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Bruce Dowbiggin

The Phoney Hype For “Canada’s Team” In The Stanley Cup Final

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8 minute read

If you sometimes feel you’re being talked down to by your betters in mass media, there’s probably a reason. You are. From the forced demographics in films and culture to mandatory vaccines and lockdowns, the population are seen as daycare kiddos joined by a rope who must led in the ways of righteousness. Or, to be precise, leftishness.

Sometimes the massaging is blatant (do Canadian banks really want us to think all their employees are now black?) Sometimes it’s more subtle. Take, for example, the pizza restaurant commercials running incessantly during the NHL playoffs. They take the time to tell you that no Canadian team— repeat after us— has won a Stanley Cup since 1993 (ten points if you guessed Montreal). There are images of screens being crushed, balloons deflating. An unidentified Chris Cuthbert says, “It’s all over folks, the fun has come to an end.”

The dates of recent Final failures roll by showing walls that were punched, plates thrown through TV screen, transistor radios being tossed on the cement. So far accurate. But then Cuthbert pipes up. “Maybe it’s time we try something different?” (In case your hearing is deficient they scroll out “Maybe it’s time we try something different?”)

You’ll never guess their solution. Instead of booing our Canadian rival teams, maybe we should get behind whichever Canadian team makes it this far. “Let’s cheer with the fans we’ve always cheered against.” Pictures show people clinking glasses in camaraderie. (What happened to diversity?) Then the punch line.

“Team Up For The Cup”. This is the sort of pablum notion you get from people who drop in for the Final after spending the winter darning socks or attending NDP rallies. People we know actually believe it’s a government commercial. Even in the age of “Sinbad” Trudeau, this is inauthentic to the nth degree.

It all suggests “You fans are at fault.” A beer-soaked Kumbaya session is all that’s stood between Canada and a Cup since 1993. Of course the focus-group nimrods who think a Carbon Tax will change the weather could not be made to understand that the essence of fandom is 1) Our team wins 2) Your biggest rival loses.  No, with a little Liberal fairy dust we can all join hands behind Edmonton, now in the Final . That’s all it takes. As we say, inauthentic. Like dumping plastic bags for paper bags.

It put us in mind of an exchange we had with the quintessential Chrétien-era Liberal, Sheila Copps, she of the one million Canadian flags without lanyards debacle. In 2007, the Ottawa Senators made it to the Final. Needless to say the home of Canada’s bureaucracy was in heaven. In our 2008 book The Meaning of Puck , we recalled what happened when we suggested in the Calgary Herald that we weren’t going to “Team Up For The Cup”.

Former Liberal MP and Cabinet Minister Sheila Copps

Saying we wouldn’t go all Vimy Ridge for a team with a Trojan ad on their jersey, we asked why we should getting squishy about a team two time zones away. We added some gratuitous shots about Ottawa rolling up the sidewalks by 7 PM and Tulip Festivals. And praised the things we did share. Alberta’s oil money. Honk. Honk.

Before you could say Alfonso Gagliano, Ms. Copps, the pride of Hamilton, fired back in that quaint, understated style she’s known for. Using words like “despot” and a “dictator”, she accused us of using hockey to separate the nation.  Our “diatribe” was “hate-filled” as we mocked “tulips, tourists and the team… Dowbiggin’s message was a lot more dangerous than the separatists”, she railed.

Tulips bloom on Parliament Hill in Ottawa on May 1, 2009., on the first day of the Canadian Tulip Festival which runs from May 1st to the 18th. Ottawa was gifted 100,000 tulip bulbs in 1945 from Princess Juliana of the Netherlands in appreciation for the help Canada gave in liberating the Netherlands during WWII. THE CANADIAN PRESS/Sean Kilpatrick

“Gussied up as a sports rant he thinks it’s perfectly okay to trash another part of Canada in the name of hockey.. Sports lynchers with a political agenda commit the worst kind of bigotry. In Western backhand ( note”: we lived our first 45 years in Quebec and Ontario), Dowbigggin excretes the same bile that almost cost our country twice.” Sports lyncher. Wow.

You’re welcome Sheila. Suggesting that “more astute readers may have discerned a touch of sarcasm and mirth in our original piece” we replied that this pro-Canada stand was rich coming from the government whose Sponsorship Scandal tore apart the nation and left their party to trust-fund Justin “the Jester” Trudeau.

