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The Growth of Online Casinos in Alberta Amid Changing Provincial Regulations

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Alberta has announced plans to permit private companies to operate online gambling platforms. This regulatory shift follows Ontario’s successful model, where private gambling websites coexist with government-run platforms. Alberta’s initiative aims to move beyond the current monopoly held by the Alberta Gaming, Liquor and Cannabis (AGLC) through its Play Alberta website. With the introduction of Bill 16 in April 2024 by Minister Dale Nally, the provincial government’s authority to manage and conduct gaming in Alberta has been clarified, paving the way for a regulated and competitive
online gambling market.

The current online gambling market in Alberta is predominantly controlled by Play Alberta, which is estimated to hold 45% of the market share. Despite this, unregulated online gaming sites still account for approximately 55% of Alberta’s iGaming market. Bill 16, also known as the Red Tape Reduction Statutes Amendment Act, aims to reduce this unregulated market by officially permitting and regulating private online gambling operators. This move is expected to align Alberta’s online gambling practices with those of Ontario, the only Canadian province that currently allows privately owned gambling websites. In Ontario, more than 50 regulated private operators manage 80 gambling
websites.

Revenue and Economic Considerations

The fiscal impact of online gambling in Alberta has been significant. In the first quarter of the 2024-25 fiscal year, online gambling revenues reached $726 million, up from $540 million in the prior year. Since its launch in October 2020, Play Alberta has taken around $5.36 billion in total bets over 12 months ending March 31, contributing $234 million to Alberta’s general revenue fund. This financial input highlights the potential benefits of expanding the market to include multiple operators.

Ontario’s experience showcases the economic benefits of a regulated and competitive online gambling market. Ontario’s iGaming sector has contributed CA$2.7 billion to the province’s GDP and created almost 15,000 full-time equivalent jobs in the second year after its inception. A report by Deloitte revealed that Ontario’s market had hit or nearly reached many of its year-five projections within two years, offering a promising benchmark for Alberta as it makes regulatory changes.

One challenge Alberta may face is integrating self-exclusion infrastructure across online gambling sites. Experts like Dr. Nigel Turner emphasize the importance of responsible gambling practices. Unlike Alberta, Ontario currently lacks provincewide self-exclusion tools and mandatory limit-setting, which Alberta is considering implementing. Minister Dale Nally has indicated that Alberta aims to create a safer and more responsible gambling environment by introducing these tools, aligning with the goal of reducing the unregulated market and ensuring player safety.

Private Operators Entering Alberta’s Online Gambling Market

The entry of private operators, such as FanDuel online casino, is expected to reshape Alberta’s online gambling market. Increased competition from private operators will likely lead to more gaming options and better technologies, improving the user experience. Ontario’s model demonstrates the benefits of a competitive market, including the reduced influence of unregulated offshore sites.

The inclusion of operators like FanDuel presents substantial growth opportunities for Alberta’s online gambling sector. FanDuel’s presence will expand the selection of games and enhance user experiences, contributing to increased provincial revenues through regulated activities. This aligns with Alberta’s objective of fostering a secure and responsible gambling environment while capitalizing on the economic advantages of a well-regulated market.

Economic and Job Growth Projections

Canada’s online casino industry is on track to surpass $2 billion in gross gaming revenue in 2024, nearly tripling from the $750 million recorded in 2020. This growth has spurred job creation, with over 25,000 direct jobs expected in 2024. As more Canadians engage with online gambling, economic contributions from this sector continue to expand, impacting industries such as software development, customer support, marketing, and finance.

Approximately 20 million Canadians, or about 50% of the population, engaged with online casinos at least once in 2024, a significant increase from 10 million in 2020. This growing user base highlights the widespread adoption of online gambling. In Alberta, per-capita gambling spending is notably high, with many participants using unregulated sites. The province aims to draw these funds into the regulated market, ensuring that online gambling activities occur within safe and legal frameworks.

Regulatory Framework and Consultation Process

The Alberta government has initiated consultations to develop a comprehensive strategy for the future online gambling market. These discussions involve key stakeholders, including casinos, racing entertainment centers, and First Nations, ensuring that diverse perspectives are considered. A primary goal of these consultations is to create a framework that promotes safety, responsibility, and economic benefits for the province.

Minister Dale Nally has emphasized that opening the market will only proceed once a robust regulatory framework is in place. This cautious approach aims to eliminate the influence of  unregulated offshore gambling websites, ensuring that all activities are subject to provincial oversight. An independent administrator, similar to iGaming Ontario, is planned to oversee the commercial market in Alberta.

