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Is Downtown Red Deer Safe?

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Hey everyone,

Do you feel safe in downtown Red Deer?

 

The other evening I was having a very serious conversation with my wife about her plan to jog from our house to the downtown Rec Centre. She wanted to leave at 7am and head down the Ross St Hill. This time of year the sun comes up around 7:30am. So the plan was for her to make most of the journey in the dark.

 

Imagine the route that you would take. What would it be like? Would you be able to see? Of course you could, because there are plenty of street lights. Would there be a lot of traffic? Probably, since that is the time of day everyone heads to work. Would you see street people? There’s a good chance; the shelters make everyone head out early in the morning and the streets are where the people must go.

 

During the course of our conversation we talked about all sorts of these variables, from what side of Ross St is “safer” to which road has better lighting 48th Ave or 47th Ave.

 

If you ask an expert on Crime Prevention Through Environmental Design (CPTED) they may inform you about the Broken Window Theory. Where there’s a “broken window” that goes unrepaired there will be more crime because our behaviour is influenced by visual cues in our environment that tell us what behaviours are acceptable and what aren’t. Well, in this regard I’d say that Red Deer does pretty well. Our streets are in good repair, litter gets cleaned up well and there aren’t too many boarded up old shacks in our downtown.

 

I hear the issue of downtown safety come up a lot and for all the challenges we still have, I want to say that things are improving, but it is really hard to measure. Did the Little Gaetz revitalization make that area better for business? Yes. Do all the new back alley murals improve the perception of safety? Absolutely. Do continued efforts from the Downtown Business Association to attract cultural events keep things in a positive direction? Definitely.

 

For all the positive momentum we have in downtown Red Deer, it’s not all on the up and up. The closure of the day shelter effectively displaced a large group of people who now have even fewer options for daytime activity, showers, storage, laundry etc. It is better for everyone in our community when we take care of the most vulnerable people. We can not lose sight of our resolve to end homelessness and must continue to find innovative ways to put action into ideology.

 

I am thrilled that Hudsons, near the Ross St Patio, is thriving! Our downtown is benefiting from having more nightlife. I hope this trend continues and that our downtown becomes a destination; a place to arrive to not just drive through. The transition from a “9-5 downtown” which empties out every evening to a “24-7 downtown” which has exciting nightlife and positive energy no matter what the hour, is happening.

 

On a similar tone, the Riverlands redevelopment is gearing up and in the near future we will see the influx of many new residents into our downtown. I am pleased that the plan to sprawl our city outwards is being balanced by the foresight to grow our city inwards and upwards.

 

We Red Deerians have a lot to be grateful for. Our community is prosperous, vibrant and, dare I say, safe(er). FYI, my wife ended up driving to the Rec Centre; mostly because it was a cold September morning and not because she was afraid for her life. Now if only optimism was worth its weight in gold.

 

Cheers,

 

Would you go for a pre-sunrise, downtown Red Deer jog?

Do you think the downtown is getting safer?

 

I have lived in Red Deer since I was a child. This is the community that I choose to raise my family in and where I choose to operate my business. I am grateful for all of the opportunities I have had in this city and I will give back to the community through service, passion and conversation. I am curious. I am personal. I am BOLD.

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100+ Women Who Care Red Deer celebrates 10th season in 2025 with new leadership

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L to R: Cindy Jefferies, Susan Knopp, Lane Tomalty, Bre Fitzpatrick
Photo credit: The SnapHappy Photographer

After a decade of leadership under Cindy Jefferies and Susan Knopp, 100+ Women Who Care Red Deer (100+ WWCRD) is proud to celebrate 10 years of supporting local charities and the announcement of Bre Fitzpatrick and Lane Tomalty as its new co-leaders. This marks an exciting new chapter for the group, which has made a significant impact on not-for-profit organizations in Central Alberta.

Cindy and Susan have led 100+ WWCRD with vision, dedication, and a commitment to empowering women to lead and inspire change. Under their stewardship, the organization has raised over $630,000 for local charities by hosting 4 annual 1-hour meetings. Since 2015, more than 36 local charities have received funding through the group.

Reflecting on their tenure, Cindy and Susan stated:

“Leading 100 Women has been an honour and a privilege. When we began this journey, we didn’t know where it would go – we simply loved the simple, elegant, and fun ‘100 Who Care’ concept and thought it was a great fit for our community. We are grateful to the many women who have stood with us. They are the magic of the organization! We are confident Bre and Lane will steward this leadership role well and we look forward to supporting it – just not from behind the microphone!”

Bre and Lane bring a dynamic energy and fresh perspective to the organization. Both have been involved with the group and have been mentored by Susan and Cindy over the past year. They are eager to continue the collaboration, connection, and local support this team of women have established in Red Deer.

In their joint statement, Bre and Lane shared:

“We are humbled to step into this role and build on the incredible foundation Cindy and Susan have laid. Many needs are at the doorstep of our community and in the hearts and minds of our members. We know a powerful, caring, and united group of individuals can play a huge role in driving change and breaking barriers.

To celebrate this milestone and leadership transition, the 100+ WWCRD hosted the final meeting of 2024 on November 25th at the Red Deer Golf and Country Club. The evening featured reflections from Cindy and Susan, the selection of the Salvation Army as the charity of choice, an opportunity for members to connect with Bre and Lane as they outline their vision for the organization’s next chapter, and a toast to 10 years.

For more information, please visit www.100womenreddeer.ca

About 100+ Women Who Care Red Deer

100+ Women Who Care Red Deer is a network of compassionate, empowered, and dedicated women who make a direct, immediate, and positive impact in Red Deer and area. We support local non-profit and charitable organizations that work every day to make our community a better place to live. 100% of funds donated go to the selected charities – there are no
administration fees, and all costs are covered by the generosity of sponsors. Collectively, we make a difference.

