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Save money by lightening up and cooling down, like City Hall did.

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I was driving through a new subdivision and I was struck by the blackness of it all and the number of air conditioning units being installed. The roof on most homes were black shingles and the trim was black in many places and the siding was dark often times too. No wonder the need for all those air conditioners, to counter all the heat that black absorbs. I mentioned that to a home owner and he replied it would keep his house warmer in the winter. I was dumbstruck, wondering how that worked under a foot of snow?

During a heat wave, the most vulnerable are those living and/or working on the top floor of a building with a black roof. Running air conditioners eases some of the pressure but exacerbates the carbon footprint issue and costs a hefty amount. Why not have a non-black roof?

To answer this question I googled a report by Berkeley Labs and found:

“Looking strictly at the economic costs and benefits of three different roof types—black, white and “green” (or vegetated)—Lawrence Berkeley National Laboratory (Berkeley Lab) researchers have found in a new study that white roofs are the most cost-effective over a 50-year time span. While the high installation cost of green roofs sets them back in economic terms, their environmental and amenity benefits may at least partially mitigate their financial burden
“White roofs win based on the purely economic factors we included, and black roofs should be phased out,” said study co-author Rosenfeld, a Berkeley Lab Distinguished Scientist Emeritus and former Commissioner of the California Energy Commission
However, unlike white roofs, green roofs do not offset climate change. White roofs are more reflective than green roofs, reflecting roughly three times more sunlight back into the atmosphere and therefore absorbing less sunlight at earth’s surface. By absorbing less sunlight than either green or black roofs, white roofs offset a portion of the warming effect from greenhouse gas emissions
“Both white and green roofs do a good job at cooling the building and cooling the air in the city, but white roofs are three times more effective at countering climate change than green roofs,” said Rosenfeld.
The 50-year life-cycle cost analysis found that even the most inexpensive kind of green roof (with no public access and consisting of only sedum, or prairie grass) costs $7 per square foot more than black roofs over 50 years, while white roofs save $2 per square foot compared to black roofs. In other words, white roofs cost $9 per square foot less than green roofs over 50 years, or $0.30 per square foot each year
Black roofs pose health risk
For example, black roofs pose a major health risk in cities that see high temperatures in the summer. “In Chicago’s July 1995 heat wave a major risk factor in mortality was living on the top floor of a building with a black roof,” Rosenfeld said
Rosenfeld has been a supporter of solar-reflective “cool” roofs, including white roofs, as a way to reduce energy costs and address global warming. He was the co-author of a 2009 study in which it was estimated that making roofs and pavements around the world more reflective could offset 44 billion tons of CO2 emissions. A later study using a global land surface model found similar results: cool roofs could offset the emissions of roughly 300 million cars for 20 years.”
So white roofs or reflective roofs costs less, are healthier, cool down your neighbourhood, and are good for the environment. So back to google.

Other tests have proven white roof coatings or cool roof coatings compared to un-coated, black rooftops provide building owners and tenants with significant benefits.
Cool Roof Coating benefits include:
Air Conditioning Energy Consumption of the Building is Greatly Reduced
Lengthen Roof Life – cool roof systems provide additional UV protection allowing the roof to remain more flexible and durable for longer
Reduced Roof Maintenance Costs
Environmentally Friendly – lowers surrounding air temperature around the building, reduces urban heat island effect and smog in populated areas
Improves Comfort for Occupants Inside the Building
Complies with Codes and Green Building Programs Nationally
A white surfaced, cool roof coating system with 100% of the sun’s radiated heat projected onto the roof top will absorb approximately 8% of the heat while immediately reflecting 92% of the sun’s heat back into the atmosphere, away from the roof.

An un-coated, black roof surface with the exact same scenario absorbs 69% of the sun’s heat. That is 61% more heat absorbed into the building compared to the cool roof surface. Black roofs are only able to reflect 31% of the sun’s heat away from the building, causing the inside of the building to heat up much quicker, requiring a larger amount of energy consumption to cool the building. This added heat absorption also leads to premature aging as the roof surface dries out and becomes brittle much quicker, losing it’s ability to expand and contract with the building during temperature changes.

Google also said a white statue could cool a playground by 1 degree, so if we were to build white or reflective structures, gazebos, fences and benches, it would cool our children at play.

