Bruce Dowbiggin
The NHL Changes Its Mind: It Won’t Wear The Ribbon After All
The NHL and #SJW membership was always a heavy lift. For a league whose core is largely wealthy owners, middle-class conservative whites and Orthodox Eastern Europeans, the idea of donning the symbols of #LGBTQ or Climate Change or one of the myriad hip causes du jour was a stretch.
But, pressed by ESG forces it felt is could not resist, the league shocked everyone by going full Woke earlier this year with a demand that its players wearing Pride jerseys in warmup before games. With its liberal media howler monkeys applauding wildly Gary Bettman must have thought it was a price worth paying.
But the NHL discovered what Bud Light, Target, Blackrock and others have found out about their consumers. While they are content to accept the differences in society they don’t want to be compelled into participating in controversial causes. They don’t want behaviours ground in their faces by the sanctimonious media purging its white guilt.
Hence the announcement from Gary Bettman last week that next season the league is not going to do novelty branding as an effort to raise consciousness and, yes, raise money using its products— the players. Cue the howler monkeys again— this time in indignation that not everyone will agree with their pet causes. Here is a Toronto morning show decrying the right to choose not to be one of the fanatically committed.
Then Toronto Blue Jays, whose parent company Rogers pays these morning show hosts, took a different tack with its excommunication of pitcher Anthony Bass for his objection to the #LGBTQ orthodoxy. In a move Lavrentiy Beria would applaud, Bass was publicly paraded before the media, forced to read prepared statements grovelling to Rogers’ pals and had on-air hosts like Dan Shulman discuss the psychological re-assignment Bass would undergo if he wanted to pitch in Toronto again.
Then they cut him in preparation for a Pride Month festi-palooza at the park. For now, the Blue Jays are only being criticized for their lack of clutch hitting.
As we wrote in March “The problem with liberal tolerance in Canada is that it’s not particularly liberal and it’s certainly not tolerant. For instance, the reverberations from goalie James Reimer declining to wear a San Jose Sharks rainbow jersey have continued…
It seems to have escaped many people’s tolerance that refusing to march in a parade does not mean you hate the people in the parade. It is to say that you have a different opinion. One your employer can’t compel you to abandon. An opinion guaranteed to you by generations of free speech defenders and religious freedom.
It is why we have halal and kosher foods. Live and let live. But the hysteria is not stopping with Reimer. The radical blood hounds have tracked down new targets to mount on their gibbet of 100 percent conformity to Woke causes.
The latest NHLers caught up in this fundamental failure to communicate are the Staal brothers in Florida who followed Reimer’s path to say that they haven’t and won’t wear symbols with which they disagree. Immediately the SJW sports media attacked them. When they said they wouldn’t Pride jerseys it was shown by the gotchas ‘ that they had worn subtle LGBTQ jerseys in the past. As if this makes them hypocrites.
My friend Mark Hebscher asked if the NHL should suspend them. Really? What would Mark say if Edmonton’s Zach Hyman, a Jew, declined to wear Muslim symbols on an Islamic Pride night? Would Mark demand Hyman be suspended?
What would he say if secular players in the league declined to wear the cross on their jersey for a Christian appreciation night? Should they be punished as haters? What if a pro sports team has a Mormon appreciation night. Does refusing to wear an LDS badge make people haters?
Of course these examples are moot. There are no progressive DEI laurels for creating political trip wires over Muslims or secularists to advance Woke influence. The only targets that matter here are conservative whites. Sports teams these days would only entertain the most provocative causes to create “a crisis that shouldn’t go to waste” (in the words of Saul Alinsky in his Rules for Radicals).
This put us in mind of the famous Everyone Must Wear A Ribbon episode on Seinfeld. In the classic 1987 episode The Sponge, Kramer is harassed by AIDS Walk organizers for refusing to wear a ribbon as he walks in the event. Here’s what we wrote in April.
VOLUNTEER: But you have to wear an AIDS ribbon.
KRAMER: I have to?
VOLUNTEER: Yes.
KRAMER: Yeah, see, that’s why I don’t want to.
VOLUNTEER: But everyone wears the ribbon. You must wear the ribbon!
