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Bruce Dowbiggin

How The NFL Grinch Bought Xmas: Drowning In A Sea of Football

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After rummaging about for two months to no great effect the NHL has now embarked in its traditional Xmas break. Under the NHL’s collective agreement, no one plays any games from Dec. 24-27. This comes after a roster freeze that forbids trading a player during said holiday season. The annual World Junior champions, too, doesn’t crank it up till Boxing Day.

It’s a throwback to a more tranquil time when most of the Western world went home to eat too much and fall asleep on the sofa for three days. Then go shopping. So props to Gary Bettman’s NHL for keeping to their family stance. In such frenetic times there’s something to be said for pausing to sniff the frozen roses.

But catching your breath in the sports world is now an anachronism, driven by the massive dollars paid by networks and digital providers to sports leagues. In a time when the NFL rakes in $105 B ($2.1 billion a year) from its broadcast partners while the 32 teams collect a tidy $300 million each it’s no wonder the equity in NFL franchises has soared of  late.

And that means using every minute of the calendar to schedule games— especially on days like Christmas when hundreds of millions are sitting at home after opening the prezzies, itching for something to watch besides It’s A Wonderful Life. So the Xmas break this year features two games on the day and another on Boxing Day. Followed by a full weekend of games on Saturday, Sunday and Monday.

In doing so it big foots the NCAA CFS’s new 12-team playoff and bowl-game format which also uses every day but Sunday this time of year. On the past Saturday FS games were given a head start before the NFL stole eyeballs with its own games an hour later. Tough luck college boys.  It’s unlikely to change as the CFS is eager to expand the playoffs in the future.

The NFL is not the first to exploit this previously virgin calendar break, of course. Th NBA broached the prohibition against Xmas Day in 1947, first placing a single high-profile game that day. Later it expanded to an all-day menu of games. Anything sacred about the family day went bye-bye as folks either went to the TV or the kitchen for the rest of the day.

The reason that pro sports is creating also many windows for their product is the sudden arrival of so many new outlets for games. Where legacy TV/ cable networks had exclusive dibs on buying rights for decades, cable cutting has now exploded the bidders. As GTM expert Rhys Dowbiggin told us in our July 29, 2024 column the model was UFC. Yup. UFC. “ESPN+ (Disney) has been working directly with the UFC for a number of year and packaging their events on the streamer. 

And let’s not ignore the monkey in the room: YouTube, which dominates all the streamers for eyeballs – YouTube (Google) has more live sports than any of the other streamers. Just for context, there is a massive amount of money in these deals: the recent NBA media rights deal is going to be 70B+ – split across a number of media partners. All the streamers took a similar GTM strategy – and they’ve led us back to 2001.”

Disgruntled consumers dumping cable/ satellite carriers sought other outlets for their spots viewing for NFL, NBA, NHL and NCAA. Leagues responded so we now have special placement games for YouTube, Amazon Prime, Apple, Disney and Google. And the Xmas season cornucopia of games. Watching whatever you wanted. The strategy was to compete on bidding for original content to bring in the subscribers.

Then a funny thing happened. It was now only some of what you wanted. The expansion of carriers pissed off viewers just as much as the arbitrary cable companies. the magic solution of cable cutting is now the tragic solution. Explains Dowbiggin, “The original product fit for streaming was the promise of all the content you could need was in a single place, on-demand. You only needed Netflix (in a sense) and you never had to wait or choose what to watch.  Once the market fragmented into multiple players, the fit evaporated. Half the problem that was solved by streaming was now gone: 

Watching whatever you wanted. It was now only some of what you wanted.  The streamers GTM strategy was to compete on original content to bring in the subscribers. But creating content and not consolidating content exasperated the issue.”

The latest strategy is to bundle services across outlets to give consumers easier packaging. Says Dowbiggin, “Will bundling partnerships change things? It can’t hurt. But unless it drastically shrinks the numbers of players at the top to 2-3, the problem of ‘watching whatever you want’ won’t be solved, because I’ll still need Disney for my Star Wars. 

