Bruce Dowbiggin
What’s In A Name: For The NHL’s Historic Award, Everything

It should come as little surprise at the dawn of 2023 when the arc of history is defined as the period stretching back to Pete Davidson’s last squeeze. But the history-in-a-hurry brigade turning its attention the NHL is still a little unsettling. The concept of dumping the league’s history in favour of blog talking points for Millennials has taken root.
If the attention-deficit mob— who love changing names of universities or toppling statues to suit the mood— has its way, the league will remove the names of its founders and legends in place of the heroes of the post-expansion era. Which would be a loss. The Hart Trophy— donated in 1923 by David Hart, the father of legendary head coach of Montreal Canadiens coach Cecil Hart— honours the man who made the Habs into a dynasty.
The Norris Trophy— named for James E. Norris, owner of the Detroit Red Wings from 1932 to 1952— has honoured the league’s top defenceman since 1953. The Adams Award honours Jack Adams, Hall of Fame player for Toronto, Detroit and Ottawa, and long-time coach/ general manager of the Red Wings.
The Vezina Trophy remembers Georges Vezina, legendary goaltender of the Canadiens from 1910 until 1925, who died in 1926 of tuberculosis. The Art Ross Trophy going to the scoring leader commemorates the founder of the Boston Bruins from 1924-54 who lost a son during WW II. The Lady Byng Trophy honours the wife of Viscount Byng of Vimy, who commanded Canadian forces at the Battle of Vimy Ridge (Lady Byng was also an avid hockey fan.)
And so on, for the Jennings Trophy, the Rocket Richard Trophy and the Selke Trophy. These were real people and they built the NHL. They should stay exactly where they are. Yes, Gary Bettman now is down with non-binary hockey. But changing the brand of a sport just to feel au courant with Woke sensibilities seems just a little too much of a reach— even for him.
It’s understandable that people who know nothing before the 1967 expansion era might prefer to honour Gordie Howe, Wayne Gretzky, Mario Lemieux, Guy Lafleur and Bobby Orr in some fashion. Howe, who died in 2016, is now past being recognized in the flesh. Guy Lafleur— The Flower— left us just a few months back. They, too, were real people and they also built the NHL.
So, say the hasty puddings, the NHL should treat the pioneers of the game like some statue of Sir John A. Paint and pitchforks. In the rush to institutionalize the more recent legends while they’re still with us they believe it’s okay to toss away the pedestal the NHL is built upon.
That opportunity was missed when the league exhausted its creative juices on exotic names such as Metropolitan, Atlantic, Central and Pacific for the four divisions now in existence. How would it have hurt the integrity of the league if the Pacific were the Gretzky Division, the Central the Howe Division, the Atlantic the Orr Division and the Metropolitan the Lemieux Division? Not a bit.
You get modern heroes (divisions) and the game’s founders (trophies) all at the same time. But that Zamboni has left the harbour till more pointless expansion forces the league to re-arrange its divisions yet again. Or Bettman sails off into a limousine retirement.
The only solution now is not to change the brand of the historic titles but simply add a few new awards that might tie-in the past and present for fans who think the Hartford Whalers were a sandwich at Jack In The Box. Some suggestions:
The Borje Salming Award: For the top European player of the season.

TURIN, ITALY – FEBRUARY 24: Nicklas Lidstrom #5 of Sweden shake hands with Ales Kotalik #22 of Czech Republic after they won the semi final of the men’s ice hockey match between Sweden and Czech Republic during Day 14 of the Turin 2006 Winter Olympic Games on February 24, 2006 at the Palasport Olimpico in Turin, Italy. Sweden won 7-3 to reach the final. (Photo by Brian Bahr/Getty Images)
The Alex Ovechkin Trophy: For the player who is the most obsequious apologist for a vicious dictator whose initials are VP.
The Brad Marchand Trophy: Awarded to the player whom opponents would most like to put through the plexiglas.
The Johnny Gaudreau Geography Prize: To a Pacific Division player who says he want to be closer to his family in New Jersey but then signs to play in Columbus, Ohio.
The Guy Lafleur Memorial Award: To the outstanding French Canadian player who still is willing to play in the Montreal fish bowl. It will be unclaimed most years.

Jarred Tinordi #24 of the Montreal Canadiens fights with Cody McLeod #55 of the Colorado Avalanche in the NHL game at the Bell Centre on October 18, 2014 in Montreal, Quebec, Canada. (Francois Lacasse/NHLI/Getty Images)
The Gabby Boudreau “I’ve Been Everywhere” Prize: To the man who leads the league in forwarded mail addresses and lost rent deposits.
The Ron Maclean Prize: To the announcer who conducts the most baffling, cringey interview strewn with bad puns during a season.
And finally, the Gary Bettman Cup: Awarded to the NHL executive who’s so tin- eared, so vain, so unaware that he allows himself to be enshrined in the Hockey Hall of Fame while he’s still commissioner of the league that runs the HHoF. There can be just one recipient for this puck-headed prize..
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Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. Inexact Science: The Six Most Compelling Draft Years In NHL History, his new book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via http://brucedowbigginbooks.ca/book-personalaccount.aspx
2025 Federal Election
How Canada’s Mainstream Media Lost the Public Trust

