Community
Giving Hope on Giving Tuesday: NOVA Chemicals Corporation
From Kaelyn Gillard, Communications | NOVA Chemicals Corporation
I’d excited to share an announcement from NOVA Chemicals’ Senior Vice President, Human Resources & Communications, Mona Jasinski outlining how NOVA is participating in Giving Tuesday in support of mental health.
Over the coming weeks we will be highlighting these organizations and the great work they’re doing on our social media channels and internally with our employees.
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Today, I heard about an interaction between two employees in our office that made me think about how simple actions can make a difference.
“Mia” asked “Robert” how it was going as they passed in the hall. His glib ‘honestly just trying to make it through’ struck her, so after finishing with her colleagues she circled back to check in on how Robert was really doing. She then took that a step further, offered a supportive ear and proposed a lunchtime walk break to check in. Fortunately, in this case Robert wasn’t facing anything dire and was putting unnecessary added stress upon himself – but he felt better after talking about it.
We don’t have to look far, however, to find harsh statistics surrounding the true state of mental well-being across North America, and we know it’s declined even further over the past few years.
The National Alliance on Mental Illness (NAMI) in the U.S. reports that one in five adults experience mental illness each year, and one in six youth aged 6-17 experience a mental health disorder each year. Similarly in Canada, in a given year 6.7 million Canadians – or one in five people – experience mental illness, and by age 40, that number increases to one in two.
When it comes to our youth, according to Youth Mental Health Canada (YMHC), there are approximately 1.2 million children and young people affected by mental illness in Canada alone, and around 20% of young people will develop a mental illness before they turn 25. However, less than 20% of them receive the right treatment. That’s staggering.
At NOVA Chemicals, we believe that positive mental health is essential for our overall well-being. I’m proud of the resources we make available to our employees supporting their total well-being, and hope our people take advantage of them all. We know, however, that not everyone has ready access to the resources they need.
That’s why this year, we’ve chosen mental health as our focus on #GivingTuesday, and are donating almost US$500,000 toward a series of agencies providing mental health supports to youth and adults in the regions where we work, live and play. Having the right resources available in the moment that you need them has never been more important, and we at NOVA want to be sure crucial programs remain strong and sustainable, available to continue their work providing vital, life-saving care – and hope – for our neighbours.
I invite you to follow us on social media over the next few weeks as we shine a light on each of the recipient organizations and the tremendous work they are doing every day.
There’s no question the decline in society’s mental well-being impacts us all. My hope for each of us – from friends, family and colleagues to neighbours and strangers across our communities alike, young and more seasoned and everywhere in between – is that when we need help, there’s a resource there to support us.
We can all play a role. It doesn’t have to be complicated, and can start with simply reaching out to those around us. Think like Mia did. She doesn’t have any particular expertise and she and Robert are work acquaintances – not teammates nor even on a project together. It doesn’t matter. She paid attention, reached out, and showed kindness. One small action can make a difference.
February 14, 2025 – Alberta, Canada – A compelling new documentary, Cooking with Hot Stones: 200th Anniversary of Fort Assiniboine, is set to air on Wild TV, RFD TV Canada, Cowboy Channel Canada, and you can click here to stream for FREE on Wild TV’s streaming service, Wild TV+. This engaging one-hour feature will take viewers on a journey through time, exploring Fort Assiniboine’s rich history from 1823 to 2023.
Fort Assiniboine is a significant landmark in Alberta, playing a crucial role in Indigenous history, the fur trade, and the western expansion of Canada. This documentary captures the spirit of the region, illustrating how it has evolved over two centuries and how it continues to shape the cultural fabric of the province today.
Wild TV will make the documentary free to stream on Wild TV+ on February 14th so that it can be easily accessed in classrooms and other educational settings throughout the region, ensuring the historical significance of Fort Assiniboine reaches a wider audience.
Produced by Western Directives Inc., Cooking with Hot Stones: 200th Anniversary of Fort Assiniboine brings historical moments to life with vivid storytelling, expert interviews, and breathtaking cinematography.
