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What Does Gambling Bring to the Canadian Economy?

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Canada may not quite be the world power of its neighbour to the south but its economy is by no means insubstantial.

With a GDP of almost $2.1 trillion a year it stands as the ninth largest in the world, positioned between Russia, another close neighbour, and Italy.

Key sectors include mining, manufacturing and service industries. In recent years technology has also started to play a more significant part, boosted by government aid for start-ups.

There’s another booming area of business that crosses over several sectors and, in doing so, gambling competes with several other entertainment sectors.

The size of the industry

In 2021 the size of the Canadian gambling industry was $12.54 billion and it is currently showing an annual growth rate of around 12%. This puts it on a par with the film and television industry in the country, however this is not currently showing anything like the same rate of growth.

So we can expect to see an increasing gulf grow between these two very different kinds of entertainment going forward.

The growth of the industry can be put down to the fact that individual provinces are gradually starting to permit more and more gaming options under their control. In addition, the growth of online casinos and other forms of betting are also having a significant effect.

So who’s playing?

Looking into the figures, it throws up some very interesting insights. For example, it’s estimated that around 19 million adults in Canada participate in some form of gambling each year.

Looking at the gender split, men are marginally more likely to gamble than women with the respective percentages being 68.8% and 60.4%.

In terms of the minimum permitted age for gambling, the general rule across the country is that all players must be at least 19. However, as provinces are allowed to set their own limits over the activity in their particular region, this is 18 in Manitoba, Quebec and Alberta.

Digging a little deeper into the demographics, it’s households with higher levels of disposable income who tend to participate the most. However, there may be a few warning signs that the increasing interest rates and the rising cost of living may soon put more of a squeeze on this group.

The games people play

In common with most countries where betting is legal, it’s lotteries that are the big money-spinners in Canada. These are run by two organisations that cover the country, the Interprovincial Lottery Corporation and the Western Canada Lottery Corporation. Not only do the lotteries offer players the chance to win life-changing sums, they also raise around $1.25 billion a year in revenue for the government.

As already mentioned, online casinos and other forms of activity including poker games are also becoming more and more popular. As a result, an increasing number of major global operators are now offering their services to the Canadian market.

But perhaps the biggest change of all in recent years has been the 2021 ruling allowing betting on single sporting events. Canadians are very keen on sports whether it’s hockey, horse racing or football so now that many provinces are starting to permit sports gambling, rapid growth is anticipated.

Employment

Gambling also contributes greatly to the Canadian economy in a number of less direct ways beyond raising taxes and contributing to the GDP. One of these is in providing direct employment to an estimated 182,500 Canadians. What’s more, these are relatively well-paid jobs in the main with an average income of around $65,000 a year.

In total this amounts to a very considerable $11.9 billion in labour income.

This figure rises even further when you also start to take into account the many ancillary industries that also serve the gambling sector.

These are exceptionally wide ranging and include businesses across numerous specialisms. Examples include printing companies such as Nanoptix Inc. of New Brunswick who produce lottery tickets and the work apparel company Unisync Corp. which supplies uniforms for many of the 8000+ employees working in brick and mortar casinos.

Casinos themselves, and there are over 100 across the country, also provide business opportunities for everyone from food and produce suppliers to the energy companies that power them.

So, as you can see, gambling in its many forms has a very important role to play across the whole Canadian company.

As we move forward, this role is set to become even more significant offering revenue-raising opportunities for the government and employment opportunities for working Canadians.

Much will be fuelled by advances in technology and we can expect to see the online casino and sportsbook sector continue to grow and make ever-greater contributions to the economy.

And it’s also the fans of gambling who will also enjoy all of the benefits that this ever-widening choice will bring them.

 

Todayville Content Team works with a wide variety of clients to develop compelling content solutions. Our experienced team develops strategic campaigns that use video and storytelling, digital advertising and social media to help our clients position and distinguish themselves in the market.

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Canada’s Most Popular Sports By Region

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Canada is very sports-loving and multicultural and every one of its regions has its own sporting culture and fans. Read on to take a trip from Alberta’s ice rinks to Ontario’s basketball courts and have a look at Canada’s most favored sports region-wise, paying particular attention to Red Deer.

