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Online Betting Trends of 2024

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Each year brings new trends and fresh ideas to the online gambling industry. The sector has been popular ever since the first digital providers were established in the mid-1990s, but recent  growth has taken gambling to a new level.

The introduction of online play to certain states in the USA from 2018 onwards has provided a huge boost, and projections remain healthy for the foreseeable future.

In order to maintain that momentum, online betting providers need to keep producing new innovations, so what are players likely to be drawn to throughout 2024?

Staying Steady

Some of the trends for 2024 are relatively new ideas, while others are well-established. Live casino rooms fall into the second category, but their popularity continues to increase among new and existing players.

The live experience is as close as possible to that produced in the outside world, and that’s why the trend continues to stay strong. While it is an established area of all major platforms, it doesn’t stand still. Games producers release new, entertaining titles on a regular basis, and that’s another reason why live casinos will continue to attract attention in 2024.

Social Play

One of the newest developments in the industry is the rise in social play. Instead of offering real
money games, the operators use a virtual currency. When players sign up, they are given free coins, and there are many other ways to earn additional funds moving forward.

While it’s not possible to win cash by spinning the slots, or taking your place at the tables, most operators will let players exchange currency for rewards. Gift cards and cash prizes can be obtained when enough coins have been earned, but the emphasis here is on fun and free play.

The social aspect is often enhanced by the operator, who looks to build an online community. It’s an interesting approach to online casinos, and one that’s proving popular this year.

Spin the Wheel

Wheel of Fortune games are already in place in live casino rooms. They are also referred to as “game shows” as the format includes a host, and some titles, such as Deal or No Deal, follow the rules of popular TV programs.

The rules differ between each game, but the basic concept is similar. The host spins the wheel, while players stake on which segment, they think the pointer will land in.

It’s one of the biggest growth areas in online casino play and will increase in popularity over the next twelve months. Game developers are becoming more innovative, and new Wheel of Fortune games arrive online on a regular basis.

Live Slots

Online slots and live casino rooms are the two most popular areas of any casino. Until recently, it’s not been possible to combine them, but that situation has changed, and a new trend is in place for 2024.

Live slot play is now possible, thanks to innovative games providers who set up popular titles in a similar way to wheel of fortune games. Hosts spin the reels, and players see the slot play out in front of them.

As a new concept, live slot games will continue to increase in number, while gameplay improves, but early take up among players suggests this will be a trend to watch in 2024.

The Biggest New Innovation

Virtual reality and augmented reality offer the two most exciting areas of potential for many online industries and the casino sector is no exception. VR technology has been in place for decades, but it’s been slow to influence online casinos and gaming in general.

Players are still waiting for these games to fully take off. The process is slow, but there are some virtual reality titles already in place. Options for roulette, blackjack, baccarat, poker, and slots are available, and the list is expected to grow through 2024 and beyond.

The appeal of virtual reality and augmented reality games is obvious. While live casino play aims to provide a realistic experience, these titles can take that reality concept a stage further.

VR and AR have the ability to take the player into the heart of the action. They can pull up at a table, take their seat, and wait for the turn of the cards or the spin of the roulette wheel. The advances in technology add a high level of realism, and this will offer the closest possible experience to real life gaming without the need to leave home.

The likely casino trends for 2024 offer an interesting mix of games and platforms. Some are new to the industry, and that freshness is one of the reasons why they attract attention.

It will be fascinating to see how the year plays out and whether these predictions are confirmed. The industry continues to innovate, so we may also see new trends that nobody is expecting.

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How to play casino games online

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The online casino industry is growing so fast, and the question of how to participate remains pertinent. In fact, according to recent statistics, the number of online gamblers is expected to hit 210 million in 2025. And, of course, it follows that players from regions like Calgary and Edmonton have contributed a lot to this growth.

However, just like any other industry, getting the right information is also important for online casino players. Realizing this, we have crafted an article that will enlighten you on a number of things, ensuring your gameplay is engaging. Therefore, you’ll actually do well to hang around.

Identify a suitable platform

A great online casino gaming experience all begins with choosing the right platform. But how do you ensure that it’s actually the right platform? Let’s take a look at a few factors.

Online security

No one wants to gamble on a platform that could expose them to attacks. And now that attacks are really becoming prevalent in this industry, you don’t want to turn a blind eye toward online safety. By the way, do you actually know that, according to experts, more than 70% of online casinos have been involved in security incidents just recently? You can imagine what things could be like in 2025, given that cybercriminals are ever-evolving.

But that should not leave you hopeless. Infrastructures like 2FA have really proven to be helpful. A popular statistic noted that this technology can prevent exposure to over 99.9% of targeted attacks and 96% of phishing attacks.

Other infrastructures that show a platform is secure include SSL encryption, firewalls and anti-fraud systems, among many others. Online casino platforms that integrate AI into their security efforts can also be good options.

Payment methods

You perhaps could be surprised to learn that GoCardless associates 30% of all churn to failed payments. As if that’s not enough, Testlio claims that more than six in ten customers likely stay loyal to brands with smooth, hassle-free payments. Assuming you were a game provider, would you ignore such a statistic? You probably wouldn’t because it would imply you don’t care about your customers’ preferences.

