Sports
The Top 10 Best Super Bowl Commercials of Super Bowl 59
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The price for a :30 Super Bowl ad space is up to $8 Million
#10 – Pfizer
As much as it pains me to say it, this was an effective ad.
Unfortunately, many viewers will fall for this propaganda using a cute kid to sell the narrative of Pfizer “knocking out” cancer.
#9 – Bud Light
They are at least trying to salvage their image after the Dylan Mulvaney disaster.
#8 – “He Gets Us” – an ad campaign promoting Jesus Christ.
@BehizyTweets responded to the commercial, saying, “‘He Gets Us’ just aired a Super Bowl ad promoting Jesus, and it’s a massive improvement from last year’s woke ad.”
#7 – Rocket.com
@annamlulis reacted to this ad, saying:
“The Super Bowl just showed the most beautiful pro-life ad. Instead of fearmongering people out of having a family, it showed U.S. service members getting married and having kids.”
“Everyone deserves their shot at the American dream.”
#6 – Coors Light
#5 – Duracell
#4 – Michelob Ultra
#3 – Hims & Hers
As a company that donated $1 million to Trump’s inauguration, the ad aligned well with Make America Healthy Again (MAHA) messaging—despite the company primarily operating within the pharmaceutical space.
“Something’s broken, and it’s not our bodies. It’s the system.”
“The system wasn’t built to help us. It was built to keep us sick and stuck.”
#2 – Mountain Dew
The only ad that made me laugh out loud.
#1 – Jeep
They dropped $32 million on this ad—and they’re about to get their money’s worth and then some.
Starring Harrison Ford and the American flag, the ad featured several patriotic statements, including:
“Freedom is for everybody. But it isn’t free. It’s earned.”
“There are real heroes in the world, but not the ones in the movies. Real heroes are humble, and they’re not driven by pride.”
“The most sacred thing in life isn’t the path. It’s the freedom to choose it.”
Thanks for making it all the way to the end! If you enjoyed this list, follow me (@VigilantFox) for more.
Fun fact: Each 30-second ad spot cost about $8 million this year. Which ad was your favorite?
Bruce Dowbiggin
Team Canada Hits American Wall. Wall Wins. Now What?
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You wanted a border war? You got a border war. And just like the political conflict this one came down to Canada’s defence. Or lack of same.
After weeks of a phoney war of words between Canada’s abdicated leadership and America’s newly elected Trump administration, the question of Canada’s sovereignty crystallized Saturday on a hockey rink in Montreal. It was a night few will forget. The 3-1 score of Team U.S. over Team Canada being secondary to other outcomes.
Despite public calls for mutual respect, the sustained booing of the American national anthem and the Team Canada invocation by MMA legend Georges St. Pierre was answered by the Tkachuck brothers, Matthew and Brady, with a series of fights in the first nine seconds of the game. Three fights to be exact when former Canuck J.T. Miller squared up with Brandon Hagel. (All three U.S.players have either played on or now play for Canadian NHL teams.)
Premeditated and nasty. To say nothing of the vicious mugging of Canada’s legend Sidney Crosby behind the U.S. net moments later by Charlie McEvoy.
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Those who’d expected a solidarity moment pregame to counter booing the anthem had been optimistic. “Kinda think it might be more fitting for the US team to go stand shoulder to shoulder with the Canadians, under the circumstances. That, I’d cheer.,” said Andrew Coyne. Wrong again.
Expecting a guys’ weekend like the concurrent NBA All Star game, the fraternal folks instead got a Pier Six brawl. It was the most stunning beginning to a game most could remember in 50 years. (Not least of all the rabid Canadian fanbase urging patriotism in the home of Quebec separation) Considering this Four Nations event was the NHL’s idea to replace the tame midseason All Star Game where players apologize for bumping into each other during a casual skate, the tumult as referees tried to start the game was shocking.
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But in unprecedented times who could have predicted the outcome? Under-siege Canadians were represented by fans wearing flashing red lights. They’d been urged on by yahoos in the Canadian media to boo everything American they saw, unaware but uncaring if it ruled out Americans playing in a Canadian city when they get the chance.