If we replaced our black roof with a reflective roof, we would save money, stay cooler and be almost like taking the equivalent of a car off the road. No brainer?

So lighten up everyone, in more ways than one. For everyone’s sake.

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100+ Women Who Care Red Deer celebrates 10th season in 2025 with new leadership

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L to R: Cindy Jefferies, Susan Knopp, Lane Tomalty, Bre Fitzpatrick
Photo credit: The SnapHappy Photographer

After a decade of leadership under Cindy Jefferies and Susan Knopp, 100+ Women Who Care Red Deer (100+ WWCRD) is proud to celebrate 10 years of supporting local charities and the announcement of Bre Fitzpatrick and Lane Tomalty as its new co-leaders. This marks an exciting new chapter for the group, which has made a significant impact on not-for-profit organizations in Central Alberta.

Cindy and Susan have led 100+ WWCRD with vision, dedication, and a commitment to empowering women to lead and inspire change. Under their stewardship, the organization has raised over $630,000 for local charities by hosting 4 annual 1-hour meetings. Since 2015, more than 36 local charities have received funding through the group.

Reflecting on their tenure, Cindy and Susan stated:

“Leading 100 Women has been an honour and a privilege. When we began this journey, we didn’t know where it would go – we simply loved the simple, elegant, and fun ‘100 Who Care’ concept and thought it was a great fit for our community. We are grateful to the many women who have stood with us. They are the magic of the organization! We are confident Bre and Lane will steward this leadership role well and we look forward to supporting it – just not from behind the microphone!”

Bre and Lane bring a dynamic energy and fresh perspective to the organization. Both have been involved with the group and have been mentored by Susan and Cindy over the past year. They are eager to continue the collaboration, connection, and local support this team of women have established in Red Deer.

In their joint statement, Bre and Lane shared:

“We are humbled to step into this role and build on the incredible foundation Cindy and Susan have laid. Many needs are at the doorstep of our community and in the hearts and minds of our members. We know a powerful, caring, and united group of individuals can play a huge role in driving change and breaking barriers.

To celebrate this milestone and leadership transition, the 100+ WWCRD hosted the final meeting of 2024 on November 25th at the Red Deer Golf and Country Club. The evening featured reflections from Cindy and Susan, the selection of the Salvation Army as the charity of choice, an opportunity for members to connect with Bre and Lane as they outline their vision for the organization’s next chapter, and a toast to 10 years.

For more information, please visit www.100womenreddeer.ca

About 100+ Women Who Care Red Deer

100+ Women Who Care Red Deer is a network of compassionate, empowered, and dedicated women who make a direct, immediate, and positive impact in Red Deer and area. We support local non-profit and charitable organizations that work every day to make our community a better place to live. 100% of funds donated go to the selected charities – there are no
administration fees, and all costs are covered by the generosity of sponsors. Collectively, we make a difference.

The group meets 4 times annually for 1 hour. Non-profit and charitable organizations are nominated by members. After hearing 3 randomly drawn pitches, the members vote to select their top choice. The group with the highest number of votes receives the members’ donations. Each member or team commits to donating $100 at each meeting. Since 2015, the average raised has been more than $15,000 per meeting.

Membership is open to all women In Red Deer and area. We invite you to join us! The first meeting of 2025 will be on Monday, February 3, 2025.

Founded in February 2015, the organization currently has about 150 members. We are committed to uniting this powerful group of 100+ women who care and lifting the amazing non-profits and charitable groups they support.

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Festival of Trees tickets on sale! Update from the Red Deer Regional Health Foundation

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Festival of Trees tickets are on sale now! Get ’em while they’re hot!

If you want to taste all the flavors at Festival of Wines & Spirits, experience the enchantment of Mistletoe Magic, or treat your family to a morning of fun at Festival Pajama Breakfast, it’s time to buy your tickets!

Learn all about Festival of Trees and purchase your tickets at reddeerfestivaloftrees.ca!

