Connect with us

Also Interesting

Ontario sports betting market flourishing; other provinces closely monitoring

Published

6 minute read

If you reside in Ontario, it has been difficult to avoid mentioning sports betting. You’ve probably seen the advertisements and heard the hoopla since the province opened its regulated online gambling market a year ago, and at this point you know how to participate.

In 2021, Canada legalized single-event sports betting, but Ontario was the first province to implement a regulated sports betting system that would enable numerous operators to offer legitimate, online sports gambling services. Numerous Ontarians are enthralled by this more open world of sports betting, and as a result, more than twenty organizations are competing for this sports-related niche of the larger provincial online gambling industry.

However, as the product offerings develop and the market matures, industry analysts and operators predict more changes for sports betting in Canada in the near future.

High revenue

After a year, the Ontario government still seems pleased with the health of the regulated online gaming sector, which has operators providing sports betting services along with casino and poker activities as well as top betting apps. According to a Ministry of the Attorney General spokesperson, Ontario’s “safe, legal, and competitive online gaming market” fosters business possibilities, safeguards consumers, and generates income that “helps pay for government priorities.”

The first, second, and third quarters of the first year of the online gambling sector each saw billions of dollars in bets placed, according to data from iGaming Ontario (iGO), a division of the Alcohol and Gaming Commission of Ontario. The public does not yet have access to fourth-quarter statistics.

However, the percentage of these wagers that are solely from sports betting is not broken down in these totals. The Ontario Lottery and Gaming Corporation (OLG), which keeps track of its own sports betting transactions, is not included in these totals either. In its annual report for 2021–2022, it states that OLG’s PROLINE+ brand handled $1 million in bets just days after single-event betting became available, months before the opening of the broader regulated market.

Other provinces are closely monitoring the Ontario market

Other provincial governments are interested in learning from Ontario’s experience, notably Alberta, which has just one legal gambling website operating right now.

The communications manager for Alberta Gaming, Liquor and Cannabis (AGLC), Karin Campbell, told CBC News that PlayAlberta.ca “has witnessed tremendous growth since launching its sports offering” a year and a half ago. She attributed this to the associated betting activities as well as newly accessible online lottery services.

The regulator, according to Campbell, is “supporting the successful and legal implementation of an expanded sports betting market” and is closely watching Ontario’s market developments.

Single-event sports betting is also attracting many customers on PlayNow.com, British Columbia’s only legal, regulated gambling website, in which punters placed $170 million on sports wagers in the first year of legalized online gambling.

The bulk of sports wagers on the site are single-event bets, according to Matt Lee, a spokesperson for the British Columbia Lottery Corporation. Lee stated that the lottery organization “continues to evaluate what sports-betting experiences” may be provided in the future given the interest in these services.

The Atlantic Lottery Corporation is the sole authorized supplier of single-event sports betting in Atlantic Canada. Greg Weston, the spokesperson for the institution, stated that “sales have been strong since the option became available.”

As time goes on, Peter Czegledy, a partner at Toronto’s Aird & Berlis LLP and the head of its gaming division, believes that “Ontario will not be alone” in enabling private operators to compete with long-established government operators in online gambling, including sports betting. But he said that the strategy can vary depending on the jurisdiction.

The journey ahead

Some industry observers predict that over time, there will be fewer enterprises competing in Ontario’s market.

A core number of large enterprises will ultimately emerge, according to Michael Naraine, an associate professor in Brock University’s Department of Sport Management in St. Catharines, Ontario. He anticipates that there will be some consolidation and some failures.

Naraine predicted that there will eventually be seven or eight significant firms, citing Coolbet’s recent exit as evidence that the market’s current composition would not be long-term viable.

According to Czegledy, it’s conceivable that additional operators will enter and leave the Ontario market in the future. Nevertheless, according to him, a more pertinent query is “what categories of operators have or have not undergone regulation, and what proportion of the market they make up”. He concluded that, according to those metrics, Ontario has done well thus far.

 

Todayville Content Team works with a wide variety of clients to develop compelling content solutions. Our experienced team develops strategic campaigns that use video and storytelling, digital advertising and social media to help our clients position and distinguish themselves in the market.

