Bruce Dowbiggin
How The NFL Grinch Bought Xmas: Drowning In A Sea of Football
After rummaging about for two months to no great effect the NHL has now embarked in its traditional Xmas break. Under the NHL’s collective agreement, no one plays any games from Dec. 24-27. This comes after a roster freeze that forbids trading a player during said holiday season. The annual World Junior champions, too, doesn’t crank it up till Boxing Day.
It’s a throwback to a more tranquil time when most of the Western world went home to eat too much and fall asleep on the sofa for three days. Then go shopping. So props to Gary Bettman’s NHL for keeping to their family stance. In such frenetic times there’s something to be said for pausing to sniff the frozen roses.

But catching your breath in the sports world is now an anachronism, driven by the massive dollars paid by networks and digital providers to sports leagues. In a time when the NFL rakes in $105 B ($2.1 billion a year) from its broadcast partners while the 32 teams collect a tidy $300 million each it’s no wonder the equity in NFL franchises has soared of late.
And that means using every minute of the calendar to schedule games— especially on days like Christmas when hundreds of millions are sitting at home after opening the prezzies, itching for something to watch besides It’s A Wonderful Life. So the Xmas break this year features two games on the day and another on Boxing Day. Followed by a full weekend of games on Saturday, Sunday and Monday.
In doing so it big foots the NCAA CFS’s new 12-team playoff and bowl-game format which also uses every day but Sunday this time of year. On the past Saturday FS games were given a head start before the NFL stole eyeballs with its own games an hour later. Tough luck college boys. It’s unlikely to change as the CFS is eager to expand the playoffs in the future.
The NFL is not the first to exploit this previously virgin calendar break, of course. Th NBA broached the prohibition against Xmas Day in 1947, first placing a single high-profile game that day. Later it expanded to an all-day menu of games. Anything sacred about the family day went bye-bye as folks either went to the TV or the kitchen for the rest of the day.
The reason that pro sports is creating also many windows for their product is the sudden arrival of so many new outlets for games. Where legacy TV/ cable networks had exclusive dibs on buying rights for decades, cable cutting has now exploded the bidders. As GTM expert Rhys Dowbiggin told us in our July 29, 2024 column the model was UFC. Yup. UFC. “ESPN+ (Disney) has been working directly with the UFC for a number of year and packaging their events on the streamer.

And let’s not ignore the monkey in the room: YouTube, which dominates all the streamers for eyeballs – YouTube (Google) has more live sports than any of the other streamers. Just for context, there is a massive amount of money in these deals: the recent NBA media rights deal is going to be 70B+ – split across a number of media partners. All the streamers took a similar GTM strategy – and they’ve led us back to 2001.”
Disgruntled consumers dumping cable/ satellite carriers sought other outlets for their spots viewing for NFL, NBA, NHL and NCAA. Leagues responded so we now have special placement games for YouTube, Amazon Prime, Apple, Disney and Google. And the Xmas season cornucopia of games. Watching whatever you wanted. The strategy was to compete on bidding for original content to bring in the subscribers.
Then a funny thing happened. It was now only some of what you wanted. The expansion of carriers pissed off viewers just as much as the arbitrary cable companies. the magic solution of cable cutting is now the tragic solution. Explains Dowbiggin, “The original product fit for streaming was the promise of all the content you could need was in a single place, on-demand. You only needed Netflix (in a sense) and you never had to wait or choose what to watch. Once the market fragmented into multiple players, the fit evaporated. Half the problem that was solved by streaming was now gone:
Watching whatever you wanted. It was now only some of what you wanted. The streamers GTM strategy was to compete on original content to bring in the subscribers. But creating content and not consolidating content exasperated the issue.”
The latest strategy is to bundle services across outlets to give consumers easier packaging. Says Dowbiggin, “Will bundling partnerships change things? It can’t hurt. But unless it drastically shrinks the numbers of players at the top to 2-3, the problem of ‘watching whatever you want’ won’t be solved, because I’ll still need Disney for my Star Wars.
All I know is, I’ve kept my library card for years, because I always saw this coming. And I don’t plan on getting rid of it anytime soon.”
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster. His new book Deal With It: The Trades That Stunned The NHL And Changed Hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org. You can see all his books at brucedowbigginbooks.ca.
Bruce Dowbiggin
NFL Ice Bowls Turn Down The Thermostat on Climate Change Hysteria
Oh, the weather outside was frightful. But the football was so delightful. Week 15 of the NFL season was a cryogenic success of snow and sub-zero temperatures. Here were the temperatures at game time this weekend.
Chicago: -11 degrees C.
Cincinnati: -12 degrees F.
Kansas City: -8 degrees C.
New England: -2 C (with an 87 percent chance of snow).
Philadelphia: -2 degrees C.
New York -1 degree C.
Pittsburgh: -7 degrees C.
For fans of NFL football none of this seemed out of character with late-season football. There are legendary games played in arctic conditions. The windchill for the 1967 Dallas/ Green Bay NFC championship was -25 C.
Chargers at Bengals: Jan. 10, 1982 (-24 C, feels like -39 C).
Seahawks at Vikings in NFC wild-card matchup Jan 10, 2016. -21 C with wind chill -25C
Dolphins at Chiefs: Jan. 13, 2024 (-4 degrees, feels like -27 degrees)
As recently as last week’s Bills win over the Bengals games are often played with drifts of snow on the field and the mercury bottoming out. While Canada’s Grey Cup game is played at the end of November it’s still had some brutal weather history of its own.
The point of this meteorology meandering is that, according to our good King Charles III and many other doomsday cultists the concept of snow and cold was supposed to be a figment of the past by now. For almost half a century Michael Mann and the climate prophets of IPCC have been predicting the end of snow and the onset of warmist floods and burning forests. They gambled trillions of the public’s dollars on the certainty that the public would buy computer modelling and data-distortion predicting doom.
For decades it has worked. The careers of people like critic Mark Steyn have been ruined, heretics declared and fortunes dissipated by the trust-fund fanatics who bankroll wackadoodles like Stephen Guilbeault, the convicted felon who Trudeau made Minister of the Environment. No matter how absurd or devious the source, it was a gospel that the fiery inferno was coming next Tuesday. But the weather has remained stubbornly resistant to Elizabeth May’s catechism of climate.