British Columbia

British Columbia is renowned for its love of traditional and adventure sport and although hockey is always a staple of the province, due to the Vancouver Canucks’ loyal fan base, BC’s natural landscape means that it is a haven for outdoor sport enthusiasts. Skiing and snowboarding thrive in Whistler, one of the world’s premier winter sports resorts. Soccer, mountain biking and hiking dominate in the summer, with Vancouver’s mild climate allowing for year-round sporting activity. Lacrosse, BC’s official provincial sport, is also incredibly popular, particularly at the youth level.

Ontario

While hockey has been a staple for a long time, with the Toronto Maple Leafs leading one of the NHL’s flagship franchises, basketball has become more popular, in part because of the success of the Toronto Raptors. The Raptors’ 2019 NBA title win contributed to the province’s enthusiasm for the sport and basketball courts are now common across urban and suburban landscapes as is basketball betting on Ontario sportbooks platforms. Soccer is also a big sport in Ontario, as Toronto FC draws large numbers in Major League Soccer. Baseball is also well-represented by the Toronto Blue Jays and a strong minor league system.

Red Deer Region

Red Deer, in central Alberta, is a sports hub with a very very rich sporting history in hockey, rodeo, and so many other sports. Hockey, in particular, is a very deeply ingrained aspect of local culture, with minor hockey programs that are rich sources of talented players for junior and professional ranks. The city also plays host to premier hockey tournaments that draw teams from across Canada. Rodeo is undoubtedly also a massive aspect of Red Deer’s sporting culture, with events like the Canadian Finals Rodeo showcasing the city’s strong Western heritage. The city also has a developing soccer and football culture, with local leagues providing development for younger players. Red Deer’s proximity to the natural landscape also allows for the playing of sports like skiing, snowboarding and cycling, making it a well-rounded sporting region.

Alberta

Two of Alberta’s very most famous NHL franchises the Calgary Flames and Edmonton Oilers have bitter rivalries in pro hockey history. Albertans breathe hockey because of the regional climate and overall sports enthusiasm for the winter sport. Alberta has a strong rodeo heritage and it’s commemorated annually through the world-famous spectacle of the Calgary Stampede which really draws thousands of visitors annually. Football is a strong point in the province as Albertans follow both the CFL Edmonton Elks and Calgary Stampeders teams. The Canadian sport of curling has found immense success in all parts of Alberta because it is a major site for producing numerous national champions.

Saskatchewan

Saskatchewan has one of the most ardent fan bases in the CFL with the Saskatchewan Roughriders being hugely popular. Football culture is so very much ingrained in the province that Roughrider game days in Regina and Saskatoon are city-wide events. Hockey is also ingrained in Saskatchewan sports culture and many NHL players hail from the province. Saskatchewan’s community rinks are always super full, producing top talent for Canada’s hockey pipeline. Baseball has a small but consistent following as well, with competitive leagues operating all summer.

Manitoba

Hockey reigns supreme in Manitoba, due in large part to the loyal fan base of the Winnipeg Jets and with the cold winters and competitive provincial community leagues, hockey is a Manitoban way of life. Curling is also extremely popular in Manitoba and has yielded some of Canada’s finest curlers. Soccer has really been increasing in popularity in recent years, and with the introduction of Valour FC in the Canadian Premier League, Manitobans have another professional team to rally behind. The province also really proudly boasts a strong tradition of ringette, with youth leagues growing annually.

Quebec

Quebec has long been one of Canada’s hockey hotbeds, producing NHL legends and featuring a rich junior hockey footprint. That strong hockey heritage in the province is evident in teams like the Montreal Canadiens, who have one of the most dedicated fan bases in the sport. Soccer has really also taken off in popularity in Quebec, with CF Montreal competing in the up and coming Major League Soccer in Montreal. The province’s love of individual sports is also evident, with tennis and cycling gaining more popularity with young Quebec athletes. Winter sports like skiing and snowboarding are also hugely popular in the Laurentian and Eastern Townships regions.

Atlantic Canada

Junior leagues and community teams really define the hockey culture in the Atlantic provinces of Newfoundland and Labrador and the surrounding provinces of Nova Scotia and New Brunswick as well as Prince Edward Island. Professional basketball has become more popular in Atlantic Canada because of the Halifax-based professional team that competes in the Canadian Elite Basketball League. Sailing and rowing are popular water sports in the Atlantic coastal provinces of Newfoundland and Nova Scotia.

