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Bruce Dowbiggin

The Branding Exercise That Is Canada On Its 2024 Birthday

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We are watching the national anthem played as Canada’s mens soccer team advances to the second round of the Copa America tournament. It’s Canada Day weekend, which always stirs up sentimental patriotism, even when the mid-wits in the PMO change the words to O Canada. But something feels different.

This team, of course, looks nothing like Team Canada in the 1972 showdown with the Soviets, for instance. Demographically they’re Trudeau’s wet dream of races, ethnicities and languages. Fair enough. They made it through qualifying. Props.

But having changed the look of Canada to the world, just what remains of the nation that was gripped by the 1972 Canada/ Russia series, games so existential that Canadians felt a loss meant the death of a culture? What does today’s Canada stand for anymore to them? And why are elite politicians pushing so hard on a policy that has little support?

A recent Ipsos poll asked “Do you agree or disagree that ‘Canada is broken’?” The result? Conservatives: 96%/PPC: 86%/ Greens: 63%/ BQ: 58%/ NDP: 57%/ Liberals: 34%. Understand that what has changed for Conservatives is very different from the Bloc or NDP. But they are all adrift in Trudeau’s Canada.

As the players sang along to O Canada in Orlando it’s clear that Canada right now is not a nation. It’s a brand. One constructed by politicians, not the people of the country. Liberals apparently like it that way, but getting a lump in the throat from remembering our war dead or the creation of single-payer healthcare is so yesterday for the PMO posse. Governments like Canada’s have chucked their independence in deference to world governments deciding financial, health and military policy.

One friend says all that binds this new Canadian brand is hockey and equalization payments. With polling numbers such as these it’s fair to ask why the political class continues to push this aggressive WEF branding when so much of the nation prefers the old homegrown model? While immigration is a laudable goal, fire-hose immigration like Canada is seeing is kefafta.

It’s not just a Canada thing. No, this is a branding exercise writ globally. Look at the lineup for Chile that faced Canada on Saturday. Names such as Igor Lishnovsky, Erick Pulgar and Benjamin Kusevic hardly stir up the traditional profile of a South American nation. The Euro 2024 championships running simultaneously have cultural shocks to those who have not being paying attention.

The lineups of England, France, Belgium, Germany and even Italy feature players who are black, brown or Arab, reflecting the imperial reach of those countries a century ago. If the goal is to emulate the Jackie Robinson model of integrating through sport then this would seem to be a success. If it is, then why do banners around the pitch still rage about ending racism? Or is the real goal coercion? Do the Brussels bunch (as well as Canada’s elite) just like to lecture people about their faults so they can be re-structured?

There are holdouts to this movement. Hungary, Poland and the Balkan nations remain largely homogeneous culturally (while being threatened by the EU for not accepting more of the world’s wandering population). So do Asian nations like Japan. (You’re supposed to ignore them.) But it would be disingenuous to suggest that there is a simple way to reverse the course of this forced march, to protect the cultures that have existed in Europe for hundreds, sometimes thousands of years.

The Marseillaise has gone from a stirring revolutionary call to the tricoleure to sentimental background music for the Paris 2024 Olympic Games. Like Edith Piaf. All facilitated by the willing loss of cultural sovereignty in the Western world.

Not for nothing is Israel a rogue state for defying the WEF and the UN demands for a ceasefire as they avenge the heinous October 7 massacres by Hamas. Through its zombie president Joe Biden, the American power elite is telling Israel that they’re hurting energy rapprochement with Saudi Arabia and Iran in the Middle East. Be more like Ukraine, they say, and sacrifice a generation of your young men to keep natural gas domination out of the hands of Gasprom, Vladimir Putin’s piggyback.

Less Bibi Netanyahu and more Vladimir Zelensky, the plucky kleptocrat in Ché Guevara fatigues. Succumb, bitch.

Sometimes the message is subtle. Sometimes not so much. UFC star Connor MacGregor suggested that perhaps immigration was behind the anger of Irish protesters who rioted after an immigrant murdered five people. He was quickly  upraised by Taioseach hack Pauline O’Connell:  “If your views on other people’s identities go to make their lives unsafe, insecure, and cause them such deep discomfort that they cannot live in peace, then I believe that it is our job as legislators to restrict those freedoms for the common good.”

