Bruce Dowbiggin
Tale Of The Tape: Jerry Vs. Erin As Unifor Fights To Protect Media Slush Funds

After calling the federal election, Justin Trudeau says Canadians need to “counter the ‘she-cession’ and turn it into a ‘she-covery’.”
The writ has dropped and Canadians now have the head-to-head matchup they’ve wanted. Conservative Party of Canada leader Erin O’Toole versus Jerry Dias, president of Unifor, Canada’s largest private union that includes everything from auto workers to TV workers.
Oh, you thought we were going to say the matchup between O’Toole and Justin Trudeau, the sitting prime minister of this frozen shore? That’s what the Racing Form says, no?
Certainly Trudeau is the nominal figure flogging for votes. But with Gerry Butts now a pom-pom boy on the sidelines Trudeau’s most influential and powerful ally is Dias, who heads the merger of the Canadian Auto Workers (CAW) and Communications, Energy and Paperworkers unions— a rabble 310,000 strong.
In the past Dias would have been safely in the camp of the NDP, the traditional home for labour in Canada. But since Jagmeet Singh turned the NDP into the Bernie Sanders Debate Club, a collection of fatuous socialists and Naomi Klein feminists, the NDP has no natural political home for Dias’ traditional hardball labour tactics.
Dias is unapologetic about his union’s desire to crush Conservatives of every stripe in Canada, describing himself as the “worst nightmare” of CPC leaders. Think Jean-Claude Parrot, the firebrand radical who used the Canadian Postal Workers Association as a cudgel to torture Canadians in the pre-digital world.
The union’s recent ad showing a rusted, decrepit pickup truck with O’Toole’s name covering Stephen Harper’s is a nasty piece of agitprop (made ridiculous because the disintegrating pickup is an American brand like the ones his auto members construct). “Canadian voters won’t be fooled by a new name on the bumper,” it promises while labelling the Tories as tools of big business and the filthy oil lobby. (Clearly he hasn’t checked Skippy’s dance card lately)
Unlike Parrot in the 60s and 70s Dias has the media oomf to effect the change he wants for the TV, radio and print journalists in Canada under Unifor’s banner. (CBC journos are represented by a separate but no less Woke union devoted to protecting its billion-dollar budget supplied by Trudeau.)

