Connect with us

Also Interesting

Impact of the COVID-19 pandemic on the gambling industry in Canada

Published

8 minute read

When the Covid-19 pandemic hit, choices made by the gambling market made profound long term impacts on the industry. This became clear during the first phase of the lockdown. Many land-based gaming outlets had to close down by order of the government. Individual players moved in droves to online gaming, even though it didn’t have the same feel as physical outlets.

Between the first and second waves of restrictions, some outlets opened, and customers eagerly returned. But even now, as casinos have learned to operate under restrictions, it’s obvious the casino community has yet to recover fully. The future of the gambling terrain is…uncertain.

To add fuel to the fire, the Problem Gambling Index Score has risen in this period. Four studies have noted a link between higher issue severities and increased problem gambling. While land-based gambling access was restricted, individuals turned to online casino sites. Potential problem casino addicts with no access to work or daily movement were stuck in front of their PCs all day, often gambling.

Online gambling has continued to gain in popularity. The recent legalization of online gaming in many jursidictions has increased the exposure of and the number of people who indulge. Lottery ticket sales, online casino table games, and electronic slot machines are all wildly popular.  The one exception may be sports betting, which has been affected by the worldwide suspension and postponement of professional games.

Many countries have taken measures to reduce the possible effects of the lockdown when it comes to online gaming. Some employ measures like limiting advertising and establishing a daily bet cap. But how exactly has the lockdown affected this industry, and what can be done about it? Let’s find out.

What is the impact of the coronavirus pandemic on the Gambling sector in Canada?

The Problem Gambling Severity Index is commonly used in prevalence gambling studies to assess risk factors. Emerging data from a study by the Alberta Gambling Research Institute revealed a link between severity and gambling.

Contrary to current opinion, the lockdown measures implemented had several implications on the public and even drove individuals into the arms of gambling slot machines. The casino industry continues to thrive even after the pandemic.

Before the widespread lockdowns, virtual gaming was not nearly as relevant to the Canadian gaming industry as it is today. But gambling research has revealed  casinos and gambling platforms turned to websites and mobile applications to stay afloat amid the lockdowns.

Increased problem gambling was the expected result. This was particularly prevalent in younger age groups, especially males.

Canadians from all over the country began looking for trusted online casinos. Individuals began to do searches and check out websites to understand their odds. Problem Gambling status was on the rise, with the casino offering a range of activities and slots. They also offered several bonuses and deals such as welcome bonuses, free spins, and the first no deposit bonus.

With these, they could attract more new players and users to their platforms. In turn, these players spent more money. Virtual casinos are now more popular than ever before. There’s simply no doubt the COVID 19 pandemic has had a significant effect on the betting world.

But to stay in business, gambling platforms must regularly update their websites. They also offer new and existing players a diverse range of bonuses and promotions, and they do their best to ensure the safety of their patrons.  A great resource for dependable online casinos can be found at most trusted online casino Canada. Since not all casinos are created equal, choosing the right site can be difficult if you’d like to guarantee a fun and safe gaming experience.

Further development

The Closing Procedure

While Parliament governs the electronic gambling community in Canada, the Criminal Code’s enforcement and gambling regulation are handled at the provincial or territorial level.

When the severity of the COVID-19 pandemic’s effect on Canada industry became clear in early 2020, it was primarily provincial and territorial agencies that swung into action. They issued directives to shutdown land-based gambling. The orders did not specify a reopening date.

Policymaking, Planning, and Consultations

Provincial regulators and private sector operators recognized the reopening process even before closing. It was clear that it would be complex, risky, and subject to revision when it occurred. The primary condition is if it results in poor health outcomes.

In April 2022, sector representatives in most provinces began informal meetings. These meetings were to understand the conditions for an eventual reopening, the operational strategy to take, and the strategies to employ.

This led to an early and unanimous realization that the process would be successful only if everyone worked together, communicated openly, and took a cohesive approach.

The Procedure for Reopening

The majority of nations took a step-by-step strategy to reopen their economies. Any enterprises deemed “non-essential” were to remain closed to all except distanced operations. Each following recovery phase allowed for the resumption of operations of a new group of firms or activities. Some of which were subject to limits or requirements even today.

Businesses were classified into distinct groups under this regime based on their risk to individuals’ health. During the previous reopening phase, enterprises were generally grouped with businesses.

Some provincial and territorial governments moved the entire jurisdiction through reopening phases. Others, particularly those with larger populations, took a more regional approach. They imposed relaxing restrictions in each local region of the jurisdiction based on the pandemic risks. Mostly based on a number of active cases and a number of new cases trends that region presented.

As a result of this strategy, multiple phases were implemented across the province or territory. Every province and territory imposed numerical limits on the size of public gatherings. Ranging from 5 or 10 to 25, 50, 100, and so on. Larger numbers apply to outdoor spaces and increasing numbers. This was done as jurisdictions progressed through the various reopening phases.