The group meets 4 times annually for 1 hour. Non-profit and charitable organizations are nominated by members. After hearing 3 randomly drawn pitches, the members vote to select their top choice. The group with the highest number of votes receives the members’ donations. Each member or team commits to donating $100 at each meeting. Since 2015, the average raised has been more than $15,000 per meeting.

Membership is open to all women In Red Deer and area. We invite you to join us! The first meeting of 2025 will be on Monday, February 3, 2025.

Founded in February 2015, the organization currently has about 150 members. We are committed to uniting this powerful group of 100+ women who care and lifting the amazing non-profits and charitable groups they support.

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Festival of Trees tickets on sale! Update from the Red Deer Regional Health Foundation

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Festival of Trees tickets are on sale now! Get ’em while they’re hot!

If you want to taste all the flavors at Festival of Wines & Spirits, experience the enchantment of Mistletoe Magic, or treat your family to a morning of fun at Festival Pajama Breakfast, it’s time to buy your tickets!

Learn all about Festival of Trees and purchase your tickets at reddeerfestivaloftrees.ca!

Red Deer Regional Health Foundation Announces Cath Lab Opening 5 Years Ahead of Schedule

The Red Deer Regional Health Foundation, in collaboration with AHS, is proud to announce the fast-tracked opening of a Cardiac Catheterization Lab (Cath Lab) at Red Deer Regional Hospital Centre. With a permanent facility scheduled for completion in five years, this critical fixture will allow for care on an accelerated timeline, offering life-saving cardiac care to the residents of Central Alberta.

Manon Therriault, CEO of the Red Deer Regional Health Foundation, emphasized the significance of this development. “In cardiac care, time isn’t just money—it’s muscle. The earlier patients receive treatment, the better their chances of recovery. This Cath Lab, coming approximately five years earlier than expected, could save up to 160 lives.”

The Cath Lab, which will be housed in a retrofitted space within the current hospital, will allow local cardiac patients to receive urgent care in Red Deer instead of requiring transfers to hospitals in Calgary or Edmonton. In the future, the lab will be transformed into a cutting-edge Vascular and Neurology Lab, going above and beyond the broader Red Deer Regional Hospital Centre Redevelopment Project, which represents a $1.8 billion investment—the largest hospital expansion in Alberta’s history. The ability to support projects of this importance would not be possible without our donors.

The Red Deer Regional Health Foundation is providing financial support for the essential architectural, mechanical, and electrical upgrades. “This Cath Lab represents an immediate leap forward in improving local healthcare. We’re not waiting to make a difference in the lives of Central Albertans,” said Therriault.

“Through this Memorandum of Understanding with our Foundation partners, we’re underscoring our commitment to enhancing the cardiac care available at Red Deer Regional Hospital Centre,” says Karen Foudy, AHS Senior Operating Officer for Red Deer Regional Hospital Centre. “By establishing an interim catheterization laboratory, we will be able to provide a new service to patient’s years ahead of the completion of the Red Deer Regional Hospital Centre Redevelopment Project which will help reduce the need for cardiac patients to travel to other facilities.

This will also support our efforts to recruit and retain the talented healthcare professionals needed to provide care every day to our patients.”

Women Leading Philanthropy Event Supports Mothers Through the EMBRACE Program

On October 9th, Women Leading Philanthropy (WLP) hosted an invigorating gathering of 60

attendees, all coming together for a meaningful evening in support of the EMBRACE program.

The event highlighted WLP’s dedication to empowering women and making a difference in the

lives of those who need it most.

The EMBRACE program is a vital initiative aimed at supporting women with a history of

substance use during pregnancy. EMBRACE stands for Empowering Mothers and Families,

Mentorship, Building Healthy Relationships, Respect, Actively Listening and Learning,

Collaboration, and Engagement. At the heart of the program is a collaborative care approach,

ensuring that mothers receive comprehensive support throughout pregnancy and into the

postpartum period. The ultimate goal is to empower these mothers to be the primary caregivers

for their babies, equipping them with the tools and confidence they need to thrive.

During the evening, a guest speaker moved the audience with personal stories of her own

journey and that of another mother’s experience with EMBRACE. She shared how the program

had been a source of strength and guidance during some of the most difficult moments in their

lives, underscoring the powerful impact of community support.

As part of the fundraising efforts, EMBRACE totes—special bags given to mothers during their

stay in the hospital—were auctioned off. Each tote is filled with approximately $100 worth of

essential items for both mother and baby, including personal hygiene and comfort items, snacks,

things to pass the time in the hospital, and baby necessities like sleepers, sleep sacks, and

soothers.

Looking ahead, WLP is excited to grow its membership and continue selecting impactful causes

to support. The energy and passion shared at events like this are a testament to the power of

collective philanthropy.

Reflecting on the event, WLP member Sara Gerrard shared, “Being part of a group that

empowers women through philanthropy is incredibly rewarding. Events like ‘Connect for a

Cause’ in support of the EMBRACE program not only showcase the collective impact we can

have but also inspire us to strive for even greater change. Together, we’re making a difference,

one initiative at a time.”

With such a strong start, WLP is eager to see what the future holds as they continue to engage

in meaningful causes and strengthen their impact on the community.

VIEW OUR IMPACT REPORT

Red Deer Regional Health Foundation raises and disburses funds for programs, services, and the purchase of medical equipment for the Red Deer Regional Hospital Centre and other health centres in Central Alberta.

Click here to view a list of some of the equipment recently funded by our generous donors.

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