Breaking: CBC News admits that host Rosemary Barton was wrong on April 16 when she said “remains of indigenous children” have been discovered.
Call it the Panic Election. From The Handmaid’s Tale to Quebec alienation to plastic straws, the dynamic is citizens being stampeded in a brief six weeks by Big Brother. (There’s no Big Sister. That would mess with the narrative.) Prompting Covid Part Deux from the Laurentian media scolds.
Nowhere is this panic more keen than among aging Boomers who’ve pronounced themselves willing to ignore a decade of Justin Trudeau’s clumsy, unethical and sometimes criminal behaviour in the wake of Big Bad Trump. Even the threat of losing the country’s AAA credit rating can’t sway them from full-throated panic about being the 51st state.
The 51st state gambit is the window dressing. The real Trump panic is over him exposing the inadequacies of a Canadian society penetrated by China, dominated by globalist fanatics and more indebted every day. Specifically, Trump labelled Canadians defence dead-beats and entitled snobs who’d be crazy not to join the U.S. The insulting Trump framing has been a lifeline to those most recently in office— Liberals— to point at the Big Bad Wolf outside the door rather than the Frozen Venezuela inside its walls.
Integral to this panic is the role of Canada’s legacy media, a self-serving caste saved from bankruptcy (for now) by generous wads of public money. The 416/613 bubble ponies operate as if it were still 1985, not 2025. They’ve managed to preserve their status while society changed around them. For instance, CBC’s flagship At Issue panel features three people from Toronto and a fourth from Montreal.
It has worked perfectly in Boomer Canada. Until this past week, when the media guardians finally lost the plot. The combination of TV panel hubris and the incompetence of the Elections Commission exposed an industry more interesting in protecting its own turf than protecting the truth.
The meltdown was the notion that conservative social media— with its intrusive reporters and tabloid tactics— had no place in their sandbox. This hissy fit came after Wednesday’s French debate. Members of Rebel News, True North and other outfits dominated the party leaders’ scrums with obtrusive questions about Mark Carney’s opinions on same-sex sports and what constitutes a woman— questions the French moderator had neglected to ask.

For legacy reporters and hosts who take it as given that they be allowed the front pew this was an affront to their status. As purveyors of the one true political religion the talking heads on CBC, CTV and Global began speaking of “so-called journalists” and “far-right” intruders elbowing into their territory. Their resentment was all-consuming.
This resentment spilled into Debate Night Two when a shouting match ensued in the press room. A CBC source claimed (incorrectly) that Rebel Media leader Ezra Levant had been barred from the press room. A writer from the Hill Times screamed at members of their raucous rivals. The carefully chose panelists suggested that these outfits were funded by dark right-wing sources.
Before the debate had ended Elections Commission organizers— reportedly goaded by the Liberals— called off the post-debate scrum citing “safety” issues that seemingly included a Rebel reporter conducting a hostile walking interview with a furious Liberal official. This unleashed another torrent of Media Party vitriol about its position as the keepers of Canadian journalism.

In a show of irony, these complaints about right-wing misinformation came from people whose livelihood is dependent on Liberal slush funds or whose organizations have accepted government funds to stave off bankruptcy or whose union is an active shill for non-Conservative parties. The conflicts are never mentioned in the unctuous festival of privilege.
What makes this rearguard action against new media risible was the 2024 U.S. election where Donald Trump acknowledged the new day and rode the support of non-traditional media back to the presidency. His shunning of the legacy networks and hallowed print brands heralded a new reality in American elections. Poilievre has struggled to find this community in Canada, but for those with eyes it remains the future of disseminating political thought.
A perfect example of alternative media scooping the tenured mob on Parliament Hill has been the sterling work on China by Sam Cooper, a former Global employee who has independently demonstrated the ties between Chinese criminal gangs and the Canadian political structure going back to the 1980s. Working with others outside the grid he’s shown the scandal of a Liberal candidate urging Chinese Canadian voters to reap a bounty for turning his Conservative opponent to the Chinese Communist Party. A disgrace that Carney has forgiven.
Predictably Cooper’s work and the independent story by two retired RCMP investigators who implicated nine Liberal cabinet members in compliance with the Chinese communists has gotten the ‘tish-tish” from the Laurentian elites. Like the Democrats who buried the Hunter Biden laptop story to save his father in the dying days of the 2020 U.S. election the poodle media hope to delay the truths about China long enough to get the compliant Carney over the finish line.
For contrast to how it was— and could be— one only had to witness the moderator performance of journalist Steve Paikin of TVO. Largely unknown outside Ontario, Paikin overcame the skepticism of Westerners by playing it straight down the middle. Such was his honest-broker performance that Poilievre was heard telling him after the debate that he had no idea how Paikin might vote. (Ed. note: Paikin is a former colleague and longtime friend.) In other words, it’s still possible.
It’s a cliché that this election is a hinge point for Canada. Will it face itself in the mirror or indulge in more denialism about its true self? No wonder unaffiliated journalists joke that their stories today will be the lead on mainstream media in three months. Carney has promised to continue bribing the mainstream media, but their day is done. It’s simply a matter of fixing a date for the next panic.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster. His new book Deal With It: The Trades That Stunned The NHL And Changed Hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org. You can see all his books at brucedowbigginbooks.ca.
Bruce Dowbiggin
Is HNIC Ready For The Winnipeg Jets To Be Canada’s Heroes?

