How online casinos are looking to A.I. to address problem gambling

Online gambling can lead to addiction which is an incredibly serious problem that can ruin lives. But online gaming is also big business, and casinos are always looking for ways to get an edge over their competitors. Recognizing the potential pitfalls of addiction, gaming sites are anxious to keep the best interests of their loyal players, front and centre. A new tool they’re turning to is A.I., which offers the promise of better understanding customers and perhaps even predicting when they’re about to go on a losing streak.

Can A.I. help with something as complex as gambling addiction? And if so, how? In this article, we’ll look at how A.I. is being used in the fight against gambling addiction and what the future may hold for this technology in this arena.

How A.I. can help identify problem gambling

There are a number of ways A.I. can help identify problem gambling behavior. For example, machine learning algorithms best analyze customer data to look for patterns that may indicate a problem. It includes sudden changes in betting behavior, large sums of money being spent, or repeated attempts to chase losses.

In addition, A.I.-powered chatbots or virtual assistants can engage with customers and provide information about responsible gambling. These chatbots can also offer support and resources to those who may be struggling with gambling addiction.

The future of A.I. and gambling addiction

It’s still early days for A.I. in the fight against gambling addiction, but the potential for this technology is significant. As A.I. gets better at understanding human behavior, it will become more and more effective at spotting the signs of problem gambling and offering help to those who need it. In the future, we may even see A.I.-powered therapies that are specifically designed to treat gambling addiction.

As with any technology, there are also risks associated with using A.I.. For example, it’s possible data from problem gamblers could used to train machine learning algorithms. This could make the algorithms better at predicting gambling behavior. It is great for casinos to target ads and promotions at those most likely to gamble excessively, which could ultimately worsen the problem. But if used responsibly, A.I. has the potential to be a powerful tool in the fight against this devastating disorder.

The future of A.I.-assisted casino security

It’s no secret that casinos have long used A.I. to help them keep an eye on their customers. Cameras and other surveillance tools are everywhere in casinos, and they’re only getting more sophisticated.

A.I.-assisted security systems can spot potential cheating at gaming tables, track the movements of known criminals, and even identify problem gamblers, a definite asset for online sports bettors.

In the future, these systems will only become more sophisticated and widespread. They may even be able to predict when a gambler is about to go on a losing streak and take steps to prevent it.

But A.I.-assisted security is not without its opponents. Some people argue it infringes on privacy rights and could be used to target certain groups of people unfairly.

The benefits of using A.I. for problem gambling prevention

A.I. can help identify at-risk individuals and intervene before developing a gambling problem.
A.I. can also help customize treatment and prevention plans for individuals struggling with gambling addiction.
A.I. can provide real-time feedback to gamblers about their behavior, helping them make better future choices.
A.I.-based interventions have the potential to reach a larger audience than traditional prevention and treatment methods, making them more cost-effective in the long run.

What are the challenges involved in using A.I. for problem gambling prevention?

Some of the challenges involved in using A.I. for problem gambling prevention include:

Ensuring that the data used to train the A.I. system is accurate and representative of the population at risk for developing a gambling problem.
It is developing effective ways to intervene with at-risk individuals identified by the A.I. system.
Evaluating the long-term effectiveness of A.I.-based interventions in preventing or reducing gambling problems.
Addressing privacy and ethical concerns that may arise from using A.I. to collect data on individuals’ gambling behavior.

Challenges involved in using A.I. for problem gambling prevention include the need for data from large numbers of gamblers and the potential for A.I. systems to be biased against certain groups of people. However, with the right safeguards in place, A.I. has great potential to help reduce the harm caused by gambling addiction.

Using Technology to Help with Problem Gambling:

There are several ways that technology can help people who are struggling with problem gambling. Some of these methods are more well-known than others, but all of them can be effective in helping people manage their gambling habits.

One of the most popular methods for managing problem gambling is self-exclusion, using technology to track your gambling activities and limit your access to online gambling sites. It can be an effective way to help you stay within your limits and avoid gambling when you feel vulnerable.

Another way that technology can help with problem gambling is by providing support and information. There are many helplines and online resources that can offer advice and support to those struggling with their gambling. These resources can be a valuable way to get help and learn more about managing your gambling.

Technology can also help you stay in control of your gambling. Many apps and websites can help you track your spending, set limits on how much you can gamble, and get reminders when you have reached your limit. These tools can help keep you on track and help you stick to your goals.

There are several different ways that technology can help with problem gambling. If you are struggling with your gambling, consider reaching out for help and using some of these resources to stay in control.

Click here for responsible gambling resources available across Canada.

Todayville Content Team

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Todayville Content Team works with a wide variety of clients to develop compelling content solutions. Our experienced team develops strategic campaigns that use video and storytelling, digital advertising and social media to help our clients position and distinguish themselves in the market.

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The bizarre story of Taro Tsujimoto

Published on March 28, 2025

Todayville Content Team

The National Hockey League (NHL) has seen its fair share of strange moments, but few compare to the bizarre and hilarious tale of Taro Tsujimoto, a player who never existed. His “selection” in the 1974 NHL Draft remains one of the most legendary pranks in hockey history. If you want to wager on actual players, making the 1xBet app download is definitely a great idea.

In the 1970s, the NHL Draft was a much less glamorous event than today. It was a tedious process conducted over the phone, with teams calling in their picks. The 3 biggest highlights of what happened during that year’s draft were:

the draft dragged on for hours;
there were multiple rounds and teams selecting unknown prospects from obscure leagues;
frustrated with the monotony, Buffalo Sabres general manager Punch Imlach decided to have a little fun.

