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Immersive technologies are the future, so how do they benefit industry?

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15 minute read

These are exciting times. For those who may be unaware of the advancement of this incredible immersive technology over recent years, you may be surprised by the abundance of benefits virtual reality(VR) and augmented reality(AR) can offer to a wide range of industries. In addition to entertainment and gaming, immersive technologies offer the opportunity to benefit industries such as oil and gas, cleantech, education, manufacturing, agriculture, retail, real estate and many more. 

Consider this, when learning new processes or training for a specific position, creating an immersive learning program could advance cognition, engagement and retention of vital information over what could be learned through traditional programs. While we may be still some time away from this being the norm, it is hard to ignore the forward-thinking work going on in this industry. 

Vizworx is a Calgary based tech company specializing in multiple advanced technologies. While they are one of the great teams at the forefront of this imaginative world of immersive technology, their core mission for all of their clients is simple – they solve problems. 

Focusing on key areas, the Vizworx team is well versed in VR, AR, mixed reality(MR), artificial intelligence (AI), internet of things (IoT), geospatial data mapping, biometric evaluation, and custom visualization solutions to name a few. Thankful for the opportunity to discuss this topic with Jeff LaFrenz, CEO of Vizworx and of their subsidiary Panoptica

Proud winner of multiple awards over recent years such as the Cross Sectoral Company Success Award from ConvergX in 2020, Outstanding Achievement in Applied Technology by ASTech and The Innovation Award by PTAC in 2019, to name a few. Recently, Jeff was a recipient of the University of Calgary 2020 Alumni Service Award.

– “What is physical and virtual becomes a blurry line at some point in the future”

Challenging as it is to condense, the incredible applications this immersive technology can have for industrial processes. While this topic could be extrapolated into each individual sector, the overall benefits are still being uncovered as this technology continues to evolve. However, it is important to explore the narrative of what it can offer today.

Infrastructure planning

This can be construed in two ways.

The first. Real estate may integrate immersive technologies at a higher capacity than other industries in the near future. We are aware of 360-degree walking tours, however, imagine having the ability to use a VR headset to be fully immersed in what could be your new home, where you interact with space on a true scale. Moving forward, the experience may prove to be the key to innovating the buying or renting process. 

As noted in Engineering.com back in 2016, we now have the ability to walk through a home virtually before any construction begins. If we consider the long term financial risk we all face with building a new home, mitigating any misconstrued requests and ensuring the model is true to the physical, benefits both the future homeowner and project managers. The same can be said for all parties involved in the construction of condo units, including pre-sale to consumers.

The second, industrial facility production.

While it can be difficult to summarize the process included in planning, pre-production, regulations and geo-mapping that goes into the production of infrastructure. With the use of this technology, a large scale project could be first explored through a VR model to engage with what could be the post-production facility, mitigating the risks of inefficient mapping, overhead and problematic regulations. 

In theory, creating a virtual tour and geospatial map of an upcoming project could allow for tours, audits and restructuring before production. Mitigating the risk of inefficient planning, saving time and ensuring that the final production model will be cost-effective. With the level of cognition that is possible, we could see a re-evaluation of the process of industrial construction pursued as this technology continues to enhance the user experience.

This type of solution is catered to by the subsidiary of Vizworx called Panoptica. This arm of the company specializes in creating immersive engineering review models. If we consider the complexity of certain infrastructure requirements for facilities such as power generation or waste management, the ability to review models, assess ventilation and inform engineers who may have concerns regarding certain functionalities, can allow for a far more streamlined process. 

With the amount of capital required for certain industrial facilities, Jeff offers his insight into how Panoptica, or similar review model technology could offer a major advantage when visiting the pre-production stage of an infrastructure review or build.

“One of the challenges every industrial space is running into is data overload. Typically from a human perspective, a lot of what we do is to come from a human perspective of how you present the data to dramatically impact how people understand what it is as well as how they are going to make decisions.” – Jeff LaFrenz, CEO

Foreign Investment / Remote Tours

Evidently, this pandemic continues to confuse and re-calibrate plans to interact with others around the world. As flight schedules continue to be disrupted and to be monitored during a fortnight quarantine post-arrival in a foreign country. Now more than ever, the opportunity to create a virtual demonstration of an early-stage start-up mitigates confusion in regards to travel plans but also lowers overhead for foreign investors to travel to that location for an in-person demonstration. 

