Bruce Dowbiggin
Sports Tests Negative On Many Fronts In 2021
You have to concede this about 2021: At least it was consistent. The year started out miserable and soul destroying and continued that way till the final days of this misbegotten year. It’s a wonder any sports were played at all.
From draconian lockdowns over Covid-19 to draconian lockdowns over the Omicron variant, we never knew who was playing, where they were playing and whether anyone would be there to see them play. Some jurisdictions applied a lighter hand (Florida, Sweden) while others produced dystopian scenes of imprisonment and rejection (Australia, New Zealand).
Here is how I Don’t Like Mondays saw the year: In February our piece We Interrupt This Lecture To Bring You A Football Game noted the downbeat tenor of the knowledge class harshing everyone’s vibe with Bruce Springsteen in the starring role. “Only at the end of the Boss’ litany of Woody Guthrie dirges about the soil and churches in Kansas did we find out this paean to Woke America was for Jeep— a company owned by French and Italian interests. The guy who was Born To Run now cruises the streets of privilege.”
With the NHL resuming its regular winter slot, the monotony of modern goaltending excellence became apparent. In Ken Dryden: Mr. Bettman, Bring Down These Walls the HOFer observed: “While scoring remains near its typical levels, the art of scoring them is more luck than skill. In short, if today’s padded-up giants can see the puck they’re going to stop it. “This game, one that allows for such speed and grace, one that has so much open ice, is now utterly congested… Never in hockey’s history has a tail so wagged the dog.”
Wayne Gretzky’s celebrated father/coach Walter died in early March. We reflected on his impact in How Walter Gretzky Raised The Bar– And The Cost– Of Training Hockey Stars “With the success of Gretzky’s training model— plus the importation of European skill training— families realized that if their sons and daughters wanted to be world-class athletes they were going to have to reject the Don Cherry ”Try Harder” school and imitate the techniques Gretzky had used on his son. Within a decade, getting the proper coaching and fitness to become a star became a growth industry.”
While on the Gretzky theme we excerpted the 1979 amateur draft from our book Inexact Science: The 6 most compelling drafts in NHL history. Because Wayne Gretzky: The Great One Was A Draft Dodger
The recent debate over transgender swimmer [Will] Thomas harkens to our March column Why Trans Athletes Spells Bad News For Your Grandma’s Feminism “The current fetish for pretending trans men can menstruate or bear children— previously the sacred domain of women— is an existential challenge to the women who transported radical gender politics from higher education into the public sphere. The blurring of this line— adopted by the same liberals who once supported them in establishing feminist laws— leaves women as just one of myriad grievance groups now being accepted by government and (gasp) corporate friends.”
“CFL On Line 1? Tell Them I’m Out. Kielburgers? Put Them Right Through” was our summary of a government showering its foreign pals with money while allowing a national tradition to wither.
A Super Soccer League in Europe never got out of the starting blocks. But we observed: Super Leagues Aren’t Dead. They’re Only Resting. “As I wrote in Cap In Hand the long-term solution is to allow clubs to play at the level their market can afford— something soccer in Europe currently does. How can a fan In Edmonton or Kansas City or San Antonio pay the same prices as fans in NYC, LA, Chicago or Toronto? How can they keep their young stars when a super franchise comes calling with lucrative opportunities? Ultimately they can’t. The money will be too big.”
The whack-a-mole quarantine regimes of the leagues— with their test-and trace efforts— savaged lineups, forced cancellations and delayed Olympics. In our May column PCR Tests: Fudging The Numbers To Suit The Narrative we called it hopeless. “For much of the pandemic 40 cycles has been the standard PCR level. Using a standard of 32 cycles, as much as 60 percent of the positives announced in Canada (1.3 million at this moment) produce traces that can neither produce illness nor transmit the virus. Do the math on 60 percent of 1.3 million and you realize the daily counts vomited out on TV and social media have deliberately been used more to scare than to enlighten.”
Thankfully, some traditions never die. Oilers, Leafs Choke: Tanks For The Memories took time to honour the gag reflex in Edmonton and Toronto during the spring playoffs.