Follow Author

More from this author

Also Interesting

Alberta’s Sports Betting Industry

Published on

The limited nature of sports betting opportunities in Alberta makes it difficult to judge just how successful a full launch will be, with only single-game sports betting allowed since Bill C-218 was passed in 2021. 

However, projected legislative changes that look set to take place in 2025 should provide the regulatory framework required for a more comprehensive betting market, with a focus on online operations.

To get a better idea of betting in Alberta, we asked Lewis Mitchell who explained that offshore betting sites have been able to cater to the needs of consumers. The convenience offered by online sports betting is something that the retail industry can’t compete with, and the wide range of betting markets, enticing bonuses, and selection of payment methods make it a popular option.

At present, the only online sports betting operator licensed to run in Alberta is PlayAlberta, a government-run operator that is regulated by the Alberta Gaming, Liquor, and Cannabis Commission (AGLC).

The new regulatory framework was set to be implemented at the end of 2024, but the project was delayed. The popularity of Ontario’s online sports betting market, which has seen significant growth, has encouraged other provinces to look at ways they can enjoy the revenue it would create and the improved protections they could offer their citizens.

Albertans have Canada’s highest spending on gaming per capita, and this statistic has led experts to believe that it would welcome a more open online sports betting industry.

The province is home to one of Canada’s youngest adult populations, and a legal betting age of 18 would be conducive to a successful online sports betting market. Another benefit for the 4.9 million inhabitants of Alberta is that Canadians don’t pay tax on winnings.

The wide selection of pro-sports teams in Alberta would also help with a launch, with the Calgary Flames, Edmonton Oilers, Calgary Wranglers, Calgary Stampeders, Edmonton Elks, Calgary Roughnecks, and Calvary FC just some of the options for local sports fans to get behind.

Alberta is in pole position to become the second province to allow commercial online betting operations and will benefit from insights available from Ontario, helping to avoid potential pitfalls. The industry would provide a welcome boost to provincial finances via tax revenue and improved employment.

The opportunity to allow other sports book operations will alert existing live-betting operations including Enoch’s River Cree Resort and Casino and Eagle River Resort, as well as the Stony Nakoda Resort and Casino in Morley, Starlight Casino in Edmonton, Calgary’s The Grey Eagle Resort and Casino, and the Casino Lethbridge.

The province will likely follow the lead of other regions that allow online betting markets by implementing application and license fees, with license fees requiring annual updates.

The limited nature of the existing sports betting market in Alberta leaves significant room for growth. The wide variety of sports and betting markets available for locals to explore will provide great competition for potential new betting apps.

Continue Reading

Also Interesting

From coins to wagers: The expanding crypto gambling market

Published on

The world of gambling is changing fast with the rise of crypto. More people are turning to it as their preference for online betting as it is safe and offers new  options. You can now use digital coins like BTC to place bets in a whole new market.

Many online casinos are beginning to accept crypto, making it easier for players to join in. With an increasing number of people interested in digital money, the crypto market is expanding rapidly. Learn more about crypto gambling here.

Benefits of crypto gambling

Crypto gambling offers many benefits that make it appealing to players. With the use of digital currencies, Bitcoin gambling is faster, safer, and more private.

The following benefits can help you see why using crypto in a casino is popular:

Transparency

One of the best things about crypto gambling is transparency. Blockchain technology records every game and transaction, making it easy to see what happened. This gives you peace of mind that the games are fair and the outcomes are legitimate.

Anonymity

You don’t need to share personal data when using crypto, which means you can enjoy games without worrying about your privacy being exposed.

Faster transactions

Speed is a major advantage of using crypto for gambling, as transactions happen quickly. You can deposit and withdraw your money almost instantly, rather than waiting days for banks to process payments.

International access

Crypto gambling allows players worldwide the world to join in. Traditional gambling sites may limit access based on location, and while crypto also has that, it is often accessible. This opens up chances for everyone, no matter where they are.