The revenue split between Alberta’s government and private operators remains under discussion. In Ontario, the provincial government takes 20% of revenues from regulated gambling websites, contributing $790 million in taxes last year. This model may offer insights into potential revenue-sharing arrangements in Alberta, balancing the need to attract private operators with the goal of maximizing public revenues.

Challenges and Opportunities in Alberta’s Online Gambling Market

Alberta’s move toward a regulated online gambling market faces the challenge of attracting private operators who may hesitate to share player information with AGLC, the operator of Play Alberta. Private operators have expressed reluctance to disclose data to a direct competitor. Addressing these concerns will be essential for building a competitive and dynamic market.

Alberta’s high per-capita gambling spending underscores the potential for regulated online gambling to channel more funds within the province. By capturing this existing gambling activity through regulated channels, Alberta can enhance player safety while generating significant economic benefits.

Conclusion

Alberta’s transition toward a regulated online gambling market is poised to generate significant economic growth and job creation, while enhancing player safety and responsible gambling practices. By following Ontario’s successful model, Alberta has the potential to build a competitive, secure, and regulated iGaming environment. As the province finalizes its regulatory framework and addresses challenges like data-sharing concerns, it can unlock the benefits of a growing iGaming market while protecting both players and the public interest. Alberta’s careful approach ensures that this shift benefits the province’s economy while safeguarding players from unregulated sites.

Todayville Content Team works with a wide variety of clients to develop compelling content solutions. Our experienced team develops strategic campaigns that use video and storytelling, digital advertising and social media to help our clients position and distinguish themselves in the market.

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Understanding Slot RTP and Variance: Which Slot Game Is Right for You?

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When it comes to playing slots, luck plays a huge role, but there’s more to winning than just spinning the wheels. Checking the variance and RTP of a slot game beforehand can help you find one that matches your style and strategy. Whether you’re a casual player or chasing a jackpot, understanding these factors can improve your experience. For Canadian players looking to try their luck, Tenexcasino.com is a top choice among crypto casino sites, offering a great platform to explore these games.

What is RTP?

RTP or Return to Player shows how much of the money you bet goes back to you over time. It also shows you the “house edge,” or how much of your money goes to the casino over the same period. If a slot has an RTP of 90%, 90 cents of every dollar you bet goes back to you. The remaining 10 cents is the “house edge” or the profit the casino will likely make.

RTP is measured over time and doesn’t tell you what will happen with each spin. But it can tell you which slot games to pick if you want to minimize risk.

What Is Slot Variance?

Variance also shows the risk of playing each slot game. But unlike RTP, it determines how often you can expect to win and the average size of each payout. Will you see small, frequent wins or rare but potentially huge payouts?

Depending on your preference and budget, you can opt for low, medium, or high-variance slots. Low-variance slots offer frequent but smaller payouts, medium-variance slots provide a mix of frequent smaller wins and occasional bigger winnings, and high-variance slots give rare but significant payouts.

What’s the Right Type of Right Slot Game for Me?

Variance and RTP can help you select the slot games that suit your style and the risk you’re
willing to take.

High RTP Slot Games

High RTP games are an ideal choice if you’re on a small budget. They will give you the best chance to build your bankroll and get more from your investment. You should look for games with at least 97% RTP, like Mega Joker (99%), Codex of Fortune (98%), and Starmania (97.87%).

While these games ensure you get more of your money back in the long term, they won’t necessarily help you maintain your bankroll. If that’s what you’re looking for, you should ensure the slots also have low variance.

Low Variance Slots

Low-variance slots are a perfect choice if you’re looking for steady gameplay with minimal risk. They allow you to play longer without large swings in your balance. But it’s not without its thrill.

If you like frequent wins, these games certainly keep the excitement alive. Some of our favorite low-variance games are Starburst, Jack Hammer, and Blood Suckers.

Medium-Variance Slots

These are a sweet spot. Medium-variance slots are perfect if you want steady payouts with the occasional thrill of big wins. They allow you to avoid the risk of high-variance slots while enjoying some of the excitement. Temple of Iris, Wolf Gold, and Golden Winner are great medium-variance slots worth checking out.