Prime Minister Justin Trudeau and Unifor President Jerry Dias embrace during the Unifor convention in Ottawa on Wednesday, August 24, 2016. iPolitics/Matthew Usherwood
While the CBC union kept its bias in-house in 2019 , Dias made no bones about using his medias might to get his puppet Justin Trudeau elected. Anyone expecting “balanced” Unifor journalists to go hard on Trudeau’s many failings (moral and ethical) was in for a shock. There was lots of dystopian Stephen Harper hyperbole about Tories enacting Handmaid’s Tale servitude on women and Simon Legree working conditions on the middle class. But calls for Trudeau bashing to quit? Get real.
Sadly for Trudeau and Dias it wasn’t enough to prevent the Liberals from losing their majority, and they have been forced to placate Singh and the self-destructing Greens to stay in power. They’ve complied, helping Trudeau escape a multitude of patronage, corruption, sexual assault, racial appropriation and Covid ineptitude. When that got too tight, he prorogued Parliament to still the baying hounds.
Happily for Dias in the wake of the minority, Trudeau’s Heritage Ministry has rewarded the yeoman service of Unifor’s journalists’ “resistance” in creating a slush fund for media outlets crying poor in Canada. Over $600 million was set aside over the five years for tax credits and other incentives aimed at propping up “struggling” news outlets. (This is addition to the approximate $1.5 billion shovelled into CBC/ Radio Canada to help it big-foot the digital news market in Canada by outspending private outlets.) Trudeau then appointed Unifor as one of eight groups who will help decide which media outlets will qualify for a government handout to journalistic outfits. The happy recipients of this baksheesh rarely explained why they were “struggling”, only that they deserved lotsa’ dough to ward off FOX News coming to Canada to do something something something.
Now, reports say that another payoff has been parcelled off to local journalists as the election takes off. Canadian Heritage was also refusing to disclose which media companies were awarded $61 million in subsidies billed as “emergency relief” during the COVID-19 pandemic.
There have been mild plaints of concern from some. The head of the Canadian Association of Journalists, Karyn Pugliese, noted in 2019, ”You have people who are dead set against the government giving any kind of money to media.” But then she added, “We’ve got some people who feel that something is necessary, because it’s important to keep news going.” Translation: Like Buckley’s, we take it but we hate the taste. Right.
The optics are clear. The union for journalists at major media outlets is partisan. How is one supposed to think they can hold Unifor’s opinions yet deliver honest, balanced coverage to Canadians during an election? It’s a bind previous generations strove mightily to avoid. This tranche of journos seems impervious to the mess they’ve made of their credibility.
With so much lucre being spread around, Erin O’Toole certainly has his doubts about their objectivity. He announced this past week that, as part of a Conservative government, he would eliminate the pork currently being fed to media. While keeping Radio Canada and CBC Radio, he’d cut all funding to CBC’s English-language digital operations, slash the English TV budget by 50 per cent, and aim to privatize the English TV operation by the end of his first mandate in government.
“The world of broadcast media has changed dramatically, but our public broadcaster is stuck in the past,” O’Toole said in the video. He indicated he’d also eliminate the special top-up payments to the companies that employ Unifor members.That puts the ball in Dias’ corner. How hard should he go in protecting the perks of Canada’s fading media interests? He serves as a useful foil to Trudeau, whose word salads and pontifications have grown increasingly banal to voters. With his pit-bull attacking style he can savage newcomer O’Toole in the harshest terms (although the CPC ads with Trudeau as a Willy Wonka character in a dress singing for a majority were venomous, too).
But Dias is already facing a public that believes the government should be fighting Covid-19 and economic issues, not each other. Push his members’ biases too hard— as Trudeau is doing— and he risks losing a great deal of an electorate sour on media’s performance over Covid, the border, Afghanistan, WE Charity, climate reset and much more.
As the cocky Nova Scotia Liberals learned this week in blowing a big lead to the Conservatives just hours after the federal election was called, six weeks is a long time.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster (http://www.notthepublicbroadcaster.com). The best-selling author of Cap In Hand is also a regular contributor to Sirius XM Canada Talks Ch. 167. A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his new book Personal Account with Tony Comper is now available on http://brucedowbigginbooks.ca/book-personalaccount.aspx
Bruce Dowbiggin
Canada Day 2025: It’s Time For Boomers To Let The Kids Lead

So how did you spend your first Canada Day under new PM Mark Carney? If you’re CBC, freed from the clutches of Pierre Poilievere, you do a fawning interview with ex-pat comedian Mike Myers, whose Elbows Up appearance on Saturday Night Live and whose partisan hockey sweater appearance with Carney were pivotal moments in the recent election. (Saving CBC from drastic budget cuts— not that they mentioned it.)
After Donald Trump’s bellicose 51st state comments, Myers’ nostalgic harkening to the days of Gordie Howe and Mr. Dressup pivoted Boomers’ voter preferences in Canada. Soft Quebec sovereigntists petrified by Trump abandoned the Bloc for the Liberals. Progressives ditched the NDP for the Grits. And some wobbly Conservatives moved to Carney’s side, too, after the charm offensive by Myers, who hasn’t lived in Canada since the 1980s.