All I know is, I’ve kept my library card for years, because I always saw this coming. And I don’t plan on getting rid of it anytime soon.”

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster. His new book Deal With It: The Trades That Stunned The NHL And Changed Hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org. You can see all his books at brucedowbigginbooks.ca.

BRUCE DOWBIGGIN Award-winning Author and Broadcaster Bruce Dowbiggin's career is unmatched in Canada for its diversity and breadth of experience . He is currently the editor and publisher of Not The Public Broadcaster website and is also a contributor to SiriusXM Canada Talks. His new book Cap In Hand was released in the fall of 2018. Bruce's career has included successful stints in television, radio and print. A two-time winner of the Gemini Award as Canada's top television sports broadcaster for his work with CBC-TV, Mr. Dowbiggin is also the best-selling author of "Money Players" (finalist for the 2004 National Business Book Award) and two new books-- Ice Storm: The Rise and Fall of the Greatest Vancouver Canucks Team Ever for Greystone Press and Grant Fuhr: Portrait of a Champion for Random House. His ground-breaking investigations into the life and times of Alan Eagleson led to his selection as the winner of the Gemini for Canada's top sportscaster in 1993 and again in 1996. This work earned him the reputation as one of Canada's top investigative journalists in any field. He was a featured columnist for the Calgary Herald (1998-2009) and the Globe & Mail (2009-2013) where his incisive style and wit on sports media and business won him many readers.

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Bruce Dowbiggin

While America Shrugs Off Woke, Canada Doubles Down On Feminizing Society

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There is a truism that politicians believe that strategy wins battles. Generals know that logistics win battles. Translation: You can have all the shiny new weapons but if you don’t have a delivery system to support them you’re going to lose.

The success of the Woke Left this past generation has been its creation of delivery systems in the media and culture to carry out their agenda. The result: a feminization of Western culture, exemplified by the manic hatred of 1980s alpha man Donald Trump.  From their modest demand for “safe spaces” they now have rendered all criticism of social dysphoria as hate speech and the speakers criminal. Murder in the service of trans— suggested by Jane Fonda— is considered holy.

Writes conservative political analyst Helen Andrews.. “Everything you think of as wokeness involves prioritizing the feminine over the masculine: empathy over rationality, safety over risk, cohesion over competition… The most important sex difference in group dynamics is attitude to conflict. In short, men wage conflict openly while women covertly undermine or ostracize their enemies.” Translation: If it feels good it must be correct.

As we noted in June emotional narratives now override facts in public discourse.  The currency in this societal change has been victimization as the badge of virtue. Young women, in particular, are willing to believe even the most outlandish claims of victimization in exchange for credibility in the Woke camp. One example from the past week’s No Kings performative marches example: Women are being ignored in media or being discriminated against in hiring or academia. As if.

No Kings had all the hallmarks of the victim strategy. A predominately female, plus-60 audience and their handlers from the education system, all united in loathing Donald Trump. The shared distress brought on by POTUS 47. A Hollywood component led by Kathy Griffin.

So, after all the bonding and talking, what message did they take away from the large crowds and media love? Was it empathy or rationality? As Andrews writes, “The outcome of a discussion is less important than the fact that a discussion was held and everyone participated in it.” Besides a few pathetic folk songs, badly written signs, cheeky assassination memes they mostly took away a feeling of unity. It was, like Stalin’s Soviet Union army parades, a display of the delivery systems they’ll use to enforce loyalty in the future.

For organizers who know they’re not going to get rid of POTUS 45/ 47 anytime soon, there was the added confidence that this base will fall obediently in line when the nomenklatura call them to do their bidding— the same way they did on lockdowns, vaccines and pussy hats.

