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Tips From Tundra – Optimize Your Resume For ‘The New Normal’

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9 minute read

The landscape of employment for job-seekers has changed dramatically since the beginning of the pandemic in Alberta. As of May 2020, the Alberta Government reports an unemployment rate of 15.5%. Combine that with experienced employees furloughed from various sectors, new graduates and those seeking a new career direction may have a steeper hill to climb than before. We continue to discover what is the new normal for Alberta post-pandemic, we revisit the topic of how to put your best foot forward when optimizing your resume for your job hunt.

Tundra Technical Solutions is a global recruitment agency headquartered in Toronto, Ontario. Since 2004, Tundra has grown quickly, today operating offices across North America, Europe and Asia. They work with top global partners actively seeking the best talent in multiple sectors such as finance, insurance, healthcare, technology, retail, energy, utilities, construction, mining, telecommunications, transportation and government to name a few. 

 

Ever considered utilizing the skills a recruitment agency may have to offer? It may be the right time considering the volume of applicants in the hundreds on certain job postings, as shown in the image below. We spoke with Christina Esposito, Marketing and Communications Lead and Internal Recruiter for Tundra Technical Solutions on ways to optimize your resume for recruiters in the new normal.

(Source: LinkedIn Job Search)

Should your resume be written chronologically or functionally?

The key difference here is whether or not your work experience should be written as a timeline of your previous positions or should it be laid out in the form of what experience you feel is best suited for the position you are applying for. From a recruiters perspective, Christina mentions:

“We like to see a reverse chronological order of previous work experience. We recommend placing all of your technical skills right at the top of your resume, and then go into your most recent experience.”

 

 

Should you tailor your resume for the specific job you are applying for?

Say you are actively applying to open positions, tailoring your resume can be a time consuming task if your objective is to apply to the first 10-20 open positions you find. To that point, applying to everything you see can be detrimental to your efforts when utilizing a recruiter. Keep in mind, there is a human processing your candidate profile, and their efforts are to find the best talent for their employers. Christina offers a recommendation that can mitigate time for both the job seeker and recruiter:

“ we absolutely want to see someone tailoring their resume that matches the job description. A good tip for someone who might not want to go through a whole overhaul, is to first make sure that the job you’re applying to is relevant to your experience, recruiters can see if you’re applying to the first jobs that pop up for example. It becomes clear they haven’t really looked into the position they’re applying for. So, a lot of care and detail should go into those applications if you want to have the greatest success. Ultimately you want to make sure that the job description lines up with your skills…” 

 

 

What is the best resume format that can be read autonomously through recruitment software?

As mentioned above, some positions can receive hundreds of applications. If you haven’t been made aware by now, recruiters utilise software called an Applicant Tracking System (ATS) or what is referred to as resume parsing, which allows the hundreds of resumes to be read and processed, thus creating a candidate profile highlighting the most relevant information to send to an employer. Say you spent endless hours on the most aesthetically pleasing resume to give that ‘wow’ factor, that may have been a solid practice in the past, but ATS systems have difficulty processing these resume formats, thus your candidate profiles could be lacking important information.

“I would recommend against a PDF format. The reason being is that Microsoft Word documents are the most legible and easiest to parse with. The way the ATS works is, someone sends in the application, the ATS picks those keywords from their resume and matches them to the actual job description. Inserting images or a lot of text can make it difficult for recruiters to look up your profile in the future.”

 

What should NOT be included on your resume?

Some of these you may already know, but let’s be clear, having a resume with only relevant information is your best chance of success. Working as a retail store manager I had received countless resumes from individuals seeking employment. During that time, I had encountered some of the most outrageous and creative resumes from all walks of life. By no means am I a recruitment specialist, but sticking to the basics was a winner for my new hires during that time. Christina offers the perspective of a recruiter for what not to put on your resume:

“Jumping right into things like objectives or hobbies is fine, but we would recommend against it because the longer you make your resume, you can decrease the chances of someone reading the full document. Best practice is to always keep your resume one to two pages with only relevant information. For industry veterans that have lengthy work history, you should only list the most recent and relevant experience.” 

 

Should you include links to your social media?