How did this brand-management happen? There is an old quote that goes, ‘For my friend everything. For my enemies the law.’ Indeed, the law has been used (or misused) to bring the unruly like MacGregor to heel. New “hate speech” laws have been enacted to trip up those who, like Michael Richards of Seinfeld fame, are made to disappear for upsetting audience members unhinged by comedy. It doesn’t stop there. New Canadian laws talk about multi-million dollar fines for denying the climate ruse.

As we predicted in November of 2023, “Next speech regulation is silence. Or non-speech. Under the new rules, silence will be no defence when the mob orders you to “wear the ribbon”. UC Berkeley Law Professor Savala Trepczynski gave away the game, saying that “White silence is incredibly powerful … It’s not neutral. It acts like a weapon.” Writes legal specialist Jonathan Turley, “In a world where silence is violence and civility is complicity, there is little room for true free speech.”

So sing out loud and proud when O Canada plays at this summer’s Olympics. Talk about sea to sea to sea. But don’t get any ideas about old Canada. Brand loyalty is the coming thing.

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. His new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.

BRUCE DOWBIGGIN Award-winning Author and Broadcaster Bruce Dowbiggin's career is unmatched in Canada for its diversity and breadth of experience . He is currently the editor and publisher of Not The Public Broadcaster website and is also a contributor to SiriusXM Canada Talks. His new book Cap In Hand was released in the fall of 2018. Bruce's career has included successful stints in television, radio and print. A two-time winner of the Gemini Award as Canada's top television sports broadcaster for his work with CBC-TV, Mr. Dowbiggin is also the best-selling author of "Money Players" (finalist for the 2004 National Business Book Award) and two new books-- Ice Storm: The Rise and Fall of the Greatest Vancouver Canucks Team Ever for Greystone Press and Grant Fuhr: Portrait of a Champion for Random House. His ground-breaking investigations into the life and times of Alan Eagleson led to his selection as the winner of the Gemini for Canada's top sportscaster in 1993 and again in 1996. This work earned him the reputation as one of Canada's top investigative journalists in any field. He was a featured columnist for the Calgary Herald (1998-2009) and the Globe & Mail (2009-2013) where his incisive style and wit on sports media and business won him many readers.

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Bruce Dowbiggin

No, Really. Carney Is An Outsider. And Libs Are Done

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The recent appearance of Liberal-leader-in-waiting Mark Carney on the Daily Show has delighted a small segment of the Canadian voting pool and enraged a goodly part as well. During his nuzzle session with a highly uncritical Jon Stewart Carney announced that he was running to replace Justin Trudeau as Liberal leader and then prime minister for however long that lasts.

(If this distinction seems trivial we would recall that then-CBC vice president Kirstine Stewart once upbraided us for saying her actor husband was supporting Trudeau’s bid to be PM. A choleric Stewart said we’d got the story wrong. How so, we asked? He’s supporting him to be Liberal leader, she thundered. Not the PM. As if this were a distinction worth making.)

Back to Carney. To understand the gravity of his announcement on the Daily Show one must remember that for a generation of concussed Liberals and NDP hacks Stewart’s show from 1999 to 2016 was the Yankee Stadium of talk shows. In their estimation, Stewart was Reggie Jackson, mashing the fastball, while CBC’s At Issue panel was Jesus Ramirez, striking out on the curve in A Ball.

So for Stewart to grant time to an unknown Canadian banker who still thinks Greta Thunberg is relevant was intriguing. Or someone paid someone. In any event, the gotcha’ line from the chat was Carney, formerly governor of the Banks of Canada and the UK and now advisor to PMJT, repeating Stewart’s suggestion that he was the “outsider” in the race to succeed Trudeau.

For most sentient Canadians this was an epic humblebrag for the billionaire son of a former governor of the Bank of Canada whose wife does investment business with Trudeau eminence gris Gerry Butts. If Carney was an outsider what constituted an insider? It was to laugh.

