Red Deer
Red Deer Polytechnic Athletics refreshes brand for 2022/2023 season
Updated logo honours the past and embraces the future
The Red Deer Polytechnic Kings and Queens will have a familiar, but modern look as they enter the 2022/2023 Alberta Colleges Athletic Conference (ACAC) season. Feedback from two virtual Red Deer Polytechnic Athletics Engagement Sessions, along with responses from a public online survey during Winter 2022 Term were used to help shape the creation of the updated logo, which remains a Crown.
“Our student-athletes, coaches, donors, sponsors, alumni, Athletics stakeholders, and central Albertans expressed their affinity for the Kings and Queens to continue wearing the Crown as a way of honouring the legacy of excellence within Red Deer Polytechnic Athletics,” says Jim Brinkhurst, Interim President, Red Deer Polytechnic. “With a history of 25 national titles and 182 ACAC gold medals from individual student-athletes and teams, Red Deer Polytechnic Athletics has cemented itself as a premier program in the ACAC and across the nation, and the Crown has become an identifiable symbol of that success.”
Over the years, the brands of the institution and Athletics have been updated, including different logos and colour schemes.
“The new Red Deer Polytechnic brand was unveiled on October 1, 2021, and this included a new logo,” says Kristine Plastow, Dean of Students. “As a result of the changes, the brands of the Polytechnic and Red Deer Polytechnic Athletics were not aligned, so we engaged with stakeholders to better connect the two. With the bold and modern features of the updated Crown, along with the single green colour, the relationship between the two brands is now strongly correlated.”
The refreshed Red Deer Polytechnic Athletics brand will be visible on campus and on new uniforms when the Kings and Queens compete in the 2022/2023 season.
Red Deer Polytechnic representatives (individuals and titles listed from left to right): Richard Longtin, Vice President External Relations; Kylie Thomas, Vice President Academic & Provost; Kristine Plastow, Dean of Students; Jim Brinkhurst, Interim President; Randy Stewart, Manager, Athletics & Student Life
“We are very excited for the 15 Red Deer Polytechnic Athletics teams to proudly showcase the modern visual identity this year, as they train, compete and volunteer in the community,” says Randy Stewart, Manager, Athletics and Student Life. “The Kings and Queens will have a unique and recognizable look as they continually strive for excellence in all facets of being a student-athlete at Red Deer Polytechnic. We are very proud of our student-athletes, and we can’t wait for the new season to begin in front of our donors, supporters, alumni, and fans in central Alberta.”
Alberta Law Enforcement Response Team
Alleged Human Traffickers arrested in Red Deer, Montreal, and Edmonton
Human trafficking suspect arrested in Red Deer, July 2024
From Alert, the Alberta Law Enforcement Response Team
Three human traffickers arrested in Project Endgame
Three men have been arrested and stand accused of running a human trafficking operation that stretched across Canada; operating throughout Alberta, British Columbia, Saskatchewan, and Quebec.
Project Endgame was a year-long investigation led by ALERT’s Human Trafficking unit, and also relied on the assistance of the Edmonton Police Service, RCMP, and the Quebec joint forces Anti-Pimping team known as EILP.
Arrests and search warrants had taken place in Edmonton, Montreal, and Red Deer. A total of 23 charges related to human trafficking offences have been laid against Clyde Elien-Abbot, 31, Kevin Dorcelus-Cetoute, 31, and Jean Rodnil Dubois, 31. Elien-Abbot was arrested on January 31, 2025 in Edmonton, while the other two accused were arrested on July 23, 2024.
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Westerner Park acknowledges the recent announcement of Peavey Mart closing all its locations across Canada, and the significant impact this will have on our community.
Peavey Mart has been the naming sponsor of the Centrium since 2021, a partnership that has helped create lasting memories for thousands of Central Albertans. Their support extended beyond their name on the building—Peavey Mart embraced our community by participating in activities during Westerner Days and supplying essential items that brought these events to life.
“Our partnership with Peavey Mart exemplifies the kind of meaningful relationships that can have a lasting impact,” said Shelly Flint, CEO of Westerner Park. “While their closure is undoubtedly a loss for the community, we are grateful for the support they’ve provided over the years and remain committed to finding the right partnerships to continue serving Central Alberta.”
As Westerner Park navigates this transition, the organization remains as a hub of Central Alberta. This includes not only hosting more events and attractions on the park but also finding new ways to connect with the community. “Whether it’s collaborating on events outside of our grounds or encouraging our team to participate in local initiatives as volunteers, our focus remains on strengthening our ties with the people and organizations that make this region so vibrant,” Flint added.
Westerner Park is actively seeking businesses and organizations that share a vision of fostering growth and connection within the community. Any parties interested in exploring partnership opportunities are encouraged to reach out.
ABOUT WESTERNER PARK
Westerner Park is Central Alberta’s largest tradeshow, agricultural, sports, entertainment, and convention facility. A not-for-profit organization and agricultural society, Westerner Park typically generates $150 million annually in economic activity, hosting over 1,000 events and 1.5 million visitors each year.
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