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Top digital marketing trends in Canada for 2022

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After two extremely challenging years, especially for some members of the business realm, we are all hoping to witness economic recovery and improvement in 2022. The topic many eMarketers are concerned about is can digital marketing provide enough opportunities for marketing strategies and be resistant enough to the business conditions full of uncertainties, with hardly predictable outcomes.

Being a plan of action that depends on devices with a network connection and online marketing channels, digital marketing has to create content that is easy to watch and possesses a certain value for the final user. According to digital marketing statistics, over 57% of the world population is present on social media with average usage of 2 and a half hours per day. It seems there are billions of people willing to consume digital marketing content. The quintessence is to find a recipe that works and create content worthy of their attention and engagement.

Canadians and digital marketing

Judging by the numbers, Canadians fully embraced online life. Over 92% are using the Internet for a living, work, education, hobbies, and entertainment.

Canada has over 35 million internet users, and 84% of these users like to purchase products and services online. A prediction, interesting from the digital marketing point of view, says that in 2022 the average internet usage in Canada will rise even more. It’s expected that over 50% of internet users in Canada will spend more than 10 hours weekly consuming online content.

Job opportunity-wise these are the best moments for the marketing profession. Most companies in Canada want digital marketing to be either a part or an essence of their promotional strategy. Some companies choose to assemble their marketing team, while others prefer to outsource it to a digital marketing agency. One way or another, the Canadian job market is full of work openings for online marketing experts.

Digital marketing trends in Canada

Even though online marketing doesn’t have a very long history, its recent evolution substantially changed the way online businesses interact with customers. Social media platforms never stop their work on replacing traditional marketing sources, to meet users’ needs. Meanwhile, digital and other companies are trying to incorporate the latest marketing trends and create effective marketing campaigns.

Here are a few most recent digital marketing strategies, presently trending in Canada.

Personalization

A recent survey reviled that online users have a lot of appreciation for businesses that take their age and location as the main information for their marketing messages. Also, most people like to be identified as a person, not a data or one of many customers. Understanding the main characteristics of the targeted audience and incorporating these findings into marketing strategy creates a solid ground for a very successful personalized marketing campaign.

SEO Link Building

As many Canadians spend a lot of time on the Internet, in 2022, companies should try boosting their online presence and include link building into their digital marketing plans. However, acquiring backlinks from reputable websites is not that easy, so the solution could be to find a Link Building Company in Canada experienced in creating a tactic for SEO improvement. Effective SEO techniques will drive more organic traffic to the website, also bring more sales and leads, and therefore better business results.

Short videos

Both older and younger generations love short videos. It’s easy to watch and understand their content. The biggest social media platforms all have short forms as an option for video consummation. It is also relatively easy to make one and what is also very important, with good ideas and creativity, it can be done with a small budget too.

Todayville Content Team works with a wide variety of clients to develop compelling content solutions. Our experienced team develops strategic campaigns that use video and storytelling, digital advertising and social media to help our clients position and distinguish themselves in the market.

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Canada’s Most Popular Sports By Region

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Canada is very sports-loving and multicultural and every one of its regions has its own sporting culture and fans. Read on to take a trip from Alberta’s ice rinks to Ontario’s basketball courts and have a look at Canada’s most favored sports region-wise, paying particular attention to Red Deer.

British Columbia

British Columbia is renowned for its love of traditional and adventure sport and although hockey is always a staple of the province, due to the Vancouver Canucks’ loyal fan base, BC’s natural landscape means that it is a haven for outdoor sport enthusiasts. Skiing and snowboarding thrive in Whistler, one of the world’s premier winter sports resorts. Soccer, mountain biking and hiking dominate in the summer, with Vancouver’s mild climate allowing for year-round sporting activity. Lacrosse, BC’s official provincial sport, is also incredibly popular, particularly at the youth level.