It’s fair to say everyone in hockey wanted the Winnipeg Jets back in the NHL. They became everyone’s darlings in 2011 when the Atlanta Thrashers, the league’s second stab at a franchise in Georgia, were sold to Canadian interests including businessman David Thomson. (Ed.: Gary Bettman’s try number three in Atlanta is upcoming.).
Yes, the market is tiny. Yes, the arena is too small. Yes, Thomson’s wealth is holding back a sea of inevitability. But sentimentalists remembering the Bobby Hull WHA Jets and the Dale Hawerchuk NHL Jets threw aside their skepticism to welcome back the Jets. The throwback uniforms with their hints at Canada’s air force past were an understated nod to their modest pretensions. It was a perfect story.

The question now, however, is will the same folks get dewey-eyed about the Jets if they become the first Canadian team to win the Stanley Cup since (checks his cards) Montreal and Patrick Roy did it in 1993. It would be helpful in this election year if something were to bind a nation torn apart by politics. The Gordie Howe Elbows Up analogy is more than shopworn, and Terry Fox can only be resurrected so often. So a Cup win might be a welcome salve.
But the approved script has long dictated that the Canadian team to break the schneid should be one of the glamour twins of the NHL’s Canadian content, the Edmonton Oilers or the (gulp) Toronto Maple Leafs. The Oilers and their superstar Connor McDavid barely lost out last spring to Florida while the Leafs, laden with superstars like Auston Matthews and William Nylander, are overdue for a long playoff run.
Hockey Night In Canada positively pants for the chance to gush over these two squads each week. When was the last time Toronto played an afternoon game so HNIC could showcase the Jets? Like, never. Same for the Oilers, who with their glittering stars like McDavid Leon Draisaitl and Ryan Nugent Hopkins are the primary tenants of the doubleheader slot, followed by Calgary. Winnipeg? We’ll get to them.

But there’s going to be no ignoring them in the spring of 2025. The Jets in the northern outpost in Manitoba were the top team in the entire league in 2024-25. They’ll comfortably win the Presidents Cup as the No. 1 squad and have home-ice advantage throughout the playoffs. They have the league’s best goalie in Connor Hellebuyck (an American) and a stable of top scorers led by Kyle Connor and Mark Schiefele. Because Winnipeg is on a lot of No Trade lists, they have built themselves through the draft and thrifty budgeting.
But will the same people who swooned over the Jets in 2011 now find them as adorable if they ruin the Stanley Cup plot lines of the Oilers, Leafs and Ottawa Senators? Will the fans of Canadian teams in Vancouver, Calgary and Montreal not making the postseason take the Jets to their hearts or will they be as phoney as the Mike Myers commercials for the Liberals?
In addition, the Jets will be swamped by national media should they proceed through the playoffs. It’s one thing to carry the expectations of Winnipeg and Manitoba. It’s another to foot the bill for a hockey crazy county. We remember Vancouver’s GM Mike Gillis during the Canucks 2011 Cup run bemoaning the late arrivers of the press trying to critique his team as they made their way through the playoffs.
It will be no picnic for the Jets, however strong they’ve been in the regular season. No one was gunning for them as they might for the Oilers or Leafs. They will now get their opponents’ best game night after night. Hellebuyck has been a top three goalie in the NHL for a while, winning the Vezina Trophy, but his playoff performance hasn’t matched that of his regular-season version.
Already the injury bug that sidelines so many Cup dreams is biting at the Jets. Nikolaj Ehlers collided with a linesman in Saturday’s OT win in Chicago. Defenceman Dylan Samberg is also questionable after stopping a McDavid slap shot with his leg. A rash of injuries has ended the run of many a worthy Cup aspirant in the past. Can Winnipeg’s depth sustain the churn of seven weeks of all-out hockey?
As always for the small-market Jets time is of the essence. Keeping this core together is difficult with large markets lusting after your players. With the NHL salary cap going up it remains a chore to keep their top players. Schiefele and Hellebuyck are tied up longterm, but 40-goal man Connor is a UFA after next season while Ehlers is not signed after this season. Young Cole Perfetti will be an RFA in 2026. Etc.
So how much do Canadians love the Jets if they sneak in and steal the hero role by winning a Canadian Cup? Lets see Ron MacLean pun his way through that one.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster. His new book Deal With It: The Trades That Stunned The NHL And Changed Hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org. You can see all his books at brucedowbigginbooks.ca.
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