Connect with us
[the_ad id="89560"]

Alberta

Written in the stars: The legendary tale of Maritime ice cream favourite Moon Mist

Published

11 minute read

HALIFAX — The lore in the Hart household was as rich as the ice cream served every day.

After joining his family’s creamery business, the story goes, Bruce Hart travelled from Nova Scotia to the U.S. to attend ‘Ice Cream University.’

The dates and places are foggy — as often happens with family history passed down through generations — but it was sometime before or after he served during the Second World War and likely took place at what’s now the University of Massachusetts, a school with strong roots in agriculture and food science.

It was there, legend has it, that a young Bruce Hart had the audacity to swirl three ice cream flavours together: banana, grape and blue raspberry.

He called it Moon Mist, a lush ice cream flavour with colourful ripples of yellow, purple and blue.

“My grandfather told us he got to experiment with flavour mixtures, and that’s how those improbable flavours came together that some people love and some may find disgusting,” said Peter O’Brien, grandson of the late Bruce Hart.

“It was always part of family lore that my grandfather invented Moon Mist.”

***

By the mid 1970s, the specialty flavour was catching on. The exact flavour combination of Moon Mist shifted over the years, with a popular local dairy swapping out blue raspberry for blue bubble gum in its recipe.

Yet regardless of the flavours of the tricolour swirls, Moon Mist ice cream would come to be celebrated as Atlantic Canada’s favourite ice cream.

To some, it’s a heavenly trilogy of tastes, while to others it’s an odd mash-up of cloyingly sweet flavours. But it’s defended by many as the region’s unofficial frozen treat.

Moon Mist has become a symbol of the East Coast’s uniqueness in Canada, a cultural marker of sorts for the region.

Ice cream stands and corner stores across the Maritimes scoop out Moon Mist all year long. Many say they go through several 11.5-litre vats on a summer weekend, leaving children in tears and adults in a huff if they sell out.

It evokes both nostalgia and pride, making a cameo on the Nova Scotia-based TV show “Trailer Park Boys.” A local distillery sells a limited edition Moon Mist vodka and folk artists have sought inspiration from the flavour.

“If you’ve ever had a scoop of Moon Mist ice cream, you know it just has a very unique flavour and iconic aroma,” said Rae Ryan, a Truro, N.S.-based research and development specialist with dairy giant Agropur, which acquired Nova Scotia’s Scotsburn dairy in 2017.

“I think it’s so popular because people in Atlantic Canada grew up with it in the 1980s and are now serving it to their kids. It’s had a lot of staying power.”

***

Bruce Hart returned from his ice cream training — and purported invention of Moon Mist — and got to work for the family business, Halifax Creamery Ltd.

The company soon after began making the blend of banana, grape and blue raspberry under its Polar Ice Cream brand.

Hart’s grandson Peter O’Brien, now a 54-year-old classics professor, recalls ordering scoops of Moon Mist at local ice cream parlours as a child.

“My grandfather was big into ice cream, he ate it every day, probably twice a day,” O’Brien said.

“We would go over for lunch or dinner and eat ice cream for dessert and often the conversation would return to his days in the business and how Moon Mist was created,” he said.

The family business was eventually sold to Twin Cities Co-op Dairy Ltd., which later became Farmer’s Dairy Co-op Ltd., though the family stayed active in the industry for a few years after that.

It’s around this time that a competitor came to town.

***

For more than a century, one of the largest dairies in the Maritimes was based out of Scotsburn, a village surrounded by sprawling dairy farms on Nova Scotia’s north shore.

Sometime before the early 1980s, the Moon Mist flavour was likely introduced to Scotsburn by a so-called flavour house, said Jennifer MacLennan, the former marketing co-ordinator with Scotsburn dairy from 1993 until Agropur took over in 2017.

Flavour houses are companies with commercial food labs that develop, manufacture and supply flavours to various industries. The concentrated natural and artificial flavours can be used in everything from ice cream to gum. One of these companies likely promoted Moon Mist as part of a portfolio of new flavours presented to dairies, MacLennan said.

“It was probably introduced to several dairies as an up-and-coming flavour,” she said. “Scotsburn decided to try it … it may have started as a limited-edition flavour but clearly became a favourite.”

Exactly why it became a top seller in Atlantic Canada while dairies in other parts of the country seem to have mostly passed it over is unclear.

