Volunteer Central’s Good Business of the Month: Peavey Industries LP

Volunteer Central

Published

5 years ago

3 minute read

Written by Ryan Charles Parker

If you want supplies to build a house, you go to a local hardware store. If you want help promoting community solidarity, you go to a local charitable organization. If you want both, you go to Peavey Industries LP.

Peavey Industries LP owns and operates every Peavey Mart, TSC Store and MainStreet Hardware. All told, the company has stores in over 90 locations. And they give back in every one of them.

In Red Deer, Peavey Industries supports many local initiatives. As Jest Sidloski, Director of Marketing & Customer Experience, told me: “Peavey Industries LP prides itself on our corporate responsibility.”

And the company’s actions live up to those words. Some of their community work includes sponsoring events such as the CFR, Westerner Days and even a Barn Dance. They support the Red Deer Food Bank, The Children’s Advocacy Center and so many more.

All of their humble deeds add up to help Red Deer enormously. But Peavey Industries LP is a large company that also supports large works of charity. For instance, Peavey Industries LP has a program called the Peavey Industries Community Agricultural Grant, which provides $100,000 to organizations that are trying to make their communities a better place. The money has gone to various causes. As Jest explained, that the money went to diverse causes like “schools or seniors developments growing indoor gardens, aquaponics, hydroponics, bees and more.” One of the main aims of such programs is to bring awareness to issues such as food security.

Peavey Industries LP started in Red Deer, and now has many locations under various brands across the country. And they all give back. For instance, all of their stores are involved with 4H. They do things such as fundraising through barbecues and other events, and provide discounts for youth in 4H.

If I were to list all of help Peavey Industries LP provides, this article would rival the dictionary in length. Suffice to say, their contributions are truly great. The only question is why. Jest explained to me what Peavey Industries LP is looking to do moving forward, after a recent company event:

“We invited employees, vendors and customers from across Canada to tell us how we were doing and what we could do even better. We came out of those meetings with a united focus and a renewed commitment to our customers, our communities and to each other. Our staff also told us they wanted to do more in the community and more with sustainability, so we will be looking into how we better serve not only our customers, but our communities and staff as well.”

All of that charitable work and Peavey Industries LP is still looking to improve. That is impressive.

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Community

New Documentary “Cooking with Hot Stones” Explores History of Fort Assiniboine, Alberta

Published on February 14, 2025

Todayville Edmonton

February 14, 2025 – Alberta, Canada – A compelling new documentary, Cooking with Hot Stones: 200th Anniversary of Fort Assiniboine, is set to air on Wild TV, RFD TV Canada, Cowboy Channel Canada, and you can click here to stream for FREE on Wild TV’s streaming service, Wild TV+. This engaging one-hour feature will take viewers on a journey through time, exploring Fort Assiniboine’s rich history from 1823 to 2023.

Fort Assiniboine is a significant landmark in Alberta, playing a crucial role in Indigenous history, the fur trade, and the western expansion of Canada. This documentary captures the spirit of the region, illustrating how it has evolved over two centuries and how it continues to shape the cultural fabric of the province today.

Wild TV will make the documentary free to stream on Wild TV+ on February 14th so that it can be easily accessed in classrooms and other educational settings throughout the region, ensuring the historical significance of Fort Assiniboine reaches a wider audience.

Produced by Western Directives Inc., Cooking with Hot Stones: 200th Anniversary of Fort Assiniboine brings historical moments to life with vivid storytelling, expert interviews, and breathtaking cinematography.

“We are very excited to partner with Wild TV as part of our one hour documentary production. Based in Alberta, we respect the hard work and quality programming that Wild TV brings to a national audience. With the broadcast opportunity, Wild TV gives our production the ability to entertain and educate Canadians across the country on multiple platforms,” said Tim McKort, Producer at Western Directives.

Scott Stirling, Vice President of Wild TV, also expressed enthusiasm for the project: “At Wild TV, we are passionate about telling Canadian stories that resonate with our audiences. This documentary not only highlights a crucial piece of our nation’s history but also celebrates the resilience and contributions of Indigenous peoples, traders, and settlers who shaped the land we call home today. We are proud to bring Cooking with Hot Stones: 200th Anniversary of Fort Assiniboine to our viewers across Canada.”

Airtimes for Wild TV can be found here.

For airtimes on RFD TV Canada, click here.

For airtimes on Cowboy Channel Canada, visit CCC’s schedule.

Community

100+ Women Who Care Red Deer celebrates 10th season in 2025 with new leadership

Published on November 27, 2024

Todayville

L to R: Cindy Jefferies, Susan Knopp, Lane Tomalty, Bre Fitzpatrick
Photo credit: The SnapHappy Photographer

After a decade of leadership under Cindy Jefferies and Susan Knopp, 100+ Women Who Care Red Deer (100+ WWCRD) is proud to celebrate 10 years of supporting local charities and the announcement of Bre Fitzpatrick and Lane Tomalty as its new co-leaders. This marks an exciting new chapter for the group, which has made a significant impact on not-for-profit organizations in Central Alberta.

Cindy and Susan have led 100+ WWCRD with vision, dedication, and a commitment to empowering women to lead and inspire change. Under their stewardship, the organization has raised over $630,000 for local charities by hosting 4 annual 1-hour meetings. Since 2015, more than 36 local charities have received funding through the group.

Reflecting on their tenure, Cindy and Susan stated:

“Leading 100 Women has been an honour and a privilege. When we began this journey, we didn’t know where it would go – we simply loved the simple, elegant, and fun ‘100 Who Care’ concept and thought it was a great fit for our community. We are grateful to the many women who have stood with us. They are the magic of the organization! We are confident Bre and Lane will steward this leadership role well and we look forward to supporting it – just not from behind the microphone!”

Bre and Lane bring a dynamic energy and fresh perspective to the organization. Both have been involved with the group and have been mentored by Susan and Cindy over the past year. They are eager to continue the collaboration, connection, and local support this team of women have established in Red Deer.

In their joint statement, Bre and Lane shared:

“We are humbled to step into this role and build on the incredible foundation Cindy and Susan have laid. Many needs are at the doorstep of our community and in the hearts and minds of our members. We know a powerful, caring, and united group of individuals can play a huge role in driving change and breaking barriers.

To celebrate this milestone and leadership transition, the 100+ WWCRD hosted the final meeting of 2024 on November 25th at the Red Deer Golf and Country Club. The evening featured reflections from Cindy and Susan, the selection of the Salvation Army as the charity of choice, an opportunity for members to connect with Bre and Lane as they outline their vision for the organization’s next chapter, and a toast to 10 years.

For more information, please visit www.100womenreddeer.ca

About 100+ Women Who Care Red Deer

100+ Women Who Care Red Deer is a network of compassionate, empowered, and dedicated women who make a direct, immediate, and positive impact in Red Deer and area. We support local non-profit and charitable organizations that work every day to make our community a better place to live. 100% of funds donated go to the selected charities – there are no
administration fees, and all costs are covered by the generosity of sponsors. Collectively, we make a difference.

The group meets 4 times annually for 1 hour. Non-profit and charitable organizations are nominated by members. After hearing 3 randomly drawn pitches, the members vote to select their top choice. The group with the highest number of votes receives the members’ donations. Each member or team commits to donating $100 at each meeting. Since 2015, the average raised has been more than $15,000 per meeting.

Membership is open to all women In Red Deer and area. We invite you to join us! The first meeting of 2025 will be on Monday, February 3, 2025.

Founded in February 2015, the organization currently has about 150 members. We are committed to uniting this powerful group of 100+ women who care and lifting the amazing non-profits and charitable groups they support.