Alberta
Written in the stars: The legendary tale of Maritime ice cream favourite Moon Mist

HALIFAX — The lore in the Hart household was as rich as the ice cream served every day.
After joining his family’s creamery business, the story goes, Bruce Hart travelled from Nova Scotia to the U.S. to attend ‘Ice Cream University.’
The dates and places are foggy — as often happens with family history passed down through generations — but it was sometime before or after he served during the Second World War and likely took place at what’s now the University of Massachusetts, a school with strong roots in agriculture and food science.
It was there, legend has it, that a young Bruce Hart had the audacity to swirl three ice cream flavours together: banana, grape and blue raspberry.
He called it Moon Mist, a lush ice cream flavour with colourful ripples of yellow, purple and blue.
“My grandfather told us he got to experiment with flavour mixtures, and that’s how those improbable flavours came together that some people love and some may find disgusting,” said Peter O’Brien, grandson of the late Bruce Hart.
“It was always part of family lore that my grandfather invented Moon Mist.”
***
By the mid 1970s, the specialty flavour was catching on. The exact flavour combination of Moon Mist shifted over the years, with a popular local dairy swapping out blue raspberry for blue bubble gum in its recipe.
Yet regardless of the flavours of the tricolour swirls, Moon Mist ice cream would come to be celebrated as Atlantic Canada’s favourite ice cream.
To some, it’s a heavenly trilogy of tastes, while to others it’s an odd mash-up of cloyingly sweet flavours. But it’s defended by many as the region’s unofficial frozen treat.
Moon Mist has become a symbol of the East Coast’s uniqueness in Canada, a cultural marker of sorts for the region.
Ice cream stands and corner stores across the Maritimes scoop out Moon Mist all year long. Many say they go through several 11.5-litre vats on a summer weekend, leaving children in tears and adults in a huff if they sell out.
It evokes both nostalgia and pride, making a cameo on the Nova Scotia-based TV show “Trailer Park Boys.” A local distillery sells a limited edition Moon Mist vodka and folk artists have sought inspiration from the flavour.
“If you’ve ever had a scoop of Moon Mist ice cream, you know it just has a very unique flavour and iconic aroma,” said Rae Ryan, a Truro, N.S.-based research and development specialist with dairy giant Agropur, which acquired Nova Scotia’s Scotsburn dairy in 2017.
“I think it’s so popular because people in Atlantic Canada grew up with it in the 1980s and are now serving it to their kids. It’s had a lot of staying power.”
***
Bruce Hart returned from his ice cream training — and purported invention of Moon Mist — and got to work for the family business, Halifax Creamery Ltd.
The company soon after began making the blend of banana, grape and blue raspberry under its Polar Ice Cream brand.
Hart’s grandson Peter O’Brien, now a 54-year-old classics professor, recalls ordering scoops of Moon Mist at local ice cream parlours as a child.
“My grandfather was big into ice cream, he ate it every day, probably twice a day,” O’Brien said.
“We would go over for lunch or dinner and eat ice cream for dessert and often the conversation would return to his days in the business and how Moon Mist was created,” he said.
The family business was eventually sold to Twin Cities Co-op Dairy Ltd., which later became Farmer’s Dairy Co-op Ltd., though the family stayed active in the industry for a few years after that.
It’s around this time that a competitor came to town.
***
For more than a century, one of the largest dairies in the Maritimes was based out of Scotsburn, a village surrounded by sprawling dairy farms on Nova Scotia’s north shore.
Sometime before the early 1980s, the Moon Mist flavour was likely introduced to Scotsburn by a so-called flavour house, said Jennifer MacLennan, the former marketing co-ordinator with Scotsburn dairy from 1993 until Agropur took over in 2017.
Flavour houses are companies with commercial food labs that develop, manufacture and supply flavours to various industries. The concentrated natural and artificial flavours can be used in everything from ice cream to gum. One of these companies likely promoted Moon Mist as part of a portfolio of new flavours presented to dairies, MacLennan said.