As the 11th round approached, Imlach instructed his team’s representative to draft Taro Tsujimoto, a supposed forward from the Tokyo Katanas of the Japan Ice Hockey League. The name sounded authentic enough. The league officials, unfamiliar with Japanese hockey, accepted the pick without question. By downloading the 1xBet app you will also be able to wager on great NHL teams too.

A small problem

There was a small problem with all of this, as 2 things didn’t exist: Tsujimoto and the Tokyo Katanas. Imlach had completely fabricated the player as a joke, taking advantage of the NHL’s lack of verification. When it comes to NHL wagers, there is no better platform than the 1xBet Canada site.

For weeks, the league listed Tsujimoto as an official draft pick, and even some newspapers reported on Buffalo’s mysterious new Japanese prospect. Eventually, the Sabres admitted the hoax, and the NHL was forced to retroactively erase the selection from its records.

Despite being a fictional player, Taro Tsujimoto took on a life of his own. Buffalo Sabres fans embraced the prank, and over the years, his name has become a cult legend in hockey culture. Some fans even wore jerseys with “Tsujimoto” on the back. The joke persisted so much that when EA Sports released NHL video games, players could occasionally find Tsujimoto in the game’s draft pool as a hidden Easter egg.

More than just a prank, the story of Taro Tsujimoto highlights 2 things: the quirks of old-school sports management and the creativity of one of hockey’s most colorful executives. Today, with the draft process being highly scrutinized and broadcast live, such a prank would be impossible. But Tsujimoto’s legacy lives on as one of hockey’s greatest inside jokes. What is not a joke are the great rewards that a platform like the Canadian 1xBet site can give you.

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60% of Canadians gamble each month – why the industry is going from strength to strength

Published on March 26, 2025

Todayville Content Team

When it comes to regulating gambling, Canada has a somewhat relaxed approach. The Canadian Gaming Association oversees the industry, but it’s up to individual provinces to enact and enforce any laws relating to online casino gaming, sports betting, traditional casino gaming, and other forms of gambling.

Canada’s online casino gaming laws are not totally clear, but individual provinces are starting to put this right. Ontario was the first and did so when it launched its own regulated igaming market in April 2022. Now some other provinces have followed suit, creating a safer igaming environment for players in those provinces. Below is a look at gambling in Canada compared to other parts of the world, at gaming laws in Alberta compared to other provinces, and at the future of the Canadian, US, and UK gambling industries.

Canada: a forever love of gambling

Gambling in some form or other has always been popular in Canada. Way back in the 1990s, research found six in ten Canadians (60%) gambled every month. Additionally, four in ten (43%) spent between 1 and 20 Canadian dollars on gambling. Fast forward to today and the Canadian gambling market is worth 14.2 billion US dollars as of January 2024, according to data on the website of consumer and market data company Statista.

It seems Canada enjoys wagering just as much as two other countries that love a gamble: the US and the UK. Data on the Statista website shows that 49% of US adults took part in gambling activities in 2023. Fifty-six percent said their attitude towards gambling had relaxed, compared to the 50% of 2019.

The UK returned similar stats for the same year. Forty-eight percent of adults reported engaging in gambling activity. Online casinos generated the most gross gambling yield in 2023, but it was the nation’s National Lottery that people played the most.

Alberta: following Ontario’s lead

The regulatory developments in Ontario have triggered movement in Alberta. In May 2024, Bill 16, the Red Tape Reduction Amendment Act, made it through the process and later received Royal Assent to become law. The act removes the monopoly of gaming by a single government entity and will allow private operators, licensed by Alberta’s provincial regulator, to provide online gaming services in Alberta, meaning players will have a choice of more than one Alberta online casino to play at.

The regulation transforms Alberta into one of the more liberal provinces when it comes to online gambling, others being Quebec, Ontario, and British Columbia.

Several provinces, such as Novia Scotia and Northwest Territories, have no provincially regulated online gaming sites. Some also restrict betting on horse racing and/or other types of sports betting, obliging citizens to use international betting sites for freedom from caps and betting on as many events as they wish.

What lies ahead for the Canadian, US, and UK gambling industries?

Canada’s appetite for gambling is clear, and the industry’s online sector is beginning to thrive. Ontario has enjoyed vast success by creating its own regulated market, one which, in just its first year, saw Canadians place billions in wagers and the industry itself generate more than a billion in total gaming revenue.

Canada can expect to see other provinces follow Ontario’s lead and allow private operators to provide services in the province under license. The purpose of the regulation is player protection. Any province that develops a regulated market will focus on this, so there will also be regulations around the advertising of gambling services.

The US

Gambling online is the future for the US, too, although states are slow to legalize it. As of September 2024, 38 states had legalized sports betting, following the US Supreme Court’s ruling that states could regulate sports gambling directly.

Despite allowing sports betting, some states only permit in-person betting, and only a few states allow online casino gaming. Operators believe online casino gaming is the future of gambling.

The UK

In the UK, the use of artificial intelligence (AI) will get bigger and bigger. Companies have realized AI can enhance players’ experience and are embracing it more and more. For instance, sports betting websites can use it to crunch data and provide iGamers with stats and other data to make better betting decisions. They’re also understanding they can use AI to prioritize content players are likely to be interested in and to personalize their offerings and services to players’ preferences.

Canada enjoys gambling as much as America and the UK. Although laws around igaming are more of a grey area in Canada, some provinces are clearing the issue up by creating regulated markets and experiencing great success. As time goes by, more are sure to follow.