High-variance Slots

High-variance games are your best bet if you dream of hitting the jackpot. The risk is undoubtedly high, but you can win a massive payout. However, these slots may not be the best choice for prolonged gaming sessions. They can, however, provide convenient and enjoyable entertainment when traveling or during your lunch breaks.

High variance slots often include progressive jackpots. Some of our favorite high-variance slots include Rome: The Golden Age, Twin Spin Megaways, and Jack in a Pot.

Having a healthy bankroll is necessary here. But even more so, you need patience. You may go through several spins without a win, but the payout can be significant when you do win.

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The Role of Satellite Imagery in Developing VRA Prescription Maps

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Since its appearance in the 1980s, precision agriculture has revolutionized farming, offering innovative solutions to age-old challenges. One of those is Variable rate technology (VRT), which plays a key role in improving efficiency and sustainability in today’s farming methods.

By applying inputs like fertilizers and water in different quantities across the field, VRT helps optimize crop yields and reduce costs. This technology relies on data collection and analysis to create detailed VRA prescription maps, allowing for customized input applications. 

With the right equipment and technology, VRT can significantly improve agricultural productivity.  Today’s advanced tractors, equipped with built-in terminals and specialized software integrated with a precision agriculture platform, use prescription maps to accurately apply variable rates of water or chemicals based on GPS location and management zones.

Variable Rate Technology In Precision Agriculture

Precision agriculture is a game-changer, moving far beyond traditional farming methods. Often called satellite farming, this approach focuses on crop condition monitoring, measuring, and responding to variability within fields. One of its standout innovations is variable rate application (VRA), which has caught the attention of farmers worldwide for its immense potential.

Why is VRA so important? It goes beyond simply fertilizing, seeding, and applying pesticides. It’s about utilizing technology to apply various expendable materials on and beneath the field automatically. 

Farm management software simplifies contemporary farming by combining data and technology to improve farming efficiency, sustainability, and profitability. Precision agriculture platforms consolidate operations, crop health monitoring through satellite imagery, and offer real-time suggestions, enabling farmers to make informed decisions for the best use of resources (through VRA) and increased productivity.

Variable rate application offers numerous advantages for modern agriculture:

  1. VR fertilizer enhances farming efficiency.

Adjusting rates based on soil health and plant needs helps save resources and increase yields. Research shows this method can lead to higher net income and healthier soil compared to using uniform rates: “The net incomes of VR management zone were 15.5–449.61 USD ha−1 higher than that of traditional spatially uniform rate fertilization.”

  1. VR irrigation saves water, time, and fuel while reducing machinery wear.

Applying the correct amount of water to different parts of the field based on soil moisture levels and crop requirements reduces wear and tear on irrigation equipment compared to uniform irrigation.

Studies claim: “Variable rate irrigation (VRI) can increase water use efficiency and productivity by applying water based on site‐specific needs.”

  1. VR seeding increases crop yield by adjusting seeding rates based on soil fertility.

VR seeding adjusts seeding rates based on soil fertility and other factors to optimize plant populations and yields. It is commonly used alongside variable rate fertilization as part of a comprehensive precision agriculture strategy. 

Findings show that: “The application of VRS to the seeding of various crops shows positive agro-economic trends, additional yields, and higher economic returns.”

  1. VR pesticide reduces environmental pollution and improves pesticide efficiency.

VRT helps farmers target pests more accurately and use less pesticide. 

Studies have found that “VR management zone reduced the use of nitrogen (N), phosphorus (P), and potassium (K) fertilizers by 22.90–43.95%, 59.11–100%, and 8.21–100%, respectively, and it also increased the use efficiency of N, P, and K by 12.27–28.71, 89.64–176.85, and 5.48–266.89 kg/kg, respectively, without yield loss.”

This demonstrates the ability of variable rate technologies to improve pesticide effectiveness and reduce environmental pollution in agriculture.

Using Various Technological Means For Informed Decisions

Applying different technological tools is essential for implementing variable rate technology in agriculture. This includes smart machinery, fertilizers, seeders, soil sensors, geographic information system (also called GIS), and the Global Navigation Satellite System (GNSS) applications for field mapping. Additionally, having supporting infrastructure, which helps manage and analyze info from different sources, is crucial for successful implementation.

Understanding the location, timing, and methods for seeding, fertilizing, and harvesting is key in remote crop monitoring and precision agriculture, where data plays a vital role in managing resources effectively.

This information is taken from a wide variety of data sources.

