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Priming The NHL Coaching Carousel For Another Spin

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“The world will ask you who you are, and if you do not know, the world will tell you.” Carl Jung

We are about a month into the endless 2024-25 NHL schedule. There are good surprises. Winnipeg and Calgary are better than thought. There are bad surprises. Cup finalists in spring, Edmonton is 3-4-1. Vexing Toronto is at a mediocre 4-4-1.

It’s early. But not so early that several coaches are not feeling the heat already. We can expect that heads will soon roll if certain teams don’t find their mojo. It’s a sad but predictable result of a salary cap league where the most disposable item is a coach. As we wrote in May, don’t shed too many tears for the deposed coaches. Salvation is just a turn of the wheel away.

As long as you’re willing to re-locate frequently the job of NHL head coach has a fair degree of job security. Even when you get fired it seems there’s a ready appetite in some other town for a skill set you have just failed at.

Latest evidence that failure has an I and U in it: Having canned Sheldon Keefe after a lengthy (note: sarcasm) five years at the helm of the Toronto Maple Leafs, club management scoured the bushes to find former player Craig “Chief” Berube, who has previously hung his coaching shingle in Philadelphia and St. Louis, where he won a Stanley Cup as an interim coach.

Chief wasn’t the glamour name (we were praying for Bruce Boudreau.). If the idea is how do the Leafs motivate their four mega-millionaires, he’s more like Mike Babcock than Sheldon Keefe. He won’t look at players’ cell phones, but he will give them that old-time religion. Knowing Chief from his Calgary days we’d say he can probably take the Toronto fishbowl. 

(For those with long Leafs’ memories Berube was part of a famous trade in 1992 to which we devote an entire chapter in our new book Deal With It. He went west to Calgary while Doug Gilmour headed east to Toronto in the massive 10-man trade. While the Leafs “won” the trade, only the maligned Gary Leeman and journeyman Jamie Macoun won Cups– for teams other than Calgary and Toronto.)

But we digress. Sometimes it seems that NHL teams would rather lose with a known commodity than win with someone bold and unconventional behind the bench. While almost 30 percent of NHL players are European there have only been two European heads coaches, none in the past 20 years. Why? NHL owners are risk averse. And the league is a fraternity of forgiveness for guys you played junior with. 

A brief ramble through the 2023-24 coaching roster shows several peripatetic bench bosses, led by the inimitable John Tortorella, who wore out his welcome in Vancouver, Tampa Bay, NY Rangers and Columbus before Philly curiously decided he had something left to offer. Let’s also not  forget Lindy Ruff, who was pink slipped in Buffalo, Dallas, New Jersey and the NY Rangers— and now has been resurrected in Buffalo as a “fresh voice”. 

Some retreads are getting results. Peter Laviolette got the Rangers into the third-round of the 2024 postseason, after gigs in Carolina, Philadelphia, Nashville, Washington (pause for breath) and the NY Islanders. Paul Maurice, who guided Florida to the Cup, has had two  stints with Carolina, plus Toronto and Winnipeg. Peter DeBoer, whose Dallas Stars were odd-on faves to with the 2024 Cup, has also coached Florida, San Jose, New Jersey and Vegas. 

You want more? Rick Tocchet was head coach in Arizona and Tampa Bay before getting the perch in Vancouver. Travis Green, newly hired in Ottawa, has previously been found wanting in Vancouver and New Jersey. We could go on.

The king of the coach-for-life carousel is the just-retired Rick Bowness who finally called it a day in Winnipeg after the Jets were eliminated this spring. How long has Bones been knocking around? He was the coach of the expansion Ottawa Senators in 1992, one the worst five teams ever by NHL standards. Wonderful man who also spent stints as an assistant in cities in 30-plus years around the continent. 

There are more. Sitting in the green room, polishing their pregame speeches are the well- travelled Boudreau, Dallas Eakins, Gerard Gallant, Todd McLellan, Claude Julien and Mike Yeo. Heaven forbid someone might still ask one of the Sutters to saddle up again. Brian (St. Louis, Chicago, Boston, Calgary), Darryl (Calgary, L.A., Anaheim, San Jose and Calgary again) and Brent (Calgary, New Jersey) have been perennial NHL coaching prospects for decades.

So take, heart, Sheldon Keefe. Joining Keefe in looking for a rebound job are Scott Arniel, Jeff Blashill, Jeremy Colliton, Kevin Dineen, Phil Housley, Kirk Muller, Davis Payne, Todd Reirden, Joe Sacco, Brad Shaw, Geoff Ward and Trent Yawney. Good company. [UPDATE: Sheldon didn’t have to wait long. The NJ Devils signed him as their new coach.]

