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Bruce Dowbiggin

The Apple Interview: Pierre Poilievre Makes The Media Party Crazy

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“You don’t pull on Superman’s cape. You don’t spit into the wind. You don’t pull the mask off the old Lone Ranger. And you don’t mess around with Jim.”— Jim Croce

In modern five-second sound-bite journalism viewers seldom hear the reporter’s question (often it’s just an assertion) that prompted the clip. Whether a cornered politician or a humbled athlete, the game’s the same. Get a clip, score a click. So gotcha’ journalists rarely are exposed for the inadequate job of news-generating they often do with their closed-end, cliché-riddled efforts.

(Everything we know on the subject of interviewing we owe to the brilliant John Sawatsky who for decades has coached proper interview techniques —all of them ignored by the subject of this column.)

The job in gotcha’ journalism is to draw blood and win the applause of your peers. This goes for right-wing journalists, too. But mainstream media is saturated by left-wing, progressive water carriers, so the overwhelming army of CBC insinuators and Toronto Star whaddabout’ scribes have a disproportionate effect on the issues. Seeing as how they only talk among themselves they can’t imagine a parallel universe where PMJT is not a beneficent, wise leader.

To wit: the apple exchange gone viral between CPC leader Pierre Poilievre and Don Urquhart, editor of the Kelowna Times Chronicle. Mr. Urqhart went hunting for a big game with the CPC leader and wound up the main dish himself. Here’s the tale of the tape:

URQUHART: Uhmm, on the topic, I mean, in terms of your, sort of, strategy currently, you’re obviously taking the populist pathway …

POILIEVRE: What does that mean?

URQUHART: (nervous chuckle) Well, appealing to people’s more emotional levels, I would guess

POILIEVRE: Whaddaya mean by that? Give me an example.

URQUHART: Certainly you, certainly you tap, ah, very strong ideological language quite frequently.

POILIEVRE: Like what?

URQUHART: Uhh, left wing, y’know, this and that, right-wing, they, you know, I mean, it’s that type of (unintelligible) —

POILIEVRE: I almost never talk about — I never really talk about left or right. I don’t really believe in that.

URQUHART: A lot of people would say that you’re simply taking a page out of the Donald Trump, uh, book —

POILIEVRE: A lot of people? Like which people would say that? (puzzled chomp)

URQUHART: Well, I’m sure — a great many Canadians, but …

POILIEVRE: Like who?

URQUHART: Haha, uh, I don’t know who, but …

POILIEVRE: Well, you’re the one who asked the question, so you must know somebody.

URQUHART: He-

heh, okay, I’m, I’m sure there’s some out there, but anyways, the point of this question is, why should, why should Canadians trust you with their vote, given … y’know … not, not just the sort of ideological inclination in terms of taking the page out of Donald Trump’s book, but, also —

POILIEVRE: (incredulous) What are you talking about? What page? What page? Can you gimme a page? Gimme the page. You keep saying that …

URQUHART: In terms of, in terms of turning things quite dramatically, in terms of, of Trudeau, and, and the left wing, and all of this, you make quite a, you know, it’s, it’s quite a play that you make on it. So. I’m. Just wondering…

It continued on this way for a short while longer when a dazed Urquhart finally ran out of PMJT talking points to hurl at Poilievre, and Poilievre moved on. It was cold. It was spontaneous. Like the making of sausage, it was something the public rarely sees.

A clip of the interview was quickly shared by Poilievre’s comms team. “How do you like them apples?” was the caption on Poilievre’s post. Within days the interview had gone global, a rebuke around the globe for earnest-but-inept Jimmy Olsens and Lois Lanes of the liberal press corps. Conservatives cheered. “Can we get him in our country?” asked U.S. podcaster Meagan Kelly.

In the friendly confines of liberal 416/613 media, however, Poilievre was quickly labelled a bully for exposing one of their fellow travelers. In the Globe & Mail Shannon Proudfoot played the sad trombone for Urquhart, declaring it bad form for Poilievre to not assist a guy who was looking to skewer him.

Proudfoot’s moist G&M colleague André Picard also mounted the “punching-down” defense. “Getting to the core of  @PierrePoilievre’s biting B.C. interview. Kicking a journalist in the shins over and over  then turning the exchange into a social-media flex is telling on yourself…” Venerable CBC panelist/ Star columnist Chantal Hébert (who should know better) echoed the pauvre p’tit  take about Urquhart. “Agreed”.

