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Bruce Dowbiggin

How Betting Could Save Over-Expanded Leagues With Competition Problems

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It’s not often that we get new traditions every day in the NHL playoffs. We’re used to octopus on the ice. Plastic rats, too. Ron Maclean using obscure Blue Rodeo lyrics to explain the icing rule. But now there is a new tradition, unlike another.

Bitching about betting ads during the broadcasts of games. Get any group of plus-50s fans together to talk about the playoffs and you’re guaranteed to hear a volley of complaints about the incursion of gambling commercials now peppering the HNIC playlist. Or, for that matter, the TBS hockey playlist in the U.S.

The grievances range from the interference in the play (“I just want to watch a game, not a pitch for the over/ under on Stu Skinner goals-against”) to corruption of youth (“We are teaching a generation of young people that gambling is okay”). Some are annoyed by the presence of Connor McDavid who has morphed from a punchline in Wayne Gretzky’s gambling resumé to a serious dude warning kids about responsible gambling.

The reliance on advertising from casinos and gambling sites is a swift jolt for sports broadcasters who clearly see a golden goose and are not going to let it get away. As we’ve said before, we have yet to have a signature funny commercial for gambling that takes it mainstream. Right now, in Canada particularly, the quality of ads is lame.

But. Let’s discuss the “corrupting youth” argument that seems to be the loudest voice from non-gamblers. As we discussed in the Shohei Ohtani case, gambling— in the form of betting, fantasy sports, office pools, pick-a-square etc.— has been a vast underground source of gambling that the abolitionists ignored for decades. Legalizing it has removed much of this action from the grip of organized crime. As Ohtani’s case showed, the sunlight of public betting allows for (mostly) better monitoring.

As well, the leagues don’t share in the betting revenues, removing any question about the integrity off the outcome. They do promote betting sites and casinos where betting takes place. But the earnings from that belongs to others, not the leagues.

Second, the generations of pecksniffs deploring these ads have watched ads for alcohol on sports broadcasts for decades. In case you’ve been on Mars, alcohol is highly addictive and a drain on society’s healthcare resources. Yet none of them made a puritanical peep about protecting youth from ads for beer that financed HNIC for 50 years. Consistency in this griping would be nice.

Third, there is a fundamental misunderstanding about gambling that most of the opponents miss. Yes, the money is staggering. It has brought to pro sports league revenues so they can pay NFL QBs $50 million a year. With the threat of regional cable broadcasting— and its revenues— collapsing in North America, a new source of profits is imperative.

It also favours the house. Winning 57-58 percent of your bets is considered excellent. But here’s something no one talks about. Recreational gambling is an answer to the problems created by bloated leagues of 30-plus teams. The chances of your favourite team winning the Stanley Cup or Super Bowl have shrunk to microscopic in most cases. As we pointed out in our 2021 book Cap In Hand, the pressure of salary caps has led organizations to adopt either a “we’ll go for it” stance for a “tank for a top pick” approach.

What used to be a healthy middle class in leagues— fifteenth place—is now a ghost town as teams either rise our fall accord to their title hopes. Trading deadlines midway through a season allow teams to dump big contracts or gather depth for a playoff run. By the end of the season the standings are a sandwich with no filling.

So how are broadcasters to maintain interest in lame squads losing at a prodigious rate? What do you say to keep fans coming back even when they know the inevitable result? Enter recreational gambling. The NFL has floated its boat on the power of pools, fantasy and illegal wagering for years. It knows its TV numbers would plummet without people tuning in to see how their fantasy teams, props bets and parlays are doing.

Allegiances to your bets are the coming thing in sports viewership. Not for nothing does ESPN— an NFL, NBA and NHL rights holder— feature a “Bad Beats” section on its sports desk coverage every night. It highlights the outcomes where winning and losing defies imagination. Canadian networks are still treating their betting tips as stand-alone segments, not incorporating a betting win/ loss segment. But with the Blue Jays and Raptors floundering they’ll need alternatives to recognizing the inevitable. Enter betting.

As well, the playoffs—usually a windfall for teams/ leagues—leave considerable inventory unrealized. Quick series make for diminished handles and lost ticket sales. For instance, in this year’s NHL playoffs, the losing team in the 14 series so far has averaged just 1.78 wins per series. The NBA is far worse. Losing teams in this year’s postseason are averaging just 1.2 wins per series.

It’s anticlimactic and predictable and expensive for leagues. So if you’re paying the kind of money the stars now command you have to get the secondary sources of revenue cranked up. That spells betting. Like it or not.

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. His new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.

