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RDC’s Business Development VP prepares to leave work he excelled at

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From Michael Donlevy – VP, Business Development at Red Deer College

Investing in education inspires student success

I was inspired to accept an offer from former Red Deer College President, Ron Woodward, to join the Executive Team at RDC in 2001. This was initially through my involvement as a volunteer on the RDC Campaign Cabinet that raised $7.2 million – still a lot of money today – to help build the College’s Library Information Common. I was inspired by the College’s leadership and vision, along with a foundational commitment to student success from those leaders and by faculty and staff, inspiration that has continued under the leadership of current President Joel Ward.

Coupled with this was my own belief in the value of RDC to Red Deer and Central Alberta as essential to what makes our region a special place to live. Our family grew to love the community we now call home and being able to make a mid-career change and remain in Red Deer was exciting. Now, as I retire from RDC after 18 years, having been privileged to serve in variety of meaningful and influential roles, I remain just as inspired and passionate about our College – soon to become Red Deer University.

Along the way, that inspiration has been fueled by my deep belief in the importance of investing in education – and not just by Governments who often see post-secondary education only as an expense line item in a budget. It is why I dedicated my efforts, along with the teams that I had the privilege of leading, to seek to inspire corporate entities, business owners and individuals to consider the value of RDC to our region and to invest in the success of our students. Over the years, that came about in many ways, through incredible donations, committed sponsorships, major events and “in-kind” contributions.

Sometimes, fundraisers are viewed less positively – hold onto your wallet, here they come again. Yet I have witnessed the laudable and inspired efforts of colleagues in so many charitable organizations throughout Alberta and beyond, who want to inspire donor investment in causes so critical to the fabric of our communities.

I am proud to be a fund development professional and to strive for success in this good work. Because at the core, it isn’t about fundraising, it is about seeking to build respectful relationships, earning the trust of individuals that we will honour and steward their investment, large or small, in a way that preserves the trust we have been given.

The experiences I’ve enjoyed over almost 20 years of working with RDC’s amazing group of senior administration colleagues, staff and faculty, being part of helping learners achieve their educational goals, has been a true privilege. But so memorable and humbling, has been the opportunity to engage donors, alumni, partners, sponsors, volunteers and community members. They showed me, time and again, their own passion for RDC, their commitment to our students and so often, the true meaning of generosity and philanthropy.

I have been honoured to work with donors who, during the saddest times of their lives, would establish a student award in memory of their spouse, son or daughter. As well, in the best of times, donors from our own community came forward to invest in RDC with major, transformational gifts, whom we have gratefully recognized. And in challenging times, I have seen businesses and their owners support new programs, believing in the value of investing in RDC to build and expand.

Because of these investments, we have been able to construct incredible new facilities, bring new programs to life and create scholarships for students, whose lives have been changed in remarkable ways.  As RDC becomes RDU, I hope you will also be inspired to invest in the exciting future that lies ahead for the College – and continue to make a meaningful difference in the lives of our learners.

Michael Donlevy, Vice President, Business Development at Red Deer College, will be retiring at the end of June.

After 15 years as a TV reporter with Global and CBC and as news director of RDTV in Red Deer, Duane set out on his own 2008 as a visual storyteller. During this period, he became fascinated with a burgeoning online world and how it could better serve local communities. This fascination led to Todayville, launched in 2016.

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New Documentary “Cooking with Hot Stones” Explores History of Fort Assiniboine, Alberta

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February 14, 2025 – Alberta, Canada – A compelling new documentary, Cooking with Hot Stones: 200th Anniversary of Fort Assiniboine, is set to air on Wild TV, RFD TV Canada, Cowboy Channel Canada, and you can click here to stream for FREE on Wild TV’s streaming service, Wild TV+. This engaging one-hour feature will take viewers on a journey through time, exploring Fort Assiniboine’s rich history from 1823 to 2023.

Fort Assiniboine is a significant landmark in Alberta, playing a crucial role in Indigenous history, the fur trade, and the western expansion of Canada. This documentary captures the spirit of the region, illustrating how it has evolved over two centuries and how it continues to shape the cultural fabric of the province today.

Wild TV will make the documentary free to stream on Wild TV+ on February 14th so that it can be easily accessed in classrooms and other educational settings throughout the region, ensuring the historical significance of Fort Assiniboine reaches a wider audience.