From Jon Rahm’s DQ at The Memorial for knowing someone with Covid to to depleted lineups across sports leagues we asked: Sports Cred: Can You Believe A Shred Of What You See? “The PGA Tour is no doubt under great pressure from its sponsors and political allies to keep promoting the Casedemic deception. The message of change on PCR testing in America and Canada will have to come from where it started: with the public and private ®Health experts who’ve zealously dissembled and deceived since early 2020 to deflect their mistakes and shift blame to the naughty public.”
The failure of the NHL and specifically the Chicago Blackhawks to deal with a 2010 sexual schedule was the subject of two columns. Where Was Media On The Latest Hockey Sexual Abuse Scandal? and Cleanse The Sport: These Men Need To Be Fired. “Either NHL commissioner Gary Bettman or NHLPA executive director Don Fehr— or both— need to be shown the door. Nothing better exposes the organizational failure of these two executives than their treatment of the Kyle Beach sexual assault case that spilled out this week.”
The Tokyo Summer Olympics had great moments for Canadians. But nothing can hide The Empty Games: The Olympics On Life Support. “Put bluntly, the number of cities able to afford the back-breaking cost of staging the Summer Games has dwindled to a few major cosmopolitan cities and to nations run by dictators, sheiks and autocrats. And even those parties have realized that it’s hard to justify ten billion dollars for a swanky party for jocks and sports hangers-on.”
There was some attempt to adapt the Canadian medal count to suit political memes. In Success Of Canada’s Women Does Not Mean Men Failed. “In about half the nations in the world women are not allowed to compete at all or are severely hampered by religious doctrines or cannot get funding for the rigorous training needed to make an Olympic final. In short the talent pool that Canadian women swim in is clearly smaller by a large factor than that in which the make athletes compete. So when you’re watching an Olympic final in rowing or cycling or wrestling the odds that a Canadian woman gets on the podium increase exponentially over what can be expected for a man.”
With the introduction of vaccine passports to enter sports events we replied Civil Liberty: The Hard Is What Makes It Great. “The founders of democratic nations with liberal values understood the power of fear. The Declaration of Independence was forged in the midst of the American Revolution. Its authors would be hanged if it failed. They knew fear. That’s why they made it so damned difficult to circumvent the rights to person and privacy when people get nervous. They knew “easy” would get a lot of traction in a moment of stress.”
As the NFL started in September we did a little prognostication. NFL QBs: The More You Pay The Less They’re Worth? “Unless Tom Brady wins yet another SB, the team hoisting the trophy is most likely going to be a team with a QB on a manageable salary-cap number. Outside of Brady’s SB wins the past decade, the teams that have won the NFL’s top prize— or played in the big game— have had QBs on entry-level contracts at a fraction of what the big boys make.”
Endless MLB postseason games were one traditional feature that hasn’t disappeared. While We’re Young: Putting MLB On The Clock. “We’ve seen the PGA Tour hustle players back into timed pace and tennis officials penalize players for not serving before their 25-second clock expires. Baseball remains stubborn on using the clock. The question is, how to sell MLB stars that a ticking clock will not hurt their pre-pitch, in-between-pitch and after-pitch-rituals? Who’s going to tell Vlad Guerrero Jr. to pick up the pace or Max Scherzer to just release the damn ball?”
In our ongoing campaign to introduce real audio to sports we pleaded All Ears: Let Athletes Have Their Say. “The success of Netflix’s F1 documentary series Drive To Survive (now showing its third year) is a perfect example of the public’s demand for the inner sanctum of sport. Drive To Survive has plenty of the Nuke LaLoosh blarney from athletes and owners. But it also has enough free-wheeling about the bitchiness between drivers, the headaches of team managers and some of the greatest video from the pits to intrigue even the least serious fans.”
In a time of surrender Why Black NBA Stars Don’t Buy The Vax outlined a point of resistance to mandated behaviours. “Canadian NBA star Andrew Wiggins was supposed to be known as a superstar when he was drafted No. 1 overall by Cleveland in the 2014 draft. Now, after seven seasons of mixed playing results, he may instead be best known as the guy who said no to the NBA on their mandatory vaccination rules”.
