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Top digital marketing trends in Canada for 2022

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After two extremely challenging years, especially for some members of the business realm, we are all hoping to witness economic recovery and improvement in 2022. The topic many eMarketers are concerned about is can digital marketing provide enough opportunities for marketing strategies and be resistant enough to the business conditions full of uncertainties, with hardly predictable outcomes.

Being a plan of action that depends on devices with a network connection and online marketing channels, digital marketing has to create content that is easy to watch and possesses a certain value for the final user. According to digital marketing statistics, over 57% of the world population is present on social media with average usage of 2 and a half hours per day. It seems there are billions of people willing to consume digital marketing content. The quintessence is to find a recipe that works and create content worthy of their attention and engagement.

Canadians and digital marketing

Judging by the numbers, Canadians fully embraced online life. Over 92% are using the Internet for a living, work, education, hobbies, and entertainment.

Canada has over 35 million internet users, and 84% of these users like to purchase products and services online. A prediction, interesting from the digital marketing point of view, says that in 2022 the average internet usage in Canada will rise even more. It’s expected that over 50% of internet users in Canada will spend more than 10 hours weekly consuming online content.

Job opportunity-wise these are the best moments for the marketing profession. Most companies in Canada want digital marketing to be either a part or an essence of their promotional strategy. Some companies choose to assemble their marketing team, while others prefer to outsource it to a digital marketing agency. One way or another, the Canadian job market is full of work openings for online marketing experts.

Digital marketing trends in Canada

Even though online marketing doesn’t have a very long history, its recent evolution substantially changed the way online businesses interact with customers. Social media platforms never stop their work on replacing traditional marketing sources, to meet users’ needs. Meanwhile, digital and other companies are trying to incorporate the latest marketing trends and create effective marketing campaigns.

Here are a few most recent digital marketing strategies, presently trending in Canada.

Personalization

A recent survey reviled that online users have a lot of appreciation for businesses that take their age and location as the main information for their marketing messages. Also, most people like to be identified as a person, not a data or one of many customers. Understanding the main characteristics of the targeted audience and incorporating these findings into marketing strategy creates a solid ground for a very successful personalized marketing campaign.

SEO Link Building

As many Canadians spend a lot of time on the Internet, in 2022, companies should try boosting their online presence and include link building into their digital marketing plans. However, acquiring backlinks from reputable websites is not that easy, so the solution could be to find a Link Building Company in Canada experienced in creating a tactic for SEO improvement. Effective SEO techniques will drive more organic traffic to the website, also bring more sales and leads, and therefore better business results.

Short videos

Both older and younger generations love short videos. It’s easy to watch and understand their content. The biggest social media platforms all have short forms as an option for video consummation. It is also relatively easy to make one and what is also very important, with good ideas and creativity, it can be done with a small budget too.

Todayville Content Team works with a wide variety of clients to develop compelling content solutions. Our experienced team develops strategic campaigns that use video and storytelling, digital advertising and social media to help our clients position and distinguish themselves in the market.

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NFL And CFL Betting 101: Why You Shouldn’t Bet With Your Emotions

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Betting on the NFL and CFL can add an extra layer of excitement to the games, enhancing the
experience for many fans. However, successful sports betting requires discipline and strategy rather than just a passionate love for the game. Emotions, whether high or low, can cloud judgment and lead to impulsive, often regrettable decisions. This guide highlights why detaching from emotions when betting on football is crucial, offering practical strategies to keep your bets rational and strategic.

The Dangers of Emotional Betting

Betting with emotions, or betting impulsively based on personal bias or loyalty, can create a skewed perception of the game. It’s common for fans to overestimate their favorite team’s performance or assume a player’s history will guarantee a particular outcome. These assumptions lead to what’s known as “confirmation bias”, where fans see only the information that supports their beliefs and ignore contradictory data. This can cause bettors to overlook crucial insights, like injury reports or statistics, leading to inaccurate wagers.

Emotional betting also fuels what’s called “chasing losses”. This occurs when bettors, frustrated by previous losses, place increasingly risky football bets in an attempt to win back money. This approach is rarely successful and can quickly turn manageable losses into significant setbacks. By staying rational and informed, you can avoid these pitfalls and make more calculated, objective bets.

Strategies to Minimize Emotional Influence

One of the best ways to avoid emotional betting is to establish clear betting strategies based on data and analysis. Here are a few tactics to keep in mind:

1. Analyze Data, Not Personal Feelings: Before placing a bet, review all available data, including team statistics, recent performance trends, and injury reports. A data-driven approach helps eliminate bias, allowing you to focus on concrete factors that influence game outcomes rather than relying on loyalty or gut feelings.