The result? Liberals vaulted 20 points in the polls and barely missed a majority in their fourth consecutive election win. Boomers were exultant. Their subsidized media was joyous. And the rest of the world asked if Canada was a serious country after the Libs naked substitution of Carney for the loathed Justin Trudeau. After all, hadn’t the U.S. Democrats tried the same thing and been summarily spanked by voters?
More to the point, had Canadian voters missed a great opportunity by sticking their heads in the ground on Chinese gangs using Canada as a drug launch pad, Canadian banks being fined billons for money laundering, immigration flooding social services, cratering GDP and Palestinian protests clogging the streets?
This at a time when the under-50 generation has lost faith in its destiny within Canada. As we wrote in March why are 43 percent of 18-36 male CDNs telling pollsters they would accept U.S. citizenship if they were guaranteed full rights and financial protections? Where upper-class products of liberal education— the future professional class— have taken to wearing keffiyehs to the convocations and demonstrations. Where housing is an unattainable goal in most major Canadian urban centres.
It’s not hard to see them looking at the Mike Myers obsession with a long-gone Canada and saying let’s get out of here. The signs are there. Recently former TVOntario host Steve Pakin attended two convocations. The first at the former Ryerson University, which switched its name to Toronto Metropolitan University in a fit of settler colonizer guilt. The second at Queens University, traditionally one of the elite schools in the nation. Here’s what he saw.
“At the end of the (TMU) convocation, when Charles Falzon, on his final day as dean of TMU’s Creative School, asked students to stand and sing the national anthem, many refused. They remained seated. Then, when the singing began, it was abundantly noticeable that almost none of the students sang along. And it wasn’t because they didn’t know the words, which were projected on a big screen. The unhappy looks on their faces clearly indicated a different, more political, explanation.

“I asked some of the TMU staff about it after the ceremony was over, and they confirmed what I saw happens all the time at convocations. Then I texted the president of another Ontario university who agreed: this is a common phenomenon among this generation at post-secondary institutions.”
At Queens, where Canadian flags were almost non-existent, O Canada was sung, but the message of unrest was clear: “Convocation sends a message of social stability,” Queen’s principal Patrick Deane began in his speech. “It is a ceremony shaped in history. You should value your connection to the past, but question that inheritance. Focus on the kind of society you’d like to inhabit.”
You can bet Deane is not telling them to question climate change and trans rights. As Paikin observes, “if we fail to create a more perfect union, we shouldn’t be surprised when a vast swath of young people don’t sing our anthem the way so many of the rest of us do.” So why are the best and brightest so reluctant to see as future in becoming the new professional class that runs society?
In the Free Press River Page searched the source of their discontent. “If the Great Recession, Covid-19, and the spectre of an artificial intelligence-assisted ‘white collar bloodbath’ has taught the professional class anything, it is that their credentials cannot save them. This insecurity, compounded by the outrageous cost of living in many large cities, has pushed the PMC’s anxieties to the breaking point.
“Add that to the triumph of identity politics in professional class institutions like universities, corporate C-suites, non-governmental organizations, and media—itself a byproduct of inter-elite competition as many have observed—and what you have is the modern left.
“… they’ve already come to the baffling conclusion that there’s no difference between class struggle and child sex changes. More to the point, the socialist mantra “From each according to his ability, to each according to his need” has only ever stood the test of time in Anabaptist sects. It requires a religious devotion to self-sacrifice that is not characteristic of this anxious and hyper-competitive class—as many actual socialists have spent the last decade warning.”

As we wrote in March Boomer nostalgia is a dead end. “It’s time that Canada’s aging elite ceded a greater voice in the national debate to younger voices. They need an intervention of the type Trump is now performing on Canadians addicted to sitting in first class but paying economy. He brought them into a room with the chairs and levelled with them about getting the free stuff they assumed was their right. Defence, security, trade, medical access. He’s the first president to do this in half a century.
And like all people addicted, CDN Boomers don’t want the truth. They want performance theatre, T-shirts and hockey games. They blame Trump for their predicament, caught between grim realities. Will they take the 12 steps? Or will their kids have to tell them the facts as they escort them to the home?” Because we’re now seeing the likely answer to that question everywhere in Canadian society.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.
Bruce Dowbiggin
The Game That Let Canadians Forgive The Liberals — Again

