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The Stark Reality Of Creating A Startup Post- COVID

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At the beginning of the pandemic, people rightly feared for the future of small businesses. The reality was that while big corporations could see out an extended period without profit, many small businesses collapsed after just a couple of months. Keeping a small business going has traditionally meant running a tight ship, and that became unsustainable during the first few months of COVID-19.

But what about starting a business in 2022? There are still plenty of people who are holding off on creating their dream startup until things get back to normal. However, it’s becoming increasingly clear that “normal” is a mirage. Should you risk starting your business now? This has always been a hard question to answer, and nowadays it’s even harder. But the truth is that our current worldwide scenario might be more optimistic than you think.

Post-COVID Startups: Reasons for Optimism

The good news is that, when it comes to startups in a post-COVID world, there is more reason for optimism than negativity. While it is true that certain types of businesses will never get back on their feet in the same way, many other modern businesses are better placed for success than ever before.

The reason for this is simple. The pandemic forced the world to become comfortable with remote work. This was something we were moving towards for two decades, but a torturously slow transition was expedited in just a few weeks in March 2020.

People running online businesses or working as freelancers already knew the potential in the digital space. It took a pandemic for everyone else to catch on. This is not great news for people intent on running brick-and-mortar stores, but it does create more room in the global market for digital startups.

The pandemic is still not over, but now is as good a time as any to create your startup. In fact, creating a startup today means factoring in an ability to adapt and evolve, which will put you in good stead for the ever-changing world of the future.

The ABCs of Digital Business

Creating a digital startup requires a very different approach than the one small and medium enterprises (SMEs) would traditionally take. Your headquarters is no longer a localized, physical space. Rather, it is your website.

Because of this, if you do not put in the work on your website, you are setting yourself up for failure. It is simply not possible to run a successful startup if potential clients are put off by their first encounter. Going to a website that does not work properly or that renders badly on mobile is a deterrent for even the least fussy people.

Fortunately, it is not difficult to create a website in 2022. You can use a website builder like Wix or hire a web designer – there are many excellent freelancers out there with reasonable rates. Your website is your headquarters, but that cannot be where your web presence begins and ends.

Social Media Marketing for Digital Startups

When looking at social media as a regular user, it is easy to see everything wrong with it. The Facebook leaks of 2021 certainly confirmed what many of us already suspected. Social media is not good for you as a person. However, you cannot take that approach into your business.

The simple reality is that social media marketing is one of the most effective ways of reaching clients. It is extremely cost-effective as well, as you reach millions of people with even the smallest budget.

Your social media pages should lead people to your website, but they need to be worthwhile in their own right. In other words, you need to put in the time and effort to build up content and followers, and use the platform to connect and engage.

Today, you should have a Facebook page for your business at the very least. It is highly beneficial to use Instagram for marketing as well. Platforms like Twitter are also useful, although more for engagement than for actual marketing.

Full-Time vs Part-Time Employees

One of the most significant differences of running a startup post-pandemic is that you are less likely to hire people on a full-time basis. Whereas a growing group of permanent staff members used to be a sign of a successful business, today you should have a small but dedicated skeleton staff. For many jobs, you can hire freelancers or other small businesses as and when you need them.

Since you are less likely to rent offices, you will be working with your staff remotely in any case. Hiring freelancers and contractors makes sense, both in saving money on your side and creating relationships with people for whom accountability is built into the work they do.

The good news is that creating a startup post-pandemic is not as difficult as we thought it would be. It is simply necessary to rethink how businesses in the modern world work.

Todayville Content Team works with a wide variety of clients to develop compelling content solutions. Our experienced team develops strategic campaigns that use video and storytelling, digital advertising and social media to help our clients position and distinguish themselves in the market.

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Understanding Slot RTP and Variance: Which Slot Game Is Right for You?

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When it comes to playing slots, luck plays a huge role, but there’s more to winning than just spinning the wheels. Checking the variance and RTP of a slot game beforehand can help you find one that matches your style and strategy. Whether you’re a casual player or chasing a jackpot, understanding these factors can improve your experience. For Canadian players looking to try their luck, Tenexcasino.com is a top choice among crypto casino sites, offering a great platform to explore these games.

What is RTP?

RTP or Return to Player shows how much of the money you bet goes back to you over time. It also shows you the “house edge,” or how much of your money goes to the casino over the same period. If a slot has an RTP of 90%, 90 cents of every dollar you bet goes back to you. The remaining 10 cents is the “house edge” or the profit the casino will likely make.

RTP is measured over time and doesn’t tell you what will happen with each spin. But it can tell you which slot games to pick if you want to minimize risk.

What Is Slot Variance?

Variance also shows the risk of playing each slot game. But unlike RTP, it determines how often you can expect to win and the average size of each payout. Will you see small, frequent wins or rare but potentially huge payouts?

Depending on your preference and budget, you can opt for low, medium, or high-variance slots. Low-variance slots offer frequent but smaller payouts, medium-variance slots provide a mix of frequent smaller wins and occasional bigger winnings, and high-variance slots give rare but significant payouts.

