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DEI

RIP DEI?

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7 minute read

From the Brownstone Institute

By  Laura Rosen Cohen

It wasn’t that long ago that America’s strongest and most important export was American culture and the global dissemination of the American Dream. From movies to music, from blue jeans to drive-in movies, and from fast food to fashion, there wasn’t a single country in the world or a single cohort of teenagers and young adults that didn’t want what America was offering.

Unfortunately, throughout the progression of the Vietnam War, American culture started to cannibalize itself. The anti-war, hippie, and protesting counterculture took the reins. American cultural institutions and artists pivoted away from patriotism and moved toward anti-Establishment and anti-Western positions for a variety of reasons, both ideological and financial.

Protest became the foundational position of a generation of artists, musicians, and thinkers. As a result, America’s most powerful civil export was completely defenestrated. The left took ownership of American culture and rebellion. And since then, the American left has adopted an increasingly aggressive and metastasizing woke ideology. The result has been the near complete ideological capture of most of American civil society.

Undeniably, there has been a near ideological capture of public education, public health administration (as evidenced by the Covid years), the legacy media, and the judiciary to name a few spheres of DEI influence. Woke ideology has arguably been the most noxious and dangerous export that America has ever sent out into the world and it didn’t seem like there was an end in sight.

But then, remarkably, in November 2024, America rolled out a blockbuster, the likes of which have never been seen before. It was the greatest comeback story in American history: The Return of President Trump. And in an instant, faster than a speeding bullet, faster than you could sing a chorus of YMCA, led by President Trump, American politics and corporate America began a slow and steady retreat from DEI policies.

These toxic notions have not only poisoned civic life in America and throughout the Western world but have also resulted in public policy decisions that have resulted in catastrophic loss of life and property. The apex of this policy disaster can clearly be seen within the raging blaze of fire in Los Angeles and in all the DEI policies that led to a Dante’s inferno in America. Los Angeles, where the Mayor was in Ghana  when disaster hit. Where there was no water in the hydrants, the infrastructure was crumbling, and where diversity was the policy priority for the LAFD and where $1 million of civil service salary buys precisely three woke hires named Kirsten, including one Kirsten who says it’s your fault if you end up in a fire, and where the Governor of California prioritized fish over humans.

Over the past several decades large swaths of corporate North America were bullied by a loud and vocal woke minority into adopting some of the most aggressive and ridiculous DEI and ESG policies on earth. Some corporate converts set their compasses to DEI like a north star and flopped spectacularly. Many, like Bud Light, are still licking their wounds from their predictable and avoidable “Go woke, go broke” fiasco  while other companies like Jaguar remained impenetrably thick-skinned and were rightly ridiculed and mocked for brand murder, dare we call it brandicide?

But now, the vibe shift is impossible to miss or ignore. In recent weeks, we have seen President Trump set his sights on DEI in the military and American corporations like Apple and Volvo starting to sing from the new hymn sheet, along with retail giants like Costco. 

And incredibly, this was just the tip of the anti-woke iceberg. In early January, following an earlier, fall visit by Mark Zuckerberg to Mar-a-LagoFacebook announced that it would be discontinuing its third-party “fact-checkers” (i.e. “censorship”) program and cutting its DEI hiring initiatives. And now, they are dropping like flies! McDonald’s and Amazon are the latest to axe their DEI programs.

Unfortunately, the astonishing and heartbreaking scenes in Los Angeles are a direct result of abject mismanagement of the city and state and exacerbated by unqualified hires and anti-human, anti-common sense policies that should never, ever have been permitted to escape the faculty lounges, let alone leap into civic life. The woke petri dish has already created colossal havoc in every element of civil society in America and in much of the rest of the Western world. Deep reflection and immediate change are needed.

If the deep blue voters of California recognize the folly of their choices and the destruction-driven bent of their elected leaders, if they demand answers and repudiate their woke ways, perhaps there is hope. For the good of the country, and indeed the entire Western world, America’s most poisonous export must be put to pasture once and for all.

