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Bruce Dowbiggin

How The NFL Grinch Bought Xmas: Drowning In A Sea of Football

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After rummaging about for two months to no great effect the NHL has now embarked in its traditional Xmas break. Under the NHL’s collective agreement, no one plays any games from Dec. 24-27. This comes after a roster freeze that forbids trading a player during said holiday season. The annual World Junior champions, too, doesn’t crank it up till Boxing Day.

It’s a throwback to a more tranquil time when most of the Western world went home to eat too much and fall asleep on the sofa for three days. Then go shopping. So props to Gary Bettman’s NHL for keeping to their family stance. In such frenetic times there’s something to be said for pausing to sniff the frozen roses.

But catching your breath in the sports world is now an anachronism, driven by the massive dollars paid by networks and digital providers to sports leagues. In a time when the NFL rakes in $105 B ($2.1 billion a year) from its broadcast partners while the 32 teams collect a tidy $300 million each it’s no wonder the equity in NFL franchises has soared of  late.

And that means using every minute of the calendar to schedule games— especially on days like Christmas when hundreds of millions are sitting at home after opening the prezzies, itching for something to watch besides It’s A Wonderful Life. So the Xmas break this year features two games on the day and another on Boxing Day. Followed by a full weekend of games on Saturday, Sunday and Monday.

In doing so it big foots the NCAA CFS’s new 12-team playoff and bowl-game format which also uses every day but Sunday this time of year. On the past Saturday FS games were given a head start before the NFL stole eyeballs with its own games an hour later. Tough luck college boys.  It’s unlikely to change as the CFS is eager to expand the playoffs in the future.

The NFL is not the first to exploit this previously virgin calendar break, of course. Th NBA broached the prohibition against Xmas Day in 1947, first placing a single high-profile game that day. Later it expanded to an all-day menu of games. Anything sacred about the family day went bye-bye as folks either went to the TV or the kitchen for the rest of the day.

The reason that pro sports is creating also many windows for their product is the sudden arrival of so many new outlets for games. Where legacy TV/ cable networks had exclusive dibs on buying rights for decades, cable cutting has now exploded the bidders. As GTM expert Rhys Dowbiggin told us in our July 29, 2024 column the model was UFC. Yup. UFC. “ESPN+ (Disney) has been working directly with the UFC for a number of year and packaging their events on the streamer. 

And let’s not ignore the monkey in the room: YouTube, which dominates all the streamers for eyeballs – YouTube (Google) has more live sports than any of the other streamers. Just for context, there is a massive amount of money in these deals: the recent NBA media rights deal is going to be 70B+ – split across a number of media partners. All the streamers took a similar GTM strategy – and they’ve led us back to 2001.”

Disgruntled consumers dumping cable/ satellite carriers sought other outlets for their spots viewing for NFL, NBA, NHL and NCAA. Leagues responded so we now have special placement games for YouTube, Amazon Prime, Apple, Disney and Google. And the Xmas season cornucopia of games. Watching whatever you wanted. The strategy was to compete on bidding for original content to bring in the subscribers.

Then a funny thing happened. It was now only some of what you wanted. The expansion of carriers pissed off viewers just as much as the arbitrary cable companies. the magic solution of cable cutting is now the tragic solution. Explains Dowbiggin, “The original product fit for streaming was the promise of all the content you could need was in a single place, on-demand. You only needed Netflix (in a sense) and you never had to wait or choose what to watch.  Once the market fragmented into multiple players, the fit evaporated. Half the problem that was solved by streaming was now gone: 

Watching whatever you wanted. It was now only some of what you wanted.  The streamers GTM strategy was to compete on original content to bring in the subscribers. But creating content and not consolidating content exasperated the issue.”

The latest strategy is to bundle services across outlets to give consumers easier packaging. Says Dowbiggin, “Will bundling partnerships change things? It can’t hurt. But unless it drastically shrinks the numbers of players at the top to 2-3, the problem of ‘watching whatever you want’ won’t be solved, because I’ll still need Disney for my Star Wars. 