“We are very excited to partner with Wild TV as part of our one hour documentary production. Based in Alberta, we respect the hard work and quality programming that Wild TV brings to a national audience. With the broadcast opportunity, Wild TV gives our production the ability to entertain and educate Canadians across the country on multiple platforms,” said Tim McKort, Producer at Western Directives.
Scott Stirling, Vice President of Wild TV, also expressed enthusiasm for the project: “At Wild TV, we are passionate about telling Canadian stories that resonate with our audiences. This documentary not only highlights a crucial piece of our nation’s history but also celebrates the resilience and contributions of Indigenous peoples, traders, and settlers who shaped the land we call home today. We are proud to bring Cooking with Hot Stones: 200th Anniversary of Fort Assiniboine to our viewers across Canada.”
Airtimes for Wild TV can be found here.
For airtimes on RFD TV Canada, click here.
For airtimes on Cowboy Channel Canada, visit CCC’s schedule.
L to R: Cindy Jefferies, Susan Knopp, Lane Tomalty, Bre Fitzpatrick
Photo credit: The SnapHappy Photographer
After a decade of leadership under Cindy Jefferies and Susan Knopp, 100+ Women Who Care Red Deer (100+ WWCRD) is proud to celebrate 10 years of supporting local charities and the announcement of Bre Fitzpatrick and Lane Tomalty as its new co-leaders. This marks an exciting new chapter for the group, which has made a significant impact on not-for-profit organizations in Central Alberta.
Cindy and Susan have led 100+ WWCRD with vision, dedication, and a commitment to empowering women to lead and inspire change. Under their stewardship, the organization has raised over $630,000 for local charities by hosting 4 annual 1-hour meetings. Since 2015, more than 36 local charities have received funding through the group.
Reflecting on their tenure, Cindy and Susan stated:
“Leading 100 Women has been an honour and a privilege. When we began this journey, we didn’t know where it would go – we simply loved the simple, elegant, and fun ‘100 Who Care’ concept and thought it was a great fit for our community. We are grateful to the many women who have stood with us. They are the magic of the organization! We are confident Bre and Lane will steward this leadership role well and we look forward to supporting it – just not from behind the microphone!”
Bre and Lane bring a dynamic energy and fresh perspective to the organization. Both have been involved with the group and have been mentored by Susan and Cindy over the past year. They are eager to continue the collaboration, connection, and local support this team of women have established in Red Deer.
In their joint statement, Bre and Lane shared:
“We are humbled to step into this role and build on the incredible foundation Cindy and Susan have laid. Many needs are at the doorstep of our community and in the hearts and minds of our members. We know a powerful, caring, and united group of individuals can play a huge role in driving change and breaking barriers.
To celebrate this milestone and leadership transition, the 100+ WWCRD hosted the final meeting of 2024 on November 25th at the Red Deer Golf and Country Club. The evening featured reflections from Cindy and Susan, the selection of the Salvation Army as the charity of choice, an opportunity for members to connect with Bre and Lane as they outline their vision for the organization’s next chapter, and a toast to 10 years.
For more information, please visit www.100womenreddeer.ca
About 100+ Women Who Care Red Deer
100+ Women Who Care Red Deer is a network of compassionate, empowered, and dedicated women who make a direct, immediate, and positive impact in Red Deer and area. We support local non-profit and charitable organizations that work every day to make our community a better place to live. 100% of funds donated go to the selected charities – there are no
administration fees, and all costs are covered by the generosity of sponsors. Collectively, we make a difference.
The group meets 4 times annually for 1 hour. Non-profit and charitable organizations are nominated by members. After hearing 3 randomly drawn pitches, the members vote to select their top choice. The group with the highest number of votes receives the members’ donations. Each member or team commits to donating $100 at each meeting. Since 2015, the average raised has been more than $15,000 per meeting.
Membership is open to all women In Red Deer and area. We invite you to join us! The first meeting of 2025 will be on Monday, February 3, 2025.
Founded in February 2015, the organization currently has about 150 members. We are committed to uniting this powerful group of 100+ women who care and lifting the amazing non-profits and charitable groups they support.
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