“Humans by law have a biological spatial understanding, these technologies leverage that ability to present information that is spatially oriented. I could present you with a rendering of a building, and that would be hard for you to understand, or I could drop you into that building in virtual or augmented reality where you can walk around it and you would get it right away” – Jeff LaFrenz, CEO

One bright light in the ecosystem of innovative technology in the energy space is Eavor Technologies, a closed loop geothermal technology company that has been continuously disrupting the space. With a major push around the world for clean baseload energy that is both dispatchable and scalable, Eavor is a global front runner. Recently featured in Rolling Stone for their new “Harmony” video and insight from their team. 

Due to the major disruption in flight schedules, Eavor Technologies created a virtual walking tour of their “Eavor Lite” facility, which is their proof of concept stage site located in Rocky Mountain House, Alberta. To think of the pandemic no longer allowing any convenience for international travel let alone group tours. This solution created an intuitive immersive experience where you as the visitor can walk around and access panels throughout, where their team offers deeper insight into their technology. It can be toured through the Oculus Quest and also through a desktop or smartphone, found here.

(Source: Eavor Technologies Eavor Lite facility, Virtual Reality Tour Announced By Cutting Edge Canadian Energy Tech Company, September 15th 2020)

Operational Training

Cognition and retention of information vary both on the human and technical level. Traditional methods of training employees consist of the use of company assets, written or video material and in some cases exams. While these methods are still widely used today, there is the argument for a declining level of engagement with this type of information and the increase of online activity, thus leading to a lower level of retention. 

The solution could very well lie in this immersive technology. There is little data available on the segmented levels of cognition and retention in traditional vs immersive training, however, it is important to note that a high majority of us learn by doing, exactly what an immersive experience offers without the use of expensive equipment that could be better served. 

Panoptica contains a suite of tools that leverage mixed reality technologies. Teams can collaborate digitally from anywhere individually as they view models in a true 1:1 scale. By creating a 3D model that can be evaluated, allows for any inefficiencies to become apparent in the design process, thus mitigating time and overhead.

(Source: Medium, “Model Reviews in a Post-COVID Era”, Vizworx review model, Carter Yont, published July 28th)

Safety and Emergency Training 

One example is training for airline pilots, where they are subject to an immersive training course that will uncover all circumstances where an emergency may arise. Being a passenger on countless flights, I am even glad this technology exists. 

Immersive training is not new. Cited from the National Institute for Occupational Safety and Health in Pittsburgh back in 2006, countries such as Germany, Australia and the US came together to explore the benefits to the mining industry. 14 different countries came together to discuss how VR can be employed in the future or research, development and safety training. 

(Source: CDC, “Virtual Reality in Mine Training”, National Institute for Occupational Safety and Health, 2006)

While this was years ago, it is a reminder that this technology has been around for some time. As time and education move forward, the quality of the image rendering, functionality and reduction of cost continues to benefit the end-user. 

As mentioned, Panoptica can create a 1:1 ratio 3D review model. In addition to playing a major role in planning, safety training programs are an essential part of any industrial process. When you consider the assets and time allocated from senior employees, the cost increases in such a way where those assets and staff could be put to more cost-effective work. The cost of producing an immersive training program that can be utilized from anywhere is minuscule in comparison. 

“If you look at the future of where these immersive technologies are going, price points are coming down significantly, and the capabilities are going up significantly. We are going to have this blended environment where employees could walk around an industrial facility and look at a boiler, overlaid on that physical world is all the data and digital information required. What is physical and virtual becomes kind of a blurry line at some point in the future. That is where we want to be, seamless engagement with our environment between physical and virtual worlds.” Jeff LaFrenz, CEO

We are only scratching the surface here, there is still much to uncover in the world of immersive technology in this tech revolution. We can look forward to things such as retail shopping from the comfort of your living room where you can try items on virtually, or even where engineering students will avail of an immersive learning program that could advance cognition and retention to a point where innovation reaches far beyond our wildest aspirations.