All I know is, I’ve kept my library card for years, because I always saw this coming. And I don’t plan on getting rid of it anytime soon.”

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster. His new book Deal With It: The Trades That Stunned The NHL And Changed Hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org. You can see all his books at brucedowbigginbooks.ca.

BRUCE DOWBIGGIN Award-winning Author and Broadcaster Bruce Dowbiggin's career is unmatched in Canada for its diversity and breadth of experience . He is currently the editor and publisher of Not The Public Broadcaster website and is also a contributor to SiriusXM Canada Talks. His new book Cap In Hand was released in the fall of 2018. Bruce's career has included successful stints in television, radio and print. A two-time winner of the Gemini Award as Canada's top television sports broadcaster for his work with CBC-TV, Mr. Dowbiggin is also the best-selling author of "Money Players" (finalist for the 2004 National Business Book Award) and two new books-- Ice Storm: The Rise and Fall of the Greatest Vancouver Canucks Team Ever for Greystone Press and Grant Fuhr: Portrait of a Champion for Random House. His ground-breaking investigations into the life and times of Alan Eagleson led to his selection as the winner of the Gemini for Canada's top sportscaster in 1993 and again in 1996. This work earned him the reputation as one of Canada's top investigative journalists in any field. He was a featured columnist for the Calgary Herald (1998-2009) and the Globe & Mail (2009-2013) where his incisive style and wit on sports media and business won him many readers.

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Bruce Dowbiggin

Canada’s Liberals: Looking For A Place To Picnic In A Minefield

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Breaking: “Mexico’s president Claudia Sheinbaum believes she will have a deal to avoid U.S. tariffs by next Tuesday. Meanwhile Canada’s PM Skippy McDoodles— he of 22 percent approval— is flying around Europe delivering billions to the Ukraine bribery-recycling  mechanism and chatting with 18% approval Macron in Paris. God help Canada.”

For a party that consumes language the way Prime Minister Trudeau’s plane consumes jet fuel the ruling Liberals seem willfully— blissfully— ignorant of the meaning of the word Urgent. As in, get something done yesterday.

While Mexico seemingly recognizes the value of time in coming up with a deal by March 4 to avoid tariffs and Trump’s displeasure, viewers of the Xanax Liberal debates on Monday and Tuesday were treated to a government languorously floating down a river of polite debate, staying inside the guardrails of good taste.

The prevailing take was “we f**ed up the past decade, okay? But you know us and can depend on us to keep pandering to your romantic notions that don’t include Chinese money laundering, drug kingpins and cyber crime.” Apparently that should be enough for Canadian Boomers to flock to them like the swallows at Capistrano.

As most know by now the elders of the party disqualified two leadership candidates, Ruby Dhalla and Chandra Araya, from the debates because they couldn’t be relied upon to spare the cadaverous banker Mark Carney who famously has three different passports, a passel of corporate board seats and a halting grasp of French.

But who needs debate? The Liberals have settled on their enemy and it’s not Pierre Poilievre. It’s Donald Trump. They’re convinced themselves that targeting Beelzebub Trump, not addressing the tariff crisis, is all they need to expunge the Trudeau Follies and win a March election. Instead of engaging in serious talks (see: Danielle Smith) they’ll talk amongst themselves. The recent hockey win over over Tyrannus U.S. has apparently inspired Canadians to reward Liberals with another five years of sitting in first class while paying economy.

Emboldened 1A) candidate Chrystia Freeland, the former Finance minister and Truck Convoy caudillo, blasted Trump on Tuesday, urging Canada to join with… Denmark. “The U.S. is turning predator, and so what Canada needs to do is work closely with our democratic allies, our military allies. I would start with our Nordic partners, specifically Denmark who is also being threatened.”

Maybe she can do an anti-Trump rally at the Tivoli Gardens in Copenhagen? The problem being— for those who applauded Nazis in the Visitors Gallery— this fatuous nonsense all makes perfect sense. The capacity for denial in the Libs aging Boomer base seems inexhaustible. Currently they’re memory-holing the Rez School buried babies claims that the PM recited before the U.N.

