below.

Click to listen to Ilan Cooley’s interview with J’lyn Nye.

Your Event Has Been Cancelled

By Ilan Cooley

The live event industry is in serious trouble. It was the first sector to go dark due to the pandemic, and it is expected to be the last to be allowed back to work.

The people behind the scenes of your favourite events are the mavericks and risk takers you likely don’t know about. They create the events that make you smile until your face hurts, cheer until you lose your voice, and dance until you can’t stand up. They make the magic that fills your social feeds, and the moments that live in your memories.

You may have gotten an email saying “your event has been cancelled” – they lost their livelihood.

“People don’t understand how bullseye targeted this virus was at our industry,” says Jon Beckett, owner of Production World. “It was a 100% bullseye. You couldn’t hit it more dead centre. It’s not like it hurt us – it took it away. People don’t understand that until you talk to them about your industry.”

Production World Staff

Beckett’s company used to employ 50 people. Having lost more than 200 events so far, they have laid off 35 people. Their 25,000 square foot warehouse contains almost seven million dollars worth of staging, lighting and other production equipment.

“We have to house that inventory,” he says. “It is not like we can sell it.”

Similarly, Fort Saskatchewan based Superior Show Service has two separate warehouses full of rental items nobody currently needs, plus tax bills and insurance due. As a 35-year-old family-run event rental company, they cater to tradeshows and large events. Some of the 35 staff they laid off in March have been hired back after accessing relief programs, but with more than 80 events already cancelled, owner Chris Sisson worries about the future.

“It feels like the carpet kicked out from under you,” he says. “I’ve always been able to provide for a great number of families, not just my own, and today I have no idea how to provide for my own. I have been in this industry my entire life, and now I have no idea what to do. It is truly humbling and dumbfounding.”

Chris Sisson of Superior Show Service

Event promoter Mike Andersson prefers not to dwell on what has been lost, instead focusing on building something consumers will want to come back to when it is over. He knows how to manage complex logistics and bring large groups of people together. Even when faced with severe restrictions for events, his company, Trixstar, was busy creating pandemic proof event manifestos, and blue-sky concepts for safe gatherings.

“When everything came crashing down we were putting up material about what events look like after this, and showing some optimism,” he says. “It is important to get people together and to celebrate.” He admits there are good days and bad days. “It is a rollercoaster of emotions,” he says. “Obviously we feel terrible. It affects us, but it affects so many companies. From the security companies, to the ticketing companies, to the tent company, to the production company – all those people are affected.”

Event photographer Dale MacMillan also worries about the people behind the scenes. He has lost more than 100 days of shooting for professional sporting events, large music events, festivals and fairs, which makes up about 60% of his income, and he knows others are in the same situation.

Dale MacMilon takes event photos like this shot of Trixstar

“There’s a guy sitting out there with probably a quarter section of land and he’s probably got 5500 porta potties that are out at ten to 20 events throughout the month, and he is affected tremendously,” says MacMillan. “I see some of the guys that are usually in the business of trucking the machinery to set up the fairs and festivals that are delivering for Amazon now. I look at all of those people who work the booths to break plates. They are not working at all. How else is a guy who owns a plate breaking booth going to get any other business?”

Even artists like Clayton Bellamy are wondering how to pay their bills. As a successful singer/songwriter and member of Canada’s top country band, The Road Hammers, he wishes the gold records on his wall represented a decent living, but admits there is no money to be made without touring. With up to 90% of his income derived from live shows, and almost no revenue from music streaming, he says he will do whatever it takes to feed his family.

Clayton Bellamy performing (pre-COVID)

“Obviously I have kids and that comes first before anything,” he says. “The main thing to do is to find work.” He also knows lack of touring impacts others. “Our band employs a lot of people. It is not just me on the stage – it is the tour manager, and the person in the office answering the phones at the management company, and the manager. We help employ 50 people. If you think about the industry as a whole, there are a lot of people relying on that trickle-down.”

Clayton Bellamy

Beckett says the model for live events has changed forever.

“If we are going to collapse, then we are going to give it all we can. Right now, we are optimistic that we can somehow find ways to juggle.”

Production World is streaming virtual events to online audiences, and delivering reimagined AHS compliant live events with a mobile stage, video wall, and in-car audio for things like graduations, weddings, movies, drive in music events, and even funerals. They are retrofitting churches for virtual services, and recording content to deliver music and sermons to parishioners.

Sisson suggests his industry should collaborate with government and other industry professionals to develop a plan, like doing events by the hour to control occupancy counts, disinfecting surfaces, contact tracing and testing, and utilizing existing technologies like temperature checks and facial recognition.

“I will be ashamed of our industry if we cannot have something that is approved and a way to conduct ourselves by October,” he says. “At the end of the day there are a lot of livelihoods that need to get looked after.”

MacMillan says the advice his parents gave him to plan for a rainy day was valid. He will get creative with other revenue sources and try to take advantage of programs and subsidies.

“If it helps you along one more month, it is one more month that you can make it until things open up again.”

Bellamy tries to keep his mental health in check by maintaining a rigorous schedule of practicing, writing, and working on existing projects. He plans to finish a new record so he can hit the ground running when touring resumes.

“Right now, I have no income,” he says. “I don’t have a safety net. I don’t have a plan B.”

He says if people want to support their favourite artists they should buy music and merchandise directly, like and share posts and music on social media, and send a letter to the government to help change laws that impact fair pay for artists’ streaming rights.