 

BRUCE DOWBIGGIN Award-winning Author and Broadcaster Bruce Dowbiggin's career is unmatched in Canada for its diversity and breadth of experience . He is currently the editor and publisher of Not The Public Broadcaster website and is also a contributor to SiriusXM Canada Talks. His new book Cap In Hand was released in the fall of 2018. Bruce's career has included successful stints in television, radio and print. A two-time winner of the Gemini Award as Canada's top television sports broadcaster for his work with CBC-TV, Mr. Dowbiggin is also the best-selling author of "Money Players" (finalist for the 2004 National Business Book Award) and two new books-- Ice Storm: The Rise and Fall of the Greatest Vancouver Canucks Team Ever for Greystone Press and Grant Fuhr: Portrait of a Champion for Random House. His ground-breaking investigations into the life and times of Alan Eagleson led to his selection as the winner of the Gemini for Canada's top sportscaster in 1993 and again in 1996. This work earned him the reputation as one of Canada's top investigative journalists in any field. He was a featured columnist for the Calgary Herald (1998-2009) and the Globe & Mail (2009-2013) where his incisive style and wit on sports media and business won him many readers.

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2025 Federal Election

Chinese Gangs Dominate Canada: Why Will Voters Give Liberals Another Term?

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There’s an old joke that goes, the Japanese want to buy Vancouver but the Chinese aren’t selling. Glib, yes. But with enough truth— Chinese own an estimated 30 percent of Vancouver’s real estate market— to pack a punch; Especially in this truncated rush to anoint Mark Carney PM before anyone finds out exactly who’s his Mama.

The advertised narrative for this election is Donald Trump’s vote of no confidence in the modern Canadian state. A segment of Canadians— mostly Boomers— see this as intolerable foreign interference in the country’s sovereignty. So rather than look inward at why Canada’s closest partner is fed up with them the Liberal government has chosen a pep rally rathe than any uncomfortable questions.

Namely about Chinese interference in Canada’s politics, the distortion of real-estate prices in Canadian urban markets, the exploitation of banking and the thriving drug trade that underpins it all. And how it’s driving a wedge between generations in the nation. As we like to say, Canada’s contented elites have been sitting in first class for decades but only paying economy.

They’d like you to forget insinuations that Canada is a global money-laundering capital. Better to blame Trump for the “willful blindness” that has Americans and others losing trust in Canada to keep secrets and contribute its fair share tom protecting against the growth of China. (The same geopolitical concern that saw Trump kick the Chinese out of the Panama Canal Zone.)

Thanks to the diligent reporting of journalist Sam Cooper and others we know better. And it’s ugly. An estimated trillion dollars from Chinese organized crime has washed through Canada since the 1990s. They’ve used underground banks and illegal currency smuggling to circumvent the law. They’ve bribed and intimidated. And they’ve poisoned elections.

This penetration of the culture/ economy by well-organized Asian criminal gangs have been around since the 1990s, but under Trudeau they hit warp speed. By the time Trump inconveniently raised the issue of border security in January, Canada’s economy could fairly be characterized as a real-estate bubble with a drug-money-laundering chaser.  The Chinese Communist Party now operates “police stations” in many Canadian cities to supervise this activity and report to Beijing.

In his 2021 book Willful Blindness (and subsequent reporting) Cooper patiently records this evolution with brazen Asian gangs using casinos in BC and Ontario as money-laundering outlets to wash drug money and other criminal proceeds, turning stacks of dirty twenty-dollar bills into clean hundred-dollar bills or casino chips. (When Covid closed the casinos they used luxury mansions as private casinos.)

All financed by underground banks and loansharks. This process became known internationally as The “Vancouver Model” to help establish Chinese proxies overseas and extend the CPP ‘s reach. Hey, the real estate kingpin is named Kash-Ing. (Kaching!) It’s currently being used to buy farm properties in PEI, much to the anger of residents (who will still vote Liberal to protect their perks.)

While investigators and some authorities attempted to expose the schemes the perps were protected by compromised government officials, corrupt casino employees and the inability of courts to deliver justice. It’s why Canadians were so shocked that TD Bank was fined $3B in the U.S. for allowing money laundering. “Not us! No way! We’re Simon pure”.

Much of this money ended up in Canada’s feverish real-estate market, with vacant properties creating insane price spirals across the nation. It’s driven the inability of under 40s to buy homes— another major crisis the Liberals are trying to disguise under Mark Carney the compliant banker. Still more of the proceeds were used to build stronger drug-supply chains between Asia, Mexico and Canada— with heroin and fentanyl then distributed to the U.S. and in Canada.

Against this explosion of housing and drug debt were stories of the political influence of these gangs into the Canadian system. The sitting Canadian prime minister, who praised the Chinese form of governing before he reached the PM post, has been seen in photos with underground Asian gang figures. As were previous Liberal leaders like Jean Chretien who made no secret of his lust for the Chinese market. Chinese money was used to build extensively in Chretien’s Shawinigan riding.

Donations to Trudeau’s Montreal riding association and to the Trudeau Foundation were favourites of shadowy Chinese figures. “In just two days (in 2016), the prime minister’s (Outremont) riding received $70,000 from donors of Chinese origin, and at the same time, the government authorized the establishment of a Chinese bank in Canada,” Bloc leader Yves-Francois Blanchet said on Feb. 28.

Donations to Trudeau from all across Canada constituted up to 80 percent of the riding’s contributions that year. In May 2016, one such fundraiser saw Trudeau hosted by Benson Wong, chair of the Chinese Business Chamber of Commerce, along with 32 other wealthy guests in a pay-for-access event. The patterns exposed by Cooper finally prompted a commission by Quebec justice Marie-Josée Hogue looking into Chines interference in Trudeau’s successful 2019 and 2021 elections.