While the social-justice Left was routed in America in 2024, Team Carney is acting as if Canada’s culture cancellation scheme still works. Meanwhile the Libs seem unaware or uncaring about South of 70— the collapse of the CDN dollar— and the hollowing-out of Canada’s GDP (the total market value of all the final goods and services produced and rendered in a specific time period).

Economist  @TrevorTombe writes that it’s Code red time. “Real GDP per capita in the U.S. was 43% higher than in Canada in 2023. In 2024, I estimate this gap will widen to nearly 50% … This stunning divergence is unprecedented in modern history.’ But no sweat, Carney will print all the money Canada needs to keep diversity programs functioning.

It all mirrors the last desperate, flailing attempts by the U.S. Democrats to save their grasp on ultimate power in the 2024 election. Having used the Media Party that hid Biden’s bribery schemes to disguise the senility of Joe Biden for four years they discovered they would be wiped out by Trump in the voting. Presto change-o, they tossed the primary results, threw Biden into the dumpster, got friendly pollsters to make its look like Kamala Harris was ahead.

In the American model the DEMs still got smoked—every state voted more for Trump than 2020. Trump easily won the Electoral College. But Canada’s Libs seem assured that they can make an end run on the CPC’s big lead. Already the Media Party pollsters are showing a Lazarus-like ascent from Trudeau’s 22-percent approval to a lead in some polls and a closer call in others.

There are no Rasmussen polls as there were in the U.S., which consistently showed Trump on the road to his win. And Canada has yet to digest the full Carney record. Already his controversial record on climate and printing money has started to trip him up, as in recent revelations that he lied about his role in sending Brookfield’s head office from Canada to the U.S.

If all else fails Canada can still repatriate Wayne Gretzky. Donald Trump has made him a “free agent” again. “He’s the Greatest Canadian of them all, and I am therefore making him a ‘free agent,’ because I don’t want anyone in Canada to say anything bad about him… He supports Canada the way it is, as he should, even though it’s not nearly as good as it could be as part of the Greatest and Most Powerful Country in the World, the Good Ole’ U.S.A.!”

Besides, there are other Canadian fish for Trump to fry: “@Tablesalt13 If Donald Trump really wanted to hurt Canada he could offer (vetted) citizenship to any Canadian with an advanced degree or a sought-after skill. 40-50% of skilled Conservatives would leave… and only the socialists would remain….. This would be extinction level.” Just don’t call it urgent.

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster. His new book Deal With It: The Trades That Stunned The NHL And Changed Hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org. You can see all his books at brucedowbigginbooks.ca.

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Bruce Dowbiggin

Wayne’s World Has Moved South. Canadians Are Appalled. Again.

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Welcome to Canada’s Bedlam 2025. A petition is circulating in Edmonton demanding that Wayne Gretzky’s name be stripped from the eponymous boulevard honouring his status as an Edmonton/ Canadian hero and hockey icon. His crime? Supporting Donald Trump, who’s demanding Canada pay for its own defence, among other outstanding bills.

Meanwhile the kaffiyeh-wearing NDP members who support the scum who massacred mothers and babies in an unprovoked attack on Oct. 7, 2023, are still referred to as honourable members. Go figure. (Lest we forget the same Canadian Mensheviks out for Gretzky also want to strip Elon Musk’s Canadian citizenship for similarly hanging out with Trump and firing useless bureaucrats.)

There was a time when Gretzky was the holiest of holies. So above criticism that, when he got himself snared in a gambling scandal, the Canadian media and fans bought a story about his wife being the degenerated gambler. That’s an untouchable. In a nation where no one is disciplined for foisting untested vaccines on an unsuspecting public he was a made man.

Or so we thought, till a picture appeared of him and his family celebrating Donald Trump’s re-election in November.