“It was probably introduced to several dairies as an up-and-coming flavour,” she said. “Scotsburn decided to try it … it may have started as a limited-edition flavour but clearly became a favourite.”
Exactly why it became a top seller in Atlantic Canada while dairies in other parts of the country seem to have mostly passed it over is unclear.
Some smaller outfits across Canada offer Moon Mist, including Kawartha Dairy Ltd. based in Bobcaygeon, Ont., which markets it as an “out of this world” East Coast favourite. The Big Scoop in Duncan, B.C., also sells Moon Mist with a twist: bubble gum, banana and grape with a cherry ribbon.
But other than a few smaller dairies, Moon Mist ice cream largely seems to be an Atlantic Canadian phenomenon.
“A lot of flavours can be regional,” MacLennan said. “In New Brunswick, grape nut ice cream was a big seller, but it wasn’t as popular in other areas, like Cape Breton.”
When Moon Mist was introduced, many of the popular flavours were classics like vanilla, chocolate and strawberry, she said.
“Back in the ’80s, a lot of the popular ice cream is what you might hear people call ‘old people’s flavours’ nowadays,” MacLennan said. “So when Moon Mist came out it was likely a huge hit with kids.”
For decades, Moon Mist was only sold in 11.4-litre tubs to ice cream parlours. But in 2015, Scotsburn began selling smaller sizes in retail stores.
“I remember urging our marketing department to sell Moon Mist in the 1.5-litre packages in retail stores,” MacLennan said. “It was always a bestseller so it made sense to have it available year round.”
***
While Bruce Hart may have invented the original Moon Mist — and potentially the recipe later used by Farmers — Scotsburn’s would become the favourite of many.
But not all.
A petition launched in the spring of 2020 called on Farmers to bring their version of Moon Mist, with blue raspberry rather than bubble gum, back to Nova Scotia.
The recipe change can be traced back to 2013, when Halifax-based Farmers Co-operative Dairy and Agropur Cooperative of Longueuil, Que., merged.
Four years later, Agropur purchased Scotsburn’s frozen ice cream and frozen novelties business.
With two Moon Mist flavours in house, Agropur made the decision to phase out the Farmers recipe.
Agropur spokesman Guillaume Bérubé said sales volumes of both Scotsburn and Farmers Moon Mist tubs were “almost identical” at the time, but Scotsburn had the advantage of also having the smaller retail-sized format.
In terms of which recipe was oldest, Farmers may have launched Moon Mist first. While Scotsburn traces Moon Mist back to “before the early 1980s,” Bérubé said company’s archives show Farmers launched Moon Mist in 1973.
Regardless, the Farmers recipe — possibly inspired by Bruce Hart’s original creation — was phased out by Agropur in 2017, permanently replacing blue raspberry with blue bubble gum, a subtle but notable change among some Moon Mist connoisseurs.
Agropur now says Moon Mist sales are second only to vanilla in the Scotsburn ice cream portfolio. It’s sold in New Brunswick, Nova Scotia, Newfoundland and Labrador and Prince Edward Island.
“A lot of people growing up in Nova Scotia either went to school with someone who was a dairy farmer or had some connection to the dairy industry, and ice cream is just really popular here,” said Agropur’s Ryan. “It’s part of the culture. We have a lot of scooping stands in the region and the colour combo of Moon Mist is very recognizable.
“It’s always been popular, but there’s been a lot of buzz about it over the last couple years,” she said.
“It’s a happy story.”
This report by The Canadian Press was first published July 13, 2023.
Brett Bundale, The Canadian Press
Alberta
‘Far too serious for such uninformed, careless journalism’: Complaint filed against Globe and Mail article challenging Alberta’s gender surgery law

Macdonald Laurier Institute challenges Globe article on gender medicine
The complaint, now endorsed by 41 physicians, was filed in response to an article about Alberta’s law restricting gender surgery and hormones for minors.
On June 9, the Macdonald-Laurier Institute submitted a formal complaint to The Globe and Mail regarding its May 29 Morning Update by Danielle Groen, which reported on the Canadian Medical Association’s legal challenge to Alberta’s Bill 26.