Social media— that part not consumed by the visit of Alberta premier Danielle Smith and gadfly investor Kevin O’Leary to Mar A Lago— boiled with sarcasm and dismissal. Those wily Liberals aren’t going to fool us now, just as we are on the cusp of Pierre Poilievre taking power. No doubt Carney’s team— including PMJT— laughed in derision.

The Liberals culture club think that, if they could pass off Skippy as remotely capable, they can dress up Carney as an outsider for gullible Canadian voters.

But Carney may have accidentally have tripped over the truth. He is now an outsider. You see, the dotty Libs think the machine that selected/ elected Skippy in 2015 still works. CBC, G&M, Macleans, TorStar would decide the candidates and curate the process. Sadly for Butts, Telford and Skippy the Family Compact has been supplanted by social media both here and in the USA.

The turning point of Trump’s victory in the U.S. presidential race was him pivoting away from the staged debates and ponderous Sunday morning shows of legacy media toward not just podcasts by Joe Rogan but also those of under-30 stars such as Theo Von, Adin Ross and Lex Fridman, among many. The cred he gained from the Gen X demo helped him sweep the Dems away. Elon Musk breaking the DEMs censorship strategy on Twitter (now X) also sent a shot at Team Kamala that the game had changed.

While Canada doesn’t have as many counter-culture podcasts as the U.S., there are enough young voters ignoring Canada’s chattering class to bury the Libs under Carney or the rest of the Goof Troop. No one with a pulse and a vote under 50 buys the old rag bag. It’s over for guys as exciting as a carrot expecting to harvest younger Canadians. They’re playing to an empty hall with the bespoke Carney.

This ironic twist is that all this is lost on Woke nobs who brag about their hip sense of humour. Who follow Stewart and MSNBC’s Rachel Maddow to keep up with Trump Derangement. Who record SNL Update to hang on the sophomoric stylings of Michael Ché and Colin Jost. Who can recite extended bits from Curb Your Enthusiasm.

Now they are the punch line. The outrage over the Mar A Lago visit by Smith and O’Leary is a perfect example of their dissociative thinking. The staged pictures had “blood boiling” in many progressives. “@OrbitStudios Jan 13 So… Kevin O’Leary is arrested immediately for treason the next time he sets foot in Canada, correct? I’m absolutely being serious here.” And that’s a mild response.

These armies of Liberal bots fumed over the treachery of talking about the economy with the man about to become the U.S. president again. Awareness much? None of the howler monkeys reacted this way when heroes like PMJT and his cabinet burned clouds of carbon to lobby the eunuchs of WEF, EU and Davos in Europe. They were hot on selling out Canada to the globalist gang’s climate narrative, and they couldn’t get there quickly enough. Crickets from the bot community.

But this is different, of course. Sure. In the past their pals in the Ottawa Press Club could protect these hypocrisies, burying unfortunate stories by segueing to David Suzuki saving seals or Margaret Attwood decrying the medieval treatment of Canadian women in the 21st century.

But social media obliterated the insider game. So much so that Trudeau and his cabinet cronies began banning speech as fast as possible. But it’s too late. Like the ghost leg syndrome, the script to shove an unelected climate crazy into the PMO will seem real to the Libs. But don’t be fooled. The end is nigh for the old way. Just look at Stewart’s ratings to see just how dead it really is.

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster. His new book Deal With It: The Trades That Stunned The NHL And Changed Hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org. You can see all his books at brucedowbigginbooks.ca.

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Bruce Dowbiggin

Think U.S. Hockey Model Works Best? Guess Again

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Canadians are still lamenting the pasting Team Canada absorbed at the World Junior Championships in Ottawa, won by the USA. Out of the medals, beaten by Latvia and Cechia, among others. There’s talk about the ongoing problems of the development system and the people at Hockey Canada.

Yes, Canada’s top eligible players (Macklin Celibrini, Connor Bedard) are in the NHL and unavailable to the team. And the massive feeder system— prospects spread out over the CHL, Junior A and NCAA— is inefficient at best. But the talent window is definitely narrowing.

As we wrote in August of 2021, “The hockey pipeline is full of young men whose fathers could give them a hockey education but who also knew many of right people to tap into. The sophisticated training and arduous diet regimes are getting more like Tom Brady and less like Gump Worsley. And they’re expensive— even in Howe’s home nation of Canada which honours its roots.”