I recommend visiting the Vizworx and Panoptica websites. Check out their blog on Medium and be sure to give them a follow on Twitter to stay up to date on any developments in the future.

 

For more stories, please visit Todayville Calgary

Alberta

Ford and Trudeau are playing checkers. Trump and Smith are playing chess

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By Dan McTeague

 

Ford’s calls for national unity – “We need to stand united as Canadians!” – in context feels like an endorsement of fellow Electric Vehicle fanatic Trudeau. And you do wonder if that issue has something to do with it. After all, the two have worked together to pump billions in taxpayer dollars into the EV industry.

There’s no doubt about it: Donald Trump’s threat of a blanket 25% tariff on Canadian goods (to be established if the Canadian government fails to take sufficient action to combat drug trafficking and illegal crossings over our southern border) would be catastrophic for our nation’s economy. More than $3 billion in goods move between the U.S. and Canada on a daily basis. If enacted, the Trump tariff would likely result in a full-blown recession.

It falls upon Canada’s leaders to prevent that from happening. That’s why Justin Trudeau flew to Florida two weeks ago to point out to the president-elect that the trade relationship between our countries is mutually beneficial.

This is true, but Trudeau isn’t the best person to make that case to Trump, since he has been trashing the once and future president, and his supporters, both in public and private, for years. He did so again at an appearance just the other day, in which he implied that American voters were sexist for once again failing to elect the nation’s first female president, and said that Trump’s election amounted to an assault on women’s rights.

Consequently, the meeting with Trump didn’t go well.

But Trudeau isn’t Canada’s only politician, and in recent days we’ve seen some contrasting approaches to this serious matter from our provincial leaders.

First up was Doug Ford, who followed up a phone call with Trudeau earlier this week by saying that Canadians have to prepare for a trade war. “Folks, this is coming, it’s not ‘if,’ it is — it’s coming… and we need to be prepared.”

Ford said that he’s working with Liberal Finance Minister Chrystia Freeland to put together a retaliatory tariff list. Spokesmen for his government floated the idea of banning the LCBO from buying American alcohol, and restricting the export of critical minerals needed for electric vehicle batteries (I’m sure Trump is terrified about that last one).

But Ford’s most dramatic threat was his announcement that Ontario is prepared to shut down energy exports to the U.S., specifically to Michigan, New York, Wisconsin, and Minnesota, if Trump follows through with his plan. “We’re sending a message to the U.S. You come and attack Ontario, you attack the livelihoods of Ontario and Canadians, we’re going to use every tool in our toolbox to defend Ontarians and Canadians across the border,” Ford said.

Now, unfortunately, all of this chest-thumping rings hollow. Ontario does almost $500 billion per year in trade with the U.S., and the province’s supply chains are highly integrated with America’s. The idea of just cutting off the power, as if you could just flip a switch, is actually impossible. It’s a bluff, and Trump has already called him on it. When told about Ford’s threat by a reporter this week, Trump replied “That’s okay if he does that. That’s fine.”

And Ford’s calls for national unity – “We need to stand united as Canadians!” – in context feels like an endorsement of fellow Electric Vehicle fanatic Trudeau. And you do wonder if that issue has something to do with it. After all, the two have worked together to pump billions in taxpayer dollars into the EV industry. Just over the past year Ford and Trudeau have been seen side by side announcing their $5 billion commitment to Honda, or their $28.2 billion in subsidies for new Stellantis and Volkswagen electric vehicle battery plants.

Their assumption was that the U.S. would be a major market for Canadian EVs. Remember that “vehicles are the second largest Canadian export by value, at $51 billion in 2023 of which 93% was exported to the U.S.,”according to the Canadian Vehicle Manufacturers Association, and “Auto is Ontario’s top export at 28.9% of all exports (2023).”

But Trump ran on abolishing the Biden administration’s de facto EV mandate. Now that he’s back in the White House, the market for those EVs that Trudeau and Ford invested in so heavily is going to be much softer. Perhaps they’d like to be able to blame Trump’s tariffs for the coming downturn rather than their own misjudgment.