Summary

A review of the land-based industry’s response to the COVID-19 pandemic to date is a good demonstration of how determined and concerted planning action can create the ground work for economic recovery. It is achieved once associated health and safety issues are mitigated. It also indicates some tendencies that will likely affect how the sector evolves in the coming years. There has certainly been a decided shift to online gaming and going forward, online gaming will certainly become a permanent feature of the entertainment industry.

Todayville Content Team works with a wide variety of clients to develop compelling content solutions. Our experienced team develops strategic campaigns that use video and storytelling, digital advertising and social media to help our clients position and distinguish themselves in the market.

Follow Author

More from this author
Also Interesting / 1 day ago

Canada’s Most Popular Sports By Region

Also Interesting / 5 days ago

How to play casino games online

Also Interesting / 1 week ago

Alberta’s Sports Betting Industry

Also Interesting

Canada’s Most Popular Sports By Region

Published on

Canada is very sports-loving and multicultural and every one of its regions has its own sporting culture and fans. Read on to take a trip from Alberta’s ice rinks to Ontario’s basketball courts and have a look at Canada’s most favored sports region-wise, paying particular attention to Red Deer.

British Columbia

British Columbia is renowned for its love of traditional and adventure sport and although hockey is always a staple of the province, due to the Vancouver Canucks’ loyal fan base, BC’s natural landscape means that it is a haven for outdoor sport enthusiasts. Skiing and snowboarding thrive in Whistler, one of the world’s premier winter sports resorts. Soccer, mountain biking and hiking dominate in the summer, with Vancouver’s mild climate allowing for year-round sporting activity. Lacrosse, BC’s official provincial sport, is also incredibly popular, particularly at the youth level.

Ontario

While hockey has been a staple for a long time, with the Toronto Maple Leafs leading one of the NHL’s flagship franchises, basketball has become more popular, in part because of the success of the Toronto Raptors. The Raptors’ 2019 NBA title win contributed to the province’s enthusiasm for the sport and basketball courts are now common across urban and suburban landscapes as is basketball betting on Ontario sportbooks platforms. Soccer is also a big sport in Ontario, as Toronto FC draws large numbers in Major League Soccer. Baseball is also well-represented by the Toronto Blue Jays and a strong minor league system.

Red Deer Region

Red Deer, in central Alberta, is a sports hub with a very very rich sporting history in hockey, rodeo, and so many other sports. Hockey, in particular, is a very deeply ingrained aspect of local culture, with minor hockey programs that are rich sources of talented players for junior and professional ranks. The city also plays host to premier hockey tournaments that draw teams from across Canada. Rodeo is undoubtedly also a massive aspect of Red Deer’s sporting culture, with events like the Canadian Finals Rodeo showcasing the city’s strong Western heritage. The city also has a developing soccer and football culture, with local leagues providing development for younger players. Red Deer’s proximity to the natural landscape also allows for the playing of sports like skiing, snowboarding and cycling, making it a well-rounded sporting region.

Alberta

Two of Alberta’s very most famous NHL franchises the Calgary Flames and Edmonton Oilers have bitter rivalries in pro hockey history. Albertans breathe hockey because of the regional climate and overall sports enthusiasm for the winter sport. Alberta has a strong rodeo heritage and it’s commemorated annually through the world-famous spectacle of the Calgary Stampede which really draws thousands of visitors annually. Football is a strong point in the province as Albertans follow both the CFL Edmonton Elks and Calgary Stampeders teams. The Canadian sport of curling has found immense success in all parts of Alberta because it is a major site for producing numerous national champions.

Saskatchewan

Saskatchewan has one of the most ardent fan bases in the CFL with the Saskatchewan Roughriders being hugely popular. Football culture is so very much ingrained in the province that Roughrider game days in Regina and Saskatoon are city-wide events. Hockey is also ingrained in Saskatchewan sports culture and many NHL players hail from the province. Saskatchewan’s community rinks are always super full, producing top talent for Canada’s hockey pipeline. Baseball has a small but consistent following as well, with competitive leagues operating all summer.

Manitoba

Hockey reigns supreme in Manitoba, due in large part to the loyal fan base of the Winnipeg Jets and with the cold winters and competitive provincial community leagues, hockey is a Manitoban way of life. Curling is also extremely popular in Manitoba and has yielded some of Canada’s finest curlers. Soccer has really been increasing in popularity in recent years, and with the introduction of Valour FC in the Canadian Premier League, Manitobans have another professional team to rally behind. The province also really proudly boasts a strong tradition of ringette, with youth leagues growing annually.