Social media plays a significant role in the recruitment process for both agencies and hiring managers. LinkedIn has become a major part of what we call this ‘new normal’, with more than 20 million companies listed on the site and 14 million open jobs, it’s no surprise that over 75% of people who recently changed jobs used LinkedIn to inform their career decision. When it comes to social media, Christina offers her recommendations:

“90% of the time, recruiters are looking at your LinkedIn or Twitter. We want to make sure we get a holistic view of the applicant. 40% of our hires last year were candidates we sourced directly from LinkedIn. We have situations where we have candidates that look great on paper, but after we do some investigating. He/she doesn’t actually prove to be the person he/she was saying on paper. It’s a point of validation and puts a face to a name. My recommendation would be to keep your social media profiles clean, descriptive and showcase your accomplishments, especially if you have a public profile.”

 

This information should offer you some insight into how the employment landscape is changing and what best practices to implement for your job hunt. Who wouldn’t want to save time and effort on what can be an arduous task?

 

 

If you would like to learn more about Tundra Technical Solutions, speak to one of their experienced recruiters or to view their available positions in Alberta, check out their website here or message them on their Facebook below.

 

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Automotive

The high price of green virtue

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Macdonald-Laurier Institute

By Jerome Gessaroli for Inside Policy

Reducing transportation emissions is a worthy goal, but policy must be guided by evidence, not ideology.

In the next few years, the average new vehicle in British Columbia could reach $80,000, not because of inflation, but largely because of provincial and federal climate policy. By forcing zero-emission-vehicle (ZEV) targets faster than the market can afford, both governments risk turning climate ambition into an affordability crisis.

EVs are part of the solution, but mandates that outpace market acceptance risk creating real-world challenges, ranging from cold-weather travel to sparse rural charging to the cost and inconvenience for drivers without home charging. As Victoria and Ottawa review their ZEV policies, the goal is to match ambition with evidence.

Introduced in 2019, BC’s mandate was meant to accelerate electrification and cut emissions from light-duty vehicles. In 2023, however, it became far more stringent, setting the most aggressive ZEV targets in North America. What began as a plan to boost ZEV adoption has now become policy orthodoxy. By 2030, automakers must ensure that 90 per cent of new light-duty vehicles sold in BC are zero-emission, regardless of what consumers want or can afford. The evidence suggests this approach is out of step with market realities.

The province isn’t alone in pursuing EV mandates, but its pace is unmatched. British Columbia, Quebec, and the federal government are the only ones in Canada with such rules. BC’s targets rise much faster than California’s, the jurisdiction that usually sets the bar on green-vehicle policy, though all have the same goal of making every new vehicle zero-emission by 2035.

According to Canadian Black Book, 2025 model EVs are about $17,800 more expensive than gas-powered vehicles. However, ever since Ottawa and BC removed EV purchase incentives, sales have fallen and have not yet recovered. Actual demand in BC sits near 16 per cent of new vehicle sales, well below the 26 per cent mandate for 2026. To close that gap, automakers may have to pay steep penalties or cut back on gas-vehicle sales to meet government goals.

The mandate also allows domestic automakers to meet their targets by purchasing credits from companies, such as Tesla, which hold surplus credits, transferring millions of dollars out of the country simply to comply with provincial rules. But even that workaround is not sustainable. As both federal and provincial mandates tighten, credit supplies will shrink and costs will rise, leaving automakers more likely to limit gas-vehicle sales.

It may be climate policy in intent, but in reality, it acts like a luxury tax on mobility. Higher new-vehicle prices are pushing consumers toward used cars, inflating second-hand prices, and keeping older, higher-emitting vehicles on the road longer. Lower-income and rural households are hit hardest, a perverse outcome for a policy meant to reduce emissions.

Infrastructure is another obstacle. Charging-station expansion and grid upgrades remain far behind what is needed to support mass electrification. Estimates suggest powering BC’s future EV fleet alone could require the electricity output of almost two additional Site C dams by 2040. In rural and northern regions, where distances are long and winters are harsh, drivers are understandably reluctant to switch. Beyond infrastructure, changing market and policy conditions now pose additional risks to Canada’s EV goals.

Major automakers have delayed or cancelled new EV models and battery-plant investments. The United States has scaled back or reversed federal and state EV targets and reoriented subsidies toward domestic manufacturing. These shifts are likely to slow EV model availability and investment across North America, pushing both British Columbia and Ottawa to reconsider how realistic their own targets are in more challenging market conditions.

Meanwhile, many Canadians are feeling the strain of record living costs. Recent polling by Abacus Data and  Ipsos shows that most Canadians view rising living costs as the country’s most pressing challenge, with many saying the situation is worsening. In that climate, pressing ahead with aggressive mandates despite affordability concerns appears driven more by green ideology than by evidence. Consumers are not rejecting EVs. They are rejecting unrealistic timelines and unaffordable expectations.