Written by MLI Senior Fellow Mia Hughes and signed by 34 Canadian medical professionals at the time of submission to the Globe, the complaint stated that the Morning Update was misleading, ideologically slanted, and in violation the Globe’s own editorial standards of accuracy, fairness, and balance. It objected to the article’s repetition of discredited claims—that puberty blockers are reversible, that they “buy time to think,” and that denying access could lead to suicide—all assertions that have been thoroughly debunked in recent years.
Given the article’s reliance on the World Professional Association for Transgender Health (WPATH), the complaint detailed the collapse of WPATH’s credibility, citing unsealed discovery documents from an Alabama court case and the Cass Review’s conclusion that WPATH’s guidelines—and those based on them—lack developmental rigour. It also noted the newsletter’s failure to mention the growing international shift away from paediatric medical transition in countries such as the UK, Sweden, and Finland. MLI called for the article to be corrected and urged the Globe to uphold its commitment to balanced, evidence-based journalism on this critical issue.
On June 18, Globe and Mail Standards Editor Sandra Martin responded, defending the article as a brief summary that provided a variety of links to offer further context. However, the three Globe and Mail news stories linked to in the article likewise lacked the necessary balance and context. Martin also pointed to a Canadian Paediatric Society (CPS) statement linked to in the newsletter. She argued it provided “sufficient context and qualification”—despite the fact that the CPS itself relies on WPATH’s discredited guidelines. Notwithstanding, Martin claimed the article met editorial standards and that brevity justified the lack of balance.
MLI responded that brevity does not excuse misinformation, particularly on a matter as serious as paediatric medical care, and reiterated the need for the Globe to address the scientific inaccuracies directly. MLI again called for the article to be corrected and for the unsupported suicide claim to be removed. As of this writing, the Globe has not responded.
Letter of complaint
June 9, 2025
To: The Globe and Mail
Attn: Sandra Martin, standards editor
CC: Caroline Alphonso, health editor; Mark Iype, deputy national editor and Alberta bureau chief
To the editors;
Your May 29 Morning Update: The Politics of Care by Danielle Groen, covering the Canadian Medical Association’s legal challenge to Alberta’s Bill 26, was misleading and ideologically slanted. It is journalistically irresponsible to report on contested medical claims as undisputed fact.
This issue is far too serious for such uninformed, careless journalism lacking vital perspectives and scientific context. At stake is the health and future of vulnerable children, and your reporting risks misleading parents into consenting to irreversible interventions based on misinformation.
According to The Globe and Mail’s own Journalistic Principles outlined in its Editorial Code of Conduct, the credibility of your reporting rests on “solid research, clear, intelligent writing, and maintaining a reputation for honesty, accuracy, fairness, balance and transparency.” Moreover, your principles go on to state that The Globe will “seek to provide reasonable accounts of competing views in any controversy.” The May 29 update violated these principles. There is, as I will show, a widely available body of scientific information that directly contests the claims and perspectives presented in your article. Yet this information is completely absent from your reporting.
The collapse of WPATH’s credibility
The article’s claim that Alberta’s law “falls well outside established medical practice” and could pose the “greatest threat” to transgender youth is both false and inflammatory. There is no global medical consensus on how to treat gender-distressed young people. In fact, in North America, guidelines are based on the Standards of Care developed by the World Professional Association for Transgender Health (WPATH)—an organization now indisputably shown to place ideology above evidence.
For example, in a U.S. legal case over Alabama’s youth transition ban, WPATH was forced to disclose over two million internal emails. These revealed the organization commissioned independent evidence reviews for its latest Standards of Care (SOC8)—then suppressed those reviews when they found overwhelmingly low-quality evidence. Yet WPATH proceeded to publish the SOC8 as if it were evidence-based. This is not science. It is fraudulent and unethical conduct.
These emails also showed Admiral Rachel Levine—then-assistant secretary for Health in the Biden administration—pressured WPATH to remove all lower age recommendations from the guidelines—not on scientific grounds, but to avoid undermining ongoing legal cases at the state level. This is politics, not sound medical practice.
