Business
Toyota to scrap DEI policies following social media exposé

From LifeSiteNews
By Stephen Kokx
Toyota will no longer participate in the Corporate Equality Index amid public pressure after anti-woke activist Robby Starbuck revealed the company’s left-wing policies.
Just days after Toyota ended its sponsorship of the Olympics, the Japanese car maker put a halt to supporting LGBT events and said it also planned to scrap Diversity, Equity, and Inclusion (DEI) policies.
In a memo issued to its 50,000 U.S.-based employees and 1,500 dealerships last Thursday, Toyota reportedly said that it will continue to “encourage an inclusive environment where diversity of thought can flourish” but that its primary focus will be on “professional development, networking, mentoring and volunteering” initiatives for staff.
Among other changes, Toyota will no longer participate in the pro-LGBT Human Rights Campaign’s Corporate Equality Index. It will also shift its public presence toward community activities that “align with STEM (Science, Technology, Engineering, and Math) education and workforce readiness.”
The move comes amid public pressure after anti-woke activist Robby Starbuck exposed the company’s left-wing policies on social media.
Huge news: Last week we exposed @Toyota + @Lexus for going woke and now just one week later they’re announcing BIG changes!
Some highlights:
• No more involvement in pride parades, pride events or LGBTQ children’s summer camps.
• They will not participate in the @HRC’s woke… pic.twitter.com/eUp3aBT4wV
— Robby Starbuck (@robbystarbuck) October 3, 2024
“This is a massive win for sanity,” Starbuck told his followers in an X post. “Toyota seems to have forgotten who their core customers are.”
Starbuck had revealed that Toyota sponsored an event featuring drag queens for children. He also reported that it backed the pro-LGBT “Equality Act” and that it worked with the radical Human Rights Campaign to oppose laws that ban sex change operations for minors, among other left-wing efforts.
It’s time to expose Toyota.@Toyota has been one of the most trusted brands in America but they’ve gone totally woke.
Here’s some of what we found:
• Toyota sponsored a drag queen program at a summer camp for kids identifying as LGBTQ+.
• Toyota opposes laws that ban sex… pic.twitter.com/bmcWPftjT4
— Robby Starbuck (@robbystarbuck) September 26, 2024
Starbuck’s previous reporting on corporate giants such as John Deere, Lowe’s, Harley Davidson, and others effectively forced them to scale back or drop their own DEI initiatives altogether. Former GOP presidential candidate Mike Huckabee thanked Starbuck for his efforts on X.
Toyota stopped asking for gender on job applications in the name of LGBTQ+ inclusion but they want to increase the number of women in managerial positions "fivefold by 2030"
Make it make sense. https://t.co/VgbSX6BgQB pic.twitter.com/jTrXWwssJ7
— Expose Them (@ExposeDarkDeeds) September 30, 2024
Along with Panasonic and Bridgestone, Toyota announced that it is terminating its $835 million sponsorship of the Olympics that begin in 2015. The Associated Press reported that the three companies were among the 15 major sponsors of the Games, which featured a blasphemous depiction of the Last Supper this year in Paris during the opening ceremony.
Toyota’s chairman recently complained that the Olympics had become “increasingly political.”
Alberta
Big win for Alberta and Canada: Statement from Premier Smith

Premier Danielle Smith issued the following statement on the April 2, 2025 U.S. tariff announcement:
“Today was an important win for Canada and Alberta, as it appears the United States has decided to uphold the majority of the free trade agreement (CUSMA) between our two nations. It also appears this will continue to be the case until after the Canadian federal election has concluded and the newly elected Canadian government is able to renegotiate CUSMA with the U.S. administration.
“This is precisely what I have been advocating for from the U.S. administration for months.
“It means that the majority of goods sold into the United States from Canada will have no tariffs applied to them, including zero per cent tariffs on energy, minerals, agricultural products, uranium, seafood, potash and host of other Canadian goods.
“There is still work to be done, of course. Unfortunately, tariffs previously announced by the United States on Canadian automobiles, steel and aluminum have not been removed. The efforts of premiers and the federal government should therefore shift towards removing or significantly reducing these remaining tariffs as we go forward and ensuring affected workers across Canada are generously supported until the situation is resolved.
“I again call on all involved in our national advocacy efforts to focus on diplomacy and persuasion while avoiding unnecessary escalation. Clearly, this strategy has been the most effective to this point.
“As it appears the worst of this tariff dispute is behind us (though there is still work to be done), it is my sincere hope that we, as Canadians, can abandon the disastrous policies that have made Canada vulnerable to and overly dependent on the United States, fast-track national resource corridors, get out of the way of provincial resource development and turn our country into an independent economic juggernaut and energy superpower.”
Business
Canada may escape the worst as Trump declares America’s economic independence with Liberation Day tariffs