Some smaller outfits across Canada offer Moon Mist, including Kawartha Dairy Ltd. based in Bobcaygeon, Ont., which markets it as an “out of this world” East Coast favourite. The Big Scoop in Duncan, B.C., also sells Moon Mist with a twist: bubble gum, banana and grape with a cherry ribbon.

But other than a few smaller dairies, Moon Mist ice cream largely seems to be an Atlantic Canadian phenomenon.

“A lot of flavours can be regional,” MacLennan said. “In New Brunswick, grape nut ice cream was a big seller, but it wasn’t as popular in other areas, like Cape Breton.”

When Moon Mist was introduced, many of the popular flavours were classics like vanilla, chocolate and strawberry, she said.

“Back in the ’80s, a lot of the popular ice cream is what you might hear people call ‘old people’s flavours’ nowadays,” MacLennan said. “So when Moon Mist came out it was likely a huge hit with kids.”

For decades, Moon Mist was only sold in 11.4-litre tubs to ice cream parlours. But in 2015, Scotsburn began selling smaller sizes in retail stores.

“I remember urging our marketing department to sell Moon Mist in the 1.5-litre packages in retail stores,” MacLennan said. “It was always a bestseller so it made sense to have it available year round.”

***

While Bruce Hart may have invented the original Moon Mist — and potentially the recipe later used by Farmers — Scotsburn’s would become the favourite of many.

But not all.

A petition launched in the spring of 2020 called on Farmers to bring their version of Moon Mist, with blue raspberry rather than bubble gum, back to Nova Scotia.

The recipe change can be traced back to 2013, when Halifax-based Farmers Co-operative Dairy and Agropur Cooperative of Longueuil, Que., merged.

Four years later, Agropur purchased Scotsburn’s frozen ice cream and frozen novelties business.

With two Moon Mist flavours in house, Agropur made the decision to phase out the Farmers recipe.

Agropur spokesman Guillaume Bérubé said sales volumes of both Scotsburn and Farmers Moon Mist tubs were “almost identical” at the time, but Scotsburn had the advantage of also having the smaller retail-sized format.

In terms of which recipe was oldest, Farmers may have launched Moon Mist first. While Scotsburn traces Moon Mist back to “before the early 1980s,” Bérubé said company’s archives show Farmers launched Moon Mist in 1973.

Regardless, the Farmers recipe — possibly inspired by Bruce Hart’s original creation — was phased out by Agropur in 2017, permanently replacing blue raspberry with blue bubble gum, a subtle but notable change among some Moon Mist connoisseurs.

Agropur now says Moon Mist sales are second only to vanilla in the Scotsburn ice cream portfolio. It’s sold in New Brunswick, Nova Scotia, Newfoundland and Labrador and Prince Edward Island.

“A lot of people growing up in Nova Scotia either went to school with someone who was a dairy farmer or had some connection to the dairy industry, and ice cream is just really popular here,” said Agropur’s Ryan. “It’s part of the culture. We have a lot of scooping stands in the region and the colour combo of Moon Mist is very recognizable.

“It’s always been popular, but there’s been a lot of buzz about it over the last couple years,” she said.

“It’s a happy story.”

This report by The Canadian Press was first published July 13, 2023.

Brett Bundale, The Canadian Press

Storytelling is in our DNA. We provide credible, compelling multimedia storytelling and services in English and French to help captivate your digital, broadcast and print audiences. As Canada’s national news agency for 100 years, we give Canadians an unbiased news source, driven by truth, accuracy and timeliness.

Follow Author

Alberta

Free Alberta Strategy trying to force Trudeau to release the pension calculation

Published on

 

Just over a year ago, Alberta Finance Minister Nate Horner unveiled a report exploring the potential risks and benefits of an Alberta Pension Plan.

The report, prepared by pension analytics firm LifeWorks – formerly known as Morneau Shepell, the same firm once headed by former federal Finance Minister Bill Morneau – used the exit formula outlined in the Canada Pension Plan Act to determine that if the province exits, it would be entitled to a large share of CPP assets.

According to LifeWorks, Alberta’s younger, predominantly working-class population, combined with higher-than-average income levels, has resulted in the province contributing disproportionately to the CPP.

The analysis pegged Alberta’s share of the CPP account at $334 billion – 53% of the CPP’s total asset pool.

We’ve explained a few times how, while that number might initially sound farfetched, once you understand that Alberta has contributed more than it’s taken out, almost every single year CPP has existed, while other provinces have consistently taken out more than they put in and technically *owe* money, it starts to make more sense.