Naturally the sob-sister line brought huzzahs from the wettest wet in Wet Town, Bruce Arthur of the Star. He embraced the bully pose even as he bullied Poilievre. “Kick-ass piece. “Making yourself a far-right hero by crapping on a small-town reporter is petty, and pathetic.” (So’s he defending someone who just disgraced his profession? Have we got that straight?)

Former Edmonton journalist Bill Doscoch also defended the indefensible.  @billdinYEG “Picking on a local reporter when you’re a national political leader is like pushing around a junior high student when you’re a high school senior. It was great entertainment for mean-minded conservatives, but telling for the rest of us.”

There were plenty more crying towels for Uquhart from the usual suspects. All ending with predictable Trumpian screeds against the UPC leader going after a small-fry in the hinterlands. What they spackled over is that Urquhart was the adult editor of the paper, not an errand boy out of J-School. He went looking for a home run on the national, not local stage. He’d have scored a national scoop if Poilievre hadn’t schooled him.

Instead he struck out on three straight fastballs. He was neither innocent. Nor was he prepared to do his job. But he cashed in his Pity Party points to win sympathy from the fainting goats of the left— who normally remind us that journalism is a blood sport.

If CPC comms folks had tried to stage an episode to expose the herding instincts of Canada’s cloistered legacy media trying to stay relevant on the public purse, this was it. 1) Assumption that his back was protected if he just used approved “far-right-wing” buzzwords 2) Assumption that everyone hates PP already. 3) Incompetence tolerated by corrupted, failed outlets. 4) Truth its dependent on what jersey you wear. 5) Lather, rinse, repeat.

Unsurprisingly, Urquhart himself thought he’d done a swell job. When time came to write up his fateful orchard convo, he had his own self-serving take. “When asked why Canadians should trust him with their votes given his demonstrable track record of flip-flopping on key issues and what some consider his use of polarizing ideologically-infused rhetoric suggesting he simply takes pages out of the Donald Trump populist playbook, Poilievre became acerbic.”

No, Bill, he ate an apple. Proving he learned nothing and will pollute younger journalists with this bilge. So it’s no shock that recent polling contains what should be a surprise— but isn’t. Despite a decade of Justin Trudeau the abysmal-polling Liberals are still expected to win 90 seats of the 335 seats in parliament. That speaks volumes on the loyalty of his base.

A base that still sees Poilievre’s “polarizing ideologically-infused rhetoric”— in Urquhart’s infelicitous description— as a right-wing Trumpian intrusion into Trudeaupia . And will use any means— even their own professional failure.— to protect their jobs and worldview.

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Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. Inexact Science: The Six Most Compelling Draft Years In NHL History, his new book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via http://brucedowbigginbooks.ca/book-personalaccount.aspx

BRUCE DOWBIGGIN Award-winning Author and Broadcaster Bruce Dowbiggin's career is unmatched in Canada for its diversity and breadth of experience . He is currently the editor and publisher of Not The Public Broadcaster website and is also a contributor to SiriusXM Canada Talks. His new book Cap In Hand was released in the fall of 2018. Bruce's career has included successful stints in television, radio and print. A two-time winner of the Gemini Award as Canada's top television sports broadcaster for his work with CBC-TV, Mr. Dowbiggin is also the best-selling author of "Money Players" (finalist for the 2004 National Business Book Award) and two new books-- Ice Storm: The Rise and Fall of the Greatest Vancouver Canucks Team Ever for Greystone Press and Grant Fuhr: Portrait of a Champion for Random House. His ground-breaking investigations into the life and times of Alan Eagleson led to his selection as the winner of the Gemini for Canada's top sportscaster in 1993 and again in 1996. This work earned him the reputation as one of Canada's top investigative journalists in any field. He was a featured columnist for the Calgary Herald (1998-2009) and the Globe & Mail (2009-2013) where his incisive style and wit on sports media and business won him many readers.

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Bruce Dowbiggin

Trudeau Parting Gift: Conceding Indigenous Land Claims For All Time

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Idea for a hit Canadian show. Law & Order: Indigenous Victims Unit. The shows begin with a horrific crime reported by the Canadian media. Children murdered by priests and then buried in the dark of night with no markers. PMJT tells the world we are a genocidal culture. Media goes Code red. Statues of Canadian PMs past are toppled.