Yet, some dedicated climate advocates and their followers are finally changing their tune in the face of their own observation of lying liars like Al Gore and Greta Thunberg. The share of Americans who say climate scientists understand very well whether climate change is occurring decreased from 37 percent in 2021 to 32 percent this year. A similar October study from the University of Chicago’s Energy Policy Institute found that “belief in human-driven climate change declined overall” since 2017.
Reports the uber-liberal L.A. Times: “The unraveling of climate catastrophism got another jolt recently with the formal retraction of a high-profile 2024 study published in the journal Nature. That study — which had predicted a calamitous 62% decline in global economic output by 2100 if carbon emissions were not sufficiently reduced — was widely cited by transnational bodies and progressive political activists alike as justification for the pursuit of aggressive decarbonization.
But the authors withdrew the paper after peer reviewers discovered that flawed data had skewed the result. Without that data, the projected decline in output collapses to around 23%. Oops.”
Even stalwart media apologists for climate hysteria like the Times are starting to have doubts. Under the headline “The left’s climate panic is finally calming down” they describes “Erstwhile ardent climate-change evangelist Bill Gates published a remarkable blog post addressing climate leaders at the then-upcoming COP30 summit. Gates unloaded a blistering critique of what he called ‘the doomsday view of climate change,’ which he said is simply “wrong.”
Trump-besotted American Democrats seeking to soften their Woke image before the 2026 midterms are likewise carving out more moderate positions on climate “that could well deprive Republicans of a winning political issue with which to batter out-of-touch, climate-change-besotted Democrats. But for the sake of good governance, sound public policy and the prosperity of the median American citizen, it would be the best thing to happen in a decade.”
Sadly Canada under Mark Carney remains a staunch climate warrior. The removal of Guilbeault as federal Environmental Minister may have seemed a step toward sanity, but there is no hint that the billions of dollars from hidden money spigots will be closed down any time soon. The B.C. government’s acquiescence to the climate propaganda of Indigenous bands shows no sign of abating. Indeed, it is just ramping up in the land claims that threaten to make home ownership a thing of the past.