With the Americans winning the first game 3-1, a sense of panic crept over Canada as it headed to Game 2 in Boston. Losing a political battle with Trump was bad enough, but losing hockey bragging rights heading into a federal election was catastrophic for the Family Compact.
“It’s also more political than the (1972) Summit Series was, because Canada’s existence wasn’t on the line then, and it may be now. You’re damn right Canadians should boo the (U.S.) anthem.” Toronto Star columnist Bruce Arthur before Gm. 1 of USA/ Canada in The 4 Nations Cup.
The year 2025 is barely half over on Canada Day. There is much to go before we start assembling Best Of Lists for the year. But as Palestinian flags duel with the Maple Leaf for prominence on the 158th anniversary of Canada’s becoming a sovereign country it’s a fair guess that we will settle on Febuary 21 as the pivotal date of the year— and Canada’s destiny as well.
That was the date of Game 2 in the U.S./Canada rivalry at the Four Nations Tournament. Ostensibly created by the NHL to replace the moribund All Star format, the showdown of hockey nations in Boston became much more. Jolted by non-sports factors it became a pivotal moment in modern Canadian history.
Set against U.S. president Donald Trump’s bellicose talk of Canada as a U.S. state and the Mike Myers/ Mark Carney Elbows Up ad campaign, the gold-medal game evoked, for those of a certain age, memories of the famous 1972 Summit Series between Canada and the USSR. And somehow produced an unprecedented political reversal in Canadian elections.
As we wrote on Feb. 16 after Gm. 1 in Montreal, the Four Nations had been meant to be something far less incendiary. “Expecting a guys’ weekend like the concurrent NBA All Star game, the fraternal folks instead got a Pier Six brawl. It was the most stunning beginning to a game most could remember in 50 years. (Not least of all the rabid Canadian fanbase urging patriotism in the home of Quebec separation) Considering this Four Nations event was the NHL’s idea to replace the tame midseason All Star Game where players apologize for bumping into each other during a casual skate, the tumult as referees tried to start the game was shocking.
“Despite public calls for mutual respect, the sustained booing of the American national anthem and the Team Canada invocation by MMA legend Georges St. Pierre was answered by the Tkachuck brothers, Matthew and Brady, with a series of fights in the first nine seconds of the game. Three fights to be exact ,when former Canuck J.T. Miller squared up with Brandon Hagel. (All three U.S. players have either played on or now play for Canadian NHL teams.)
“Premeditated and nasty. To say nothing of the vicious mugging of Canada’s legend Sidney Crosby behind the U.S. net moments later by Charlie McEvoy.”
With the Americans winning the game 3-1 on Feb. 15, a sense of panic crept over Canada as it headed to Game 2 in Boston. Losing a political battle with Trump was bad enough, but losing hockey bragging rights heading into a federal election was catastrophic for the Family Compact. As we wrote in the aftermath, a slaughter was avoided.

“In the rematch for a title created just weeks before by the NHL the boys stuck to hockey. Anthem booing was restrained. Outside of an ill-advised appearance by Wayne Gretzky— now loathed for his Trump support— the emphasis was on skill. Playing largely without injured Matthew and Brady Tkachuk and McAvoy, the U.S. forced the game to OT where beleaguered goalie Craig Binnington held Canada in the game until Connor McDavid scored the game winner. “
The stunning turnaround in the series produced a similar turnaround in the Canadian federal election. Galvanized by Trump’s 51st State disrespect and exhilarated by the hockey team’s comeback, voters switched their votes in huge numbers to Carney, ignoring the abysmal record of the Liberals and their pathetic polling. From Pierre Poilievre having a 20-point lead in polls, hockey-besotted Canada flipped to award Carney a near-majority in the April 28 election.
The result stunned the Canadian political class and international critics who questioned how a single sporting event could have miraculously rescued the Liberals from themselves in such a short time.

While Canada soared because of the four Nations, a Canadian icon crashed to earth. “Perhaps the most public outcome was the now-demonization of Gretzky in Canada. Just as they had with Bobby Orr, another Canadian superstar living in America, Canadians wiped their hands of No. 99 over politics. Despite appeals from Orr, Don Cherry and others, the chance to make Gretzky a Trump proxy was too tempting.
We have been in several arguments on the subject among friends: Does Gretzky owe Canada something after carrying its hockey burden for so long? Could he have worn a Team Canada jersey? Shouldn’t he have made a statement that he backs Canada in its showdown with Trump? For now 99 is 0 in his homeland.”
Even now, months later, the events of late February have an air of disbelief around them, a shift so dramatic and so impactful on the nation that many still shake their heads. Sure, hockey wasn’t the device that blew up Canada’s politics. But it was the fuse that created a crater in the country.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.
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