Quebec

Quebec has long been one of Canada’s hockey hotbeds, producing NHL legends and featuring a rich junior hockey footprint. That strong hockey heritage in the province is evident in teams like the Montreal Canadiens, who have one of the most dedicated fan bases in the sport. Soccer has really also taken off in popularity in Quebec, with CF Montreal competing in the up and coming Major League Soccer in Montreal. The province’s love of individual sports is also evident, with tennis and cycling gaining more popularity with young Quebec athletes. Winter sports like skiing and snowboarding are also hugely popular in the Laurentian and Eastern Townships regions.

Atlantic Canada

Junior leagues and community teams really define the hockey culture in the Atlantic provinces of Newfoundland and Labrador and the surrounding provinces of Nova Scotia and New Brunswick as well as Prince Edward Island. Professional basketball has become more popular in Atlantic Canada because of the Halifax-based professional team that competes in the Canadian Elite Basketball League. Sailing and rowing are popular water sports in the Atlantic coastal provinces of Newfoundland and Nova Scotia.

Continue Reading

Also Interesting

How to play casino games online

Published on

The online casino industry is growing so fast, and the question of how to participate remains pertinent. In fact, according to recent statistics, the number of online gamblers is expected to hit 210 million in 2025. And, of course, it follows that players from regions like Calgary and Edmonton have contributed a lot to this growth.

However, just like any other industry, getting the right information is also important for online casino players. Realizing this, we have crafted an article that will enlighten you on a number of things, ensuring your gameplay is engaging. Therefore, you’ll actually do well to hang around.

Identify a suitable platform

A great online casino gaming experience all begins with choosing the right platform. But how do you ensure that it’s actually the right platform? Let’s take a look at a few factors.

Online security

No one wants to gamble on a platform that could expose them to attacks. And now that attacks are really becoming prevalent in this industry, you don’t want to turn a blind eye toward online safety. By the way, do you actually know that, according to experts, more than 70% of online casinos have been involved in security incidents just recently? You can imagine what things could be like in 2025, given that cybercriminals are ever-evolving.

But that should not leave you hopeless. Infrastructures like 2FA have really proven to be helpful. A popular statistic noted that this technology can prevent exposure to over 99.9% of targeted attacks and 96% of phishing attacks.

Other infrastructures that show a platform is secure include SSL encryption, firewalls and anti-fraud systems, among many others. Online casino platforms that integrate AI into their security efforts can also be good options.

Payment methods

You perhaps could be surprised to learn that GoCardless associates 30% of all churn to failed payments. As if that’s not enough, Testlio claims that more than six in ten customers likely stay loyal to brands with smooth, hassle-free payments. Assuming you were a game provider, would you ignore such a statistic? You probably wouldn’t because it would imply you don’t care about your customers’ preferences.

Similarly, platforms that pay attention to payment experience show they prioritize customer experience and could be worth your consideration. And one of the ways to guarantee this is by offering multiple payment methods.

That ensures that even if one fails, you have an ocean of other options to use. Plus, diverse payments also cater to multiple preferences. And, of course, if a platform goes a step further to localize these features, it can provide an even more engaging experience.

User-friendliness

Given that a single platform can offer even thousands of game variations, you want to use the minimum time to engage. But what about if navigating the platform becomes problematic? This can be frustrating, which only injures your gameplay. As such, a great platform will use features like logical hierarchy to improve the discoverability of games.

To further improve its friendliness, the platform will also want to cater to multiscreen consumers. And this is where the responsive design approach comes in. The website should work well even on smaller devices without needing you to pinch or zoom it. That way, you can always be sure of a great experience even when on the go.

Get started

Once you have examined these factors, it’s time to play. Most casinos will provide you with the option of either downloading their apps or participating instantly. For most platforms, you’ll need to sign up or register by providing some basic information like your name, email address and so on. Always ensure that these details are as accurate as possible.

This normally comes in handy for stricter platforms that may require you to verify your details. For instance, some may need players to upload copies of their IDs, passports or even driver’s licenses. Remember, gambling restrictions are becoming tighter by the day, and such measures can really help reduce fraud. Once all this is done, go ahead and fund your account.

Navigating the online casino lobby and playing responsibly

The casino lobby is where all the magic happens. You’ll find a wide variety of games, from classic slots and table games to live dealer games that bring the casino floor to your screen. Use the search bar or filters to find your favorite games, or try something new—many casinos offer free demo versions so you can practice before betting real money.

If you’re a fan of slots, look for games with high RTP percentages and exciting bonus features. For table game enthusiasts, check out different variations of blackjack, poker, and baccarat. And if you’re looking for a more immersive experience, live dealer games are the way to go. By streaming in real-time with professional dealers, these games actually make you feel like you’re in a real casino.

But, of course, we can never fail to mention the need to ensure you gamble responsibly. Since gambling should be done purely for fun, you may want to set a budget before participating. Good enough, most platforms actually have features like deposit limits and self-excursion options to help you with this.

It actually is true that a lot goes into making for a great online casino experience. But even before you start, you want to ensure the platform is secure and has several payment options. On top of that, it should also be user-friendly.

Continue Reading

Trending

X