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United Way teams up with McDonald’s for first Heart Campaign in Central Alberta

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3 minute read

October 26, 2017

FOR IMMEDIATE RELEASE

United Way of Central Alberta has teamed up with McDonald’s Red Deer for the first ever Heart Campaign in Central Alberta

Red Deer, Alberta – October 26, 2017 – United Way Central Alberta is pleased to announce the inaugural McDonald’s Red Deer Heart Campaign is underway, and continues until the very first McDonald’s United Way Day on November 15th. United Way Hearts have landed in McDonald’s locations across Red Deer, Alberta. Guests visiting Red Deer McDonald’s locations can purchase a paper Heart to publicly pledge support towards United Way.

On November 15th, Red Deer McDonald’s locations will be wrapping up the Heart campaign with McDonald’s United Way Day. One dollar ($1.00) from every Big MacTM, Happy MealTM and Egg McMuffinTM will be donated to United Way. McDonald’s United Way Day is a one-day community event that provides an opportunity for participants to make a positive impact. All the money raised by McDonald’s stays local and goes directly to helping kids be all they can be.

“We strongly believe in our community and giving back to the neighbourhoods where we live and work,” said Bob Carpenter, McDonald’s Red Deer Franchisee. “McDonald’s United Way Day and the Heart Campaign will give our employees an opportunity to support families and children in Central Alberta.”

“The timing of this new partnership with McDonald’s couldn’t be better. We know there are a lot of businesses still struggling with the economy and we can’t keep asking the same people to give more each year,” commented Ken Johnson, United Way Co-Chair. “This is a great step forward in expanding the reach and impact of United Way Central Alberta.”

About United Way Central Alberta

United Way’s mission is to improve lives and build community through engagement and mobilized collective action. By investing in programs that get to the root causes of complex social issues, United Way is able to change people’s lives and lift them to new levels of possibility. All donations are invested by active community volunteers and directed into Central Alberta communities to create community impact. Established in 1965, United Way Central Alberta celebrated its 50th anniversary in 2015.

About McDonald’s Canada

In 1967, Canadians welcomed the first McDonald’s restaurant to Richmond, British Columbia. Today, McDonald’s Restaurants of Canada Limited has become part of the Canadian fabric, serving close to three million guests every day. Together with our franchisees, we proudly employ nearly 90,000 people from coast-to-coast and approximately 85 per cent of McDonald’s 1,400 Canadian restaurants are locally owned and operated by independent entrepreneurs. Of the almost $1 billion we spend on food, more than 85 per cent is purchased from suppliers in Canada. For more information on McDonald’s Canada visit McDonalds.ca.

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New Documentary “Cooking with Hot Stones” Explores History of Fort Assiniboine, Alberta

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February 14, 2025 – Alberta, Canada – A compelling new documentary, Cooking with Hot Stones: 200th Anniversary of Fort Assiniboine, is set to air on Wild TV, RFD TV Canada, Cowboy Channel Canada, and you can click here to stream for FREE on Wild TV’s streaming service, Wild TV+. This engaging one-hour feature will take viewers on a journey through time, exploring Fort Assiniboine’s rich history from 1823 to 2023.

Fort Assiniboine is a significant landmark in Alberta, playing a crucial role in Indigenous history, the fur trade, and the western expansion of Canada. This documentary captures the spirit of the region, illustrating how it has evolved over two centuries and how it continues to shape the cultural fabric of the province today.

Wild TV will make the documentary free to stream on Wild TV+ on February 14th so that it can be easily accessed in classrooms and other educational settings throughout the region, ensuring the historical significance of Fort Assiniboine reaches a wider audience.

Produced by Western Directives Inc., Cooking with Hot Stones: 200th Anniversary of Fort Assiniboine brings historical moments to life with vivid storytelling, expert interviews, and breathtaking cinematography.

“We are very excited to partner with Wild TV as part of our one hour documentary production. Based in Alberta, we respect the hard work and quality programming that Wild TV brings to a national audience. With the broadcast opportunity, Wild TV gives our production the ability to entertain and educate Canadians across the country on multiple platforms,” said Tim McKort, Producer at Western Directives.

