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“You Have To Take The Emotion Out Of Investing” – Are You Considering Buying In?

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12 minute read

Are you? You may not be the only one. We have seen stock markets like the Toronto Stock Exchange take major hits over the past two months due to the effects of Covid-19 taking its toll on almost every industry. With some recent rises in markets continuing to build investor confidence, we are still left in the unknown for why this is happening. Living through a historically unprecedented time uncovers a long list of questions and concerns for our livelihood as individuals, quality of life for the future, and how best to navigate through this time. I’m sure during the Irish potato famine in 1845-1849, there were many people asking – what’s going on with all the potatoes? 

In a survey undertaken by the group “500 Startups” based in Silicon Valley, surveyed a group of investors to report on how they have been affected by the pandemic. The investor group consisted of venture capitalists, angel investors, corporate venture investors, and family office investors. The report showed 83% having their investment activity and plans be affected by Covid-19. As seen in the chart below, 62.6% of the group feel that startups and early-stage investors will be feeling the effects of the pandemic for 1-2 years. Their advice to startups during this time is to simply decrease costs and to increase their runway for how long they can stay in business. 

Data taken from 500 Startups report on The Impact of COVID-19 on the Early-Stage Investment Climate

 

We spoke with Kevin Skinner, an investment advisor for Servus Wealth Strategies, who gave us some insight and knowledge pertaining to open concerns for novice investors who may be seeking to enter the market or simply are in the dark for what to with their holdings. Kevin has been working in the financial services industry for over a decade and is a top investment advisor in their St. Abert branch. 

Considering what we have seen so far in stock markets, Is it a good time for new long term investors to buy now or continue to wait?

Striving away from the idea that fortune-tellers exist within trading, which is not true, a good education on markets is always a good pre-market investment of your own time. In regards to those looking to be a long term investor, he mentions:

“If you’re a long term investor the adage is that it’s always the best time…so question number one has to be, can you afford to invest the money right now…the second question is, what else can you do with this money. If you have $10,000 in the bank and $10,000 in credit card debt, always better to pay off the debt than you are investing that money.”

We want our money working for us right? Having a solid grasp of how your money is working for you may allow you to make a better-educated investment without adding any financial risk. The idea that there are smoke signals in the market to tell you it is the right time to invest, he mentions:

“If it was that easy, I would be sitting on my private island somewhere enjoying the world…It really is about investing correctly and investing to your plan. If your plan is to have the money for the long term, You need to have an understanding of your risks and your comfort.”

What if I have money to invest right now, should I wait for the bottom line? 

Kevin advised the dollar cost average tool to take the emotion out of investing. With so much volatility in the market, we revisit the concept that fortune-tellers exist to tell other investors when to buy; there is no way to fully identify the risks. To ensure you’re getting good value for your money, Kevin offers an example of the dollar cost average approach:

“Take your pool of money, call it $12,000. You invest $1,000 a month in a particular fund. You catch the market as it wobbles, so you don’t necessarily buy it all at the bottom, you’re definitely not buying it all at the top. You’re averaging your cost date and to get a good value for what you’re buying.”

Do you have an opinion on panic selling at a loss? 

Straight out of the gate, Kevin is a firm believer that anything that involves the word “panic” is never a good thing. Investopedia’s definition of panic selling refers to the sudden, wide-scale selling of a security or securities by a large number of investors, causing a sharp decline in price. We have seen this as a result of the COVID-19 pandemic. Panic selling can be directly related to having an emotional connection to your investment, but to ensure the doom and gloom doesn’t get the better of you, having an objective view allows you to stay logical and stick to your plan. Kevin mentions: 

“you have to do whatever you can to pull that emotion back out. Panic selling immediately is focused on the emotional side of it. You have to remove the emotion from investing.”

Not as easy as it sounds right? We are going through an emotionally ramped up time during this pandemic, not to mention dealing with all the other unknown realities of how our economy will bounce back or when the non-essential business will be reopened. Kevin recommends choosing places to move your investments to take the panic out. 

“You don’t call a realtor when your house is on fire. That’s where we’re at in the market right now, we know the house is on fire. We don’t know how long it’s going to last, how bad it’s going to be, or what it’s going to look like when it’s put out.”

 

Can you offer any comment on the fear of more lows, or what are the key indicators that we should be aware of?

We have seen stocks rise over the past week due to economic stimulus measures and the actions being taken to gradually reopen global economies. Experienced investors are forward-thinking individuals, they take into consideration the risk-reward for having objective optimism in certain industries. Kevin encourages to take the view that the rises we have seen are temporary for now, he mentions:

“Know that there’s another drop coming. Know that we don’t know how bad it’s going to be. And we don’t know how long the recovery is going to take. which is why we’re saying it’s going to be 2021 at least before the flooding of the market recovers”

We are expecting a long and slow road to recovery, but finding the bottom line can be almost impossible. Ask yourself, what happens to market optimism if a vaccine is made available tomorrow? Does that mean the market will become flooded with investors? It is impossible to know; by choosing a trusted investment advisor they can assist with taking the emotion out of your investments, and you can lean on their knowledge of markets to offer that objective optimism. For individual investors, it is useful to be aware of the activity in that sector to aid in growing your confidence, or the counter, it may give you key information to avoid a bad buy right now.