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How to play casino games online

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The online casino industry is growing so fast, and the question of how to participate remains pertinent. In fact, according to recent statistics, the number of online gamblers is expected to hit 210 million in 2025. And, of course, it follows that players from regions like Calgary and Edmonton have contributed a lot to this growth.

However, just like any other industry, getting the right information is also important for online casino players. Realizing this, we have crafted an article that will enlighten you on a number of things, ensuring your gameplay is engaging. Therefore, you’ll actually do well to hang around.

Identify a suitable platform

A great online casino gaming experience all begins with choosing the right platform. But how do you ensure that it’s actually the right platform? Let’s take a look at a few factors.

Online security

No one wants to gamble on a platform that could expose them to attacks. And now that attacks are really becoming prevalent in this industry, you don’t want to turn a blind eye toward online safety. By the way, do you actually know that, according to experts, more than 70% of online casinos have been involved in security incidents just recently? You can imagine what things could be like in 2025, given that cybercriminals are ever-evolving.

But that should not leave you hopeless. Infrastructures like 2FA have really proven to be helpful. A popular statistic noted that this technology can prevent exposure to over 99.9% of targeted attacks and 96% of phishing attacks.

Other infrastructures that show a platform is secure include SSL encryption, firewalls and anti-fraud systems, among many others. Online casino platforms that integrate AI into their security efforts can also be good options.

Payment methods

You perhaps could be surprised to learn that GoCardless associates 30% of all churn to failed payments. As if that’s not enough, Testlio claims that more than six in ten customers likely stay loyal to brands with smooth, hassle-free payments. Assuming you were a game provider, would you ignore such a statistic? You probably wouldn’t because it would imply you don’t care about your customers’ preferences.

Similarly, platforms that pay attention to payment experience show they prioritize customer experience and could be worth your consideration. And one of the ways to guarantee this is by offering multiple payment methods.

That ensures that even if one fails, you have an ocean of other options to use. Plus, diverse payments also cater to multiple preferences. And, of course, if a platform goes a step further to localize these features, it can provide an even more engaging experience.

User-friendliness

Given that a single platform can offer even thousands of game variations, you want to use the minimum time to engage. But what about if navigating the platform becomes problematic? This can be frustrating, which only injures your gameplay. As such, a great platform will use features like logical hierarchy to improve the discoverability of games.

To further improve its friendliness, the platform will also want to cater to multiscreen consumers. And this is where the responsive design approach comes in. The website should work well even on smaller devices without needing you to pinch or zoom it. That way, you can always be sure of a great experience even when on the go.

Get started

Once you have examined these factors, it’s time to play. Most casinos will provide you with the option of either downloading their apps or participating instantly. For most platforms, you’ll need to sign up or register by providing some basic information like your name, email address and so on. Always ensure that these details are as accurate as possible.

This normally comes in handy for stricter platforms that may require you to verify your details. For instance, some may need players to upload copies of their IDs, passports or even driver’s licenses. Remember, gambling restrictions are becoming tighter by the day, and such measures can really help reduce fraud. Once all this is done, go ahead and fund your account.

Navigating the online casino lobby and playing responsibly

The casino lobby is where all the magic happens. You’ll find a wide variety of games, from classic slots and table games to live dealer games that bring the casino floor to your screen. Use the search bar or filters to find your favorite games, or try something new—many casinos offer free demo versions so you can practice before betting real money.

If you’re a fan of slots, look for games with high RTP percentages and exciting bonus features. For table game enthusiasts, check out different variations of blackjack, poker, and baccarat. And if you’re looking for a more immersive experience, live dealer games are the way to go. By streaming in real-time with professional dealers, these games actually make you feel like you’re in a real casino.

But, of course, we can never fail to mention the need to ensure you gamble responsibly. Since gambling should be done purely for fun, you may want to set a budget before participating. Good enough, most platforms actually have features like deposit limits and self-excursion options to help you with this.

It actually is true that a lot goes into making for a great online casino experience. But even before you start, you want to ensure the platform is secure and has several payment options. On top of that, it should also be user-friendly.

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