Don’t cry too hard for these coaching candidates. Unless they have years left on contract (Keefe had two) most wait out the time between head-coaching stints by accepting assistant-coach positions. The ranks of assistants contain a second tier of talent, also ready to go at a moment’s notice. 

There are a scant few who’ve hung on in one town. Jon Cooper has been in Tampa since 2013, a Methuselah stint in today’s terms. Rod Brind’Amour has managed to avoid the chop in Carolina since 2018. But the reality is that, since the start off the 2023-24 season alone, there have been 13 head-coaching changes in the NHL. Go back to January of 2023, and 19 of the league’s 32 teams have changed coaches.

Which brings us back to the original idea: “Is there no one in international hockey who knows anything?” We won’t profess to be coaching talent scouts, but the idea that no one working outside North America can meet the job description better than some— if not most—of the coaches mentioned above beggars the imagination. 

One final note: If you’re looking for an explanation of the coaching carousel and its recent frequency, look no further than Gary Bettman and his salary cap obsession. By forcing a hard cap on teams he’s concentrated the money— and the power— on a few players per team. When a coach is pitted against his stars it’s a no-win proposition. 

The Leafs stars used their power to get Babcock fired. And it’s been repeated on other teams. While Keefe didn’t lose his Core Four he also couldn’t get them to win in the postseason. For that he got the chop— and a premium place in the next coaching carousel.

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. His new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.

BRUCE DOWBIGGIN Award-winning Author and Broadcaster Bruce Dowbiggin's career is unmatched in Canada for its diversity and breadth of experience . He is currently the editor and publisher of Not The Public Broadcaster website and is also a contributor to SiriusXM Canada Talks. His new book Cap In Hand was released in the fall of 2018. Bruce's career has included successful stints in television, radio and print. A two-time winner of the Gemini Award as Canada's top television sports broadcaster for his work with CBC-TV, Mr. Dowbiggin is also the best-selling author of "Money Players" (finalist for the 2004 National Business Book Award) and two new books-- Ice Storm: The Rise and Fall of the Greatest Vancouver Canucks Team Ever for Greystone Press and Grant Fuhr: Portrait of a Champion for Random House. His ground-breaking investigations into the life and times of Alan Eagleson led to his selection as the winner of the Gemini for Canada's top sportscaster in 1993 and again in 1996. This work earned him the reputation as one of Canada's top investigative journalists in any field. He was a featured columnist for the Calgary Herald (1998-2009) and the Globe & Mail (2009-2013) where his incisive style and wit on sports media and business won him many readers.

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Think U.S. Hockey Model Works Best? Guess Again

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Canadians are still lamenting the pasting Team Canada absorbed at the World Junior Championships in Ottawa, won by the USA. Out of the medals, beaten by Latvia and Cechia, among others. There’s talk about the ongoing problems of the development system and the people at Hockey Canada.

Yes, Canada’s top eligible players (Macklin Celibrini, Connor Bedard) are in the NHL and unavailable to the team. And the massive feeder system— prospects spread out over the CHL, Junior A and NCAA— is inefficient at best. But the talent window is definitely narrowing.

As we wrote in August of 2021, “The hockey pipeline is full of young men whose fathers could give them a hockey education but who also knew many of right people to tap into. The sophisticated training and arduous diet regimes are getting more like Tom Brady and less like Gump Worsley. And they’re expensive— even in Howe’s home nation of Canada which honours its roots.”

What might be of interest is that people in the development system of American hockey are similarly distressed about the problems of developing players in their country. Cost, bureaucracy and the sheer time commitment for families is breaking a lot of people. “This discipline and access is reflected in the United States where the boom in hockey participation is resulting not in farm boys and rink rats but in privileged sons and daughters of highly paid NHL stars getting an inside track on making the league or the Olympics.” 

Topher Scott of The Hockey Think tank.com has posted about what he sees in American hockey culture. “I’ve talked to so many people in youth hockey about how to change the toxic culture – and it’s tough hearing so many good people saying they can’t do it the way they want (the right way) because everyone else is doing it the other way (the business way) and if they don’t do it that way they’ll lose their club.

I’m calling BS. If you are involved in youth hockey, please listen to this clip. And if you are a person of influence wherever you are at, stand tall and don’t cater to the crazy. The only way we’ll see positive change is if people of influence in youth hockey areas, who know better, go against the grain and lead the change.”

The comments on his post are familiar in the burgeoning hockey system that now has roots in most states in the U.S. “Such a scam to charge these families 5/6k in dues per year and then pay another 10/20/30k in travel expenses.”

—“It’s an arms race and you are not going to stop that. Make it fun for the other 90% of kids and families that aren’t part of the arms race.”

—“This system beyond broken. Organizations telling some kids In the contract we have the right to put you on the lower team, as we may find other players to replace you, along w/ we are flying players in to play.”

