Business
Toyota to scrap DEI policies following social media exposé

From LifeSiteNews
By Stephen Kokx
Toyota will no longer participate in the Corporate Equality Index amid public pressure after anti-woke activist Robby Starbuck revealed the company’s left-wing policies.
Just days after Toyota ended its sponsorship of the Olympics, the Japanese car maker put a halt to supporting LGBT events and said it also planned to scrap Diversity, Equity, and Inclusion (DEI) policies.
In a memo issued to its 50,000 U.S.-based employees and 1,500 dealerships last Thursday, Toyota reportedly said that it will continue to “encourage an inclusive environment where diversity of thought can flourish” but that its primary focus will be on “professional development, networking, mentoring and volunteering” initiatives for staff.
Among other changes, Toyota will no longer participate in the pro-LGBT Human Rights Campaign’s Corporate Equality Index. It will also shift its public presence toward community activities that “align with STEM (Science, Technology, Engineering, and Math) education and workforce readiness.”
The move comes amid public pressure after anti-woke activist Robby Starbuck exposed the company’s left-wing policies on social media.
Huge news: Last week we exposed @Toyota + @Lexus for going woke and now just one week later they’re announcing BIG changes!
Some highlights:
• No more involvement in pride parades, pride events or LGBTQ children’s summer camps.
• They will not participate in the @HRC’s woke… pic.twitter.com/eUp3aBT4wV
— Robby Starbuck (@robbystarbuck) October 3, 2024
“This is a massive win for sanity,” Starbuck told his followers in an X post. “Toyota seems to have forgotten who their core customers are.”
Starbuck had revealed that Toyota sponsored an event featuring drag queens for children. He also reported that it backed the pro-LGBT “Equality Act” and that it worked with the radical Human Rights Campaign to oppose laws that ban sex change operations for minors, among other left-wing efforts.
It’s time to expose Toyota.@Toyota has been one of the most trusted brands in America but they’ve gone totally woke.
Here’s some of what we found:
• Toyota sponsored a drag queen program at a summer camp for kids identifying as LGBTQ+.
• Toyota opposes laws that ban sex… pic.twitter.com/bmcWPftjT4
— Robby Starbuck (@robbystarbuck) September 26, 2024
Starbuck’s previous reporting on corporate giants such as John Deere, Lowe’s, Harley Davidson, and others effectively forced them to scale back or drop their own DEI initiatives altogether. Former GOP presidential candidate Mike Huckabee thanked Starbuck for his efforts on X.
Toyota stopped asking for gender on job applications in the name of LGBTQ+ inclusion but they want to increase the number of women in managerial positions "fivefold by 2030"
Make it make sense. https://t.co/VgbSX6BgQB pic.twitter.com/jTrXWwssJ7
— Expose Them (@ExposeDarkDeeds) September 30, 2024
Along with Panasonic and Bridgestone, Toyota announced that it is terminating its $835 million sponsorship of the Olympics that begin in 2015. The Associated Press reported that the three companies were among the 15 major sponsors of the Games, which featured a blasphemous depiction of the Last Supper this year in Paris during the opening ceremony.
Toyota’s chairman recently complained that the Olympics had become “increasingly political.”
Business
Trump confirms 35% tariff on Canada, warns more could come