An interim report released last year by Hogue determined that while foreign interference might not have changed the outcome of Canada’s 2019 and 2021 federal elections, it did undermine the rights of Canadian voters because it “tainted the process” and eroded public trust.  So petrified was Trudeau of the full Hogue Report that he prorogued parliament for three months and handed in his resignation rather than test his 22 percent approval rating in a Canadian election. Or his luck with the courts.

Luckily for Liberals Trump came along to smoke out Trudeau and allow for the current whitewash of the party’s record since 2015 under Carney. So instead of agreeing with Washington about Canada’s corrupted economy Canadians have decided to engage in a Mike Myers nostalgia fest for a nation long gone. A nation overly dominated by its smug, satisfied +60 demographic that sits back on its savings while younger Canadians cannot get into the economy.

Reaching past the sunset media to those people is Pierre Poilievre’s task. He has a month to do so. For Canada’s long-term prospects he’d better succeed. The Chinese are watching closely.

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.

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Bruce Dowbiggin

From Heel To Hero: George Foreman’s Uniquely American Story

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“The more you learn, the more you realize how much you don’t know.”— George Foreman

For those who thought Donald Trump’s role progression (in WWE terms) from face to heel to face again was remarkable, George Foreman had already written the media book on going from the Baddest Man in the World to Gentle Giant.

It’s hard for those who saw him as the genial Grill Master or the smiling man with  seven sons all named George (he also had seven daughters, each named differently) to conjure up the Foreman of the 1970s. He emerged as a star at the 1968 Olympics, winning the gold medal in heavyweight boxing. His destruction of a veteran Soviet fighter made him a political hero. In an age that already boasted a remarkable heavyweights Foreman was something unique.

Muhammad Ali, Joe Frazier, Ken Norton, Ron Lyle and Jimmy Ellis were still bankable household names for boxing fans— but on the downside of famous careers. They each had their niche. Foreman was something altogether different. Violent and pitiless in the ring. Unsmiling as he dismantled the boxers he met on his way to the top. He was the ultimate black hat.

With the inimitable Howard Cosell as his background track , he entered the ring  in 1973 against the favoured ex-champ Frazier, coming off his three epic fights with Ali. While everyone gave Foreman a chance it was thought that the indomitable Frazier, possessor of a lethal left hook, would tame the young bull.

Instead, in under two rounds of savagery , Foreman sent Frazier to the canvas  six times. Cosell yelled himself horse crying, “Down goes Frazier! Down goes Frazier!” This was a whole new level of brutality as the poker-faced Foreman returned to his corner as the most feared boxer on the planet. For good measure Foreman destroyed Norton in 1974.

Fans of Ali quaked when they heard that he would face Foreman’s awesome power in Africa in the summer of 1974. They knew how much the trio of Frazier brawls had taken from him. The prospect of seeing the beloved heavyweight champ lifted off his feet by Foreman’s power left them sick to their stomach. Foreman played up his bad-boy image, wearing black leather, snarling at the press and leading a German shepherd on a leash.

Everyone knows what happened next. We were travelling the time in the era before internet/ cell phones. Anticipating the worst we blinked hard at the headline showing the next day that it was a thoroughly exhausted Foreman who crumbled in the seventh round. The brilliant documentary When We Were Kings is the historical record of that night/ morning in Kinshasa. The cultural clash of Ali, the world’s most famous man, and the brute against the background of music and third-world politics made it an Oscar winner.

But it’s largely about Ali. It doesn’t do justice to the enormity of Foreman’s collapse. Of course the humiliation of that night sent Foreman on a spiritual quest to find himself, a quest that took the prime of his career from him. It wasn’t till 1987 that he re-emerged as a Baptist minister/ boxer. With peace in his soul he climbed the ranks again, defiantly trading blows in the centre of the ring with opponents who finally succumbed to his “old-man” power.

Instead of the dour character who was felled by Ali, this Foreman was transformed in the public’s eye when he captured the heavyweight title in 1994, beating Michael Moore, a man 20 years his junior. He smiled. He teased Cosell and other media types. He fought till he was 48, although he tried to comeback when he was 55 (his wife intervened)

And, yes, for anyone who stayed up late watching TV there was the George Foreman Grill, a pitchman’s delight that earned him more money than his boxing career. HBO boxing commentator Larry Merchant commented that “There was a transformation from a young, hard character who felt a heavyweight champion should carry himself with menace to a very affectionate personality.”

There was a short-lived TV show called George. There was The Masked Singer as “Venus Fly Trap”. And there were the cameos on Home Improvement, King Of The Hill and  Fast ’N Loud, delighting audiences who’d once reviled him. He cracked up Johnny Carson.

Foreman’s rebound story was uniquely American. Where Canadians are enthusiastically damning Bobby Orr and Wayne Gretzky for political reasons, Foreman never became a captive of angry radicals or corporate America. He went his own way, thumping the bible and the grill. Rest easy, big man.

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.

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