The problem for the Left’s leaders after all the Charlie Kirk references and Pete Seeger nostalgia is that the delivery system is still struggling to find a new wedge weapon to slow down Trump. (He’s still polling in the high 40s approval with pollsters who correctly called 2024.) All the Congressional shutdowns, Epstein references and Putin references that worked before are now failing.

“CNN: This shutdown is a different world for Trump than the 2018-19 shutdown. He’s in a much better spot. Here is his Shutdown Trump Net Approval

Blame Trump for Shutdown:

2019: yes 61%

2025: no 48%

Worse, support for critical issues such as trans is falling. Canadian political scientist Andrew Kaufman shocked progressives with polling showing that trans identification is in free-fall among the young the past five years. So is nonbinary identity. (Pretty soon only their demented parents will buy the grift.)

As well, Congressional district adjustments could give the GOP as many as 20 new seats in the midterm. Hence the broad hints at violent civil unrest from the more excited paraders this weekend. And the disingenuous claims of how peaceful the Left was on the weekend. In short it was No Kings. No New Ideas.

While America roils in the dynamics of a Woke retreat, Kaufman points out that Canada remains entirely in the thrall of the feminized morality introduced by Justin Trudeau’s election ten years ago this month in 2015. “Liberals: Stop importing US politics into Canada. Also Liberals: Hey look, the U.S is holding a ‘No Kings’ protest. Let do it too.”

The image of the hip, sexually ambiguous Trudeau has been followed by the feminized Mark Carney with his trans child. The symbolism is no accident. The Canadian Left’s rock/ paper/ scissors emotion now trumps irrationality. Canadians questioning dysphoria or promoting traditional male roles is now punishable by firing or banishment from social media. Emotional blackmail is a delivery system for Canada’s left. But it only goes one way. If you act like a traditionsl man publicly (see: Danielle Smith) your female cloak of supremacy loses its superpowers.

While the U.S. Left struggles the political delivery system Canada is, by contrast, armed to the teeth with live feminist ammo aimed at Pierre Poilievre. Somehow the meek bureaucrat from Ottawa is painted as mini-Trump by the heavy hitters of the Left.  The past week saw the titans of the keyboards twist anti PP comments from a former Stephen Harper aide into an attack from the former PM. It took hours before Harper’s office quashed the implications of Polievre hate, too late to expunge the scars.

Elbows Up aficiandos took their shots, too: “Here’s a sample: @PierrePoilievre has desecrated the memory of my father and insulted every officer who has served in the RCMP. This cannot be forgiven or forgotten.” This after Poilievre asked why it was not an issue that a fired Minister of Justice, Jody Wilson Raybould, was not allowed to ask why Skippy didn’t want the RCMP to do their job. This was 14 times she was told to stand down on issues over Trudeau’s donors.

To forestall any rejection of Woke, Carney’s strategy is to turn Canada in the direction of ultra-liberal Europe and away from Trumpland. But the logistics of a crumbling economy and separation on several fronts in Canada may take the decision out of his hands.

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.

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Bruce Dowbiggin

Is The Latest Tiger Woods’ Injury Also A Death Knell For PGA Champions Golf?

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Tiger Woods should put an operating theatre in his Florida mansion on Jupiter Island. Woods has had a seventh surgery on his back. This time it’s to install a lumbar-disc replacement to address issues caused by a collapsed disc in his lower back. He’s expressing optimism that he could come back to play again, but there is no timeline.

The 15-time Major winner has always said he’ll never be a ceremonial golfer. So unless this surgery works miracles we have seen the last of him playing at golf’s top events. Says former PGA Tour player Johnson Wagner, “I just don’t see a world where we see him play in The Masters again — and that makes me very sad. I think his body is just beaten down, and I don’t think he can do it anymore.”

Since his days dominating the Tour ended Woods had expressed hope that he might add one more major— The U.S. Senior Championships— to his haul of 82 tournament wins. That seems a distant hope now as the 49-year-old looks unlikely to play in 2026 or 2027.

