Bruce Dowbiggin
So You Say There’s A Chance? Watering Down The Product
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Legendary Boston Bruins coach/ GM Harry Sinden put his finger on the dilemma of NHL competitive balance when we interviewed him for our book Money Players. The problem with teams in the league, said Sinden, Is that there were (then) 20 teams who all think they are going toĀ win the Stanley Cup and they all going to share it. But only one team is going to win it. The rest are chasing a rainbow.ā
And that trenchant observation was before the expansion Vegas Golden Knights won a Cup within five years while the third-year Seattle Kraken made a run in those same 2023 playoffs. There are currently 32 teams in the league, each chasing Sindenās rainbow of a Stanley Cup. That means 31 cranky fan bases every year. And 31 management teams trying to avoid getting fired.
Maybe weāve reached peak franchise level? Uh, no. If you believe the innuendo coming from commissioner Gary Bettman there is a steady appetite for getting a piece of the NHL operation. āThe best answer I can give you is that we have continuous expressions of interest from places like Houston, Atlanta, Quebec City, Salt Lake City, but expansion isnāt on the agenda.ā In the next breath Bettman was predicting that any new teams will cost āA lot, a lot.ā
So you say thereās a chance. The mention of twice-failed Atlanta (see; Flames, Thrashers) getting a third try drew guffaws from those whoād seen the failures of the past in Dixie. But deputy NHL commissioner Bill Daly says, “I think some of the challenges that we’ve seen in the past in Atlanta can be overcomeā Other scoffed at the idea of small-market Quebec City cutting into Montrealās provincial monopoly.
Daly echoed Bettmanās caution about a sudden expansion but added, āHaving said that, particularly with the success of the Vegas and Seattle expansions, there are more people who want to own professional hockey teams.ā Translation: If the NHL can get a billion for a new team, the clock might start ticking sooner. After all, small-market Ottawa just went for $950 M.
Houston is planning a renovation of the Toyota Center in the hopes of adding a second Texas franchise. If anyone can pat a billion itās Americaās energy capital. Why are people ponying up for the NHL and its mediocre media footprint? One very good reasonā one for which Bettman fought long and hardā is payroll control. The leagueās punitive salary cap forces players to guarantee a profit to owners before they get their full salary. As a result a mega star in the MLB, NBA and NFL can fetch over $40 M a year. In the NHL Connor McDavid tops salaries at just $13.25 M.
Itās not just the expansion-obsessed NHL talking more teams. MLB is looking to add franchises. This even as it decides about moving the neglected Oakland Aās to Las Vegas.Ā As a result Tom Bradyās recent appearance wearing an Expos jerseyāhe was drafted by Montreal in 1995 before choosing footballā at an MLB store drew cautious interest in Montreal So did his passing comment about perhaps taking an ownership position in any future Montreal franchise.
Now, abandoned Montreal is once more getting palpitations over rumours that the league wants to return to the city that lost its Expos in 2005. Recent reports indicate that while MLB might prefer Salt Lake City and Nashville it also feels it must right the wrong left when the Expos moved to Washington DC 19 years ago.
The city needs a new ballpark to replace disastrous Olympic Stadium. Theyāll also need more than Brady to fund the franchise fee and operating costs. And Quebec corporate supportā always transitory in the Expos yearsā will need to be strong. But two more MLB franchises within five years is a lock.
While the NBA is mum on going past 30 teams it has not shut the door on expansion after seeing the NHL cashing in. Neither has the cash-generating monster known as the NFL where teams currently sell for over six billion US. The NFL is eyeing Europe for its next moves.
The question that has to be asked in this reported rush to expand is the one Harry Sinden put to us years ago, WTF, quality of competition? The more teams in a league the lower the chances of even getting to a semifinal series let alone a championship. Fans in cities starved for a championshipā the NFLās Detroit Lions or Cleveland Browns are entering their seventh decade without a title or the Toronto Maple Leafs title-less since 1967ā know how corrosive it can be.