What might be of interest is that people in the development system of American hockey are similarly distressed about the problems of developing players in their country. Cost, bureaucracy and the sheer time commitment for families is breaking a lot of people. “This discipline and access is reflected in the United States where the boom in hockey participation is resulting not in farm boys and rink rats but in privileged sons and daughters of highly paid NHL stars getting an inside track on making the league or the Olympics.” 

Topher Scott of The Hockey Think tank.com has posted about what he sees in American hockey culture. “I’ve talked to so many people in youth hockey about how to change the toxic culture – and it’s tough hearing so many good people saying they can’t do it the way they want (the right way) because everyone else is doing it the other way (the business way) and if they don’t do it that way they’ll lose their club.

I’m calling BS. If you are involved in youth hockey, please listen to this clip. And if you are a person of influence wherever you are at, stand tall and don’t cater to the crazy. The only way we’ll see positive change is if people of influence in youth hockey areas, who know better, go against the grain and lead the change.”

The comments on his post are familiar in the burgeoning hockey system that now has roots in most states in the U.S. “Such a scam to charge these families 5/6k in dues per year and then pay another 10/20/30k in travel expenses.”

—“It’s an arms race and you are not going to stop that. Make it fun for the other 90% of kids and families that aren’t part of the arms race.”

—“This system beyond broken. Organizations telling some kids In the contract we have the right to put you on the lower team, as we may find other players to replace you, along w/ we are flying players in to play.”

—“U14 has kids who live in central USA playing on east coast teams. Nj pa and ny loaded w aaa programs, many refuse to play each other because of rankings”.

—“…the hockey culture DOES not like disruptors- they are a THREAT to exposing bad things & bad people. Loss of power, control, money & damaging adult egos trumps what is best for kids.”

—“I find it unbelievable that travel hockey programs demand kids miss Fri and Monday school days to play wraparound weekend tournaments 5X/yr or risk being thrown off the team. Its gotta stop!”

Scott and his X followers are describing the same issues affecting hockey in Canada where a number of financial and social changes have created a system dominated by clubs, agents, schools and ambitious parents. The image he presents of the overbearing parent— in concert with team officials— who are stage managing a child’s progress is familiar. One that dictates needing to take out a mortgage to create a young hockey star.

As we have written recently, the NCAA decision to now allow players with service in the CHL to play at the U.S. college level has accelerated the meat grinder of development hockey in Canada. Again, delusional parents are now demanding that their child have extra ice time and a prime spot on a team so as to qualify for a pro career. Adding to the pressure is the NIL program now radically restructuring college sports in the U.S. After winning the rights to name, likeness and image in the U.S. Supreme Court athletes can now be paid millions in some cases to attend a certain school or transfer through the “portal” system,.

While NIL has not hit hockey as dramatically as other sports, it’s just a matter of time till schools wanting the next Connor Bedard to attend their school will be tossing alumni and sponsor money to over-18 prodigies. Parents seeing this will re-double efforts at the minor level to get their child on the prospect track, paying vast amounts for training and travel.

One problem in Canada, as mentioned, is the vast network of teams demanding players on the men’s side. For prospects to star on the first line or in goal there must be others to play on the third line or be a seventh defenceman. This creates a meat grinder. While clubs sometimes level with parents about ice time there are plenty who are in denial, hoping their son or daughter can still cash in on the riches in the NHL from the fringes of the roster.

Some of this has been alleviated by scholarships for players depending on their years in the system. Canadian University hockey is full of 22-26 year olds using their CHL grants to pursue education. But there are many who simply melt away to play in minor pro leagues across the country and in Europe.

In the long run this may make the CHL an elite league for under 18 players or those who can’t manage the scholastic record to switch to NCAA. The NHL likes the longer CHL schedule with its pro model, but there is much to be said for a prospect growing at an academic institution, broadening their horizons.

But, as always, parents will follow the money and the dream— even if they’re unattainable.

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster. His new book Deal With It: The Trades That Stunned The NHL And Changed Hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org. You can see all his books at brucedowbigginbooks.ca.

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