Ontario

While hockey has been a staple for a long time, with the Toronto Maple Leafs leading one of the NHL’s flagship franchises, basketball has become more popular, in part because of the success of the Toronto Raptors. The Raptors’ 2019 NBA title win contributed to the province’s enthusiasm for the sport and basketball courts are now common across urban and suburban landscapes as is basketball betting on Ontario sportbooks platforms. Soccer is also a big sport in Ontario, as Toronto FC draws large numbers in Major League Soccer. Baseball is also well-represented by the Toronto Blue Jays and a strong minor league system.

Red Deer Region

Red Deer, in central Alberta, is a sports hub with a very very rich sporting history in hockey, rodeo, and so many other sports. Hockey, in particular, is a very deeply ingrained aspect of local culture, with minor hockey programs that are rich sources of talented players for junior and professional ranks. The city also plays host to premier hockey tournaments that draw teams from across Canada. Rodeo is undoubtedly also a massive aspect of Red Deer’s sporting culture, with events like the Canadian Finals Rodeo showcasing the city’s strong Western heritage. The city also has a developing soccer and football culture, with local leagues providing development for younger players. Red Deer’s proximity to the natural landscape also allows for the playing of sports like skiing, snowboarding and cycling, making it a well-rounded sporting region.

Alberta

Two of Alberta’s very most famous NHL franchises the Calgary Flames and Edmonton Oilers have bitter rivalries in pro hockey history. Albertans breathe hockey because of the regional climate and overall sports enthusiasm for the winter sport. Alberta has a strong rodeo heritage and it’s commemorated annually through the world-famous spectacle of the Calgary Stampede which really draws thousands of visitors annually. Football is a strong point in the province as Albertans follow both the CFL Edmonton Elks and Calgary Stampeders teams. The Canadian sport of curling has found immense success in all parts of Alberta because it is a major site for producing numerous national champions.

Saskatchewan

Saskatchewan has one of the most ardent fan bases in the CFL with the Saskatchewan Roughriders being hugely popular. Football culture is so very much ingrained in the province that Roughrider game days in Regina and Saskatoon are city-wide events. Hockey is also ingrained in Saskatchewan sports culture and many NHL players hail from the province. Saskatchewan’s community rinks are always super full, producing top talent for Canada’s hockey pipeline. Baseball has a small but consistent following as well, with competitive leagues operating all summer.

Manitoba

Hockey reigns supreme in Manitoba, due in large part to the loyal fan base of the Winnipeg Jets and with the cold winters and competitive provincial community leagues, hockey is a Manitoban way of life. Curling is also extremely popular in Manitoba and has yielded some of Canada’s finest curlers. Soccer has really been increasing in popularity in recent years, and with the introduction of Valour FC in the Canadian Premier League, Manitobans have another professional team to rally behind. The province also really proudly boasts a strong tradition of ringette, with youth leagues growing annually.

Quebec

Quebec has long been one of Canada’s hockey hotbeds, producing NHL legends and featuring a rich junior hockey footprint. That strong hockey heritage in the province is evident in teams like the Montreal Canadiens, who have one of the most dedicated fan bases in the sport. Soccer has really also taken off in popularity in Quebec, with CF Montreal competing in the up and coming Major League Soccer in Montreal. The province’s love of individual sports is also evident, with tennis and cycling gaining more popularity with young Quebec athletes. Winter sports like skiing and snowboarding are also hugely popular in the Laurentian and Eastern Townships regions.

Atlantic Canada

Junior leagues and community teams really define the hockey culture in the Atlantic provinces of Newfoundland and Labrador and the surrounding provinces of Nova Scotia and New Brunswick as well as Prince Edward Island. Professional basketball has become more popular in Atlantic Canada because of the Halifax-based professional team that competes in the Canadian Elite Basketball League. Sailing and rowing are popular water sports in the Atlantic coastal provinces of Newfoundland and Nova Scotia.