The kicker in the show is that no one actually investigates the allegation. It’s just an hour of media mindlessly repeating the claims while local indigenous leaders say we didn’t use headstones and the dead are accounted for. Every episode ends with PMJT sending a whack of money to indigenous agitators and a promise to repeat the plot next week.

Okay, a bit glib. But amidst all the carnage PMJT has inflicted on his citizens, the Indigenous shell game of accusation = payout has received scant attention from a media salivating for Woke narratives on CBC. If possible, the PM’s tepid performance on this file— firing his indigenous finance minister was the highlight— is worse than almost all the others combined.

His cringing performance theatre in a graveyard was the most visible sign of this ineptitude. But for longer-lasting harm to the nation you probably need to look at the negotiations his government and the NDP BC government are conducting with the Haida Gwaii nation (population about 4,500) of the Queen Charlotte Islands archipelago. While no one was looking PMJT and his scofflaw partner BC premier David Eby have created a scenario where indigenous bands in Canada can achieve the daily double of independence while retaining all the perks of a social welfare state.

So far the tactic is working— for the Haida Gwaii. To be brief, the Haida Gwaii, who never signed a treaty with the Crown, are claiming the Queen Charlotte Islands as an independent nation that simultaneously is a recipient of financial and health benefits from the people they’re taking to court. The Haida Gwaii have reached something called the Rising Tide “agreement” with the BC. The federal Liberals are panting for the chance to do the same.

Geoff Moyse KC explains: “Trudeau succumbed  to a provision in the Haida agreement to the effect it is not a ‘treaty’.  The sole reason for this clause is to preserve the Haida position that they are not Canadians, rather they are a completely separate nation.  As a separate nation they can negotiate “agreements” with other nations, such as Canada. But if they entered into a “treaty” they would be recognizing Canadian sovereignty.  Which they are not prepared to do.”

In exchange for this agreement, explains Moyse, PMJT and David Eby received no concessions whatsoever from the Haida Gwaii. There is no release of the huge claim for damages for all the alleged things done to them nor for damages for the benefits BC has extracted from the land over the last 200 years. There is no release claim to being a completely separate nation, not subject to Canadian sovereignty.

Eby, the freshly re-elected premier, claims this is “the greatest thing he has ever done, and he wants to enter into similar agreements throughout BC.” Eby wants to grant indigenous bands throughout his province joint control over Crown lands. The province would then need consent from their new partners to do anything on that land. Say goodbye to forestry and pipelines. 

What could go wrong? After all, this is Justin Trudeau we’re talking about. Mr. Sobriety. You guessed it. A bad deal became worse. BC has now instituted this Rising Tide agreement into provincial legislation. The federal Liberals seem intent on doing the same if PMJT can extend his mandate till October of 2025.

Instead of joint control, Eby and Trudeau will grant sole ownership and sovereignty of the Crown lands to the native bands, conceding aboriginal title over most of BC. Ergo, the PMJT/ Eby collapse could render property ownership worthless throughout the province. 

What’s infuriating in this abject retreat is that, in the only two cases to have gone to final verdict after a trial, the bands obtained aboriginal title to only a very small part of what they are claiming. In short, the law seems to be demonstrating that a rigourous defence of the federal position would likely result in minor concessions, not complete surrender.

There is a chance to save the province and many other disputed hotspots across the nation if someone will show some spine in Ottawa when the issue is tested in court. That’s why PMJT’s government is in a hurry to pass equivalent federal legislation to BC’s for this to cement Aboriginal title over the entirety of the Haida archipelago for all time.

The bad news is that the spine needed for indigenous claims currently belongs to PMJT. A weaker spine is hard to imagine. The good news is that, if current trends continue, his window to pass the agreement— especially in a prorogued Parliament— is shrinking rapidly. So to the list of things Trudeau wants to wreck given enough runway, you can add this file to the urgency for his departure.

It’s hard to imagine a more tendentious, perverse way to run a country. But Canada has been watching Law & Order: Indigenous Victims Unit, directed by PMJT and his deputy Jagmeet Singh, since 2015. It’s time to cancel the show.

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster. His new book Deal With It: The Trades That Stunned The NHL And Changed Hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org. You can see all his books at brucedowbigginbooks.ca.