—“U14 has kids who live in central USA playing on east coast teams. Nj pa and ny loaded w aaa programs, many refuse to play each other because of rankings”.

—“…the hockey culture DOES not like disruptors- they are a THREAT to exposing bad things & bad people. Loss of power, control, money & damaging adult egos trumps what is best for kids.”

—“I find it unbelievable that travel hockey programs demand kids miss Fri and Monday school days to play wraparound weekend tournaments 5X/yr or risk being thrown off the team. Its gotta stop!”

Scott and his X followers are describing the same issues affecting hockey in Canada where a number of financial and social changes have created a system dominated by clubs, agents, schools and ambitious parents. The image he presents of the overbearing parent— in concert with team officials— who are stage managing a child’s progress is familiar. One that dictates needing to take out a mortgage to create a young hockey star.

As we have written recently, the NCAA decision to now allow players with service in the CHL to play at the U.S. college level has accelerated the meat grinder of development hockey in Canada. Again, delusional parents are now demanding that their child have extra ice time and a prime spot on a team so as to qualify for a pro career. Adding to the pressure is the NIL program now radically restructuring college sports in the U.S. After winning the rights to name, likeness and image in the U.S. Supreme Court athletes can now be paid millions in some cases to attend a certain school or transfer through the “portal” system,.

While NIL has not hit hockey as dramatically as other sports, it’s just a matter of time till schools wanting the next Connor Bedard to attend their school will be tossing alumni and sponsor money to over-18 prodigies. Parents seeing this will re-double efforts at the minor level to get their child on the prospect track, paying vast amounts for training and travel.

One problem in Canada, as mentioned, is the vast network of teams demanding players on the men’s side. For prospects to star on the first line or in goal there must be others to play on the third line or be a seventh defenceman. This creates a meat grinder. While clubs sometimes level with parents about ice time there are plenty who are in denial, hoping their son or daughter can still cash in on the riches in the NHL from the fringes of the roster.

Some of this has been alleviated by scholarships for players depending on their years in the system. Canadian University hockey is full of 22-26 year olds using their CHL grants to pursue education. But there are many who simply melt away to play in minor pro leagues across the country and in Europe.

In the long run this may make the CHL an elite league for under 18 players or those who can’t manage the scholastic record to switch to NCAA. The NHL likes the longer CHL schedule with its pro model, but there is much to be said for a prospect growing at an academic institution, broadening their horizons.

But, as always, parents will follow the money and the dream— even if they’re unattainable.

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster. His new book Deal With It: The Trades That Stunned The NHL And Changed Hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org. You can see all his books at brucedowbigginbooks.ca.

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Digital ID in sports: Detroit Pistons Partner with Digital ID Company to Implement Biometric Verification

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Digital ID is entering more aspects of everyday life.

The Detroit Pistons, enjoying one of their most competitive seasons in years, are embracing a digital transformation with a partnership with ID.me, a company specializing in biometric ID verification and digital identity wallets. This move reflects a growing trend in professional sports, where teams are adopting digital identity tools under the guise of enhancing fan experience but also expanding the use of biometric systems in everyday activities.

More: Biometric Entry For Major League Baseball Games is Becoming More Prevalent

Through this collaboration, the Pistons will deploy ID.me’s technology to streamline services for their community, including season ticket holders, loyalty program members, and groups like teachers, nurses, and military personnel. According to the Pistons, biometric verification will ensure that benefits, tickets, and exclusive offers reach actual fans rather than being snatched up by bots and scalpers.

“ID.me is thrilled to help Detroit Pistons fans access tickets and special offers in a more secure, frictionless way,” said Taylor Liggett, chief growth officer at ID.me. He emphasized how digital identity wallets combat increasingly sophisticated fraud attempts by bad actors in the ticketing market.

Adam Falkson, Vice President of Business Intelligence for the Pistons, framed the partnership as a response to evolving threats. “Like most industries, the risk and sophistication around fraud continues to be a threat and a challenge,” he said. Falkson added that the shared vision with ID.me is to protect customers while enhancing services in a secure and gated manner.

However, critics have noted that the growing adoption of digital ID systems in sports goes beyond ticket security, potentially normalizing the use of biometrics in everyday transactions. Sports franchises are increasingly positioning biometric verification as essential for modern fan experiences, extending its use to concessions, merchandise, alcohol purchases, and VIP access.

ID.me, which has recently seen a surge in partnerships, views sports as a fertile ground for advancing its technology. The adoption of these systems aligns with the industry’s broader trend of integrating biometrics into live events, framing it as a way to “strengthen fan relationships” and streamline services. While the Detroit Pistons and ID.me tout the convenience and security of such systems, the broader implications of tying everyday activities to biometric verification risks the growth of a checkpoint society.

 

 

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