Automotive
Two thirds of Canadians say banning conventional vehicles by 2035 is “unrealistic”

From the Montreal Economic Institute
Seven in 10 Canadians are concerned about the negative impact of cancelled energy projects on Canadian jobs.
More than half of Canadiens are against the federal mandate forcing all new cars sold in Canada to be electric by 2035, shows a new MEI-Ipsos survey released this morning.
“Across the country, Canadians are a lot more hesitant to ban conventional vehicles than their elected representatives in Ottawa are,” said Krystle Wittevrongel, director of research at the MEI. “They have legitimate concerns, most notably with the cost of those cars, and federal and provincial politicians should take note.”
The poll shows that 55 per cent of Canadians disagree with Ottawa’s decision to ban the sale of conventional vehicles by 2035. In every region surveyed, a larger number of respondents were against the ban than in favour of it.
Among Canadians who don’t already own an electric vehicle, slightly fewer than one in four said their next car would be electric.
Key reasons cited for this lukewarm attitude included the high cost of the cars (70 per cent), the lack of charging infrastructure (66 per cent), and their reduced performance in Canada’s cold climate (64 per cent).
Across the country, only 26 per cent of Canadians believe Ottawa’s plan to ban the sale of conventional vehicles is realistic. Meanwhile, 66 per cent maintain that the plan is unrealistic.
“Canadians understand that 2035 is sooner than Ottawa thinks, and nothing indicates electric vehicle adoption rates are going to follow what federal lawmakers anticipated,” notes Ms. Wittevrongel. “Concerns with their high cost, the lack of charging infrastructure and their poor performance in our cold climate remain strong.”
The survey also found Canadians were troubled by the effects that federal legislation has had in stalling or cancelling energy projects.
Seven in 10 respondents were concerned by the negative impact on Canadian jobs arising from the cancellation of tens of billions of dollars in energy projects due to regulatory hurdles.
Slightly more than three in four Canadians (76 per cent) say the federal government’s environmental impact assessment project takes too long, with only nine per cent taking the opposite view.
“Canadians understand that our energy industry plays a key role in Canada’s economy, and that lengthy approval delays from regulators have a negative impact on a project’s chances of happening,” explains Ms. Wittevrongel. “They are looking for leadership in Ottawa and in the provinces to cut down on bureaucratic hurdles and shorten the time it takes to get shovels in the ground.”
A sample of 1,190 Canadians 18 years of age and older was polled between September 18th and 22nd, 2024. The results are accurate to within ± 3.3 percentage points, 19 times out of 20.
The results of the MEI-Ipsos poll are available here: https://www.iedm.org/wp-
The MEI is an independent public policy think tank with offices in Montreal and Calgary. Through its publications, media appearances, and advisory services to policymakers, the MEI stimulates public policy debate and reforms based on sound economics and entrepreneurship.
Automotive
Canadians’ Interest in Buying an EV Falls for Third Year in a Row

From Energy Now
Electric vehicle prices fell 7.8 per cent in the last quarter of 2024 year-over-year, according to the AutoTader price index
Fewer Canadians are considering buying an electric vehicle, marking the third year in a row interest has dropped despite lower EV prices, a survey from AutoTrader shows.
Forty-two per cent of survey respondents say they’re considering an EV as their next vehicle, down from 46 per cent last year. In 2022, 68 per cent said they would consider buying an EV.
Meanwhile, 29 per cent of respondents say they would exclusively consider buying an EV — a significant drop from 40 per cent last year.
The report, which surveyed 1,801 people on the AutoTrader website, shows drivers are concerned about reduced government incentives, a lack of infrastructure and long-term costs despite falling prices.
Electric vehicle prices fell 7.8 per cent in the last quarter of 2024 year-over-year, according to the AutoTader price index.
The survey, conducted between Feb. 13 and March 12, shows 68 per cent of non-EV owners say government incentives could influence their decision, while a little over half say incentives increase their confidence in buying an EV.
Automotive
Hyundai moves SUV production to U.S.

MxM News
Quick Hit:
Hyundai is responding swiftly to 47th President Donald Trump’s newly implemented auto tariffs by shifting key vehicle production from Mexico to the U.S. The automaker, heavily reliant on the American market, has formed a specialized task force and committed billions to American manufacturing, highlighting how Trump’s America First economic policies are already impacting global business decisions.
Key Details:
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Hyundai has created a tariffs task force and is relocating Tucson SUV production from Mexico to Alabama.
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Despite a 25% tariff on car imports that began April 3, Hyundai reported a 2% gain in Q1 operating profit and maintained earnings guidance.
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Hyundai and Kia derive one-third of their global sales from the U.S., where two-thirds of their vehicles are imported.
Diving Deeper:
In a direct response to President Trump’s decisive new tariffs on imported automobiles, Hyundai announced Thursday it has mobilized a specialized task force to mitigate the financial impact of the new trade policy and confirmed production shifts of one of its top-selling models to the United States. The move underscores the gravity of the new 25% import tax and the economic leverage wielded by a White House that is now unambiguously prioritizing American industry.
Starting with its popular Tucson SUV, Hyundai is transitioning some manufacturing from Mexico to its Alabama facility. Additional consideration is being given to relocating production away from Seoul for other U.S.-bound vehicles, signaling that the company is bracing for the long-term implications of Trump’s tariffs.
This move comes as the 25% import tax on vehicles went into effect April 3, with a matching tariff on auto parts scheduled to hit May 3. Hyundai, which generates a full third of its global revenue from American consumers, knows it can’t afford to delay action. Notably, U.S. retail sales for Hyundai jumped 11% last quarter, as car buyers rushed to purchase vehicles before prices inevitably climb due to the tariff.
Despite the trade policy, Hyundai reported a 2% uptick in first-quarter operating profit and reaffirmed its earnings projections, indicating confidence in its ability to adapt. Yet the company isn’t taking chances. Ahead of the tariffs, Hyundai stockpiled over three months of inventory in U.S. markets, hoping to blunt the initial shock of the increased import costs.
In a significant show of good faith and commitment to U.S. manufacturing, Hyundai last month pledged a massive $21 billion investment into its new Georgia plant. That announcement was made during a visit to the White House, just days before President Trump unveiled the auto tariff policy — a strategic alignment with a pro-growth, pro-America agenda.
Still, the challenges are substantial. The global auto industry depends on complex, multi-country supply chains, and analysts warn that tariffs will force production costs higher. Hyundai is holding the line on pricing for now, promising to keep current model prices stable through June 2. After that, however, price adjustments are on the table, potentially passing the burden to consumers.
South Korea, which remains one of the largest exporters of automobiles to the U.S., is not standing idle. A South Korean delegation is scheduled to meet with U.S. trade officials in Washington Thursday, marking the start of negotiations that could redefine the two nations’ trade dynamics.
President Trump’s actions represent a sharp pivot from the era of global corporatism that defined trade under the Obama-Biden administration. Hyundai’s swift response proves that when the U.S. government puts its market power to work, foreign companies will move mountains — or at least entire assembly lines — to stay in the game.
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