In any event, Ford’s tactic stands in stark contrast to the response from Alberta, Canada’s true energy superpower. Premier Danielle Smith made it clear that her province “will not support cutting off our Alberta energy exports to the U.S., nor will we support a tariff war with our largest trading partner and closest ally.”

Smith spoke about this topic at length at an event announcing a new $29-million border patrol team charged with combatting drug trafficking, at which said that Trudeau’s criticisms of the president-elect were, “not helpful.” Her deputy premier Mike Ellis was quoted as saying, “The concerns that president-elect Trump has expressed regarding fentanyl are, quite frankly, the same concerns that I and the premier have had.” Smith and Ellis also criticized Ottawa’s progressively lenient approach to drug crimes.

(For what it’s worth, a recent Léger poll found that “Just 29 per cent of [Canadians] believe Trump’s concerns about illegal immigration and drug trafficking from Canada to the U.S. are unwarranted.” Perhaps that’s why some recent polls have found that Trudeau is currently less popular in Canada than Trump at the moment.)

Smith said that Trudeau’s criticisms of the president-elect were, “not helpful.” And on X/Twitter she said, “Now is the time to… reach out to our friends and allies in the U.S. to remind them just how much Americans and Canadians mutually benefit from our trade relationship – and what we can do to grow that partnership further,” adding, “Tariffs just hurt Americans and Canadians on both sides of the border. Let’s make sure they don’t happen.”

This is exactly the right approach. Smith knows there is a lot at stake in this fight, and is not willing to step into the ring in a fight that Canada simply can’t win, and will cause a great deal of hardship for all involved along the way.

While Trudeau indulges in virtue signaling and Ford in sabre rattling, Danielle Smith is engaging in true statesmanship. That’s something that is in short supply in our country these days.

As I’ve written before, Trump is playing chess while Justin Trudeau and Doug Ford are playing checkers. They should take note of Smith’s strategy. Honey will attract more than vinegar, and if the long history of our two countries tell us anything, it’s that diplomacy is more effective than idle threats.

Dan McTeague is President of Canadians for Affordable Energy.

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Comparing four federal finance ministers in moments of crisis

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From the Fraser Institute

By Grady Munro, Milagros Palacios and Jason Clemens

The sudden resignation of federal finance minister (and deputy prime minister) Chrystia Freeland, hours before the government was scheduled to release its fall economic update has thrown an already badly underperforming government into crisis. In her letter of resignation, Freeland criticized the government, and indirectly the prime minister, for “costly political gimmicks” and irresponsible handling of the country’s finances and economy during a period of great uncertainty.

But while Freeland’s criticism of recent poorly-designed federal policies is valid, her resignation, in some ways, tries to reshape her history into that of a more responsible finance minister. That is, however, ultimately an empirical question. If we contrast the performance of the last four long-serving (more than three years) federal finance ministers—Paul Martin (Liberal), Jim Flaherty (Conservative), Bill Morneau (Liberal) and Freeland (Liberal)—it’s clear that neither Freeland nor her predecessor (Morneau) were successful finance ministers in terms of imposing fiscal discipline or overseeing a strong Canadian economy.

Let’s first consider the most basic measure of economic performance, growth in per-person gross domestic product (GDP), adjusted for inflation. This is a broad measure of living standards that gauges the value of all goods and services produced in the economy adjusted for the population and inflation. The chart below shows the average annual growth in inflation-adjusted per-person GDP over the course of each finance minister’s term. (Adjustments are made to reflect the effects of temporary recessions or unique aspects of each minister’s tenure to make it easier to compare the performances of each finance minister.)

Sources: Statistics Canada Table 17-10-0005-01, Table 36-10-0222-01; 2024 Fall Economic Statement

By far Paul Martin oversaw the strongest growth in per-person GDP, with an average annual increase of 2.4 per cent. Over his entire tenure spanning a decade, living standards rose more than 25 per cent.

The average annual increase in per-person GDP under Flaherty was 0.6 per cent, although that includes the financial recession of 2008-09. If we adjust the data for the recession, average annual growth in per-person GDP was 1.4 per cent, still below Martin but more than double the rate if the effects of the recession are included.