A return to “normal” is a long way off, and no matter when life starts to feel unrestricted again the world will be altered, and things will be different. Behind the scenes, the event industry not just trying to reinvent itself, it is fighting for survival.

“People don’t think about the human side of it and all that goes into it and all the different companies that come together to produce an event,” says Anderson. “Nobody in the entertainment industry is making a dollar right now. Everyone has to figure out how to survive this, and survive it together. So, my optimism is, I think a lot of companies are going to survive this because they are working together. They are going to support each other once we come out the other side.”

On September 22nd Canadian event industry technicians, suppliers and venues from across the country will Light Up Live events in red to raise awareness for the live event industry – which is still dark.

This article was originally published on September 22, 2020.

www.ilancooley.com

Read more on Todayville.

 

Ilan Cooley is an Edmonton-based entrepreneur and writer who proudly works in the live event industry.

Follow Author

More from this author
Community / 5 years ago

Bug in a Jar – Isolation 101

Community / 5 years ago

Isolation 101

Alberta

Big win for Alberta and Canada: Statement from Premier Smith

Published on

Premier Danielle Smith issued the following statement on the April 2, 2025 U.S. tariff announcement:

“Today was an important win for Canada and Alberta, as it appears the United States has decided to uphold the majority of the free trade agreement (CUSMA) between our two nations. It also appears this will continue to be the case until after the Canadian federal election has concluded and the newly elected Canadian government is able to renegotiate CUSMA with the U.S. administration.

“This is precisely what I have been advocating for from the U.S. administration for months.

“It means that the majority of goods sold into the United States from Canada will have no tariffs applied to them, including zero per cent tariffs on energy, minerals, agricultural products, uranium, seafood, potash and host of other Canadian goods.

“There is still work to be done, of course. Unfortunately, tariffs previously announced by the United States on Canadian automobiles, steel and aluminum have not been removed. The efforts of premiers and the federal government should therefore shift towards removing or significantly reducing these remaining tariffs as we go forward and ensuring affected workers across Canada are generously supported until the situation is resolved.

“I again call on all involved in our national advocacy efforts to focus on diplomacy and persuasion while avoiding unnecessary escalation. Clearly, this strategy has been the most effective to this point.

“As it appears the worst of this tariff dispute is behind us (though there is still work to be done), it is my sincere hope that we, as Canadians, can abandon the disastrous policies that have made Canada vulnerable to and overly dependent on the United States, fast-track national resource corridors, get out of the way of provincial resource development and turn our country into an independent economic juggernaut and energy superpower.”

Continue Reading

Alberta

Energy sector will fuel Alberta economy and Canada’s exports for many years to come

Published on

From the Fraser Institute

By Jock Finlayson

By any measure, Alberta is an energy powerhouse—within Canada, but also on a global scale. In 2023, it produced 85 per cent of Canada’s oil and three-fifths of the country’s natural gas. Most of Canada’s oil reserves are in Alberta, along with a majority of natural gas reserves. Alberta is the beating heart of the Canadian energy economy. And energy, in turn, accounts for one-quarter of Canada’s international exports.

Consider some key facts about the province’s energy landscape, as noted in the Alberta Energy Regulator’s (AER) 2023 annual report. Oil and natural gas production continued to rise (on a volume basis) in 2023, on the heels of steady increases over the preceding half decade. However, the dollar value of Alberta’s oil and gas production fell in 2023, as the surging prices recorded in 2022 following Russia’s invasion of Ukraine retreated. Capital spending in the province’s energy sector reached $30 billion in 2023, making it the leading driver of private-sector investment. And completion of the Trans Mountain pipeline expansion project has opened new offshore export avenues for Canada’s oil industry and should boost Alberta’s energy production and exports going forward.

In a world striving to address climate change, Alberta’s hydrocarbon-heavy energy sector faces challenges. At some point, the world may start to consume less oil and, later, less natural gas (in absolute terms). But such “peak” consumption hasn’t arrived yet, nor does it appear imminent. While the demand for certain refined petroleum products is trending down in some advanced economies, particularly in Europe, we should take a broader global perspective when assessing energy demand and supply trends.

Looking at the worldwide picture, Goldman Sachs’ 2024 global energy forecast predicts that “oil usage will increase through 2034” thanks to strong demand in emerging markets and growing production of petrochemicals that depend on oil as the principal feedstock. Global demand for natural gas (including LNG) will also continue to increase, particularly since natural gas is the least carbon-intensive fossil fuel and more of it is being traded in the form of liquefied natural gas (LNG).

Against this backdrop, there are reasons to be optimistic about the prospects for Alberta’s energy sector, particularly if the federal government dials back some of the economically destructive energy and climate policies adopted by the last government. According to the AER’s “base case” forecast, overall energy output will expand over the next 10 years. Oilsands output is projected to grow modestly; natural gas production will also rise, in part due to greater demand for Alberta’s upstream gas from LNG operators in British Columbia.

The AER’s forecast also points to a positive trajectory for capital spending across the province’s energy sector. The agency sees annual investment rising from almost $30 billion to $40 billion by 2033. Most of this takes place in the oil and gas industry, but “emerging” energy resources and projects aimed at climate mitigation are expected to represent a bigger slice of energy-related capital spending going forward.

Like many other oil and gas producing jurisdictions, Alberta must navigate the bumpy journey to a lower-carbon future. But the world is set to remain dependent on fossil fuels for decades to come. This suggests the energy sector will continue to underpin not only the Alberta economy but also Canada’s export portfolio for the foreseeable future.

Jock Finlayson

Senior Fellow, Fraser Institute
Continue Reading

Trending

X