Similarly, platforms that pay attention to payment experience show they prioritize customer experience and could be worth your consideration. And one of the ways to guarantee this is by offering multiple payment methods.

That ensures that even if one fails, you have an ocean of other options to use. Plus, diverse payments also cater to multiple preferences. And, of course, if a platform goes a step further to localize these features, it can provide an even more engaging experience.

User-friendliness

Given that a single platform can offer even thousands of game variations, you want to use the minimum time to engage. But what about if navigating the platform becomes problematic? This can be frustrating, which only injures your gameplay. As such, a great platform will use features like logical hierarchy to improve the discoverability of games.

To further improve its friendliness, the platform will also want to cater to multiscreen consumers. And this is where the responsive design approach comes in. The website should work well even on smaller devices without needing you to pinch or zoom it. That way, you can always be sure of a great experience even when on the go.

Get started

Once you have examined these factors, it’s time to play. Most casinos will provide you with the option of either downloading their apps or participating instantly. For most platforms, you’ll need to sign up or register by providing some basic information like your name, email address and so on. Always ensure that these details are as accurate as possible.

This normally comes in handy for stricter platforms that may require you to verify your details. For instance, some may need players to upload copies of their IDs, passports or even driver’s licenses. Remember, gambling restrictions are becoming tighter by the day, and such measures can really help reduce fraud. Once all this is done, go ahead and fund your account.

Navigating the online casino lobby and playing responsibly

The casino lobby is where all the magic happens. You’ll find a wide variety of games, from classic slots and table games to live dealer games that bring the casino floor to your screen. Use the search bar or filters to find your favorite games, or try something new—many casinos offer free demo versions so you can practice before betting real money.

If you’re a fan of slots, look for games with high RTP percentages and exciting bonus features. For table game enthusiasts, check out different variations of blackjack, poker, and baccarat. And if you’re looking for a more immersive experience, live dealer games are the way to go. By streaming in real-time with professional dealers, these games actually make you feel like you’re in a real casino.

But, of course, we can never fail to mention the need to ensure you gamble responsibly. Since gambling should be done purely for fun, you may want to set a budget before participating. Good enough, most platforms actually have features like deposit limits and self-excursion options to help you with this.

It actually is true that a lot goes into making for a great online casino experience. But even before you start, you want to ensure the platform is secure and has several payment options. On top of that, it should also be user-friendly.

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Alberta’s Sports Betting Industry

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The limited nature of sports betting opportunities in Alberta makes it difficult to judge just how successful a full launch will be, with only single-game sports betting allowed since Bill C-218 was passed in 2021. 

However, projected legislative changes that look set to take place in 2025 should provide the regulatory framework required for a more comprehensive betting market, with a focus on online operations.

To get a better idea of betting in Alberta, we asked Lewis Mitchell who explained that offshore betting sites have been able to cater to the needs of consumers. The convenience offered by online sports betting is something that the retail industry can’t compete with, and the wide range of betting markets, enticing bonuses, and selection of payment methods make it a popular option.

At present, the only online sports betting operator licensed to run in Alberta is PlayAlberta, a government-run operator that is regulated by the Alberta Gaming, Liquor, and Cannabis Commission (AGLC).

The new regulatory framework was set to be implemented at the end of 2024, but the project was delayed. The popularity of Ontario’s online sports betting market, which has seen significant growth, has encouraged other provinces to look at ways they can enjoy the revenue it would create and the improved protections they could offer their citizens.

Albertans have Canada’s highest spending on gaming per capita, and this statistic has led experts to believe that it would welcome a more open online sports betting industry.

The province is home to one of Canada’s youngest adult populations, and a legal betting age of 18 would be conducive to a successful online sports betting market. Another benefit for the 4.9 million inhabitants of Alberta is that Canadians don’t pay tax on winnings.

The wide selection of pro-sports teams in Alberta would also help with a launch, with the Calgary Flames, Edmonton Oilers, Calgary Wranglers, Calgary Stampeders, Edmonton Elks, Calgary Roughnecks, and Calvary FC just some of the options for local sports fans to get behind.

Alberta is in pole position to become the second province to allow commercial online betting operations and will benefit from insights available from Ontario, helping to avoid potential pitfalls. The industry would provide a welcome boost to provincial finances via tax revenue and improved employment.

The opportunity to allow other sports book operations will alert existing live-betting operations including Enoch’s River Cree Resort and Casino and Eagle River Resort, as well as the Stony Nakoda Resort and Casino in Morley, Starlight Casino in Edmonton, Calgary’s The Grey Eagle Resort and Casino, and the Casino Lethbridge.

The province will likely follow the lead of other regions that allow online betting markets by implementing application and license fees, with license fees requiring annual updates.

The limited nature of the existing sports betting market in Alberta leaves significant room for growth. The wide variety of sports and betting markets available for locals to explore will provide great competition for potential new betting apps.

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