Canada’s reflexive Left (see above) recoiled in disgust that No. 99 would sully his name and record by supporting Trump at the moment he was about to serve Canada with the bill for riding in first class while paying economy. When he did nothing to repent to the kaffiyeh brigade— as is his obligation apparently— they primed their attacks on the No. 1A player to ever don skates in Canada.

The final straw came when Canada and the U.S. engaged in their epic, brawling two-game set for supremacy of… a title the NHL made up a month before. No matter. An unchastened Gretzky was introduced as the honorary captain for Team Canada for the final game. It was the heretical excommunication moment for those orchestrating a coup, replacing PM Justin Trudeau for dour banker Mark Carney.

Forget Winnipeg chantoozie Chantal Krevaziuk massacring O Canada before millions of TV viewers. Gretzky’s failure to bend a knee before the Charlie Angus demographic was the real betrayal. Even though he’s lived as an American citizen since the epic trade of 1988 (all his kids are American) he’s obliged to honour the diktats of the Canadian Liberal cult.

As we wrote last November Gretzky has company in Canada’s penalty box with his only rival for greatness, Bobby Orr who has become a non-person in Canada for getting too close to Trump. “In Orr’s case it was his published endorsement of Trump’s losing 2020 campaign that led to the shade being drawn over the greatest defenceman (IMO player) ever. “He’s the kind of teammate I want”. 

“Much like the Gretzky tsunami of condemnation, Orr took it in the cup… and we don’t mean Stanley… Here was Vancouver columnist Daniel Wagner: “In other words, Orr faces no harm from a Trump administration and is likely insulated from the harm that others have experienced. That doesn’t excuse his endorsement, but goes a long way towards explaining it.”  In the Hockey News Ken Campbell tied Orr to the Jan. 6 riots.  “Bobby Orr Was Part of the Problem. Now He Can Be Part of the Solution”.  

In our column of Nov. 8, 2020, we pointed the wee hypocrisy of the liberal-left  press box. “Just weeks after giving LeBron James’ political activism a tongue bath, the Globe & Mail sent in the goons for Orr. “Neither Bobby Orr nor any other athletes should be leading the political conversation” thundered Cathal Kelly. 

Sure. Leave it to us.  Other Canadian sports media called Trump a “monster”, a “racist” and “a totalitarian”. You could heat most of the GTA with the steam emitted by their indignation at Orr having the temerity to speak out. Others swore to sell off their precious Orr memorabilia as if Orr had been accused of throwing a Stanley Cup Final.

A bitter Orr has taken a low profile since as even some in his hometown of Parry Sound wants nothing to do with him. “Poor Parry Sound,” tweeted Mary Lou George on Oct. 31, 2020. “What a disgrace #BobbyOrr has turned out to be. Guess he believes bragging about assaulting women really is just locker room talk since he wants Trump on his team. Sad.”

Longtime fans in Parry Sound dumped on him. “I just assumed that he was a good guy. Honestly it was heartbreaking for me to learn this about him. It just shattered my impression – I guess it was an illusion – it just shattered it… It kind of now, makes me rethink a lot of my hockey heroes … it’s just disappointing.”

The message is that in progressive Canada, suspended in its 1970s  it doesn’t pay for even the greatest hockey heroes to diverge from their Trudeaupian orthodoxy. As Canadiens star goalie Carey Price learned when he dared to disagree with Trudeau’s plans to seize guns.

But the message is clear. Whether you’re Wayne Gretzky, Bobby Orr or Carey Price, Canada’s Woke chorus will not abide insubordination to their cause. That includes much of the media. To paraphrase Jack Nicholson’s character in A Few Good Men, they can’t handle the truth. So shut up and pass the puck.”

At this rate Canada may run out of hockey gods who decamp to America. And heaven forbid Canadians ask how it is that their stars who have a chance to look at the True North from a different view come away with a new perspective.

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster. His new book Deal With It: The Trades That Stunned The NHL And Changed Hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org. You can see all his books at brucedowbigginbooks.ca.

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