Lower fees

Using crypto often means lower fees for players. Traditional banking methods can charge high fees for transactions, but crypto usually has much smaller costs. This means more money can stay with the player, leading to bigger winnings.

Rise of crypto casinos: The new era

Many players are excited about using crypto to bet and play games. This shift marks the start of a new era in online gambling.

Increased interest

There has been a notable increase in interest in Bitcoin casinos. More people are searching for places to gamble using Bitcoin than ever before, showing that more players are curious about using digital currencies for betting.

Market growth

The global online gambling market is expected to grow rapidly. Experts predict that more players will choose crypto casinos, leading to larger markets. With the rising use of crypto, the future of online gambling looks bright.

Rising betting activity

The percentage of gambling done through crypto is on the rise, which means more players are getting involved. This trend shows that crypto gambling is becoming a preferred choice for many.

Demographics

Players interested in crypto casinos tend to be young and tech-savvy, between the ages of 18 and 34. This age group is familiar with technology and enjoys exploring new forms of gambling, making crypto casinos an exciting option.

Trends to watch

The future of crypto casinos seems promising as new digital assets may emerge, giving more options for players. Innovations in payment systems and game offerings are expected to grow as more users enter the market. Keeping an eye on these trends can help players stay ahead in the ever-evolving online gambling world.

Challenges facing crypto gambling

While crypto gambling offers many benefits, it also faces some challenges. Here are two major concerns about why it is not easy to operate a casino:

Regulatory uncertainty

Countries have diverse laws about crypto, which can confuse some players. This can make it hard for online casinos to follow the rules and for players to know what is allowed in their region.

Volatility

Their values can change quickly and suddenly, which can create financial uncertainty for players, making it hard to decide how much to spend or bet.

Security risks

Although crypto casinos boast good security, some risks still exist as hackers may try to steal digital currencies or personal data. This may make you hesitant to fully trust these online platforms, even with strong security measures in place.

Factors driving crypto casino growth: Engines of evolution

Several key factors are helping the growth of crypto casinos. These factors make online gambling with crypto more appealing to players. Knowing these reasons can explain why more people still choose crypto casinos.

Security

Security is a major factor that helps crypto casinos grow. Blockchain protects transactions by securely recording them, so trust your money and data to be safe. With strong security measures, you feel more at ease placing your bets.

Enhanced privacy

Enhanced privacy is another vital reason for the rise of crypto casinos. You do not need to share a lot of personal details when using crypto, allowing you to enjoy gambling without worrying about your identity being exposed. Keeping personal data private makes the experience feel safer and more fun.

Global usage

Global usage is key to the success of crypto casinos. Crypto can be used by anyone, anywhere in the world, making it accessible. Players from various countries can easily join in, making the market much larger and more diverse. This worldwide access means more people can connect and play together.

Saving with speed

Transactions happen quickly with crypto, which makes them popular. Deposits and withdrawals can take only a few minutes compared to traditional banking methods which can take days. This speed allows you to enjoy your winnings right away. Quick transactions make it easier for players to keep the fun going without long waits.

Innovative gaming options

Crypto casinos are bringing fun and new ideas to online games as many operators are creating unique games that use the special features of blockchain technology. For example, some games allow you to earn tokens that can be traded or used in various ways.

Others might offer exciting themes or new ways to win, making each game feel fresh and different. This variety keeps you interested and makes crypto casinos a more exciting choice for gambling.

Social engagement

Crypto casinos often focus on building a strong community. Many platforms feature chat rooms and forums for players to interact, share tips, and enjoy a social gaming experience. This sense of community adds to the thrill and keeps you coming back for more.

A bright horizon for crypto gambling

The future of crypto gambling looks bright as more players are starting to use crypto like Bitcoin for their bets, helping the market grow. Online casinos are offering more games and better rewards for those who use digital money. With new technology and more interest from players, crypto gambling is becoming a big part of online gaming.

You can expect a safer and more fun gambling experience as the benefits of Bitcoin gambling include faster transactions and better privacy. As more people learn about these good things, crypto casinos will likely become more popular, showing there is a bright future for crypto gambling.

Continue Reading

Trending

X