Westerner Park acknowledges the recent announcement of Peavey Mart closing all its locations across Canada, and the significant impact this will have on our community.

Peavey Mart has been the naming sponsor of the Centrium since 2021, a partnership that has helped create lasting memories for thousands of Central Albertans. Their support extended beyond their name on the building—Peavey Mart embraced our community by participating in activities during Westerner Days and supplying essential items that brought these events to life.

“Our partnership with Peavey Mart exemplifies the kind of meaningful relationships that can have a lasting impact,” said Shelly Flint, CEO of Westerner Park. “While their closure is undoubtedly a loss for the community, we are grateful for the support they’ve provided over the years and remain committed to finding the right partnerships to continue serving Central Alberta.”

As Westerner Park navigates this transition, the organization remains as a hub of Central Alberta. This includes not only hosting more events and attractions on the park but also finding new ways to connect with the community. “Whether it’s collaborating on events outside of our grounds or encouraging our team to participate in local initiatives as volunteers, our focus remains on strengthening our ties with the people and organizations that make this region so vibrant,” Flint added.

Westerner Park is actively seeking businesses and organizations that share a vision of fostering growth and connection within the community. Any parties interested in exploring partnership opportunities are encouraged to reach out.

ABOUT WESTERNER PARK

Westerner Park is Central Alberta’s largest tradeshow, agricultural, sports, entertainment, and convention facility. A not-for-profit organization and agricultural society, Westerner Park typically generates $150 million annually in economic activity, hosting over 1,000 events and 1.5 million visitors each year.

As we bid adieu to the exhilarating 49th Canadian Finals Rodeo (CFR) powered by ATB, we want to extend our heartfelt thanks to the community of Central Alberta and rodeo enthusiasts for their unwavering support throughout this incredible event. This year’s Canadian Finals Rodeo (CFR) in Red Deer shattered all previous records with an astounding 37,000 tickets sold. The highly anticipated Cabaret, featuring a post-rodeo party showcasing the CFR All Star Band of incredibly talented musicians, was a resounding success, drawing in an impressive crowd of 13,000 attendees.

The Ropin’ into the Holiday Market, featuring 99 trade show vendors, added an extra layer of excitement and variety to the CFR experience. Attendees were treated to a diverse array of offerings, from western apparel to equine, making for a memorable shopping experience. This bustling market also drew in community members who may not have been initially there for the rodeo, further enhancing the sense of community engagement and enjoyment.

Apart from the thrilling rodeo action, attendees were also treated to exciting activities free of charge in the CFR Experience Arena throughout all five days of CFR. This included Ultimate Bullfighting and Equine Equus
Experiences, the Miss Rodeo Canada Horsemanship competition, Canadian Championship Dummy Roping, the Futurity Canadian Made Bucking Horse Sale, the H Bar Auctions Horsemanship Show and Sale, and to cap it all off, the Mini Chuckwagons entertained with a morning of races!

In addition to these remarkable achievements, the Rotary Club of Red Deer hosted an electrifying 50/50 event, where one lucky winner walked away with an astonishing $99,537.50 in prize money. These outstanding achievements have solidified this year’s CFR as the event with the highest attendance ever recorded in Red Deer’s CFR history.

None of this would have been possible without the generous support of our sponsors. Their invaluable contributions played a pivotal role in making this year’s CFR an unforgettable experience for all involved. A special thank you is owed to the dedicated staff and volunteers who poured their hearts and souls into crafting an exceptional guest experience. Over 3,000 volunteer hours were logged, with the tireless efforts of 400 volunteers ensuring that every aspect of the event ran seamlessly.

In the spirit of giving back, the Westerner Park team was proud to present a donation of $6,615.00 to the Benevolent Rodeo Fund. This contribution exemplifies our commitment to supporting the rodeo community and its
members in times of need.

For a comprehensive overview of the rodeo results, we invite enthusiasts to visit crfreddeer.com. Here, you can find detailed information on the incredible performances and accomplishments of our talented rodeo
competitors.

Once again, we extend our deepest gratitude to everyone who played a part in making CFR 49 a resounding success. The combined efforts of the community, sponsors, staff, volunteers, vendors, and attendees have left an indelible mark, and we look forward to building upon this support for future events at Westerner Park.

About Westerner Park

Westerner Park is Central Alberta’s largest tradeshow, agricultural, sports, entertainment, and convention facility. A not-for-profit organization and agricultural society, Westerner Park typically generates $150 million annually in economic activity, hosting over 1,500 events and 1.5 million visitors each year.