PM Mark Carney is a dedicated temperature fabulist going back to his days as governor of the Bank of England. His first fights in Canada were over taxing carbon and hobbling her energy industry. As we wrote in this November 2024 column, the certainty in which the Canadian Left revels is actually dividing, not uniting citizens.
So perhaps if enough citizens spend an afternoon shivering in the stands of a wintertime football game we might achieve a small piece of sanity and learn that that , while climate is always changing, it’s not worth the price we’ve paid this century.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his 2025 book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His new poetry collection In Other Words is available via brucedowbigginbooks.ca and on Kindle books.
Bruce Dowbiggin
Wayne Gretzky’s Terrible, Awful Week.. And Soccer/ Football.
Inquiring minds want to know: Why did FIFA (Federation of International Fraud Artists) award American president Donald Trump a new “Peace Prize” at the Washington D.C. draw for the June/ July tournament? The usual suspects are paralyzed with rage. Everyone else is laughing at the kabuki theatre stunt.
The short answer is that if you were FIFA and you were receiving a reported billion or more dollars from the U.S. and the Canadian/ Mexican cities hosting the 48-team tournament you’d give the host more than a bottle of wine and flowers as a thank-you. Thus the ugly statue and the Boy Scout medal. The obsequious awarding of the prize and match medal were proportionate to the greed of FIFA in extorting the cash.
(America’s fainting goat media immediately complained about unearned awards for little virtue, forgetting as usual that the Nobel folks gave Barack Obama a Peace Prize after nine months in the White House for simply being a black man.)
Trump getting a peace award from FIFA, the most corrupt sports body in the sports world, is mint, however. You can’t write this stuff. (They should give it to him on a speed boat heading across the Caribbean.) The Donald then playfully suggested that Americans leave the name football to the soccer folks because, you know… feet and a ball. More outrage from NFL fans.
So what was the gift for the two Canadian cities hosting games who have also coughed up plenty? Toronto says its estimated budget is $380 million for six games/ B.C. tax payers are obliged to cough up an estimated $580 million for Vancouver’s five games). For cities with, how shall we say, bigger fish to fry.
Sadly all they got was a little farce in which a delighted PM Mark Carney was allowed to Canada as the first ball to start the picking, evidently unaware that all the balls he had to select from also said Canada. Carney’s joy was tempered when he saw Mexican president Claudia Sheinbaum draw a ball that said “Mexico” while Trump— in on the fix— got one entitled “United States”.

In a final attempt to curry favour with the fleeced nations FIFA boss Gianni Infantino gathered the world leaders for a painful onstage selfie, marking the first time Trump and Sheinbaum had ever met in the (orangey) flesh. Call it National Lampoon’s Soccer Vacation.
Having exhausted itself with the peace prize falderol FIFA evidently forgot to put any more thought into the rest of the 55-minute run-up to the draw. While soccer/ footie fans around the world ground their teeth in impatience the organizers presented a combination Eurovision/ People’s choice Awards ordeal of failed cues, untranslated interviews (the Spanish translator showed up about 30 minutes late) and pregnant pauses.
Host Heidi Klum’s stunning gold dress nearly made up for her wooden repartee with comedian Kevin Hart (“not sure why I’m here”) and co-host Rio Ferdinand, former star English defender who, alas, never won the WC. But that was all an appetizer for the real low point, the introduction of global brand stars to pick the draw. NFL legend Tom Brady, NBA legend Shaquille O’Neal and NHL… er, player Wayne Gretzky.
Their task, hectored by the hosts, was to draw a ball, unscrew the thing, withdraw a nation’s name and so on. While there may have been some tension in the audience there was no appreciation of that on the screen as more clunking dialogue and curious pronunciations (Ferdinand kept referring to Group “Haitch”) landed dead on the floor.
The nadir of the ceremony—indeed of his career— was Gretzky’s contribution. Brady and O’Neal had managed to survive their task of unscrewing the ball and pronouncing a name, but Gretzky was brought low by the stage business of the balls and the nations he was forced to announce.

The clearly flustered Gretz (he insisted he’d practiced all morning) wrestled manfully with the balls. Finally the producers went with a long shot of him fumbling in the dark. Then he topped that. Gretzy apparently thinks there are countries called “North Mack-a-donia” and “Cur-ack-ow.” Other stabs at geography were almost as tortured.
Bitter Canadians could put up with him sucking up to Trump (he was mentioned as being in the crowd at the DC Xmas tree lighting) but failing geography is unforgivable. The week that started with Gretzky in a photo golfing at POTUS’s Jupiter, Florida, golf course was ending with him pummelled for his abuse of nations with different-sounding names. The Wayne Gretzky Center For Kids Who Want To Talk Good.
The moral: Never send a centre to do a netminder’s job. Makes you understand why Bobby Orr has laid low since his Trump endorsement came out.
With that bracing date with immortality disposed of the draw proceeded. We had been pounded for an hour about how great the tournament was, and finally footy fans got what they wanted. As a host Canada got a bye into the field. Their reward is playing the tenacious Swiss and, gulp, probably Italy, which is forced to qualify after playing with their food for too long. (Insert your Stanley Tucci joke.)
If not Italy then one of Wales, Bosnia and Herzegovina or Northern Ireland. Oh, right Qatar is in there too as fodder. Been nice knowing you, Canada. The Americans somehow drew a creme puff quartet of Australia, Paraguay and Slovakia, Kosovo, Turkey or Romania. Money can’t buy you love, but it can get you a warm hug from FIFA.
In the end it’ll be one of Brazil, Argentina, Germany or France for the final in the NJ Meadowlands on July 19. Maybe they’ll have a spelling bee at halftime. Or maybe they’ll bring back Trump for the final game to give him another peace prize. Just don’t ask Gretzky to announce Lothar Matthaus, Bruno Guimaräes or Gabriel Magalhäes.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.
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