What’s the Right Type of Right Slot Game for Me?

Variance and RTP can help you select the slot games that suit your style and the risk you’re
willing to take.

High RTP Slot Games

High RTP games are an ideal choice if you’re on a small budget. They will give you the best chance to build your bankroll and get more from your investment. You should look for games with at least 97% RTP, like Mega Joker (99%), Codex of Fortune (98%), and Starmania (97.87%).

While these games ensure you get more of your money back in the long term, they won’t necessarily help you maintain your bankroll. If that’s what you’re looking for, you should ensure the slots also have low variance.

Low Variance Slots

Low-variance slots are a perfect choice if you’re looking for steady gameplay with minimal risk. They allow you to play longer without large swings in your balance. But it’s not without its thrill.

If you like frequent wins, these games certainly keep the excitement alive. Some of our favorite low-variance games are Starburst, Jack Hammer, and Blood Suckers.

Medium-Variance Slots

These are a sweet spot. Medium-variance slots are perfect if you want steady payouts with the occasional thrill of big wins. They allow you to avoid the risk of high-variance slots while enjoying some of the excitement. Temple of Iris, Wolf Gold, and Golden Winner are great medium-variance slots worth checking out.

High-variance Slots

High-variance games are your best bet if you dream of hitting the jackpot. The risk is undoubtedly high, but you can win a massive payout. However, these slots may not be the best choice for prolonged gaming sessions. They can, however, provide convenient and enjoyable entertainment when traveling or during your lunch breaks.

High variance slots often include progressive jackpots. Some of our favorite high-variance slots include Rome: The Golden Age, Twin Spin Megaways, and Jack in a Pot.

Having a healthy bankroll is necessary here. But even more so, you need patience. You may go through several spins without a win, but the payout can be significant when you do win.

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The Role of Satellite Imagery in Developing VRA Prescription Maps

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Since its appearance in the 1980s, precision agriculture has revolutionized farming, offering innovative solutions to age-old challenges. One of those is Variable rate technology (VRT), which plays a key role in improving efficiency and sustainability in today’s farming methods.

By applying inputs like fertilizers and water in different quantities across the field, VRT helps optimize crop yields and reduce costs. This technology relies on data collection and analysis to create detailed VRA prescription maps, allowing for customized input applications. 

With the right equipment and technology, VRT can significantly improve agricultural productivity.  Today’s advanced tractors, equipped with built-in terminals and specialized software integrated with a precision agriculture platform, use prescription maps to accurately apply variable rates of water or chemicals based on GPS location and management zones.

Variable Rate Technology In Precision Agriculture

Precision agriculture is a game-changer, moving far beyond traditional farming methods. Often called satellite farming, this approach focuses on crop condition monitoring, measuring, and responding to variability within fields. One of its standout innovations is variable rate application (VRA), which has caught the attention of farmers worldwide for its immense potential.

Why is VRA so important? It goes beyond simply fertilizing, seeding, and applying pesticides. It’s about utilizing technology to apply various expendable materials on and beneath the field automatically. 

Farm management software simplifies contemporary farming by combining data and technology to improve farming efficiency, sustainability, and profitability. Precision agriculture platforms consolidate operations, crop health monitoring through satellite imagery, and offer real-time suggestions, enabling farmers to make informed decisions for the best use of resources (through VRA) and increased productivity.

Variable rate application offers numerous advantages for modern agriculture:

  1. VR fertilizer enhances farming efficiency.

Adjusting rates based on soil health and plant needs helps save resources and increase yields. Research shows this method can lead to higher net income and healthier soil compared to using uniform rates: “The net incomes of VR management zone were 15.5–449.61 USD ha−1 higher than that of traditional spatially uniform rate fertilization.”

  1. VR irrigation saves water, time, and fuel while reducing machinery wear.

Applying the correct amount of water to different parts of the field based on soil moisture levels and crop requirements reduces wear and tear on irrigation equipment compared to uniform irrigation.

Studies claim: “Variable rate irrigation (VRI) can increase water use efficiency and productivity by applying water based on site‐specific needs.”

  1. VR seeding increases crop yield by adjusting seeding rates based on soil fertility.

VR seeding adjusts seeding rates based on soil fertility and other factors to optimize plant populations and yields. It is commonly used alongside variable rate fertilization as part of a comprehensive precision agriculture strategy. 

Findings show that: “The application of VRS to the seeding of various crops shows positive agro-economic trends, additional yields, and higher economic returns.”

  1. VR pesticide reduces environmental pollution and improves pesticide efficiency.

VRT helps farmers target pests more accurately and use less pesticide. 

Studies have found that “VR management zone reduced the use of nitrogen (N), phosphorus (P), and potassium (K) fertilizers by 22.90–43.95%, 59.11–100%, and 8.21–100%, respectively, and it also increased the use efficiency of N, P, and K by 12.27–28.71, 89.64–176.85, and 5.48–266.89 kg/kg, respectively, without yield loss.”

This demonstrates the ability of variable rate technologies to improve pesticide effectiveness and reduce environmental pollution in agriculture.