MxM News
Quick Hit:
On Wednesday, President Trump declared a national emergency to implement a sweeping 10% baseline tariff on all imported goods, calling it a “Declaration of Economic Independence.” Trump said the tariffs would revitalize the domestic economy, declaring that, “April 2, 2025, will forever be remembered as the day American industry was reborn.”
Key Details:
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The baseline 10% tariff will take effect Saturday, while targeted “reciprocal” tariffs—20% on the EU, 24% on Japan, and 17% on Israel—begin April 9th. Trump also imposed 25% tariffs on most Canadian and Mexican goods, as well as on all foreign-made cars and auto parts, effective early Thursday.
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Trump justified the policy by citing foreign trade restrictions and long-standing deficits. He pointed to policies in Australia, the EU, Japan, and South Korea as examples of protectionist barriers that unfairly harm American workers and industries.
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The White House estimates the 10% tariff could generate $200 billion in revenue over the next decade. Officials say the added funds would help reduce the federal deficit while giving the U.S. stronger leverage in negotiations with countries running large trade surpluses.
Diving Deeper:
President Trump on Wednesday unveiled a broad new tariff policy affecting every imported product into the United States, marking what he described as the beginning of a new economic era. Declaring a national emergency from the White House Rose Garden, the president announced a new 10% baseline tariff on all imports, alongside steeper country-specific tariffs targeting longstanding trade imbalances.
“This is our Declaration of Economic Independence,” Trump said. “Factories will come roaring back into our country — and you see it happening already.”
The tariffs, which take effect Saturday, represent a substantial increase from the pre-Trump average U.S. tariff rate and are part of what the administration is calling “Liberation Day” for American industry. Reciprocal tariffs kick in April 9th, with the administration detailing specific rates—20% for the European Union, 24% for Japan, and 17% for Israel—based on calculations tied to bilateral trade deficits.
“From 1789 to 1913, we were a tariff-backed nation,” Trump said. “The United States was proportionately the wealthiest it has ever been.” He criticized the establishment of the income tax in 1913 and blamed the 1929 economic collapse on a departure from tariff-based policies.
To underscore the move’s long-anticipated nature, Trump noted he had been warning about unfair trade for decades. “If you look at my old speeches, where I was young and very handsome… I’d be talking about how we were being ripped off by these countries,” he quipped.
The president also used the moment to renew his push for broader economic reforms, urging Congress to eliminate federal taxes on tips, overtime pay, and Social Security benefits. He also proposed allowing Americans to write off interest on domestic auto loans.
Critics of the plan warned it could raise prices for consumers, noting inflation has already risen 22% under the Biden administration. However, Trump pointed to low inflation during his first term—when he imposed more targeted tariffs—as proof his strategy can work without sparking runaway costs.
White House officials reportedly described the new baseline rate as a guardrail against countries attempting to game the system. One official explained the methodology behind the reciprocal tariffs: “The trade deficit that we have with any given country is the sum of all trade practices, the sum of all cheating,” adding that the tariffs are “half of what they could be” because “the president is lenient and he wants to be kind to the world.”
In addition to Wednesday’s sweeping changes, Trump’s administration recently imposed a 25% tariff on Chinese goods tied to fentanyl smuggling and another 25% on steel and aluminum imports—revoking previous carve-outs for countries like Brazil and South Korea. Future tariffs on semiconductors, pharmaceuticals, and raw materials such as copper and lumber are reportedly under consideration.
Trump closed his remarks with a message to foreign leaders: “To all of the foreign presidents, prime ministers, kings, queens, ambassadors… I say, ‘Terminate your own tariffs, drop your barriers.’” He declared April 2nd “the day America’s destiny was reclaimed” and promised, “This will indeed be the golden age of America.”
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