The U.K.’s Cass Review, a major multi-year investigation, included a systematic review of the guidelines in gender medicine. A systematic review is considered the gold standard because it assesses and synthesizes all the available research in a field, thereby reducing bias and providing a large comprehensive set of data upon which to reach findings. The systematic review of gender medicine guidelines concluded that WPATH’s standards of care “lack developmental rigour” and should not be used as a basis for clinical practice. The Cass Review also exposed citation laundering where medical associations endlessly recycled weak evidence across interlocking guidelines to fabricate a false consensus. This led Cass to suggest that “the circularity of this approach may explain why there has been an apparent consensus on key areas of practice despite the evidence being poor.”
Countries like Sweden, Finland, and the U.K. have now abandoned WPATH and limited or halted medicalized youth transitions in favour of a therapy-first approach. In Norway, UKOM, an independent government health agency, has made similar recommendations. This shows the direction of global practice is moving away from WPATH’s medicalized approach—not toward it. As part of any serious effort to “provide reasonable accounts of competing views,” your reporting should acknowledge these developments.
Any journalist who cites WPATH as a credible authority on paediatric gender medicine—especially in the absence of contextualizing or competing views—signals a lack of due diligence and a fundamental misunderstanding of the field. It demonstrates that either no independent research was undertaken, or it was ignored despite your editorial standards.
Puberty blockers don’t ‘buy time’ and are not reversible
Your article repeats a widely debunked claim: that puberty blockers are a harmless pause to allow young people time to explore their identity. In fact, studies have consistently shown that between 98 per cent and 100 per cent of children placed on puberty blockers go on to take cross-sex hormones. Before puberty blockers, most children desisted and reconciled with their birth sex during or after puberty. Now, virtually none do.
This strongly suggests that blocking puberty in fact prevents the natural resolution of gender distress. Therefore, the most accurate and up-to-date understanding is that puberty blockers function not as a pause, but as the first step in a treatment continuum involving irreversible cross-sex hormones. Indeed, a 2022 paper found that while puberty suppression had been “justified by claims that it was reversible … these claims are increasingly implausible.” Again, adherence to the Globe’s own editorial guidelines would require, at minimum, the acknowledgement of the above findings alongside the claims your May 29 article makes.
Moreover, it is categorically false to describe puberty blockers as “completely reversible.” Besides locking youth into a pathway of further medicalization, puberty blockers pose serious physical risks: loss of bone density, impaired sexual development, stunted fertility, and psychosocial harm from being developmentally out of sync with peers. There are no long-term safety studies. These drugs are being prescribed to children despite glaring gaps in our understanding of their long-term effects.
Given the Globe’s stated editorial commitment to principles such as “accuracy,” the crucial information from the studies linked above should be provided in any article discussing puberty blockers. At a bare minimum, in adherence to the Globe’s commitment to “balance,” this information should be included alongside the contentious and disputed claims the article makes that these treatments are reversible.
No proof of suicide prevention
The most irresponsible and dangerous claim in your article is that denying access to puberty blockers could lead to “depression, self-harm and suicide.” There is no robust evidence supporting this transition-or-suicide narrative, and in fact, the findings of the highest-quality study conducted to date found no evidence that puberty suppression reduces suicide risk.
Suicide is complex and attributing it to a single cause is not only false—it violates all established suicide reporting guidelines. Sensationalized claims like this risk creating contagion effects and fuelling panic. In the public interest, reporting on the topic of suicide must be held to the most rigorous standards, and provide the most high-quality and accurate information.
Euphemism hides medical harm
Your use of euphemistic language obscures the extreme nature of the medical interventions being performed in gender clinics. Calling double mastectomies for teenage girls “paediatric breast surgeries for gender-affirming reasons” sanitizes the medically unnecessary removal of a child’s healthy organs. Referring to phalloplasty and vaginoplasty as “gender-affirming surgeries on lower body parts” conceals the fact that these are extreme operations involving permanent disfigurement, high complication rates, and often requiring multiple revisions.