In another Book Excerpt: The Price Was Right– Even Without A Cup. “NHL teams seem content to find goalies when they need them— not necessarily in the draft. Since 2000, just two first-rounders— Marc-André Fleury and Martin Brodeur— have won the Cup for the team that drafted him. Carey Price’s greatest legacy may be the absence of goalies being selected at the top of the draft.”
Frustration with strike zones coloured the World Series. Punch Out: Time To Go Virtual On Balls And Strikes “But the virtual stroke zone shows MLB can have 100 percent accuracy to a defined strike zone. Not to put @umpscorecards out of work, but with a virtual strike zone MLB has the power to remove doubt about the strike zone, end arguments and conspiracies about certain umps and make the games move faster.”
There’s not much new in broadcasting sports events. But. Manning The Broadcast Booth Proves A Winner may have shifted the NFL experience. ”Call it other revenge of the little brother. Or “pipe down, I’m watching the game:” However you characterize it, the emergence of the Manning Brothers, Peyton and Eli, on Monday Night Football has breathed life into a stale broadcast format and shown that All In The Family doesn’t always mean Archie Bunker calling Mike Stivic a Meathead”.
Finally, year-end showed voices within the sports establishment saying the draconian Covid testing and quarantine rules don’t work. Testing The Covid Narrative: Stevie Y Says Enough ”At the end of the day, I think — and now I’m getting political — but at the end of the day our players are testing positive with very little symptoms, if any symptoms at all. I don’t see it as a threat to their health at this point. I think you might take it a step further and question why are we even testing, for guys that have no symptoms,” Yzerman said on Saturday.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster (http://www.notthepublicbroadcaster.com). The best-selling author was nominated for the BBN Business Book award of 2020 for Personal Account with Tony Comper. A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s also a regular contributor to Sirius XM Canada Talks Ch. 167. His new book with his son Evan Inexact Science: The Six Most Compelling Draft Years In NHL History is now available on http://brucedowbigginbooks.ca/book-personalaccount.aspx
It’s fair to say everyone in hockey wanted the Winnipeg Jets back in the NHL. They became everyone’s darlings in 2011 when the Atlanta Thrashers, the league’s second stab at a franchise in Georgia, were sold to Canadian interests including businessman David Thomson. (Ed.: Gary Bettman’s try number three in Atlanta is upcoming.).
Yes, the market is tiny. Yes, the arena is too small. Yes, Thomson’s wealth is holding back a sea of inevitability. But sentimentalists remembering the Bobby Hull WHA Jets and the Dale Hawerchuk NHL Jets threw aside their skepticism to welcome back the Jets. The throwback uniforms with their hints at Canada’s air force past were an understated nod to their modest pretensions. It was a perfect story.
The question now, however, is will the same folks get dewey-eyed about the Jets if they become the first Canadian team to win the Stanley Cup since (checks his cards) Montreal and Patrick Roy did it in 1993. It would be helpful in this election year if something were to bind a nation torn apart by politics. The Gordie Howe Elbows Up analogy is more than shopworn, and Terry Fox can only be resurrected so often. So a Cup win might be a welcome salve.
But the approved script has long dictated that the Canadian team to break the schneid should be one of the glamour twins of the NHL’s Canadian content, the Edmonton Oilers or the (gulp) Toronto Maple Leafs. The Oilers and their superstar Connor McDavid barely lost out last spring to Florida while the Leafs, laden with superstars like Auston Matthews and William Nylander, are overdue for a long playoff run.
Hockey Night In Canada positively pants for the chance to gush over these two squads each week. When was the last time Toronto played an afternoon game so HNIC could showcase the Jets? Like, never. Same for the Oilers, who with their glittering stars like McDavid Leon Draisaitl and Ryan Nugent Hopkins are the primary tenants of the doubleheader slot, followed by Calgary. Winnipeg? We’ll get to them.