Getting to 34, 36, maybe 40 teams makes a short-term score for owners but it could leave leagues with an entire strata of loser teams that no oneāleast of all networks, carriers and advertistersāwants to see. Generations of fans will be like Canuck supporters, going their entire lives without a championship.
In addition, as weāve argued in our book Cap In Hand: How Salary Caps Are Killing Pro Sports and How The Free Market Can Save Them, watering down the product with a lot of teams no one wants to watch nationally or globally seems counter productive. The move away from quality toward quantity serves only the gambling industry.
But since when has Gary Bettman cared about quality of the product? So long as he gets to say, āWe have a trade to announceā at the Draft, heās a happy guy.
Sign up today for Not The Public Broadcaster newsletters. Hot takes/ cool slants on sports and current affairs. Have the latest columns delivered to your mail box. Tell your friends to join, too. Always provocative, always independent.Ā https://share.hsforms.com/16edbhhC3TTKg6jAaRyP7rActsj5
Bruce Dowbiggin @dowbboy is the editor of Not The Public BroadcasterĀ A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, heās a regular contributor to Sirius XM Canada Talks Ch. 167. Inexact Science: The Six Most Compelling Draft Years In NHL History, his new book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via http://brucedowbigginbooks.ca/book-personalaccount.aspx
Bruce Dowbiggin
With Carney On Horizon This Is No Time For Poilievre To Soften His Message
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Canada awaits the outcome of Canada/ USA Hockey Armageddon II itās fair to assess just how much a single hockey game has sharpened the focus on the political line brawl between the the nations. The proxies on skates have revealed a few truths about contemporary Canada.
While the Liberal party has suspended reality so that it can pretty-up Mark Carney, Canadaās media instead fawns over conflicting polls showing a Kamala Harris-like ascension of Carney to contender status. Meanwhile, Donald Trumpās Canadian rhetoric gets more belligerent as his 30-day tariff reprieve runs out. Finally, Canadian businessman Kevin OāLeary has advised Trump to delay the tariff Apocalypse till Canada can get an election done.
The common denominator in all this is Conservative leader Pierre Polievre. Or, at least, the mystery of Pierre Poliievre. There are several Poilievres in circulation. There is the Liberal/ NDP version of a nasty wolverine who savages innocent reporters and talks down his nose to opponents.; Next, there is the sunset mediaās version of an untested slogan-reciting automaton.
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And finally there is the Paul Ryan nerd clone who thrives on explaining kitchen-table economics to people awash in debt and despairing of ever getting ahead in DEI land. Which is the real deal? And does Poilievre himself know who he is anymore?
This distinction is important because, barring a charisma implant for Mark Carney, Poilievre will be the next prime minister, likely with a healthy majority. Neither of the first two Poilievre constructs will disappear soon, of course. The comms teams on the Left are determined to ride over Poilievre, however bad the polls. You need only look at the how the vanquished Left in the U.S. still acts as if they, not Trump, won a mandate last November to understand that Liberals are loath to accept any public rebuke.
The best place to answer the question of who is PP does not come from his apple-eating defenestration of the hapless reporter in B.C. While the MAGA right worshipped that moment and other slap-downs of the pressā and the Left demonized him for itā it seems that the Poliievre being groomed by his advisors is meant to be softer and more statesmanlike.
His Saturday rally in Ottawa, shortly before the Canada/ USA hockey brawl, was a good place to start. In the face of Trumpās imminent tariff threat gone was the pitiless street fighter and in came the statesman, full of talk about the glories of Canada and why America needs us.
He seemed intent on tying up the Boomer vote with this speech. Oh wait. Boomers still love Liberals and Carney. Why is Poilievre going after that unwinnable demographic? Isnāt that the quicksand every Conservative, save Steven Harper, has floundered in? But there was Poilievre wandering into Liberal Speak, trying to list the benefits of the nationās past.
