From LifeSiteNews

By Clare Marie Merkowsky

The Department of Canadian Heritage promised funding to offset the Canadian Broadcasting Corporation’s nearly 10 percent drop in ad revenue last year despite an audience share of 1.7 percent, meaning over 98 percent of the country is not watching the network.

The Liberal government has promised to spend millions of taxpayer dollars to compensate CBC-TV for ads that the network cannot sell.

According to information released January 20 by Blacklock’s Reporter, the Liberal-run Department of Canadian Heritage will give CBC millions more, bringing the network’s total parliamentary grant near $2 billion a year.

“The CBC has been grappling with a range of financial pressures that are challenging its ability to maintain programming and service levels,” Liberals argued, adding that their department will be “providing additional funding to make it less reliant on private advertising with a goal of eliminating advertising during news and other public affairs shows.”

“The CBC is a pillar of Canada’s creative economy, a key provider of programming made by and for Canadians and a significant source of trusted news and information,” Liberals claimed.

“This government is committed to ensuring the sustainability of the CBC so that it can continue to create public value and adapt to the needs and expectations of Canadians,” the department continued.

The increased government subsidies come after an October report found that CBC’s advertising revenue dropped nearly 10 percent last year.

Furthermore, CBC’s own quarterly report found that its network audience share is only 1.7%, meaning more than 98% of Canadians are not watching CBC.

However, Liberals have chosen to ignore the fact that Canadians are not watching CBC, instead spending millions of dollars to prop up the failing outlet.

Beginning in 2019, Parliament changed the Income Tax Act to give yearly rebates of 25 percent for each news employee in cabinet-approved media outlets earning up to $55,000 a year to a maximum of $13,750.

The Department of Canadian Heritage since admitted that the payouts are not even sufficient to keep legacy media outlets running and recommended that the rebates be doubled to a maximum of $29,750 annually.

Last November, Prime Minister Justin Trudeau again announced increased payouts for legacy media outlets that coincide with the leadup to the 2025 election. The subsidies are expected to cost taxpayers $129 million over the next five years.

That amount to the CBC is in addition to massive media payouts that already make up roughly 70 percent of its operating budget and total more than $1 billion annually.

However, many have pointed out that the obscene amount of money thrown at CBC by Liberals is a ploy to buy the outlet’s loyalty.

Furthermore, in October, Canadian Heritage Minister Pascale St-Onge’s department admitted that federally funded media outlets buy “social cohesion.”

Additionally, in September, House leader Karina Gould directed mainstream media reporters to “scrutinize” Conservative Party leader Pierre Poilievre, who has repeatedly condemned government-funded media as an arm of the Liberals.

Gould’s comments were in reference to Poilievre’s promise to defund the CBC if elected prime minister. Poilievre is a longtime critic of government-funded media, especially the CBC.