Reducing transportation emissions is a worthy goal, but policy must be guided by evidence, not ideology. When targets become detached from real-world conditions, ideology replaces judgment. Pushing too hard risks backlash that can undo the very progress we are trying to achieve.

Neither British Columbia nor the federal government needs to abandon its clean-transportation objectives, but both need to adjust them. That means setting targets that match realistic adoption rates, as EVs become more affordable and capable, and allowing more flexible compliance based on emissions reductions rather than vehicle type. In simple terms, the goal should be cutting emissions, not forcing people to buy a specific type of car. These steps would align ambition with reality and ensure that environmental progress strengthens, rather than undermines, public trust.

With both Ottawa and Victoria reviewing their EV mandates, their next moves will show whether Canadian climate policy is driven by evidence or by ideology. Adjusting targets to reflect real-world affordability and adoption rates would signal pragmatism and strengthen public trust in the country’s clean-energy transition.


Jerome Gessaroli is a senior fellow at the Macdonald-Laurier Institute and leads the Sound Economic Policy Project at the BC Institute of British Columbia

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Business

Carney shrugs off debt problem with more borrowing

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By Franco Terrazzano 

Ottawa, we’ve got some problems.

The first problem is government debt is spiralling out of control because government spending is spiralling out of control. The second problem is no one within government is taking the first problem seriously.

Prime Minister Mark Carney’s first budget shows Ottawa will borrow about $80 billion this year.

Massive government borrowing means debt interest charges cost taxpayers more than $1 billion every week.

That’s enough money to build a brand-new hospital every week, but that money is going to the bond fund managers on Bay Street to pay interest on the government credit card.

Or think about it this way the next time you’re standing in the check-out line:

Every dollar you pay in federal sales tax goes to pay interest on the debt.

The government’s own non-partisan, independent budget watchdog pulled the fire alarm back in September.

“The current path we’re on in terms of federal debt as the share of the economy is unsustainable,” the Parliamentary Budget Officer said.

Here are other ways the PBO described the government’s financial situation:

Stupefying. Shocking. Something is going to break. Everybody should be concerned.

That’s how the PBO described the situation when he projected the deficit to be $10 billion lower than Carney’s deficit in Budget 2025.

How is Carney responding to Canada’s debt crunch? Instead of acting, Carney is obfuscating.

Instead of balancing the budget, Carney promises to balance the operating budget.

Carney isn’t balancing squat when he continues to borrow tens of billions of dollars every year. The closest Carney is willing to get to a balanced budget is a $57 billion deficit in 2029.

Instead of cutting the debt, Carney is changing the budget guardrails.

Even under the Trudeau government, politicians repeatedly promised to keep the debt as a share of the economy going down.

Carney used a sneaky sleight of hand in Budget 2025 to change that guardrail.

Because Carney’s debt will grow faster than Canada’s economy, he’s changing the previous guardrail of a declining debt-to-GDP ratio to a declining “deficit-to-GDP ratio.”

Carney plans to add $324 billion to the debt by 2030. For comparison, former prime minister Justin Trudeau planned to add $154 billion to the debt over those same years.

Instead of cutting spending, Carney muddies the waters with slogans of “spending less to invest more.”

The Carney government wrote Budget 2025 in a way to try to convince Canadians that it will save about $60 billion over five years.

But the government is spending billions of dollars more every year.

The government will spend $581 billion this year. That’s $38 billion more than the government spent last year. The government will spend $644 billion in 2029.

Does that look like saving money to you?

Even if you want to be as charitable as possible, nearly all the savings Carney promises to find occur in future years.

This should give taxpayers flashbacks of the Trudeau era.

Trudeau initially promised to run “modest” deficits and balance the budget in four years. But Trudeau never balanced the budget, he doubled the debt.

Trudeau promised to find $15 billion in savings. But Trudeau never cut spending, he ballooned the bureaucracy and spent billions more.

Here’s the key lesson: When the government promises to start its diet on Monday, Monday never comes.

The government debt problem is serious.

The government is now wasting more money paying interest on the debt than it sends to provinces in health-care transfers. In 2029, thirteen cents of every dollar the government takes will be used to make debt interest payments.

But instead of acting, Carney is trying to convince Canadians that everything is fine.

Instead of acting, Carney is using slogans and changing budget guardrails to paint a rosier picture of government finances.

Carney needs to change course. Shrugging off the debt won’t make things better. Only urgent action to cut spending will.

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