“It’s also more political than the (1972) Summit Series was,” bawled Toronto Star columnist Bruce Arthur, “because Canada’s existence wasn’t on the line then, and it may be now. You’re damn right Canadians should boo the anthem.”
He got what he asked for. It was as if large segments of Canada had suddenly awoken to their fate in the weeks since incoming POTUS Donald Trump’s tariff threats forced PM Justin Trudeau to resign and prorogue Parliament so his Liberals could stage a succession plan. Or maybe, according to Liberal house leader Karin Gould, postpone the election.
Instead of looking inward to examine what Canada had done to invite trouble the target was instead on Trump, who many believe is supposed to act like a beneficent older brother to Canada. Indignant Canadians are suddenly cancelling winter vacations to the U.S. while boycotting American chain stores like Home Depot and Costco. Even though Canada’s military is a token force following years of Trudeau downsizing and DEI incursions, the sunset media invokes Vimy Ridge and D-Day in their disgust with Trump, who wants Canada (and NATO allies) to actually pay for their defence.
Earlier in the day, presumptive PM Pierre Poilievre echoed the Liberal line with a rally for Canadian unity that would have worked in 1995, not 2025. In a move he may regret he quoted Churchill’s barb that Americans will always do the right thing after every other option has been exhausted. It drew cheap laughs. With luck, Trump’s animus to Trudeau will overshadow this potshot in a critical moment. Or maybe not.
The TV commercials from Canada’s corporate side waved the patriot flag, too. Leading one to wonder had they really missed the Trudeau decade that prompted this? Did they not hear him talking about Canada having no culture now? How it was now postmodern? How it was now 40 million narratives? How he’d lowered the flag for six months in penance for racism and genocide? Apparently not, as they revived narratives from the 1980 Quebec referendum to stir the crowd.
Now, with the symbolic game lost, what’s next? For Team Canada, injured and humbled, there’s an afternoon tilt Monday in Boston against Finland. Only by beating the Finns can they get a revenge game against the American, this time before a hostile Boston crowd. Should they get there would it be Hudson Bay rules again? How will Americans respond? The mind boggles.
Had there not been such a dramatic political overtone, the attention of the media might have dwelt on the fact that this was the first Canada/ U.S. best-on-best contest in 12 years. Excluding the fights it was a monumental display of skill, stamina and, sadly for Canada, goaltending. Why the wait? NHL commissioner Gary Bettman always puts the league’s interests ahead of those who want to see the best players against each other. So expansion and outdoor games took precedence.
Ordinarily the smashing success of the tournament would shame the NHL into more such competitions. And indeed they are conceding to a schedule of Olympics (Italy in 2026) and World Cups in the next decade. As thrilling as any of those contests might be they will likely pale next to Saturday’s drama. In fact, only Game Eight of the 1972 Summit Series can match the explosive political and sports combination of Feb. 16, 2025.
Guesses are now being accepted over just what Canada and Canada’s hockey team’s program might look like by the end of the 2020’s. Once certainty— if the game Saturday is any indication fraternal friendship between the U.S. and Canada will be on hold for a while.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster. His new book Deal With It: The Trades That Stunned The NHL And Changed Hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org. You can see all his books at brucedowbigginbooks.ca.
Bruce Dowbiggin
All Bets Are Off: Why Prop Betting Scares Sports Leagues, Police
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Sunday’s Super Bowl concluded another season of wagering on the sport made great by gambling. With billions wagered legally— and billions wagered illegally—the NFL is a Frankenstein of the betting industry. Everything is done to create parity while simultaneously promoting chaos. When other leagues talk about success they are talking about the NFL’s colossal gambling industry.
The penetration of betting has only increased with legalization in Canada (Ontario is the only “open” legal market at the moment) and the United States (38 states currently allow sports wagering). It has gotten to the point where sports bettors in Las Vegas, for decades the only legal spot for sports gambling, complain that Nevada is falling behind its neighbours. Some drive across state lines to wager on sports offerings not made in Vegas.