Using Various Technological Means For Informed Decisions

Applying different technological tools is essential for implementing variable rate technology in agriculture. This includes smart machinery, fertilizers, seeders, soil sensors, geographic information system (also called GIS), and the Global Navigation Satellite System (GNSS) applications for field mapping. Additionally, having supporting infrastructure, which helps manage and analyze info from different sources, is crucial for successful implementation.

Understanding the location, timing, and methods for seeding, fertilizing, and harvesting is key in remote crop monitoring and precision agriculture, where data plays a vital role in managing resources effectively.

This information is taken from a wide variety of data sources.

  • Sensors. Moisture, soil nutrients, compaction, weather stations (humidity, temperature, wind speed)
  • Drones and satellite photography. Field hyperspectral imaging.
  • GNSS. Event coordinates, also points and times for obtaining time-series data
  • Spatio-temporal data sources. Spatio-temporal specific data (trajectories of agricultural machinery, spatiotemporal points, event points, time-series information)
  • Maps. Field boundaries, soil type, surface levels)
  • AI solutions. Prediction of weather conditions, detection of plant diseases.

However, simply collecting raw data is not sufficient. It is necessary to process this information to extract valuable insights, make informed decisions, and enable automatic alerts and control signals for agricultural equipment. Thus, you must have the capability to:

  • Gather data;
  • Transform the data to extract valuable insights for precision farming gear;
  • Upload the data into agricultural equipment;
  • Retrieve real-time data from tractors, seeders, fertilizers, and other machinery.

By following these steps, farmers can make the most of modern technology, optimizing their farming practices and boosting efficiency.

Use Of Satellite Images In Building VRT Maps

Satellite crop monitoring imagery can be used to generate different kinds of VRA maps for various purposes. As nitrogen is one of the most critical elements plants need, building map for its proper application is a major task. 

Nitrogen fertilization maps play a crucial role in optimizing the application of water, nitrogen, and crop protection products. 

When creating a VRA map for nitrogen fertilizer, you can choose from various indices that provide valuable insights:

  • MSAVI is sensitive to uncovered soil and, therefore, is ideal for planning VR fertilizer application in the early stages of growth.

Example:  Early in the growing season, a corn farmer uses MSAVI to detect patches of uncovered soil in their field. This helps them apply fertilizer more accurately, ensuring that nutrient-rich areas receive the right amount of input and promoting uniform growth.

  • ReCI measures chlorophyll content in leaves, helping to identify field areas with faded and yellowed vegetation that may need additional fertilizer.

Example: A soybean grower notices using ReCI that certain sections of their field have yellowed leaves, indicating possible nutrient deficiencies. They apply additional fertilizer to these areas, restoring plant health and boosting overall yield.

  • NDVI indicates biomass accumulation zones and areas with low vegetation that might demand larger amounts of fertilizer.

Example:  A cotton producer uses NDVI to map out zones with varying levels of biomass across their field. They adjust their fertilizer application rates, applying more in areas with lower vegetation to support growth and maximize their harvest.

  • NDMI is well-suited for VR irrigation by identifying areas that are under water stress.

Example: During a hot summer, a vineyard uses NDMI to pinpoint areas suffering from water stress. They adjust their irrigation system to provide extra water where it’s needed, ensuring the vines remain healthy and productive.

    • NDRE helps identify stressed or dying vegetation in the middle to late stages of a season, aiding in effective fertilization strategies.
  • Example: During the season, a wheat farmer uses NDRE to identify patches of the field where the wheat plants are showing signs of nutrient stress or poor growth. By applying a mid-season nutrient boost specifically to these stressed areas, the farmer improves the overall health and yield potential of the wheat crop.

Field Productivity Maps

Field productivity maps can be created by analyzing satellite images to pinpoint areas with high or low crop yields. By using the NDVI index and advanced machine learning algorithms, different productivity zones can be identified.

Key applications of productivity maps include:

  • Potassium and phosphorus fertilization

Historical productivity zones data can help avoid excessive application in areas where these nutrients may have accumulated with time.

  • Variable rate planting

Farmers can apply different seed amounts in various productivity zones to either maximize yield or achieve uniform distribution across the field.

  • Land evaluation

Field productivity can be assessed before purchasing or renting land; it helps reduce risk and enhance profitability.

  • Targeted soil sampling

Soil sampling efforts can be focused on key areas indicated by productivity data, rather than relying on generic grid sampling.

As you see, variable rate application (VRA) is a cost-effective method that can save you 10% on planting and cultivation costs based on the characteristics of the soil. To fully benefit from VRA, it’s important to understand the technologies involved, such as sensors, GNSS, earth observation pictures from drones and satellites, and digital maps, which provide crucial data for analysis and implementation. We sincerely hope that you succeed in your farming endeavors with modern technology!

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Author Vasyl Cherlinka

Vasyl Cherlinka is a Doctor of Biosciences specializing in pedology (soil science), with 30 years of experience in the field. With a degree in agrochemistry, agronomy and soil science, Dr. Cherlinka has been advising on these issues private sector for many years.

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