Red Deer Regional Health Foundation Announces Cath Lab Opening 5 Years Ahead of Schedule

The Red Deer Regional Health Foundation, in collaboration with AHS, is proud to announce the fast-tracked opening of a Cardiac Catheterization Lab (Cath Lab) at Red Deer Regional Hospital Centre. With a permanent facility scheduled for completion in five years, this critical fixture will allow for care on an accelerated timeline, offering life-saving cardiac care to the residents of Central Alberta.

Manon Therriault, CEO of the Red Deer Regional Health Foundation, emphasized the significance of this development. “In cardiac care, time isn’t just money—it’s muscle. The earlier patients receive treatment, the better their chances of recovery. This Cath Lab, coming approximately five years earlier than expected, could save up to 160 lives.”

The Cath Lab, which will be housed in a retrofitted space within the current hospital, will allow local cardiac patients to receive urgent care in Red Deer instead of requiring transfers to hospitals in Calgary or Edmonton. In the future, the lab will be transformed into a cutting-edge Vascular and Neurology Lab, going above and beyond the broader Red Deer Regional Hospital Centre Redevelopment Project, which represents a $1.8 billion investment—the largest hospital expansion in Alberta’s history. The ability to support projects of this importance would not be possible without our donors.

The Red Deer Regional Health Foundation is providing financial support for the essential architectural, mechanical, and electrical upgrades. “This Cath Lab represents an immediate leap forward in improving local healthcare. We’re not waiting to make a difference in the lives of Central Albertans,” said Therriault.

“Through this Memorandum of Understanding with our Foundation partners, we’re underscoring our commitment to enhancing the cardiac care available at Red Deer Regional Hospital Centre,” says Karen Foudy, AHS Senior Operating Officer for Red Deer Regional Hospital Centre. “By establishing an interim catheterization laboratory, we will be able to provide a new service to patient’s years ahead of the completion of the Red Deer Regional Hospital Centre Redevelopment Project which will help reduce the need for cardiac patients to travel to other facilities.

This will also support our efforts to recruit and retain the talented healthcare professionals needed to provide care every day to our patients.”

Women Leading Philanthropy Event Supports Mothers Through the EMBRACE Program

On October 9th, Women Leading Philanthropy (WLP) hosted an invigorating gathering of 60

attendees, all coming together for a meaningful evening in support of the EMBRACE program.

The event highlighted WLP’s dedication to empowering women and making a difference in the

lives of those who need it most.

The EMBRACE program is a vital initiative aimed at supporting women with a history of

substance use during pregnancy. EMBRACE stands for Empowering Mothers and Families,

Mentorship, Building Healthy Relationships, Respect, Actively Listening and Learning,

Collaboration, and Engagement. At the heart of the program is a collaborative care approach,

ensuring that mothers receive comprehensive support throughout pregnancy and into the

postpartum period. The ultimate goal is to empower these mothers to be the primary caregivers

for their babies, equipping them with the tools and confidence they need to thrive.

During the evening, a guest speaker moved the audience with personal stories of her own

journey and that of another mother’s experience with EMBRACE. She shared how the program

had been a source of strength and guidance during some of the most difficult moments in their

lives, underscoring the powerful impact of community support.

As part of the fundraising efforts, EMBRACE totes—special bags given to mothers during their

stay in the hospital—were auctioned off. Each tote is filled with approximately $100 worth of

essential items for both mother and baby, including personal hygiene and comfort items, snacks,

things to pass the time in the hospital, and baby necessities like sleepers, sleep sacks, and

soothers.

Looking ahead, WLP is excited to grow its membership and continue selecting impactful causes

to support. The energy and passion shared at events like this are a testament to the power of

collective philanthropy.

Reflecting on the event, WLP member Sara Gerrard shared, “Being part of a group that

empowers women through philanthropy is incredibly rewarding. Events like ‘Connect for a

Cause’ in support of the EMBRACE program not only showcase the collective impact we can

have but also inspire us to strive for even greater change. Together, we’re making a difference,

one initiative at a time.”

With such a strong start, WLP is eager to see what the future holds as they continue to engage

in meaningful causes and strengthen their impact on the community.

VIEW OUR IMPACT REPORT

Red Deer Regional Health Foundation raises and disburses funds for programs, services, and the purchase of medical equipment for the Red Deer Regional Hospital Centre and other health centres in Central Alberta.

Click here to view a list of some of the equipment recently funded by our generous donors.

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