KRAMER: You know what you are? You’re a ribbon bully (walks away).
VOLUNTEER: Hey! Hey you! Come back here! Come back here and put this on!
Kramer supports AIDS research, but he doesn’t support meaningless symbols. So some aggressive AIDS walkers eventually track him down and beat him in an alley for not going along with the mob. Comedian and curmudgeon George Carlin summed up Kramer’s resistance: “Religion is like a pair of shoes…..Find one that fits for you, but don’t make me wear your shoes.” But these days you must wear the shoes of the cool kids or suffer the consequences. “
Naturally, progressives pushing their myriad causes fail to see the irony— even as they laugh at the skit. Since when was it a cultural crime that 100 percent of people don’t agree on any position? You don’t demand everyone eat meat, worship God or write with your left hand. Why do we demand unanimity on Woke catechism? But white- guilt liberals now look for any excuse to suppress dissent from “the other” who spreads disinformation.
The last group you’d have expected to adopt the You Must Wear A Ribbon tactic is the NHL. But no, the league that forgot Don Cherry is once again forcing its sanctity on players who dare to say “No, thanks” to wearing LGBTQ+2 sweaters as part of their costume drama.
We summed it up this way in March: “As we’ve contended over decades, the key to acceptance of gays in hockey will be the coming-out of a prominent NHL star(s). They are out there. It wasn’t high rhetoric from Brooklyn Dodgers GM Branch Rickey that changed the colour line in baseball. It was Jackie Robinson’s forbearance. It wasn’t slogans that slowly changed the skin colour of golf. It was Tiger Woods’ utter dominance.
It was also the hyper-macho world that Brian Burke himself nurtured through the years before his son came out — not colourful jerseys— that has repressed gay participation in the NHL. The weeding-out of gay youth in the development process comes from the grass roots. (To his credit a penitent Burke now owns some of this.)
While it is commendable that Burke now supports his son’s memory, flailing Christians for refusing to wear Pride jerseys is not the way to achieve understanding. Worshipping symbols is a divisive, not a unifying action that plays into the hands of forces Burke clearly does not acknowledge or understand. Radicals who use terms like white settler and cis-gender-entitlement to baffle the vulnerable. And who will discard him when he’s no longer of use to them.
Churchill was prescient about appeasing today’s virtue warriors when he long ago said that appeasers “are like people who feed the crocodile in hopes that the crocodile eats them last.” Chomp.Chomp. Their day is coming. “ Just ask Bud Light.
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Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. Inexact Science: The Six Most Compelling Draft Years In NHL History, his new book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via http://brucedowbigginbooks.ca/book-personalaccount.aspx
Bruce Dowbiggin
On The Clock: Win Fast Or Forever Lose Your Chance
Play this drinking game. Every time some football analyst on TV says during the course of a game, “He’ll be a star for this team for years” take a drink. You’ll be tipsy in a hurry.
Maybe in the old days, Skip. But the concept of the players you’re loving now lasting very long with NFL, NHL, NBA or even MLB teams has come and gone. The new model was never more apparent as when the NFL No.1 seed Detroit Lions, replete with young stars, were blindsided from the NFL playoffs by upstart Washington’s rookie QB Jaden Daniels.
Heavily favoured Detroit (10 point favourites in some places) was loaded with superstars on their first contract. Jahmyr Gibbs, Jameson Williams, Amon-Ra St. Brown, Penei Sewell, Aidan Hutchinson (injured), Sam LaPorta, Jack Campbell and Ali McNeil (injured). Added to veteran QB Jared Goff and a sprinkling of veterans they seemed perfectly balanced.
Except the new mantra says you can only win a Super Bowl in this time of salary-cap hell with a HOF QB or a QB on his affordable rookie deal. Goff is neither, and to emphasize the mantra he threw four picks and fumbled once en route to the heartbreak loss. The dynasty turned into as ‘die-nasty”.
In the old days you’d just say “we will get them next year” and hope for better luck. But within two years the Lions will have to do a painful triage of their glittering young stars. You can’t pay them all, so who will go and who will stay? Adding to the misery of the salary-cap mandated chop will be can you get value for them in trades?
