Community
The City of Red Deer steps in to take financial control of Westerner Park
From Westerner Park and The City of Red Deer
Westerner Park and City work together to ensure financial stability
Financial challenges at Westerner Park have resulted in a request for support with The City of Red Deer assuming temporary financial oversight of Westerner Park in an effort to ensure the short, medium and long-term success of the organization.
As a hub for central Albertans to gather and celebrate community events, Westerner Park is a non-profit organization and agriculture society that serves the community in a number of ways. From concerts and trades shows, weddings and banquets, hockey games and agricultural events, Westerner Park drives over $150 million of regional economic activity. However, at this time, the organization can no longer continue on its current course, and is therefore seeking financial support from The City of Red Deer.
“As a key organization to the economic health of the region and from our commitment to the community, we are compelled to be open and transparent with the community in our current circumstances,” said Janice Wing, President and Board Chair of Westerner Park. “Westerner Park is facing some significant financial challenges, and it is important we tell the community what we plan to do about it.”
A number of factors ultimately led to the financial instability at Westerner Park, including the decision to expand the facility, major event contract negotiations and the current economic reality, to name a few.
“The City will be working with Westerner Park to re-establish viable and sustainable business practices to stabilize the financial situation at Westerner Park. The City will assume financial oversight so Westerner Park can continue to provide services that are pivotal to our community life and economic development in our city,” said Mayor Veer. “The City will be stepping in to ensure stability and certainty for Westerner Park’s major partners and patrons, and we will maintain financial oversight until we are certain of financial stability.”
“We have already taken a number of steps to reduce financial pressures,” said Mike Olesen, Westerner Park CEO. “We remain committed to serving our community through leadership and vision for a venue and community asset that connects people with each other and with their city in invaluable ways. Westerner Park is an economic driver in Red Deer and central Alberta, and I am confident, we as an organization, will overcome these challenges, continuing to serve the citizens who will live, work and play here for decades to come.”
The Westerner Park Board of Directors will continue to provide overall direction to Westerner Park with support and oversight from The City of Red Deer as it relates to financial decision-making and approval of Westerner Park’s annual budget.
“The City of Red Deer is working to fully understand the complexity of the current financial situation. However, through this process, we endeavor to stabilize operations, which will include an in-depth joint audit with The City of Red Deer to fully assess the current financial situation,” said City Manager Allan Seabrooke.
Currently scheduled events will continue as planned; however, Westerner Park is reviewing contracts related to key major events to ensure they are financially viable for the organization.
Westerner Park plans to remain central Alberta’s “destination for celebration” for generations to come.
February 14, 2025 – Alberta, Canada – A compelling new documentary, Cooking with Hot Stones: 200th Anniversary of Fort Assiniboine, is set to air on Wild TV, RFD TV Canada, Cowboy Channel Canada, and you can click here to stream for FREE on Wild TV’s streaming service, Wild TV+. This engaging one-hour feature will take viewers on a journey through time, exploring Fort Assiniboine’s rich history from 1823 to 2023.
Fort Assiniboine is a significant landmark in Alberta, playing a crucial role in Indigenous history, the fur trade, and the western expansion of Canada. This documentary captures the spirit of the region, illustrating how it has evolved over two centuries and how it continues to shape the cultural fabric of the province today.
Wild TV will make the documentary free to stream on Wild TV+ on February 14th so that it can be easily accessed in classrooms and other educational settings throughout the region, ensuring the historical significance of Fort Assiniboine reaches a wider audience.
Produced by Western Directives Inc., Cooking with Hot Stones: 200th Anniversary of Fort Assiniboine brings historical moments to life with vivid storytelling, expert interviews, and breathtaking cinematography.
“We are very excited to partner with Wild TV as part of our one hour documentary production. Based in Alberta, we respect the hard work and quality programming that Wild TV brings to a national audience. With the broadcast opportunity, Wild TV gives our production the ability to entertain and educate Canadians across the country on multiple platforms,” said Tim McKort, Producer at Western Directives.