How have you been navigating through this time?

Kevin is one of many continuing to work from home during this period of self-isolation. With any new environment carries challenges. He is thankful for Servus Credit Union for the support he has received and the efforts put forward by the whole team. He has been spending some time in the welcomed sunshine playing sports with his 12-year-old son in his driveway.

What has Servus Credit Union been proactively doing to support its customers right now? 

Servus Credit Union released their response to COVID-19, issuing kind words to their members that they are here for them during this time. Their CEO, Garth Warner also released a personal letter to all of their members speaking on behalf of the team doing everything they can do to support their members. Kevin mentions:

“Our members are truly members, they’re all owners. Everyone who deals with the credit union holds a piece of the credit union. Right now we’re trying to keep our whole business, our owners, and our members afloat…so whatever we do, is what’s best for us as an organization which means it’s also what’s best for our members”

What are you personally looking forward to after this period of self-isolation?

I coach sports. Of course every kid’s sport is canceled right now. We lost the end of our sports seasons for the winter, we’re going to miss the beginning of our sports season for the spring. And that’s what I miss most is getting outside with the kids and just having fun.”

If you would like to learn more about Servus Credit Union, Servus Wealth Strategies or Kevin Skinner, visit their website or social links below.

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2025 Federal Election

Does Canada Need a DOGE?

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From the Fraser Institute

By Philip Cross

The legions of Canadians wanting to see government spending shrink probably look enviously at how Elon Musk’s Department of Government Efficiency (DOGE) is slashing some government programs in the United States, even if DOGE’s non-surgical chainsaw approach is controversial, to say the least.

Some problems are common to cutting any government’s spending. Ironclad job security for union employees with seniority means cuts are skewed disproportionately to junior staff still on probation, with the regrettable side effect of denying an injection of fresh blood into a sclerotic workforce. Cutting employees and not programs makes it easier for higher staffing to resume: as documented by Carleton University Professor Ian Lee in How Ottawa Spends, even prolonged bouts of austerity do not derail government spending from long-term trend of higher growth. Across the board cuts do not allow for the surgical removal of redundant or inefficient programs and poor performing employees.

Canada has some unique problems with federal government spending. Savoie documents how 41 per cent of federal civil servants are located in Ottawa, versus 16 per cent in Washington and 19 per cent in London, despite Canada having the most decentralized federation in the G7. The concentration in Ottawa partly reflects the exceptional influence exerted by central agencies on all departments. As well, University of Cambridge Professor Dennis Grube found Canada’s civil service was the most resistant to public scrutiny and the most risk adverse in a comparative study of public servants in the U.S., the United Kingdom, Australia, New Zealand and Canada.

Canada’s federal employees are among the most expensive anywhere. The average civil servant costs taxpayers $146,500 a year including all salary, benefits and costs such as computers and training. Multiplying this average cost by 366,316 federal employees yields a total labour bill of $53.7 billion, not including other spending such as $17.8 billion on consultants. All the recent increase in the ranks of the civil service happened in Justin Trudeau’s tenure, expanding 38.5 per cent after Stephen Harper had cut them 9 per cent between 2010 and 2015 in his determination to balance the budget.

While the cost of government employees has risen sharply, the services they provide to the public are dwindling as government spending increasingly is devoted to managing its unwieldy and bloated bureaucracy. As Savoie observes, unions like to paint civil servants as providing essential services such as food inspectors and rescue workers, when in reality most are involved in a vast web of “policy, coordination, liaison, and performance evaluation units.” The fastest growing occupations in the federal government are in administrative services and program administration, whose share of jobs rose from 25.1 per cent in 2010 to 31.9 per cent in 2023 according to the latest report from the Treasury Board.

A chronic problem is the fierce defense offered by public service unions in “protecting non-performers and insulating the public sector from effective outside scrutiny” as Savoie wrote. The refusal to acknowledge and root out non-performers depresses the morale of the average civil servant who’s unfairly tarred with the reputation of a minority. It also motivates the across-the-board chainsaw approach of DOGE, which critics then decry as not discriminating between good and bad employees. The latter could easily be targeted by senior managers, who know exactly who the non-performers are but cannot be bothered with the years of documentation and bureaucratic headaches needed to get rid of them. The cost of poor performers is substantial; if even 10 per cent of the civil service was eliminated as redundant non-performers, the government would save $5.4 billion a year. Potential savings are likely well over $10 billion.

The federal government potentially has enormous leverage in negotiating civil service pay and getting rid of non-performers, because it can unilaterally change the federal pension plan without negotiating with public-sector unions. The federal pension plan is so generous that it’s referred to as the “golden handcuffs” that tie employees to their jobs irrespective of their pay or working conditions. To protect their lucrative pensions, unions inevitably would be willing to make concessions that substantially lower the burden on Canada’s taxpayers and still improve morale within the civil service.