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How to play casino games online

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The online casino industry is growing so fast, and the question of how to participate remains pertinent. In fact, according to recent statistics, the number of online gamblers is expected to hit 210 million in 2025. And, of course, it follows that players from regions like Calgary and Edmonton have contributed a lot to this growth.

However, just like any other industry, getting the right information is also important for online casino players. Realizing this, we have crafted an article that will enlighten you on a number of things, ensuring your gameplay is engaging. Therefore, you’ll actually do well to hang around.

Identify a suitable platform

A great online casino gaming experience all begins with choosing the right platform. But how do you ensure that it’s actually the right platform? Let’s take a look at a few factors.

Online security

No one wants to gamble on a platform that could expose them to attacks. And now that attacks are really becoming prevalent in this industry, you don’t want to turn a blind eye toward online safety. By the way, do you actually know that, according to experts, more than 70% of online casinos have been involved in security incidents just recently? You can imagine what things could be like in 2025, given that cybercriminals are ever-evolving.

But that should not leave you hopeless. Infrastructures like 2FA have really proven to be helpful. A popular statistic noted that this technology can prevent exposure to over 99.9% of targeted attacks and 96% of phishing attacks.

Other infrastructures that show a platform is secure include SSL encryption, firewalls and anti-fraud systems, among many others. Online casino platforms that integrate AI into their security efforts can also be good options.

Payment methods

You perhaps could be surprised to learn that GoCardless associates 30% of all churn to failed payments. As if that’s not enough, Testlio claims that more than six in ten customers likely stay loyal to brands with smooth, hassle-free payments. Assuming you were a game provider, would you ignore such a statistic? You probably wouldn’t because it would imply you don’t care about your customers’ preferences.

Similarly, platforms that pay attention to payment experience show they prioritize customer experience and could be worth your consideration. And one of the ways to guarantee this is by offering multiple payment methods.

That ensures that even if one fails, you have an ocean of other options to use. Plus, diverse payments also cater to multiple preferences. And, of course, if a platform goes a step further to localize these features, it can provide an even more engaging experience.

User-friendliness

Given that a single platform can offer even thousands of game variations, you want to use the minimum time to engage. But what about if navigating the platform becomes problematic? This can be frustrating, which only injures your gameplay. As such, a great platform will use features like logical hierarchy to improve the discoverability of games.

To further improve its friendliness, the platform will also want to cater to multiscreen consumers. And this is where the responsive design approach comes in. The website should work well even on smaller devices without needing you to pinch or zoom it. That way, you can always be sure of a great experience even when on the go.

Get started

Once you have examined these factors, it’s time to play. Most casinos will provide you with the option of either downloading their apps or participating instantly. For most platforms, you’ll need to sign up or register by providing some basic information like your name, email address and so on. Always ensure that these details are as accurate as possible.

This normally comes in handy for stricter platforms that may require you to verify your details. For instance, some may need players to upload copies of their IDs, passports or even driver’s licenses. Remember, gambling restrictions are becoming tighter by the day, and such measures can really help reduce fraud. Once all this is done, go ahead and fund your account.

Navigating the online casino lobby and playing responsibly

The casino lobby is where all the magic happens. You’ll find a wide variety of games, from classic slots and table games to live dealer games that bring the casino floor to your screen. Use the search bar or filters to find your favorite games, or try something new—many casinos offer free demo versions so you can practice before betting real money.

If you’re a fan of slots, look for games with high RTP percentages and exciting bonus features. For table game enthusiasts, check out different variations of blackjack, poker, and baccarat. And if you’re looking for a more immersive experience, live dealer games are the way to go. By streaming in real-time with professional dealers, these games actually make you feel like you’re in a real casino.

But, of course, we can never fail to mention the need to ensure you gamble responsibly. Since gambling should be done purely for fun, you may want to set a budget before participating. Good enough, most platforms actually have features like deposit limits and self-excursion options to help you with this.

It actually is true that a lot goes into making for a great online casino experience. But even before you start, you want to ensure the platform is secure and has several payment options. On top of that, it should also be user-friendly.

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