But there’s going to be no ignoring them in the spring of 2025. The Jets in the northern outpost in Manitoba were the top team in the entire league in 2024-25. They’ll comfortably win the Presidents Cup as the No. 1 squad and have home-ice advantage throughout the playoffs. They have the league’s best goalie in Connor Hellebuyck (an American) and a stable of top scorers led by Kyle Connor and Mark Schiefele. Because Winnipeg is on a lot of No Trade lists, they have built themselves through the draft and thrifty budgeting.
But will the same people who swooned over the Jets in 2011 now find them as adorable if they ruin the Stanley Cup plot lines of the Oilers, Leafs and Ottawa Senators? Will the fans of Canadian teams in Vancouver, Calgary and Montreal not making the postseason take the Jets to their hearts or will they be as phoney as the Mike Myers commercials for the Liberals?
In addition, the Jets will be swamped by national media should they proceed through the playoffs. It’s one thing to carry the expectations of Winnipeg and Manitoba. It’s another to foot the bill for a hockey crazy county. We remember Vancouver’s GM Mike Gillis during the Canucks 2011 Cup run bemoaning the late arrivers of the press trying to critique his team as they made their way through the playoffs.
It will be no picnic for the Jets, however strong they’ve been in the regular season. No one was gunning for them as they might for the Oilers or Leafs. They will now get their opponents’ best game night after night. Hellebuyck has been a top three goalie in the NHL for a while, winning the Vezina Trophy, but his playoff performance hasn’t matched that of his regular-season version.
Already the injury bug that sidelines so many Cup dreams is biting at the Jets. Nikolaj Ehlers collided with a linesman in Saturday’s OT win in Chicago. Defenceman Dylan Samberg is also questionable after stopping a McDavid slap shot with his leg. A rash of injuries has ended the run of many a worthy Cup aspirant in the past. Can Winnipeg’s depth sustain the churn of seven weeks of all-out hockey?
As always for the small-market Jets time is of the essence. Keeping this core together is difficult with large markets lusting after your players. With the NHL salary cap going up it remains a chore to keep their top players. Schiefele and Hellebuyck are tied up longterm, but 40-goal man Connor is a UFA after next season while Ehlers is not signed after this season. Young Cole Perfetti will be an RFA in 2026. Etc.
So how much do Canadians love the Jets if they sneak in and steal the hero role by winning a Canadian Cup? Lets see Ron MacLean pun his way through that one.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster. His new book Deal With It: The Trades That Stunned The NHL And Changed Hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org. You can see all his books at brucedowbigginbooks.ca.
Good news if you like the way Rogers Sportsnet covers hockey in Canada. You’re about to get a whole lot more of it. In a move that sums up Gary Bettman’s unique broadcast philosophy the NHL has awarded the Canadian TV/ digital/ streaming rights to Rogers for the next 12 years. The price tag? 12 billion U.S. dollars (about $16.B CDN dollars).
While the pattern in modern sports broadcasting rights has been toward sharing the wealth among competing bidders— the NFL has six distinct partners— Bettman the contrarian has opted for a different notion. He’s all in with one Canadian partner, and let his critics STFU.
As opposed to the previous CDN national monopoly awarded to Rogers in 2013 this one bestows national rights in all languages across TV, streaming and digital for all regular-season and playoff games, plus the Stanley Cup Final and all special events. This extends to coverage in all regions. There are some concessions for Rogers to sell limited cutout packages, such as the Monday Night Amazon package they’ve created.
Presuming Pierre Poliievre doesn’t get his way with CBC, Rogers will likely piggyback on their time-sharing agreement for Saturday Hockey Night In Canada to get CBC’s network reach. (There remain many hockey fans who still think CBC has the NHL contract. Go figure.)
Translation: there will be no regional packages for TSN to produce Montreal Canadiens, Ottawa Senators or Toronto Maple Leafs games, for instance. But there will be regional blackouts, because nothing says we are proud of our product like denying it to a larger audience. Conn Smythe would be proud.