Author

Laura Rosen Cohen is a Toronto writer. Her work has been featured in The Toronto Star, The Globe and Mail, National Post, The Jerusalem Post, The Jerusalem Report, The Canadian Jewish News and Newsweek among others. She is a special needs parent and also a columnist and the official In House Jewish Mother of internationally best-selling author Mark Steyn at SteynOnline.com

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DEI

AT&T ditches DE&I

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MXM logo MxM News

AT&T’s retreat from the diversity, equity, and inclusion playbook marks one of the most significant corporate course corrections of the year — and it didn’t happen by accident. After months of pressure from FCC Chairman Brendan Carr, the telecom giant has confirmed it will unwind its DEI programs top to bottom, ending everything from race-based training modules to staff positions dedicated to enforcing ideological compliance.

The move follows years of controversy, much of it fueled by revelations that AT&T’s internal training materials pushed the notion that racism was a “uniquely white trait” and urged white employees to accept blame as part of a broader critical-race-theory framework. Those claims first surfaced in 2021 through documents obtained by researcher Christopher Rufo, who reported that the company’s curriculum told white staffers they “are the problem.” The backlash never fully subsided — and with Carr signaling that companies seeking key FCC licenses would need to demonstrate they are not running discriminatory programs, the pressure point became impossible for AT&T to ignore.

In a letter sent Monday to Carr, AT&T Senior Executive Vice President and General Counsel David McAtee said the company has overhauled its employment and business practices “to ensure compliance with all applicable laws,” emphasizing that the changes would be substantive, not cosmetic. According to AT&T, that means no hiring quotas, no supplier-contract quotas, no race-based training, and no positions devoted to policing identity-based metrics. DEI courses have been stripped from employee requirements, and the company says it will not resurrect them.

AT&T’s announcement mirrors what has become a growing trend in the corporate world as the regulatory environment shifts. In May, Verizon made a similar pledge, informing the FCC that it, too, would dissolve its DEI department and reassign staff to conventional HR roles. Carr praised that decision at the time as “a good step forward for equal opportunity, nondiscrimination, and the public interest.”

The broader message coming out of Washington is unmistakable: the days of federally regulated industries running ideological experiments under the guise of “equity” are coming to an end. Companies that want federal approval for major licenses are being told to stick to the law, treat employees equally, and drop programs that sort workers by skin color or political theory. AT&T is the latest to fall in line — and almost certainly not the last.

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Agriculture

Federal cabinet calls for Canadian bank used primarily by white farmers to be more diverse

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From LifeSiteNews

By Anthony Murdoch

A finance department review suggested women, youth, Indigenous, LGBTQ, Black and racialized entrepreneurs are underserved by Farm Credit Canada.

The Cabinet of Prime Minister Mark Carney said in a note that a Canadian Crown bank mostly used by farmers is too “white” and not diverse enough in its lending to “traditionally underrepresented groups” such as LGBT minorities.

Farm Credit Canada Regina, in Saskatchewan, is used by thousands of farmers, yet federal cabinet overseers claim its loan portfolio needs greater diversity.

The finance department note, which aims to make amendments to the Farm Credit Canada Act, claims that agriculture is “predominantly older white men.”

Proposed changes to the Act mean the government will mandate “regular legislative reviews to ensure alignment with the needs of the agriculture and agri-food sector.”

“Farm operators are predominantly older white men and farm families tend to have higher average incomes compared to all Canadians,” the note reads.

“Traditionally underrepresented groups such as women, youth, Indigenous, LGBTQ, and Black and racialized entrepreneurs may particularly benefit from regular legislative reviews to better enable Farm Credit Canada to align its activities with their specific needs.”

The text includes no legal amendment, and the finance department did not say why it was brought forward or who asked for the changes.

Canadian census data shows that there are only 590,710 farmers and their families, a number that keeps going down. The average farmer is a 55-year-old male and predominantly Christian, either Catholic or from the United Church.

Data shows that 6.9 percent of farmers are immigrants, with about 3.7 percent being “from racialized groups.”

Historically, most farmers in Canada are multi-generational descendants of Christian/Catholic Europeans who came to Canada in the mid to late 1800s, mainly from the United Kingdom, Ireland, Ukraine, Russia, Italy, Poland, the Netherlands, Germany, and France.

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