  • Sensors. Moisture, soil nutrients, compaction, weather stations (humidity, temperature, wind speed)
  • Drones and satellite photography. Field hyperspectral imaging.
  • GNSS. Event coordinates, also points and times for obtaining time-series data
  • Spatio-temporal data sources. Spatio-temporal specific data (trajectories of agricultural machinery, spatiotemporal points, event points, time-series information)
  • Maps. Field boundaries, soil type, surface levels)
  • AI solutions. Prediction of weather conditions, detection of plant diseases.

However, simply collecting raw data is not sufficient. It is necessary to process this information to extract valuable insights, make informed decisions, and enable automatic alerts and control signals for agricultural equipment. Thus, you must have the capability to:

  • Gather data;
  • Transform the data to extract valuable insights for precision farming gear;
  • Upload the data into agricultural equipment;
  • Retrieve real-time data from tractors, seeders, fertilizers, and other machinery.

By following these steps, farmers can make the most of modern technology, optimizing their farming practices and boosting efficiency.

Use Of Satellite Images In Building VRT Maps

Satellite crop monitoring imagery can be used to generate different kinds of VRA maps for various purposes. As nitrogen is one of the most critical elements plants need, building map for its proper application is a major task. 

Nitrogen fertilization maps play a crucial role in optimizing the application of water, nitrogen, and crop protection products. 

When creating a VRA map for nitrogen fertilizer, you can choose from various indices that provide valuable insights:

  • MSAVI is sensitive to uncovered soil and, therefore, is ideal for planning VR fertilizer application in the early stages of growth.

Example:  Early in the growing season, a corn farmer uses MSAVI to detect patches of uncovered soil in their field. This helps them apply fertilizer more accurately, ensuring that nutrient-rich areas receive the right amount of input and promoting uniform growth.

  • ReCI measures chlorophyll content in leaves, helping to identify field areas with faded and yellowed vegetation that may need additional fertilizer.

Example: A soybean grower notices using ReCI that certain sections of their field have yellowed leaves, indicating possible nutrient deficiencies. They apply additional fertilizer to these areas, restoring plant health and boosting overall yield.

  • NDVI indicates biomass accumulation zones and areas with low vegetation that might demand larger amounts of fertilizer.

Example:  A cotton producer uses NDVI to map out zones with varying levels of biomass across their field. They adjust their fertilizer application rates, applying more in areas with lower vegetation to support growth and maximize their harvest.

  • NDMI is well-suited for VR irrigation by identifying areas that are under water stress.

Example: During a hot summer, a vineyard uses NDMI to pinpoint areas suffering from water stress. They adjust their irrigation system to provide extra water where it’s needed, ensuring the vines remain healthy and productive.

    • NDRE helps identify stressed or dying vegetation in the middle to late stages of a season, aiding in effective fertilization strategies.
  • Example: During the season, a wheat farmer uses NDRE to identify patches of the field where the wheat plants are showing signs of nutrient stress or poor growth. By applying a mid-season nutrient boost specifically to these stressed areas, the farmer improves the overall health and yield potential of the wheat crop.

Field Productivity Maps

Field productivity maps can be created by analyzing satellite images to pinpoint areas with high or low crop yields. By using the NDVI index and advanced machine learning algorithms, different productivity zones can be identified.

Key applications of productivity maps include:

  • Potassium and phosphorus fertilization

Historical productivity zones data can help avoid excessive application in areas where these nutrients may have accumulated with time.

  • Variable rate planting

Farmers can apply different seed amounts in various productivity zones to either maximize yield or achieve uniform distribution across the field.

  • Land evaluation

Field productivity can be assessed before purchasing or renting land; it helps reduce risk and enhance profitability.

  • Targeted soil sampling

Soil sampling efforts can be focused on key areas indicated by productivity data, rather than relying on generic grid sampling.

As you see, variable rate application (VRA) is a cost-effective method that can save you 10% on planting and cultivation costs based on the characteristics of the soil. To fully benefit from VRA, it’s important to understand the technologies involved, such as sensors, GNSS, earth observation pictures from drones and satellites, and digital maps, which provide crucial data for analysis and implementation. We sincerely hope that you succeed in your farming endeavors with modern technology!

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Author Vasyl Cherlinka

Vasyl Cherlinka is a Doctor of Biosciences specializing in pedology (soil science), with 30 years of experience in the field. With a degree in agrochemistry, agronomy and soil science, Dr. Cherlinka has been advising on these issues private sector for many years.

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