It’s also bad news for the PGA’s Champions Tour, where +50 former stars of the main Tour have extended their careers and made more prize money (Calgary hosts the Canadian stop.) The dream of what used to be called the Seniors Tour was to extend the visibility of the game’s drawing cards.

In the years after 1980, when the Seniors was established, the Tour did just that with star players such Tom Watson, Lee Trevino, Hale Irwin and Chi-Chi Rodriguez active. Along the way Fred Couples, John Daly, Ernie Els and more also won tournaments on the North American tour. Some used it to stay sharp for the U.S. and British Senior Opens. Others just enjoyed extending their careers while doing a little fishing.

But the great hope was that Woods and Phil Mickelson would highlight the Tour once their days on the regular Tour were done. Mickelson, however, has aligned himself with the rival LIV Tour, forgoing the PGA Champions.. That left Woods, the TV ratings magnet, to be the marquee attraction for the Tour. But that seems a faint hope now with this latest surgery. And the vast amount of money he’s already accumulated pounding these aging golfers into the turf.

Which has many in the know now suggesting the PGA Tour might just fold the Champions for good. While charisma-challenged Bernhard Langer has dominated the money-winners list well into his 60s, the star power of marquee names from the 1980s, ‘90s and 2000s has been sparse. Els, Retief Goosen, Stewart Cink and Padraig Harrington still compete and win. But a steady diet of Steve Alker, Richard Bland, Ken Tanigawa and Canada’s Stephen Ames leaves the viewing audience cold.

So could the Champions be reduced or eliminated? Without the promise of Woods teeing it up the future looks bleak. Nothing that happens in professional golf these days should surprise anyone, however. Since the arrival of the Saudi-sponsored LIV Tour stole a generation of stars such as Jon Rahm, Dustin Johnson, Brooks Koepka and Bryson DeChambeau the viewing public is baffled by what was traditionally a very stable lineup of tournaments from January through September.

There have been active negotiations the last two years between the LIV Tour and what remains of the PGA Tour, spearheaded by Rory McIlroy,. But so far no one has come up with a solution that puts golf’s Humpty Dumpty back together again. LIV has proven it can outspend the Tour if it comes to a spending contest so waiting for bankruptcy to return the LIV players to the PGA is a non-starter.

Fans are naturally disappointed and confused about the shifting picture. But as the rowdy Ryder Cup at NYC’s Beth Page Black demonstrated the sport can still command centre stage— even against an NFL weekend of games. The winning Europeans were demonized by hecklers and boors, adding a frisson of danger to the event.

It was must-see TV, even if it was rude. The geopolitical conflict reminded sponsors and networks of the potential for golf to once again capture the imagination of a global sports audience. If it just finds the right format.

Then there’s the Happy Gilmore factor. Adam Sandler’s second installment of the comedy series was a huge hit for Netflix with its blend of juvenile humour, celebrity cameos, golf greats, Bad Bunny and a flimsy plot about a futuristic tour involving Haley Joel Osment and supercharged golf course. Not much made sense beyond the appeal of golf. But non-golfers watched. (Owen Wilson’s series Stick has also been good story for golf.)

The plot inclusion of a rival league is a light-hearted jab at LIV— but also at the new TGL indoor competition that started last winter in Palm Beach Gardens, Florida. Fronted by Woods and featuring a number of current stars playing for various cities it has mechanical greens that rotate to mimic a real course and simulated holes on golf simulator.

Its biggest drawback is that the personalities of the Arnie/ Jack era half a century ago are largely missing from the men now dominating golf. Scotty Scheffler is affable. Tommy Fleetwood is modest. Justin Thomas has the charisma of a CPA. What the product needs are more Dalys and Shane Lowrys. But the fantastic purses they’ve earned have dulled the edge of golf’s legends post WW II.

For now, Woods will rehab, the sponsors will hold their breath and the audience will nod off on the couch till something reminds them of what they used to love.

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.

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