Real Canadians– eg those not voting for Carney– know what a great place it can be. They don’t need to be given a Tourism Canada commercial. And as we wrote last week younger Canadians need a reason to reject Trumpās offer of citizenship. Poilievre needed to level with Canadians about what happened the past decade on defence, crime, DEI. He needed to be frank about money laundering, fentanyl production and the penetration of China’s Communists into the fabric of the land.
While his handlers seemingly urged him to go statesman,Ā Canadians were willing to hear the truth, not another Carney eye glazer. He needed to channel Harry āGive āEm Hellā Truman (āI tell my opponents the truth and it feels like hell.ā ) He needed to say he’ll be pitiless in his treatment of those (media, PSA) who stand in the way of a bright new day. As so often happens it was CPC playing on Liberals turf instead of staking out their own. Canada already has Doug Ford, theyāre saying. We donāt need another mushy Tory.
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Poilievre concluded with a Churchill barb about how America will always do the right thingā after theyāve exhausted the other possibilities. It was an unnecessary and provocative one liner from a guy who’s try to establish his bonafides as the capable negotiator for Canada OāLeary is promising heāll be. Did he and his brain trust think the thin-skinned Trump would simply slough off the jibe?
It is performances like these that leave Canadians wondering if theyāre voting for Poilievre or simply voting against Trudeau and the thoroughly corrupt Liberal/ NDP coalition. Wobbly performances like this will lead to vote leakage to Liberals and to Maxime Bernierās Peopleās Party of Canada. Bernier has urged a realistic assessment of Canadaās precarious position vis a vis the USA.
Instead of perpetuating the shopworn homilies to 1970s Canada that have expired, Bernier suggests looking at the opportunities of closer economicā not culturalā cooperation with the Americans. Let Liberal/ NDP moan about collaboration. Theyāre like the three little pigs expecting their houses of straw and twigs will survive the ongoing attacks of China and international money laundering.
Poilievre has to stop pretending that a heavily indebted and structurally crumbling Canada can withstand the next four years of Trump bombast. He must have an intervention with the Canadian public to bring them to the bracing reality they face.Ā Only when they know which side is up, away from Trudeau, will they start to climb out of this mess.
Bruce Dowbiggin @dowbboy is the editor of Not The Public BroadcasterĀ A two-time winner of the Gemini Award as Canada’s top television sports broadcaster. His new book Deal With It: The Trades That Stunned The NHL And Changed Hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org. You can see all his books at brucedowbigginbooks.ca.
Bruce Dowbiggin
Team Canada Hits American Wall. Wall Wins. Now What?
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You wanted a border war? You got a border war. And just like the political conflict this one came down to Canadaās defence. Or lack of same.
After weeks of a phoney war of words between Canadaās abdicated leadership and Americaās newly elected Trump administration, the question of Canadaās sovereignty crystallized Saturday on a hockey rink in Montreal. It was a night few will forget. The 3-1 score of Team U.S. over Team Canada being secondary to other outcomes.
Despite public calls for mutual respect, the sustained booing of the American national anthem and the Team Canada invocation by MMA legend Georges St. Pierre was answered by the Tkachuck brothers, Matthew and Brady, with a series of fights in the first nine seconds of the game. Three fights to be exact when former Canuck J.T. Miller squared up with Brandon Hagel. (All three U.S.players have either played on or now play for Canadian NHL teams.)
Premeditated and nasty. To say nothing of the vicious mugging of Canadaās legend Sidney Crosby behind the U.S. net moments later by Charlie McEvoy.
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Those whoād expected a solidarity moment pregame to counter booing the anthem had been optimistic. āKinda think it might be more fitting for the US team to go stand shoulder to shoulder with the Canadians, under the circumstances. That, Iād cheer.,ā said Andrew Coyne. Wrong again.