But, predictably, the usual suspects were outraged.

Media commentators and policy analysts across the country were quick to dismiss the possibility that Alberta could claim such a significant portion. To them, the idea that Alberta workers had been subsidizing the CPP for decades seemed unthinkable.

The uproar prompted an emergency meeting of Canada’s Finance Ministers, led by now-former federal Finance Minister Chrystia Freeland. Alberta pressed for clarity, with Horner requesting a definitive number from the federal government.

Freeland agreed to have the federal Chief Actuary provide an official calculation.

If you think Trudeau should release the pension calculation, click here.

Four months later, the Chief Actuary announced the formation of a panel to “interpret” the CPP’s asset transfer formula – a formula that remains contentious and could drastically impact Alberta’s entitlement.

(Readers will remember that how this formula is interpreted has been the matter of much debate, and could have a significant impact on the amount Alberta is entitled to.)

Once the panel completed its work, the Chief Actuary promised to deliver Alberta’s calculated share by the fall. With December 20th marking the last day of fall, Alberta has finally received a response – but not the one it was waiting for:

“We received their interpretation of the legislation, but it did not contain a number or even a formula for calculating a number,” said Justin Brattinga, Horner’s press secretary.

In other words, the Chief Actuary did the complete opposite of what they were supposed to do.

The Chief Actuary’s job is to calculate each province’s entitlement, based on the formula outlined in the CPP Act.

It is not the Chief Actuary’s job to start making up new interpretations of the formula to suit the federal government’s agenda.

In fact, the idea that the Chief Actuary spent all this time working on the issue, and didn’t even calculate a number is preposterous.

There’s just no way that that’s what happened.

Far more likely is that the Chief Actuary did run the numbers, using the formula in the CPP Act, only for them – and the federal government – to realize that Alberta’s LifeWorks calculation is actually about right.

Cue panic, a rushed attempt to “reinterpret” the formula, and a refusal to provide the number they committed to providing.

In short, we simply don’t believe that the Chief Actuary didn’t, you know, “actuarialize” anything.

For decades, Alberta has contributed disproportionately to the CPP, given its higher incomes and younger population.

Despite all the bluster in the media, this is actually common sense.

A calculation reflecting this reality would not sit well with other provinces, which have benefited from these contributions.

By withholding the actual number, Ottawa confirms the validity of Alberta’s position.

The refusal to release the calculation only adds fuel to the financial firestorm already underway in Ottawa.

Albertans deserve to know the truth about their contributions and entitlements.

We want to see that number.

If you agree, and want to see the federal government’s calculation on what Alberta is owed, sign our petition – Tell Trudeau To Release The Pension Calculation:

Once you’ve signed, send this petition to your friends, family, and all Albertans.

Thank you for your support!

Regards,

The Free Alberta Strategy Team

Continue Reading

Alberta

Ford and Trudeau are playing checkers. Trump and Smith are playing chess

Published on

CAE Logo

 

By Dan McTeague

 

Ford’s calls for national unity – “We need to stand united as Canadians!” – in context feels like an endorsement of fellow Electric Vehicle fanatic Trudeau. And you do wonder if that issue has something to do with it. After all, the two have worked together to pump billions in taxpayer dollars into the EV industry.

There’s no doubt about it: Donald Trump’s threat of a blanket 25% tariff on Canadian goods (to be established if the Canadian government fails to take sufficient action to combat drug trafficking and illegal crossings over our southern border) would be catastrophic for our nation’s economy. More than $3 billion in goods move between the U.S. and Canada on a daily basis. If enacted, the Trump tariff would likely result in a full-blown recession.

It falls upon Canada’s leaders to prevent that from happening. That’s why Justin Trudeau flew to Florida two weeks ago to point out to the president-elect that the trade relationship between our countries is mutually beneficial.

This is true, but Trudeau isn’t the best person to make that case to Trump, since he has been trashing the once and future president, and his supporters, both in public and private, for years. He did so again at an appearance just the other day, in which he implied that American voters were sexist for once again failing to elect the nation’s first female president, and said that Trump’s election amounted to an assault on women’s rights.

Consequently, the meeting with Trump didn’t go well.

But Trudeau isn’t Canada’s only politician, and in recent days we’ve seen some contrasting approaches to this serious matter from our provincial leaders.