We could do a small book on all the new betting applications that have sprung up with sharps applying stock-market analytics and trading strategies to break down a football game. But for today we’ll concentrate on the device that has turbo-charged public betting in the past generation: Proposition bets. And the enormous risk they bring.
In the bad old days when gambling was underground, dominated by organized crime, football betting meant the money line (who will win), sides (by how many points) and totals (how many points would be scored in as game). The range of options within these parameters was limited. You could parlay (two bets), tease (two or more choices with alternate odds) or do future bets.
Then along came proposition bets (props). There are propositions on everything from how many yards player X will run for, how many interceptions Player Y will throw and how many touchdowns player Z will score. There are also team props. The range of props covers almost any result generated by a football game— and a few generated by halftime shows and coin flips.
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When props first began to catch the public interest, they were a novelty. Snobs saw them as sucker bets for squares. In Vegas, books would stage a glitzy launch ten days before the game to announce their props. No more. The first props for SB LIX were out minutes after the conference final games were decided. The brushfire is now a conflagration.
The two weeks before SB LIX were saturated with experts breaking down the teams, their predilections and their models for predicting prop winners. In a game with no appreciable favourite this meant every microchip of data being examined. (We had at least a dozen props then added a couple more during the game to hedge against any losers.)
The great fallibility of prop betting is their individual nature. With totals and sides the results are determined by efforts of the 92 NFL players allowed to suit up each week. Outside of the QBs, kickers, coaches and perhaps the referees, no single person could determine a W or L. Not so with props.
A player can drop a pass or miss a tackle— affecting his prop— without anyone being the wiser. The NFL scrutinizes players for erratic patterns, but on a single basis anything is possible for a player who is being influenced by bettors. Integrity of the product is paramount for the NFL and its gambling partners. So a rogue player is like a communist in Joe McCarthy’s America.
There is also betting on non-football props concerning length of national anthem, colour of Gatorade used to douse the winning coach and clothing choices of the halftime performers. Here, bettors are truly on their own as the NFL has no control on Kendrick Lamar’s playlist. (Considering KL’s associates “in the hood” this a very Wild West way to lose money) own the colour of Gatorade used (yellow).
So far the NFL has avoided any public gambling scandal like the one that landed the personal translator for Dodgers’s star Hideki Ohtani in jail for tipping off gamblers. (So far MLB has managed to wall off Hideki from the crimes). But the possibilities are there in NFL and other sports where a player compromised by debts, drug issues or sexual activity can be leveraged for profit.
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The league with the most visible prop problem is the NBA with its small rosters (15 players game day). For a reminder the NBA was forced to admit that there is a current police probe into player Terry Rozier, now of the Miami Heat. “In March 2023, the NBA was alerted to unusual betting activity related to Terry Rozier’s performance in a game between Charlotte and New Orleans,” NBA spokesman said. While the NBA has cleared Rozier police area not satisfied.
In the 2023 matchup between the Hornets and the New Orleans Rozier pulled himself from the game after just nine minutes. As a result Rozier finished well below his prop bet of 32.5 combined points, assists and rebounds. Bettors howled about the suspicious nature of Rozier’s exit with a foot problem.
What made cops suspicious was that the network of gamblers placing money on Rozier was the same network that had allegedly manipulated former Raptor Jontay Porter’s prop numbers. Porter has been banned for life over charges he shaved numbers for the nefarious characters cited in the rosier story. Police are still investigating him.
The NBA is still reverberating from the 2007 scandal of referee Tim Donaghy who used his knowledge of the NBA to bet on professional basketball games and tip off crimes figures. He was banned for life and sentenced to 15 months in prison. Now released from prison Donaghy continues to warn about the vulnerability of betting NBA games.
Then there is the risk associated with U.S. college athletics now that players are paid to attend a certain college. Money and temptation flow freely in the new portal system that allows players to transfer schools midway through their eligibility.
Sunday’s game produced a one-sided windfall for Eagles’ bettors and the usual controversial referee calls did not affect the outcome. But it should not be seen as a reason to be less vigilant, particularly with props.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster. His new book Deal With It: The Trades That Stunned The NHL And Changed Hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org. You can see all his books at brucedowbigginbooks.ca.
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