The Lions are far from the only ones dealing with leagues that value parity ahead of dynasty. In the NHL the Edmonton Oilers and Toronto Maple Leafs are hearing the steady tick-tock counting down on the NHL’s cap machine. The two clubs lost consistently for a decade to score top picks in the draft. Riding the skills of Conor McDavid and Auston Matthews they’ve brushed up against a Stanley Cup but have yet to do the deal.
As every fan of the teams knows it’s a race to add the proper players to the roster to compliment the young stars before they get too expensive. McDavid is an unrestricted FA after 2025-26 and as the league’s top star he will command the maximum under the salary cap where ever he lands. If that’s Edmonton he and Leon Draisaitl will be added to Darnell Nurse, Zach Hyman, Ryan Nugent Hopkins as a large portion of the cap. Can the Oilers balance these stars and still pay defensemen and goalies?
Ditto the Maple Leafs who have Matthews, William Nylander, Mitch Marner, Morgan Rielly and Chris Tanev hogging the top end of the cap. Can they find the right pieces at a cheap price to create a team that will reach the Final, let alone win the Stanley Cup? And can they do it before their core players start to decline?
For those reasons, NHL teams and players were fixated on the news that there will be no more escrow deductions taken from players the rest of the season. That led many to surmise that the salary cap will be going up significantly for the next few years, allowing teams more latitude to complete rosters and elite players to be paid their worth to the league. Even if true the increases will be proportionate, forcing the same constraints of a cap at the top and bottom of payrolls.
None of these economic concerns seem to bother the defending World Series champion Los Angeles Dodgers. With just a luxury tax, not a salary cap, to restrain them the Dodgers have added Japanese star Riki Sasaki and bullpen ace Taylor Scott to their payroll in the past week. This in addition to two-time Cy Young winner Blake Snell. Their payroll now exceeds $370 M. For 2025. By comparison the Pittsburgh Pirates sit at just $77 M for 2025 and the fans are outraged demanding the owner sell.
The Dodgers justify the spending because they are building a global brand. While the competing leagues constrict their payrolls to pay service to parity, MLB is allowing the Dodgers to take a soccer attitude to their payroll. The arguments for parity are pretty weak when you consider that their have-nots are happy to take the bounty of great TV/ digital/ logo revenue but refuse to improve their teams.
Which leaves us with the Toronto Blue Jays, definitely a large-market team trying to spend like one. Monday they announced the signing of FA Anthony Santander, who had 44 homers for Baltimore last season. This follows an offseason of humiliation where the team has made no progress signing its superstars Vladdy Guerrero and Bo Bichette.
Like NFL Lions or NHL Maple Leafs, the clock is ticking on their core players as they become prohibitively expensive. Should they sign both? One? Or trade them to get value before they scram to LA or New York? Right now they seem caught between bad options.
Meanwhile the underwhelming Jays management was punked— yet again—in pursuit of a high-profile Japanese FA. The very visible failure left many wondering if it was the market or the management that is holding back Toronto. Which might be another drinking game. Take a drink every time the Jays management swings and misses on a high-profile free agent. You’ll be in detox pretty soon.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster. His new book Deal With It: The Trades That Stunned The NHL And Changed Hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org. You can see all his books at brucedowbigginbooks.ca.
Bruce Dowbiggin
No, Really. Carney Is An Outsider. And Libs Are Done
The recent appearance of Liberal-leader-in-waiting Mark Carney on the Daily Show has delighted a small segment of the Canadian voting pool and enraged a goodly part as well. During his nuzzle session with a highly uncritical Jon Stewart Carney announced that he was running to replace Justin Trudeau as Liberal leader and then prime minister for however long that lasts.
(If this distinction seems trivial we would recall that then-CBC vice president Kirstine Stewart once upbraided us for saying her actor husband was supporting Trudeau’s bid to be PM. A choleric Stewart said we’d got the story wrong. How so, we asked? He’s supporting him to be Liberal leader, she thundered. Not the PM. As if this were a distinction worth making.)
Back to Carney. To understand the gravity of his announcement on the Daily Show one must remember that for a generation of concussed Liberals and NDP hacks Stewart’s show from 1999 to 2016 was the Yankee Stadium of talk shows. In their estimation, Stewart was Reggie Jackson, mashing the fastball, while CBC’s At Issue panel was Jesus Ramirez, striking out on the curve in A Ball.