During Bill Morneau’s term, average annual growth in per-person GDP was -0.5 per cent, although this includes the effects of the COVID recession. If we adjust to exclude 2020, Morneau averaged a 0.7 per cent annual increase—half the adjusted average annual growth rate under Flaherty.

Finally, Chrystia Freeland averaged annual growth in per-person GDP of -0.3 per cent during her tenure. And while the first 18 or so months of her time as finance minister, from the summer of 2020 through 2021, were affected by the COVID recession and the subsequent rebound, the average annual rate of per-person GDP growth was -0.2 per cent during her final three years. Consequently, at the time of her resignation from cabinet in 2024, Canadian living standards are projected to be 1.8 per cent lower than they were in 2019.

Let’s now consider some basic fiscal measures.

Martin is by far the strongest performing finance minister across almost every metric. Faced with a looming fiscal crisis brought about by decades of deficits and debt accumulation, he reduced spending both in nominal terms and as a share of the economy. For example, after adjusting for inflation, per-person spending on federal programs dropped by 5.9 per cent during his tenure as finance minister (see chart below). As a result, the federal government balanced the budget and lowered the national debt, ultimately freeing up resources via lower interest costs for personal and business tax relief that made the country more competitive and improved incentives for entrepreneurs, businessowners, investors and workers.

*Note: Freeland’s term began in 2020, but given the influence of COVID, 2019 is utilized as the baseline for the overall change in spending. Sources: Statistics Canada Table 17-10-0005-01, Table 36-10-0130-01; Fiscal Reference Tables 2024; 2024 Fall Economic Statement

Flaherty’s record as finance minister is mixed, in part due to the recession of 2008-09. Per-person program spending (inflation adjusted) increased by 11.6 per cent, and there was a slight (0.6 percentage point) increase in spending as a share of the economy. Debt also increased as a share of the economy, although again, much of the borrowing during Flaherty’s tenure was linked with the 2008-09 recession. Flaherty did implement tax relief, including extending the business income tax cuts started under Martin, which made Canada more competitive in attracting investment and fostering entrepreneurship.

Both Morneau and Freeland recorded much worse financial performances than Flaherty and Martin. Morneau increased per-person spending on programs (inflation adjusted) by 37.1 per cent after removing 2020 COVID-related expenditures. Even if a more generous assessment is used, specifically comparing spending in 2019 (prior to the effects of the pandemic and recession) per-person spending still increased by 18.1 per cent compared to the beginning of his tenure.

In his five years, Morneau oversaw an increase in total federal debt of more than $575 billion, some of which was linked with COVID spending in 2020. However, as multiple analyses have concluded, the Trudeau government spent more and accumulated more debt during COVID than most comparable industrialized countries, with little or nothing to show for it in terms of economic growth or better health performance. Simply put, had Morneau exercised more restraint, Canada would have accumulated less debt and likely performed better economically.

Freeland’s tenure as finance minister is the shortest of the four ministers examined. It’s nonetheless equally as unimpressive as that of her Trudeau government predecessor (Morneau). If we use baseline spending from 2019 to adjust for the spike in spending in 2020 when she was appointed finance minister, per-person spending on programs by the federal government (inflation adjusted) during Freeland’s term increased by 4.1 per cent. Total federal debt is expected to increase from $1.68 trillion when Freeland took over to an estimated $2.2 trillion this year, despite the absence of a recession or any other event that would impair federal finances since the end of COVID in 2021. For some perspective, the $470.8 billion in debt accumulated under Freeland is more than double the $220.3 billion accumulated under Morneau prior to COVID. And there’s an immediate cost to that debt in the form of $53.7 billion in expected federal debt interest costs this year. These are taxpayer resources unavailable for actual services such as health care.

Freeland’s resignation from cabinet sent shock waves throughout the country, perhaps relieving her of responsibility for the Trudeau government’s latest poorly-designed fiscal policies. However, cabinet ministers bear responsibility for the performance of their ministries—meaning Freeland must be held accountable for her previous budgets and the fiscal and economic performance of the government during her tenure. Compared to previous long-serving finances ministers, it’s clear that Chrystia Freeland, and her Trudeau predecessor Bill Morneau, failed to shepherd a strong economy or maintain responsible and prudent finances.

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