Philip Cross

Senior Fellow, Fraser Institute
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2025 Federal Election

Don’t double-down on net zero again

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From the Fraser Institute

By Bjørn Lomborg

In the preamble to the Paris Agreement, world leaders loftily declared they would keep temperature rises “well below 2°C” and perhaps even under 1.5°C. That was never on the cards—it would have required the world’s economies to effectively come to a grinding halt.

The truth is that the “net zero” green agenda, based on massive subsidies and expensive legislation, will likely cost more than CAD$38 trillion per year across the century, making it utterly unattractive to voters in almost every nation on Earth.

When President Trump withdrew the United States from the Paris Climate Agreement for the first time in 2017, then-Canadian Prime Minister Justin Trudeau was quick to claim the moral high ground, declaring that “we will continue to work with our domestic and international partners to drive progress on one of the greatest challenges we face as a world.”

Trudeau has now been swept from the stage. On his first day back in office, President Trump signed an executive order that again begins the formal, twelve-month-long process of withdrawing the United States from the Paris Agreement.

It will be tempting for Canada to step anew into the void left by the United States. But if the goal is to make effective climate policy, whoever is Canada’s prime minister needs to avoid empty virtue signaling. It would be easy for Canada to declare again that it’ll form a “coalition of the willing” with Europe. The truth is that, just like last time, that approach would do next to nothing for the planet.

Climate summits have generated vast amounts of attention and breathless reporting giving the impression that they are crucial to the planet’s survival. Scratch the surface, and the results are far less impressive. In 2021, the world promised to phase-down coal. Since then, global coal consumption has only gone up. Virtually every summit has promised to cut emissions but they’ve increased almost every single year, and 2024 reached a new high.

Way before the Paris Agreement was inked, the Kyoto Protocol was once sold as a key part of the solution to global warming. Yet studies show it achieved virtually nothing for climate change.

In the preamble to the Paris Agreement, world leaders loftily declared they would keep temperature rises “well below 2°C” and perhaps even under 1.5°C. That was never on the cards—it would have required the world’s economies to effectively come to a grinding halt.

The truth is that the “net zero” green agenda, based on massive subsidies and expensive legislation, will likely cost more than CAD$38 trillion per year across the century, making it utterly unattractive to voters in almost every nation on Earth.

The awkward reality is that emissions from Canada, the EU, and other countries pursuing climate policies matter little in the 21st century. Canada likely only makes up about 1.5 per cent of the world’s emissions. Add together Canada’s output with that of every single country of the rich-world OECD, and this only makes up about one-fifth of global emissions this century, using the United Nations’ ‘middle of the road’ forecast. The other four-fifths of emissions come mostly from China, India and Africa.

Even if wealthy countries like Canada impoverish themselves, the result is tiny — run the UN’s standard climate model with and without Canada going net-zero in 2050, and the difference is immeasurable even in 2100. Moreover, much of the production and emissions just move to the Global South—and even less is achieved.

One good example of this is the United Kingdom, which—like Prime Minister Trudeau once did—has leaned into climate policies, suggesting it would lead the efforts for strong climate agreements. British families are paying a heavy price for their government going farther than almost any other in pursuing the climate agenda: just the inflation-adjusted electricity price, weighted across households and industry, has tripled from 2003 to 2023, mostly because of climate policies. This need not have been so: the US electricity price has remained almost unchanged over the same period.

The effect on families is devastating. Had prices stayed at 2003 levels, an average family-of-four would now be spending CAD$3,380 on electricity—which includes indirect industry costs. Instead, it now pays $9,740 per year.

Rising electricity costs make investment less attractive: European businesses pay triple US electricity costs, and nearly two-thirds of European companies say energy prices are now a major impediment to investment.

The Paris Treaty approach is fundamentally flawed. Carbon emissions continue to grow because cheap, reliable power, mostly from fossil fuels, drives economic growth. Wealthy countries like Canada, the US, and European Union members have started to cut emissions—often by shifting production elsewhere—but the rest of the world remains focused on eradicating poverty.

Poor countries will rightly reject making carbon cuts unless there is a huge flow of “climate aid” from rich nations, and want trillions of US dollars per year. That won’t happen. The new US government will not pay, and the other rich countries cannot foot the bill alone.

Without these huge transfers of wealth, China, India and many other developing countries will disavow expensive climate policies, too. This potentially leaves a rag-tag group led by a few Western European progressive nations, which can scarcely afford their own policies and have no ability to pay off everyone else.

When the United States withdrew from the Paris Agreement in 2017, Canada’s doubling down on the Paris Treaty sent the signal that it would be worthwhile spending hundreds of trillions of dollars to make no real difference to temperatures. We fool ourselves if we pretend that doing so for a second time will help the planet.

We need to realize that fixing climate change isn’t about sanctimonious summits, lofty speeches, and bluster. In coming weeks I’ll outline the case for efficient policies like innovation, adaptation and prosperity.

Bjørn Lomborg

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