Honest journalism should not hide these facts behind comforting language. Your reporting denies youth, their parents, and the general public the necessary information to understand the nature of these interventions. Members of the general public rely greatly on the news media to equip them with such information, and your own editorial standards claim you will fulfill this core responsibility.
Your responsibility to the public
As a flagship Canadian news outlet, your responsibility is not to amplify activist messaging, but to report the truth with integrity. On a subject as medically and ethically fraught as paediatric gender medicine, accuracy is not optional. The public depends on you to scrutinize claims, not echo ideology. Parents may make irreversible decisions on behalf of their children based on the narratives you promote. When reporting is false or ideologically distorted, the cost is measured in real-world harm to some of our society’s most vulnerable young people.
I encourage the Globe and Mail to publish an updated version on this article in order to correct the public record with the relevant information discussed above, and to modify your reporting practices on this matter going forward—by meeting your own journalistic standards—so that the public receives balanced, correct, and reliable information on this vital topic.
Trustworthy journalism is a cornerstone of public health—and on the issue of paediatric gender medicine, the stakes could not be higher.
Sincerely,
Mia Hughes
Senior Fellow, Macdonald-Laurier Institute
Author of The WPATH Files
The following 41 physicians have signed to endorse this letter:
Dr. Mike Ackermann, MD
Dr. Duncan Veasey, Psy MD
Dr. Rick Gibson, MD
Dr. Benjamin Turner, MD, FRCSC
Dr. J.N. Mahy, MD, FRCSC, FACS
Dr. Khai T. Phan, MD, CCFP
Dr. Martha Fulford, MD
Dr. J. Edward Les, MD, FRCPC
Dr. Darrell Palmer, MD, FRCPC
Dr. Jane Cassie, MD, FRCPC
Dr. David Lowen, MD, FCFP
Dr. Shawn Whatley, MD, FCFP (EM)
Dr. David Zitner, MD
Dr. Leonora Regenstreif, MD, CCFP(AM), FCFP
Dr. Gregory Chan, MD
Dr. Alanna Fitzpatrick, MD, FRCSC
Dr. Chris Millburn, MD, CCFP
Dr. Julie Curwin, MD, FRCPC
Dr. Roy Eappen, MD, MDCM, FRCP (c)
Dr. York N. Hsiang, MD, FRCSC
Dr. Dion Davidson, MD, FRCSC, FACS
Dr. Kevin Sclater, MD, CCFP (PC)
Dr. Theresa Szezepaniak, MB, ChB, DRCOG
Dr. Sofia Bayfield, MD, CCFP
Dr. Elizabeth Henry, MD, CCFP
Dr. Stephen Malthouse, MD
Dr. Darrell Hamm, MD, CCFP
Dr. Dale Classen, MD, FRCSC
Dr. Adam T. Gorner, MD, CCFP
Dr. Wesley B. Steed, MD
Dr. Timothy Ehmann, MD, FRCPC
Dr. Ryan Torrie, MD
Dr. Zachary Heinricks, MD, CCFP
Dr. Jessica Shintani, MD, CCFP
Dr. Mark D’Souza, MD, CCFP(EM), FCFP*
Dr. Joanne Sinai, MD, FRCPC*
Dr. Jane Batt, MD*
Dr. Brent McGrath, MD, FRCPC*
Dr. Leslie MacMillan MD FRCPC (emeritus)*
Dr. Ian Mitchell, MD, FRCPC*
Dr. John Cunnington, MD
*Indicates physician who signed following the letter’s June 9 submission to the Globe and Mail, but in advance of this letter being published on the MLI website.
Alberta
COWBOY UP! Pierre Poilievre Promises to Fight for Oil and Gas, a Stronger Military and the Interests of Western Canada

Fr0m Energy Now
As Calgarians take a break from the incessant news of tariff threat deadlines and global economic challenges to celebrate the annual Stampede, Conservative party leader Pierre Poilievre gave them even more to celebrate.