Expecting a guysā weekend like the concurrent NBA All Star game, the fraternal folks instead got a Pier Six brawl. It was the most stunning beginning to a game most could remember in 50 years. (Not least of all the rabid Canadian fanbase urging patriotism in the home of Quebec separation) Considering this Four Nations event was the NHLās idea to replace the tame midseason All Star Game where players apologize for bumping into each other during a casual skate, the tumult as referees tried to start the game was shocking.
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But in unprecedented times who could have predicted the outcome? Under-siege Canadians were represented by fans wearing flashing red lights. Theyād been urged on by yahoos in the Canadian media to boo everything American they saw, unaware but uncaring if it ruled out Americans playing in a Canadian city when they get the chance.
āItās also more political than the (1972) Summit Series was,ā bawled Toronto Star columnist Bruce Arthur, ābecause Canadaās existence wasnāt on the line then, and it may be now. Youāre damn right Canadians should boo the anthem.ā
He got what he asked for. It was as if large segments of Canada had suddenly awoken to their fate in the weeks since incoming POTUS Donald Trumpās tariff threats forced PM Justin Trudeau to resign and prorogue Parliament so his Liberals could stage a succession plan. Or maybe, according to Liberal house leader Karin Gould, postpone the election.
Instead of looking inward to examine what Canada had done to invite trouble the target was instead on Trump, who many believe is supposed to act like a beneficent older brother to Canada. Indignant Canadians are suddenly cancelling winter vacations to the U.S. while boycotting American chain stores like Home Depot and Costco. Even though Canadaās military is a token force following years of Trudeau downsizing and DEI incursions, the sunset media invokes Vimy Ridge and D-Day in their disgust with Trump, who wants Canada (and NATO allies) to actually pay for their defence.
Earlier in the day, presumptive PM Pierre Poilievre echoed the Liberal line with a rally for Canadian unity that would have worked in 1995, not 2025. In a move he may regret he quoted Churchillās barb that Americans will always do the right thing after every other option has been exhausted. It drew cheap laughs. With luck, Trumpās animus to Trudeau will overshadow this potshot in a critical moment. Or maybe not.
The TV commercials from Canadaās corporate side waved the patriot flag, too. Leading one to wonder had they really missed the Trudeau decade that prompted this? Did they not hear him talking about Canada having no culture now? How it was now postmodern? How it was now 40 million narratives? How heād lowered the flag for six months in penance for racism and genocide? Apparently not, as they revived narratives from the 1980 Quebec referendum to stir the crowd.
Now, with the symbolic game lost, whatās next? For Team Canada, injured and humbled, thereās an afternoon tilt Monday in Boston against Finland. Only by beating the Finns can they get a revenge game against the American, this time before a hostile Boston crowd. Should they get there would it be Hudson Bay rules again? How will Americans respond? The mind boggles.
Had there not been such a dramatic political overtone, the attention of the media might have dwelt on the fact that this was the first Canada/ U.S. best-on-best contest in 12 years. Excluding the fights it was a monumental display of skill, stamina and, sadly for Canada, goaltending. Why the wait? NHL commissioner Gary Bettman always puts the leagueās interests ahead of those who want to see the best players against each other. So expansion and outdoor games took precedence.
Ordinarily the smashing success of the tournament would shame the NHL into more such competitions. And indeed they are conceding to a schedule of Olympics (Italy in 2026) and World Cups in the next decade. As thrilling as any of those contests might be they will likely pale next to Saturdayās drama. In fact, only Game Eight of the 1972 Summit Series can match the explosive political and sports combination of Feb. 16, 2025.
Guesses are now being accepted over just what Canada and Canadaās hockey teamās program might look like by the end of the 2020’s. Once certaintyā if the game Saturday is any indication fraternal friendship between the U.S. and Canada will be on hold for a while.
Bruce Dowbiggin @dowbboy is the editor of Not The Public BroadcasterĀ A two-time winner of the Gemini Award as Canada’s top television sports broadcaster. His new book Deal With It: The Trades That Stunned The NHL And Changed Hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org. You can see all his books at brucedowbigginbooks.ca.
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