At the presser to announce the deal Rogers and Bettman were coy about how much they will charge consumers for the honour of being inundated by content in what now seems likely to be a 36-team league by the time the deal expires. Will costs be added to cable/ satellite packages? How much for streaming? With stories circulating that Rogers massively overbid for the package to get the monopoly it’s apparent that the phone company will be turning over every nickel to make it worthwhile.
Fans are apprehensive and over-saturated with hockey content already. For that reason, the NHL is now desperately looking for ways to lessen the tedium of the 82-game regular schedule with midseason content like the 4 Nations Cup or a World Cup format. In Canada’s hockey-mad environment Rogers will have a passionate market, but even the most fervent fans will only spend so much for their fix.
Already, Rogers is trumpeting its re-acquisition with commercials featuring Ron Maclean doing his breathy feels-like-home voice about how Sportsnet is the natural landing spot for hockey until many of us are dead. Bettman made cooing noises about Rogers’ commitment at the announcement.
But let us cast our minds back to 2013 when the last Rogers/ NHL deal was concocted. We were the sports media columnist at the Mop & Pail at the time and much was made that Rogers would be a technological marvel, re-inventing the way we watched hockey. There would be new camera angles, referee cams, heightened audio, refreshed editorial content etc.
As hockey fans now know Rogers dabbled in the brave new world briefly, blanched at the cost of being creative and largely went back to doing hockey the way it had always been done. Taking no risks. On some regional casts that meant as few as three or four cameras for the action.
But if you were expecting dashboard cameras and drone shots you were sadly disappointed. Similarly there was a brief stab at refreshing the pre-, mid- and postgame content. Hipster George Stromboulopoulos was brought in as a host to attract a larger female audience.
But pretty soon Strombo was gonzo, replaced by the anodyne David Amber (whose dad was once the leader of the journalist union at CBC). Women like former player Jennifer Botterill were brought in to change the gender balance on panels. They then acted pretty much like guys, chalk-talking viewers into numbness. Appointment viewing has become a fallback choice.
The move away for anything controversial came in 2019 with Rogers’ axing of Don Cherry’s Coach’s Corner in a flap over the former coach’s continuing ventures into political or cultural content. Maclean slipped the knife into his meal ticket and continued on the show. After time in limbo, doing location shoots, he was returned full-time to the desk.
As we wrote in June of 2022, the one exception to the standard “serious, sombre, even a touch grim” tone is former defenceman Kevin Bieksa. “Bieksa has been a moveable feast. His insouciance with media has become his ragging on the fellow panelists during intermissions that used to be as much fun as skating in July.” His banter with “insider” Elliotte Friedman is now a lone concession to wit on the show.
Intermissions are numbingly predictable, and Rogers’ stable of analysts and play-by-play announcers outside of HNIC is unchallenging to the orthodoxy of PxP being a radio call over TV pictures. Name one star beside Bieksa that has been produced by Rogers’ “safe” broadcast style since 2013. They’d fit in perfectly in a 1980s hockey broadcast. Now compare it with the lively Amazon broadcasts hosted by Adnan Virk and Andi Petrillo.
This leaves a lingering question. What happens to TSN? Many prefer the editorial and studio profile of TSN on Trade Deadline Day or Free Agent frenzy. TSN locked up its stars such as James Duthie and Bob McKenzie when the last deal was signed. But there isn’t enough live content this time to support keeping a full roster anymore. Who will stay and who will go? (TSN’s president Stewart Johnson is the new commissioner of the CFL).
And with Rogers taking full control of MLSE (Maple Leafs, Raptors, Argos, Toronto FC) TSN is left with the CFL and packages of NFL, golf, tennis, some auto racing and international soccer. Is that enough on which to float a network? There have been rumours that Bell, owner of TSN, is interested in divesting itself of the high cost of sports broadcasting. Should that happen— who has the money to replace them?— the effect will be seismic in Canadian broadcasting.
For now, watch how much pressure the NHL puts on Rogers to up its game. More importantly what will happen when Bettman finally retires and the league has a new vision since 1992? Rogers has sewn up its end. Will the audience go with them?
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.
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