Poilievre returned to Calgary, his hometown, to outline his plan to amplify the legitimate demands of Western Canada and not only fight for oil and gas, but also fight for the interests of farmers, for low taxes, for decentralization, a stronger military and a smaller federal government.
Speaking at the annual Conservative party BBQ at Heritage Park in Calgary (a place Poilievre often visited on school trips growing up), he was reminded of the challenges his family experienced during the years when Trudeau senior was Prime Minister and the disastrous effect of his economic policies.
“I was born in ’79,” Poilievre said. “and only a few years later, Pierre Elliott Trudeau would attack our province with the National Energy Program. There are still a few that remember it. At the same time, he hammered the entire country with money printing deficits that gave us the worst inflation and interest rates in our history. Our family actually lost our home, and we had to scrimp and save and get help from extended family in order to get our little place in Shaughnessy, which my mother still lives in.”
This very personal story resonated with many in the crowd who are now experiencing an affordability crisis that leaves families struggling and young adults unable to afford their first house or condo. Poilievre said that the experience was a powerful motivator for his entry into politics. He wasted no time in proposing a solution – build alliances with other provinces with mutual interests, and he emphasized the importance of advocating for provincial needs.
“Let’s build an alliance with British Columbians who want to ship liquefied natural gas out of the Pacific Coast to Asia, and with Saskatchewanians, Newfoundlanders and Labradorians who want to develop their oil and gas and aren’t interested in having anyone in Ottawa cap how much they can produce. Let’s build alliances with Manitobans who want to ship oil in the port of Churchill… with Quebec and other provinces that want to decentralize our country and get Ottawa out of our business so that provinces and people can make their own decisions.”
Poilievre heavily criticized the federal government’s spending and policies of the last decade, including the increase in government costs, and he highlighted the negative impact of those policies on economic stability and warned of the dangers of high inflation and debt. He advocated strongly for a free-market economy, advocating for less government intervention, where businesses compete to impress customers rather than impress politicians. He also addressed the decade-long practice of blocking and then subsidizing certain industries. Poilievre referred to a famous quote from Ronald Reagan as the modus operandi of the current federal regime.
“The Government’s view of the economy could be summed up in a few short phrases. If anything moves, tax it. If it keeps moving, regulate it. And if it stops moving, subsidize it.”
The practice of blocking and then subsidizing is merely a ploy to grab power, according to Poilievre, making industry far too reliant on government control.
“By blocking you from doing something and then making you ask the government to help you do it, it makes you reliant. It puts them at the center of all power, and that is their mission…a full government takeover of our economy. There’s a core difference between an economy controlled by the government and one controlled by the free market. Businesses have to clamour to please politicians and bureaucrats. In a free market (which we favour), businesses clamour to impress customers. The idea is to put people in charge of their economic lives by letting them have free exchange of work for wages, product for payment and investment for interest.”
Poilievre also said he plans to oppose any ban on gas-powered vehicles, saying, “You should be in the driver’s seat and have the freedom to decide.” This is in reference to the Trudeau-era plan to ban the sale of gas-powered cars by 2035, which the Carney government has said they have no intention to change, even though automakers are indicating that the targets cannot be met. He also intends to oppose the Industrial Carbon tax, Bill C-69 the Impact Assessment Act, Bill C-48 the Oil tanker ban, the proposed emissions cap which will cap energy production, as well as the single-use plastics ban and Bill C-11, also known as the Online Streaming Act and the proposed “Online Harms Act,” also known as Bill C-63. Poilievre closed with rallying thoughts that had a distinctive Western flavour.
“Fighting for these values is never easy. Change, as we’ve seen, is not easy. Nothing worth doing is easy… Making Alberta was hard. Making Canada, the country we love, was even harder. But we don’t back down, and we don’t run away. When things get hard, we dust ourselves off, we get back in the saddle, and we gallop forward to the fight.”
Cowboy up, Mr. Poilievre.
Maureen McCall is an energy professional who writes on issues affecting the energy industry.
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‘Far too serious for such uninformed, careless journalism’: Complaint filed against Globe and Mail article challenging Alberta’s gender surgery law