2. Limit Bets on Favorite Teams or Players: It’s easy to let personal favorites dictate betting choices, but this often leads to poorly reasoned bets. Try to limit the amount of money you wager on teams or players you’re emotionally attached to. Alternatively, look for opportunities to bet on neutral games where personal feelings won’t interfere.

3. Track and Review Betting Patterns: Keep a record of your bets, including the reasoning behind each one and the outcome. Over time, you may notice patterns, such as betting more on favorite teams or overinvesting after a loss. Recognizing these tendencies can help you adjust future strategies to stay more objective.

4. Take Breaks When Needed: If you find yourself betting impulsively or “chasing” after a loss, it might be wise to take a break. Giving yourself time away from betting can clear your mind, allowing you to return with a fresh, objective perspective.

Understanding the Value of Objective Analysis

In sports betting, value is found in assessing odds and comparing them to actual probabilities. Odds reflect a combination of factors, from team performance to public perception, and even individual player stats. For instance, player-specific metrics like Aaron Rodgers player odds may offer valuable insights, especially when factoring in performance trends, injuries, or recent games. Analyzing these detailed odds alongside overall game stats helps bettors avoid the common pitfall of placing hopeful, emotional bets that may lack real value.

When emotion enters the equation, it’s easy to overlook true value, focusing on high-stakes or biased bets instead. By paying attention to player odds and using objective analysis, you’ll be better positioned to spot value where odds align with the likelihood of outcomes, improving returns and reducing the risks tied to emotional decision-making.

The Long-Term Benefits of Rational Betting

Sticking to rational, well-reasoned betting strategies not only improves your chances of success but also makes betting a more enjoyable and sustainable activity. Betting without emotional influence helps you stay in control, reducing stress and frustration associated with losses. Furthermore, disciplined betting habits help build a foundation for long-term profitability, transforming betting from an emotional rollercoaster into a calculated, engaging pursuit.

In conclusion, betting on the NFL or CFL can be thrilling, but it requires an approach grounded in data, strategy, and self-control. By setting aside emotions, analyzing information, and adopting a disciplined mindset, you’ll be better equipped to make informed choices and avoid the pitfalls of impulsive betting.

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Popular Casino Games at 1Red

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1Red Casino has quickly emerged as one of the best casino betting platforms available for betting enthusiasts in Canada. Players can find tons of casino games available to place bets on this platform and secure winnings. They will be able to start playing the games within a few minutes with the help of the simple and user-friendly interface of the betting platform. However, new users may also find it challenging to choose any casino game and start placing bets as the number of games available on this site is massive. Players can check out the list of popular games at 1Red Casino below.

Slots

Slot games are the centre of attraction for casino betting enthusiasts at 1Red, as they will be able to find an extensive range of slot games available at this site. This includes slot games from several popular developers around the world, such as NetEnt, Pragmatic Play, Evolution Gaming, Micro Gaming, Play’N Go, and many others. Players will be able to enjoy playing across the classic slot games and even the modern titles, with the opportunity to grab impressive winnings. Also, they will be able to place bets over the progressive jackpot games and secure massive winnings.

Table Games at 1Red

At 1Red, even the classic casino enthusiasts will be able to find the popular table games available for them to place bets and secure winnings. They will be able to use the skills and strategies to place bets at the popular table games on the site, which are as follows:

  • Baccarat: Players will be going against the dealer to place bets on which hand will have the card values closer to 9.
  • Blackjack: It is also similar to Baccarat, as players go against the dealer with the main objective of getting their card values close to 21 and not exceeding the same to secure winnings.
  • Roulette: In this game, a wheel is spun in every round, and players can place bets on the numbers or colors to grab winnings.
  • Poker: Players can test their strategy by playing the Poker game, going against the other fellow players with the best card combination decided as the winner.

Live Dealer Games at 1Red

1Red casino betting platform also allows users to play the Live dealer games, where they can join the live streams of the games and start placing bets with the availability of real-time dealers and other players at the same table. These games will have professional dealers who will be providing them with a real-time gambling experience. It even allows users to communicate with each other at the same time, through which they can increase interaction and even learn more strategies. The casino games that players will be able to play in the live casino section include Baccarat, Blackjack, Roulette, Poker, and various others, with their variations.

Specialty Games

The specialty games at 1Red are also gaining a lot of popularity among betting enthusiasts in Canada. These games are useful for those bettors who want to place bets on casino games that are based on luck. They will be able to find various games, such as Keno, Bingo, and Scratch cards, where they can start playing with small amounts and even get a chance to secure massive winnings. Along with that, these games can be played quickly by the bettors, which will help them reveal their winnings within a few minutes and gear up for the upcoming round of the game.

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