Scott Stirling, Vice President of Wild TV, also expressed enthusiasm for the project: “At Wild TV, we are passionate about telling Canadian stories that resonate with our audiences. This documentary not only highlights a crucial piece of our nation’s history but also celebrates the resilience and contributions of Indigenous peoples, traders, and settlers who shaped the land we call home today. We are proud to bring Cooking with Hot Stones: 200th Anniversary of Fort Assiniboine to our viewers across Canada.”
Airtimes for Wild TV can be found here.
For airtimes on RFD TV Canada, click here.
For airtimes on Cowboy Channel Canada, visit CCC’s schedule.
L to R: Cindy Jefferies, Susan Knopp, Lane Tomalty, Bre Fitzpatrick
Photo credit: The SnapHappy Photographer
After a decade of leadership under Cindy Jefferies and Susan Knopp, 100+ Women Who Care Red Deer (100+ WWCRD) is proud to celebrate 10 years of supporting local charities and the announcement of Bre Fitzpatrick and Lane Tomalty as its new co-leaders. This marks an exciting new chapter for the group, which has made a significant impact on not-for-profit organizations in Central Alberta.
Cindy and Susan have led 100+ WWCRD with vision, dedication, and a commitment to empowering women to lead and inspire change. Under their stewardship, the organization has raised over $630,000 for local charities by hosting 4 annual 1-hour meetings. Since 2015, more than 36 local charities have received funding through the group.
Reflecting on their tenure, Cindy and Susan stated:
“Leading 100 Women has been an honour and a privilege. When we began this journey, we didn’t know where it would go – we simply loved the simple, elegant, and fun ‘100 Who Care’ concept and thought it was a great fit for our community. We are grateful to the many women who have stood with us. They are the magic of the organization! We are confident Bre and Lane will steward this leadership role well and we look forward to supporting it – just not from behind the microphone!”
Bre and Lane bring a dynamic energy and fresh perspective to the organization. Both have been involved with the group and have been mentored by Susan and Cindy over the past year. They are eager to continue the collaboration, connection, and local support this team of women have established in Red Deer.
In their joint statement, Bre and Lane shared:
“We are humbled to step into this role and build on the incredible foundation Cindy and Susan have laid. Many needs are at the doorstep of our community and in the hearts and minds of our members. We know a powerful, caring, and united group of individuals can play a huge role in driving change and breaking barriers.
To celebrate this milestone and leadership transition, the 100+ WWCRD hosted the final meeting of 2024 on November 25th at the Red Deer Golf and Country Club. The evening featured reflections from Cindy and Susan, the selection of the Salvation Army as the charity of choice, an opportunity for members to connect with Bre and Lane as they outline their vision for the organization’s next chapter, and a toast to 10 years.
For more information, please visit www.100womenreddeer.ca
About 100+ Women Who Care Red Deer
100+ Women Who Care Red Deer is a network of compassionate, empowered, and dedicated women who make a direct, immediate, and positive impact in Red Deer and area. We support local non-profit and charitable organizations that work every day to make our community a better place to live. 100% of funds donated go to the selected charities – there are no
administration fees, and all costs are covered by the generosity of sponsors. Collectively, we make a difference.
The group meets 4 times annually for 1 hour. Non-profit and charitable organizations are nominated by members. After hearing 3 randomly drawn pitches, the members vote to select their top choice. The group with the highest number of votes receives the members’ donations. Each member or team commits to donating $100 at each meeting. Since 2015, the average raised has been more than $15,000 per meeting.
Membership is open to all women In Red Deer and area. We invite you to join us! The first meeting of 2025 will be on Monday, February 3, 2025.
Founded in February 2015, the organization currently has about 150 members. We are committed to uniting this powerful group of 100+ women who care and lifting the amazing non-profits and charitable groups they support.
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