Quick Hit:
President Trump on Thursday confirmed a sweeping new 35% tariff on Canadian imports starting August 1, citing Canada’s failure to curb fentanyl trafficking and retaliatory trade actions.
Key Details:
- In a letter to Canadian Prime Minister Mark Carney, Trump said the new 35% levy is in response to Canada’s “financial retaliation” and its inability to stop fentanyl from reaching the U.S.
- Trump emphasized that Canadian businesses that relocate manufacturing to the U.S. will be exempt and promised expedited approvals for such moves.
- The administration has already notified 23 countries of impending tariffs following the expiration of a 90-day negotiation window under Trump’s “Liberation Day” trade policy.
Diving Deeper:
President Trump escalated his tariff strategy on Thursday, formally announcing a 35% duty on all Canadian imports effective August 1. The move follows what Trump described as a breakdown in trade cooperation and a failure by Canada to address its role in the U.S. fentanyl crisis.
“It is a Great Honor for me to send you this letter in that it demonstrates the strength and commitment of our Trading Relationship,” Trump wrote to Prime Minister Mark Carney. He added that the tariff response comes after Canada “financially retaliated” against the U.S. rather than working to resolve the flow of fentanyl across the northern border.
Trump’s letter made clear the tariff will apply broadly, separate from any existing sector-specific levies, and included a warning that “goods transshipped to evade this higher Tariff will be subject to that higher Tariff.” The president also hinted that further retaliation from Canada could push rates even higher.
However, Trump left the door open for possible revisions. “If Canada works with me to stop the flow of Fentanyl, we will, perhaps, consider an adjustment to this letter,” he said, adding that tariffs “may be modified, upward or downward, depending on our relationship.”
Canadian companies that move operations to the U.S. would be exempt, Trump said, noting his administration “will do everything possible to get approvals quickly, professionally, and routinely — In other words, in a matter of weeks.”
The U.S. traded over $762 billion in goods with Canada in 2024, with a trade deficit of $63.3 billion, a figure Trump called a “major threat” to both the economy and national security.
Speaking with NBC News on Thursday, Trump suggested even broader tariff hikes are coming, floating the idea of a 15% or 20% blanket rate on all imports. “We’re just going to say all of the remaining countries are going to pay,” he told Meet the Press moderator Kristen Welker, adding that “the tariffs have been very well-received” and noting that the stock market had hit new highs that day.
The Canadian announcement is part of a broader global tariff rollout. In recent days, Trump has notified at least 23 countries of new levies and revealed a separate 50% tariff on copper imports.
“Not everybody has to get a letter,” Trump said when asked if other leaders would be formally notified. “You know that. We’re just setting our tariffs.”
Business
Trump slaps Brazil with tariffs over social media censorship

From LifeSiteNews
By Dan Frieth
In his letter dated July 9, 2025, addressed to President Luiz Inácio Lula da Silva, Trump ties new U.S. trade measures directly to Brazilian censorship.
U.S. President Donald Trump has launched a fierce rebuke of Brazil’s moves to silence American-run social media platforms, particularly Rumble and X.
In his letter dated July 9, 2025, addressed to President Luiz Inácio Lula da Silva, Trump ties new U.S. trade measures directly to Brazilian censorship.
He calls attention to “SECRET and UNLAWFUL Censorship Orders to U.S. Social Media platforms,” pointing out that Brazil’s Supreme Court has been “threatening them with Millions of Dollars in Fines and Eviction from the Brazilian Social Media market.”
Trump warns that these actions are “due in part to Brazil’s insidious attacks on Free Elections, and the fundamental Free Speech Rights of Americans,” and states: “starting on August 1, 2025, we will charge Brazil a Tariff of 50% on any and all Brazilian products sent into the United States, separate from all Sectoral Tariffs.” He also adds that “Goods transshipped to evade this 50% Tariff will be subject to that higher Tariff.”
Brazil’s crackdown has targeted Rumble after it refused to comply with orders to block the account of Allan dos Santos, a Brazilian streamer living in the United States.
On February 21, 2025, Justice Alexandre de Moraes ordered Rumble’s suspension for non‑compliance, saying it failed “to comply with court orders.”
Earlier, from August to October 2024, Moraes had similarly ordered a nationwide block on X.
The court directed ISPs to suspend access and imposed fines after the platform refused to designate a legal representative and remove certain accounts.
Elon Musk responded: “Free speech is the bedrock of democracy and an unelected pseudo‑judge in Brazil is destroying it for political purposes.”
By linking censorship actions, particularly those targeting Rumble and X, to U.S. trade policy, Trump’s letter asserts that Brazil’s judiciary has moved into the arena of foreign policy and economic consequences.
The tariffs, he makes clear, are meant, at least in part, as a response to Brazil’s suppression of American free speech.
Trump’s decision to impose tariffs on Brazil for censoring American platforms may also serve as a clear signal to the European Union, which is advancing similar regulatory efforts under the guise of “disinformation” and “online safety.”
With the EU’s Digital Services Act and proposed “hate speech” legislation expanding government authority over content moderation, American companies face mounting pressure to comply with vague and sweeping takedown demands.
By framing censorship as a violation of U.S. free speech rights and linking it to trade consequences, Trump is effectively warning that any foreign attempt to suppress American voices or platforms could trigger similar economic retaliation.
Reprinted with permission from Reclaim The Net.
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