First up was Doug Ford, who followed up a phone call with Trudeau earlier this week by saying that Canadians have to prepare for a trade war. “Folks, this is coming, it’s not ‘if,’ it is — it’s coming… and we need to be prepared.”

Ford said that he’s working with Liberal Finance Minister Chrystia Freeland to put together a retaliatory tariff list. Spokesmen for his government floated the idea of banning the LCBO from buying American alcohol, and restricting the export of critical minerals needed for electric vehicle batteries (I’m sure Trump is terrified about that last one).

But Ford’s most dramatic threat was his announcement that Ontario is prepared to shut down energy exports to the U.S., specifically to Michigan, New York, Wisconsin, and Minnesota, if Trump follows through with his plan. “We’re sending a message to the U.S. You come and attack Ontario, you attack the livelihoods of Ontario and Canadians, we’re going to use every tool in our toolbox to defend Ontarians and Canadians across the border,” Ford said.

Now, unfortunately, all of this chest-thumping rings hollow. Ontario does almost $500 billion per year in trade with the U.S., and the province’s supply chains are highly integrated with America’s. The idea of just cutting off the power, as if you could just flip a switch, is actually impossible. It’s a bluff, and Trump has already called him on it. When told about Ford’s threat by a reporter this week, Trump replied “That’s okay if he does that. That’s fine.”

And Ford’s calls for national unity – “We need to stand united as Canadians!” – in context feels like an endorsement of fellow Electric Vehicle fanatic Trudeau. And you do wonder if that issue has something to do with it. After all, the two have worked together to pump billions in taxpayer dollars into the EV industry. Just over the past year Ford and Trudeau have been seen side by side announcing their $5 billion commitment to Honda, or their $28.2 billion in subsidies for new Stellantis and Volkswagen electric vehicle battery plants.

Their assumption was that the U.S. would be a major market for Canadian EVs. Remember that “vehicles are the second largest Canadian export by value, at $51 billion in 2023 of which 93% was exported to the U.S.,”according to the Canadian Vehicle Manufacturers Association, and “Auto is Ontario’s top export at 28.9% of all exports (2023).”

But Trump ran on abolishing the Biden administration’s de facto EV mandate. Now that he’s back in the White House, the market for those EVs that Trudeau and Ford invested in so heavily is going to be much softer. Perhaps they’d like to be able to blame Trump’s tariffs for the coming downturn rather than their own misjudgment.

In any event, Ford’s tactic stands in stark contrast to the response from Alberta, Canada’s true energy superpower. Premier Danielle Smith made it clear that her province “will not support cutting off our Alberta energy exports to the U.S., nor will we support a tariff war with our largest trading partner and closest ally.”

Smith spoke about this topic at length at an event announcing a new $29-million border patrol team charged with combatting drug trafficking, at which said that Trudeau’s criticisms of the president-elect were, “not helpful.” Her deputy premier Mike Ellis was quoted as saying, “The concerns that president-elect Trump has expressed regarding fentanyl are, quite frankly, the same concerns that I and the premier have had.” Smith and Ellis also criticized Ottawa’s progressively lenient approach to drug crimes.

(For what it’s worth, a recent Léger poll found that “Just 29 per cent of [Canadians] believe Trump’s concerns about illegal immigration and drug trafficking from Canada to the U.S. are unwarranted.” Perhaps that’s why some recent polls have found that Trudeau is currently less popular in Canada than Trump at the moment.)

Smith said that Trudeau’s criticisms of the president-elect were, “not helpful.” And on X/Twitter she said, “Now is the time to… reach out to our friends and allies in the U.S. to remind them just how much Americans and Canadians mutually benefit from our trade relationship – and what we can do to grow that partnership further,” adding, “Tariffs just hurt Americans and Canadians on both sides of the border. Let’s make sure they don’t happen.”

This is exactly the right approach. Smith knows there is a lot at stake in this fight, and is not willing to step into the ring in a fight that Canada simply can’t win, and will cause a great deal of hardship for all involved along the way.

While Trudeau indulges in virtue signaling and Ford in sabre rattling, Danielle Smith is engaging in true statesmanship. That’s something that is in short supply in our country these days.

As I’ve written before, Trump is playing chess while Justin Trudeau and Doug Ford are playing checkers. They should take note of Smith’s strategy. Honey will attract more than vinegar, and if the long history of our two countries tell us anything, it’s that diplomacy is more effective than idle threats.

Dan McTeague is President of Canadians for Affordable Energy.

Continue Reading

Trending

X