Produced by Western Directives Inc., Cooking with Hot Stones: 200th Anniversary of Fort Assiniboine brings historical moments to life with vivid storytelling, expert interviews, and breathtaking cinematography.

“We are very excited to partner with Wild TV as part of our one hour documentary production. Based in Alberta, we respect the hard work and quality programming that Wild TV brings to a national audience. With the broadcast opportunity, Wild TV gives our production the ability to entertain and educate Canadians across the country on multiple platforms,” said Tim McKort, Producer at Western Directives.

Scott Stirling, Vice President of Wild TV, also expressed enthusiasm for the project: “At Wild TV, we are passionate about telling Canadian stories that resonate with our audiences. This documentary not only highlights a crucial piece of our nation’s history but also celebrates the resilience and contributions of Indigenous peoples, traders, and settlers who shaped the land we call home today. We are proud to bring Cooking with Hot Stones: 200th Anniversary of Fort Assiniboine to our viewers across Canada.”

Airtimes for Wild TV can be found here.

For airtimes on RFD TV Canada, click here.

For airtimes on Cowboy Channel Canada, visit CCC’s schedule.

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100+ Women Who Care Red Deer celebrates 10th season in 2025 with new leadership

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L to R: Cindy Jefferies, Susan Knopp, Lane Tomalty, Bre Fitzpatrick
Photo credit: The SnapHappy Photographer

After a decade of leadership under Cindy Jefferies and Susan Knopp, 100+ Women Who Care Red Deer (100+ WWCRD) is proud to celebrate 10 years of supporting local charities and the announcement of Bre Fitzpatrick and Lane Tomalty as its new co-leaders. This marks an exciting new chapter for the group, which has made a significant impact on not-for-profit organizations in Central Alberta.

Cindy and Susan have led 100+ WWCRD with vision, dedication, and a commitment to empowering women to lead and inspire change. Under their stewardship, the organization has raised over $630,000 for local charities by hosting 4 annual 1-hour meetings. Since 2015, more than 36 local charities have received funding through the group.

Reflecting on their tenure, Cindy and Susan stated:

“Leading 100 Women has been an honour and a privilege. When we began this journey, we didn’t know where it would go – we simply loved the simple, elegant, and fun ‘100 Who Care’ concept and thought it was a great fit for our community. We are grateful to the many women who have stood with us. They are the magic of the organization! We are confident Bre and Lane will steward this leadership role well and we look forward to supporting it – just not from behind the microphone!”

Bre and Lane bring a dynamic energy and fresh perspective to the organization. Both have been involved with the group and have been mentored by Susan and Cindy over the past year. They are eager to continue the collaboration, connection, and local support this team of women have established in Red Deer.

In their joint statement, Bre and Lane shared:

“We are humbled to step into this role and build on the incredible foundation Cindy and Susan have laid. Many needs are at the doorstep of our community and in the hearts and minds of our members. We know a powerful, caring, and united group of individuals can play a huge role in driving change and breaking barriers.

To celebrate this milestone and leadership transition, the 100+ WWCRD hosted the final meeting of 2024 on November 25th at the Red Deer Golf and Country Club. The evening featured reflections from Cindy and Susan, the selection of the Salvation Army as the charity of choice, an opportunity for members to connect with Bre and Lane as they outline their vision for the organization’s next chapter, and a toast to 10 years.

For more information, please visit www.100womenreddeer.ca

About 100+ Women Who Care Red Deer

100+ Women Who Care Red Deer is a network of compassionate, empowered, and dedicated women who make a direct, immediate, and positive impact in Red Deer and area. We support local non-profit and charitable organizations that work every day to make our community a better place to live. 100% of funds donated go to the selected charities – there are no
administration fees, and all costs are covered by the generosity of sponsors. Collectively, we make a difference.

The group meets 4 times annually for 1 hour. Non-profit and charitable organizations are nominated by members. After hearing 3 randomly drawn pitches, the members vote to select their top choice. The group with the highest number of votes receives the members’ donations. Each member or team commits to donating $100 at each meeting. Since 2015, the average raised has been more than $15,000 per meeting.

Membership is open to all women In Red Deer and area. We invite you to join us! The first meeting of 2025 will be on Monday, February 3, 2025.

Founded in February 2015, the organization currently has about 150 members. We are committed to uniting this powerful group of 100+ women who care and lifting the amazing non-profits and charitable groups they support.

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