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Bruce Dowbiggin

How The NFL Grinch Bought Xmas: Drowning In A Sea of Football

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After rummaging about for two months to no great effect the NHL has now embarked in its traditional Xmas break. Under the NHL’s collective agreement, no one plays any games from Dec. 24-27. This comes after a roster freeze that forbids trading a player during said holiday season. The annual World Junior champions, too, doesn’t crank it up till Boxing Day.

It’s a throwback to a more tranquil time when most of the Western world went home to eat too much and fall asleep on the sofa for three days. Then go shopping. So props to Gary Bettman’s NHL for keeping to their family stance. In such frenetic times there’s something to be said for pausing to sniff the frozen roses.

But catching your breath in the sports world is now an anachronism, driven by the massive dollars paid by networks and digital providers to sports leagues. In a time when the NFL rakes in $105 B ($2.1 billion a year) from its broadcast partners while the 32 teams collect a tidy $300 million each it’s no wonder the equity in NFL franchises has soared of  late.

And that means using every minute of the calendar to schedule games— especially on days like Christmas when hundreds of millions are sitting at home after opening the prezzies, itching for something to watch besides It’s A Wonderful Life. So the Xmas break this year features two games on the day and another on Boxing Day. Followed by a full weekend of games on Saturday, Sunday and Monday.

In doing so it big foots the NCAA CFS’s new 12-team playoff and bowl-game format which also uses every day but Sunday this time of year. On the past Saturday FS games were given a head start before the NFL stole eyeballs with its own games an hour later. Tough luck college boys.  It’s unlikely to change as the CFS is eager to expand the playoffs in the future.

The NFL is not the first to exploit this previously virgin calendar break, of course. Th NBA broached the prohibition against Xmas Day in 1947, first placing a single high-profile game that day. Later it expanded to an all-day menu of games. Anything sacred about the family day went bye-bye as folks either went to the TV or the kitchen for the rest of the day.

The reason that pro sports is creating also many windows for their product is the sudden arrival of so many new outlets for games. Where legacy TV/ cable networks had exclusive dibs on buying rights for decades, cable cutting has now exploded the bidders. As GTM expert Rhys Dowbiggin told us in our July 29, 2024 column the model was UFC. Yup. UFC. “ESPN+ (Disney) has been working directly with the UFC for a number of year and packaging their events on the streamer. 

And let’s not ignore the monkey in the room: YouTube, which dominates all the streamers for eyeballs – YouTube (Google) has more live sports than any of the other streamers. Just for context, there is a massive amount of money in these deals: the recent NBA media rights deal is going to be 70B+ – split across a number of media partners. All the streamers took a similar GTM strategy – and they’ve led us back to 2001.”

Disgruntled consumers dumping cable/ satellite carriers sought other outlets for their spots viewing for NFL, NBA, NHL and NCAA. Leagues responded so we now have special placement games for YouTube, Amazon Prime, Apple, Disney and Google. And the Xmas season cornucopia of games. Watching whatever you wanted. The strategy was to compete on bidding for original content to bring in the subscribers.

Then a funny thing happened. It was now only some of what you wanted. The expansion of carriers pissed off viewers just as much as the arbitrary cable companies. the magic solution of cable cutting is now the tragic solution. Explains Dowbiggin, “The original product fit for streaming was the promise of all the content you could need was in a single place, on-demand. You only needed Netflix (in a sense) and you never had to wait or choose what to watch.  Once the market fragmented into multiple players, the fit evaporated. Half the problem that was solved by streaming was now gone: 

Watching whatever you wanted. It was now only some of what you wanted.  The streamers GTM strategy was to compete on original content to bring in the subscribers. But creating content and not consolidating content exasperated the issue.”

The latest strategy is to bundle services across outlets to give consumers easier packaging. Says Dowbiggin, “Will bundling partnerships change things? It can’t hurt. But unless it drastically shrinks the numbers of players at the top to 2-3, the problem of ‘watching whatever you want’ won’t be solved, because I’ll still need Disney for my Star Wars. 

All I know is, I’ve kept my library card for years, because I always saw this coming. And I don’t plan on getting rid of it anytime soon.”

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster. His new book Deal With It: The Trades That Stunned The NHL And Changed Hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org. You can see all his books at brucedowbigginbooks.ca.

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