So for Stewart to grant time to an unknown Canadian banker who still thinks Greta Thunberg is relevant was intriguing. Or someone paid someone. In any event, the gotcha’ line from the chat was Carney, formerly governor of the Banks of Canada and the UK and now advisor to PMJT, repeating Stewart’s suggestion that he was the “outsider” in the race to succeed Trudeau.
For most sentient Canadians this was an epic humblebrag for the billionaire son of a former governor of the Bank of Canada whose wife does investment business with Trudeau eminence gris Gerry Butts. If Carney was an outsider what constituted an insider? It was to laugh.
Social media— that part not consumed by the visit of Alberta premier Danielle Smith and gadfly investor Kevin O’Leary to Mar A Lago— boiled with sarcasm and dismissal. Those wily Liberals aren’t going to fool us now, just as we are on the cusp of Pierre Poilievre taking power. No doubt Carney’s team— including PMJT— laughed in derision.
The Liberals culture club think that, if they could pass off Skippy as remotely capable, they can dress up Carney as an outsider for gullible Canadian voters.
But Carney may have accidentally have tripped over the truth. He is now an outsider. You see, the dotty Libs think the machine that selected/ elected Skippy in 2015 still works. CBC, G&M, Macleans, TorStar would decide the candidates and curate the process. Sadly for Butts, Telford and Skippy the Family Compact has been supplanted by social media both here and in the USA.
The turning point of Trump’s victory in the U.S. presidential race was him pivoting away from the staged debates and ponderous Sunday morning shows of legacy media toward not just podcasts by Joe Rogan but also those of under-30 stars such as Theo Von, Adin Ross and Lex Fridman, among many. The cred he gained from the Gen X demo helped him sweep the Dems away. Elon Musk breaking the DEMs censorship strategy on Twitter (now X) also sent a shot at Team Kamala that the game had changed.
While Canada doesn’t have as many counter-culture podcasts as the U.S., there are enough young voters ignoring Canada’s chattering class to bury the Libs under Carney or the rest of the Goof Troop. No one with a pulse and a vote under 50 buys the old rag bag. It’s over for guys as exciting as a carrot expecting to harvest younger Canadians. They’re playing to an empty hall with the bespoke Carney.
This ironic twist is that all this is lost on Woke nobs who brag about their hip sense of humour. Who follow Stewart and MSNBC’s Rachel Maddow to keep up with Trump Derangement. Who record SNL Update to hang on the sophomoric stylings of Michael Ché and Colin Jost. Who can recite extended bits from Curb Your Enthusiasm.
Now they are the punch line. The outrage over the Mar A Lago visit by Smith and O’Leary is a perfect example of their dissociative thinking. The staged pictures had “blood boiling” in many progressives. “@OrbitStudios Jan 13 So… Kevin O’Leary is arrested immediately for treason the next time he sets foot in Canada, correct? I’m absolutely being serious here.” And that’s a mild response.
These armies of Liberal bots fumed over the treachery of talking about the economy with the man about to become the U.S. president again. Awareness much? None of the howler monkeys reacted this way when heroes like PMJT and his cabinet burned clouds of carbon to lobby the eunuchs of WEF, EU and Davos in Europe. They were hot on selling out Canada to the globalist gang’s climate narrative, and they couldn’t get there quickly enough. Crickets from the bot community.
But this is different, of course. Sure. In the past their pals in the Ottawa Press Club could protect these hypocrisies, burying unfortunate stories by segueing to David Suzuki saving seals or Margaret Attwood decrying the medieval treatment of Canadian women in the 21st century.
But social media obliterated the insider game. So much so that Trudeau and his cabinet cronies began banning speech as fast as possible. But it’s too late. Like the ghost leg syndrome, the script to shove an unelected climate crazy into the PMO will seem real to the Libs. But don’t be fooled. The end is nigh for the old way. Just look at Stewart’s ratings to see just how dead it really is.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster. His new book Deal With It: The Trades That Stunned The NHL And Changed Hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org. You can see all his books at brucedowbigginbooks.ca.
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