Scott Stirling, Vice President of Wild TV, also expressed enthusiasm for the project: “At Wild TV, we are passionate about telling Canadian stories that resonate with our audiences. This documentary not only highlights a crucial piece of our nation’s history but also celebrates the resilience and contributions of Indigenous peoples, traders, and settlers who shaped the land we call home today. We are proud to bring Cooking with Hot Stones: 200th Anniversary of Fort Assiniboine to our viewers across Canada.”

Airtimes for Wild TV can be found here.

For airtimes on RFD TV Canada, click here.

For airtimes on Cowboy Channel Canada, visit CCC’s schedule.

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100+ Women Who Care Red Deer celebrates 10th season in 2025 with new leadership

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L to R: Cindy Jefferies, Susan Knopp, Lane Tomalty, Bre Fitzpatrick
Photo credit: The SnapHappy Photographer

After a decade of leadership under Cindy Jefferies and Susan Knopp, 100+ Women Who Care Red Deer (100+ WWCRD) is proud to celebrate 10 years of supporting local charities and the announcement of Bre Fitzpatrick and Lane Tomalty as its new co-leaders. This marks an exciting new chapter for the group, which has made a significant impact on not-for-profit organizations in Central Alberta.

Cindy and Susan have led 100+ WWCRD with vision, dedication, and a commitment to empowering women to lead and inspire change. Under their stewardship, the organization has raised over $630,000 for local charities by hosting 4 annual 1-hour meetings. Since 2015, more than 36 local charities have received funding through the group.

Reflecting on their tenure, Cindy and Susan stated:

“Leading 100 Women has been an honour and a privilege. When we began this journey, we didn’t know where it would go – we simply loved the simple, elegant, and fun ‘100 Who Care’ concept and thought it was a great fit for our community. We are grateful to the many women who have stood with us. They are the magic of the organization! We are confident Bre and Lane will steward this leadership role well and we look forward to supporting it – just not from behind the microphone!”

Bre and Lane bring a dynamic energy and fresh perspective to the organization. Both have been involved with the group and have been mentored by Susan and Cindy over the past year. They are eager to continue the collaboration, connection, and local support this team of women have established in Red Deer.

In their joint statement, Bre and Lane shared:

“We are humbled to step into this role and build on the incredible foundation Cindy and Susan have laid. Many needs are at the doorstep of our community and in the hearts and minds of our members. We know a powerful, caring, and united group of individuals can play a huge role in driving change and breaking barriers.

To celebrate this milestone and leadership transition, the 100+ WWCRD hosted the final meeting of 2024 on November 25th at the Red Deer Golf and Country Club. The evening featured reflections from Cindy and Susan, the selection of the Salvation Army as the charity of choice, an opportunity for members to connect with Bre and Lane as they outline their vision for the organization’s next chapter, and a toast to 10 years.

For more information, please visit www.100womenreddeer.ca

About 100+ Women Who Care Red Deer

100+ Women Who Care Red Deer is a network of compassionate, empowered, and dedicated women who make a direct, immediate, and positive impact in Red Deer and area. We support local non-profit and charitable organizations that work every day to make our community a better place to live. 100% of funds donated go to the selected charities – there are no
administration fees, and all costs are covered by the generosity of sponsors. Collectively, we make a difference.

The group meets 4 times annually for 1 hour. Non-profit and charitable organizations are nominated by members. After hearing 3 randomly drawn pitches, the members vote to select their top choice. The group with the highest number of votes receives the members’ donations. Each member or team commits to donating $100 at each meeting. Since 2015, the average raised has been more than $15,000 per meeting.

Membership is open to all women In Red Deer and area. We invite you to join us! The first meeting of 2025 will be on Monday, February 3, 2025.

Founded in February 2015, the organization currently has about 150 members. We are committed to uniting this powerful group of 100+ women who care and lifting the amazing non-profits and charitable groups they support.

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