Plans are quickly taking shape for an exciting and entertainment-filled summer season on Red Deer’s Ross Street Patio. Starting this Thursday, April 7, and every Thursday for the rest of the month, the Downtown Business Association is bringing live music to the Ross Street Patio between 4:30 and 7:30 p.m., explained Amanda Gould, the DBA’s executive director.
Jeremy Doody and Dom Benzer are slated to hit the stage April 7, followed by Stephen Scott and Guests on April 14. Kayla Williams brings her engaging musical stylings to the Patio on April 21 and Jay Bowcott and Syd Zadravec round
out the month on April 28.
Gould also noted the next few weeks are still considered to be ‘spring’ programming – not quite the official launch of the patio’s summer programming.
But it certainly promises to be an engaging taste of what is just around the corner.
“It will be great to see people, as the weather warms up, come downtown to explore everything that we have to offer, and then to relax at one of the restaurants on the Patio and enjoy the music,” she said.
Another annual favourite, the Downtown Market, kicks off on Wednesday, May 25. An accredited farmers’ market, folks are invited to come down and purchase all their fresh fruits and veggies between 3:30 and 6:30 p.m. each Wednesday.
“We are also looking forward to more vendors and visitors this year now that the pandemic restrictions have lifted,” she added. Live music on the Ross Street Patio is also a key feature on Wednesdays as well.
“Wednesdays are a very popular day on the Patio because people come downtown, do a bit of shopping, go to the market, and then head to the Patio to have dinner and watch some live music! So, it’s absolutely jumping on Wednesdays – and we are really looking forward to that coming back.
“And based on how busy it was last year during the pandemic, we expect it to be crazy this year,” she said, adding that the Market runs through to the first week of October.

Gould added that Friday, May 27, is the official kick-off to summer on the Ross Street Patio.
“To celebrate, we have partnered with Sawback Brewing to introduce a limited-edition Ross Street Patio beer which is super exciting,” she explained.
“Free samples will be available at 5 p.m. that day (May 27), and there will also be music and other activities, too. The special beer will be available through the summer and will also be featured at several downtown restaurants.
“It just continues to solidify the Ross Street Patio as an entertainment location.”
Looking into June, performances on the Patio will run Wednesdays, Thursdays and Fridays.
Meanwhile, the DBA’s mission is to build an engaged downtown community, develop a downtown brand and to enhance the downtown experience.
And that is indeed a year-long mission.
Over this past winter, programing was featured on the Patio, and it proved to be quite the draw as well – weather permitting of course. “We had ice sculptures which people loved – they were an absolute treat. We also offered a lot of free hot chocolate which also really did attract a lot of people.”
Folks were certainly pleased to have outdoor things to do on the milder days, so the awareness about the year-long appeal of the Patio is building.
“I’m really excited about all this activity on the Ross Street Patio because we are making it a proper entertainment location now, and I think that is really becoming solidified more in people’s minds,” Gould explained, adding that she’s very confident more locals will discover over the coming months all that downtown Red Deer really does have to offer.
“Because of the pandemic, people are feeling desperate to get out and enjoy what is being offered. We are also continuing to work on a brand for the downtown. That should be happening later this year, or the beginning of next year,” she said, adding that is a project happening in partnership with the City.
“I think it will help to promote downtown as a destination, too.”

For more information about all things downtown, visit www.downtownreddeer.com.
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