“I’m always amused by Quebec parvenus such as Ms. Copps who think a French immersion course and a particularly hot weekend at the Juste Pour Rire festival make them an expert in the culture of La Belle Province… the parlous state of Quebec within Canada speaks to decades of Liberal vigilance on the separatist file.

“In the end it’s hard to tell which is funnier: Ms. Copps’ vitriolic defence of her record as a champion of Confederation or as a sudden covert to the culture of hockey in this country. But then, Ms. Copps, like most Liberals, never were very good at getting a joke.  Maybe because its was about them in the first place.”

Sadly, they don’t make ‘em like Sheila anymore. Now they slap you with a hate crime and take away your financial records. So good luck to Edmonton. We mean you no harm. Your crayon-coloured unis look great. Just don’t come running to the rest of Canada if you sprain your ankle on the Florida Panthers.

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. His new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.

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BRUCE DOWBIGGIN Award-winning Author and Broadcaster Bruce Dowbiggin's career is unmatched in Canada for its diversity and breadth of experience . He is currently the editor and publisher of Not The Public Broadcaster website and is also a contributor to SiriusXM Canada Talks. His new book Cap In Hand was released in the fall of 2018. Bruce's career has included successful stints in television, radio and print. A two-time winner of the Gemini Award as Canada's top television sports broadcaster for his work with CBC-TV, Mr. Dowbiggin is also the best-selling author of "Money Players" (finalist for the 2004 National Business Book Award) and two new books-- Ice Storm: The Rise and Fall of the Greatest Vancouver Canucks Team Ever for Greystone Press and Grant Fuhr: Portrait of a Champion for Random House. His ground-breaking investigations into the life and times of Alan Eagleson led to his selection as the winner of the Gemini for Canada's top sportscaster in 1993 and again in 1996. This work earned him the reputation as one of Canada's top investigative journalists in any field. He was a featured columnist for the Calgary Herald (1998-2009) and the Globe & Mail (2009-2013) where his incisive style and wit on sports media and business won him many readers.

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Bruce Dowbiggin

CHL Vs NCAA: Finally Some Sanity For Hockey Families

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In forty-years-plus of covering sports you develop hobby horses. Issues that re-appear continuously over time. In our case, one of those issues has been pro hockey’s development model and the NCAA’s draconian rules for its participants. Which was better, and why couldn’t the sides reach a more reasonable model?

In the case of hockey the NCAA’s ban on any player who played a single game in the Canadian Hockey League created a harsh dilemma for hockey prodigies in Canada and the U.S. Throw your lot in with the CHL, hoping to be drafted by the NHL, or play in a secondary league like the USHL till you were eligible for the NCAA.  Prospects in the CHL’s three leagues — the OHL, QMJHL and WHL —were classified as professional by the NCAA because they get $600 a month for living expenses, losing Division I eligibility after 48 hours of training camp. The stipend isn’t considered income for personal tax purposes.”

Over the decades we’ve spoken with many parents and players trying to parse this equation. It was a heartbreaking scene when they gambled on a CHL career that gave them no life skills or education. Or the promised NCAA golden goose never appeared after playing in a lower league for prime development years.

There were tradeoffs. NCAA teams played fewer games, CHL teams played a pro-like schedule. The NCAA awarded scholarships (which could be withdrawn) while the CHL created scholarships for after a career in the league (rules that players getting NHL contracts lost those scholarships has been withdrawn). There were more contrasts.

As we wrote here in 2021, it might have stayed this way but for a tsunami created by the antitrust issue of Name Image Likeness for NCAA players who were not paid for the use of their NIL. When the U.S. Supreme Court ruled on the issue in 2015 it warned the NCAA that its shamateurism scheme had to change. That created revolution in the NCAA. Athletes now receive healthy compensation for their image in video and digital products. They can also take million-dollar compensation from sponsors and boosters.

Portals allow them to skip from team to team to find millions in compensation. One of the many changes in the new NCAA was its prohibition against CHL players. To forestall future lawsuits costing millions, it recently made hockey players eligible for the same revenues as football and basketball players. Now the NCAA has voted to open up college hockey eligibility to CHL players effective Aug. 1, 2025, paving the way for major junior players to participate in the 2025-26 men’s college hockey season.

Which, we wrote in 2022, would leave hockey’s development model vulnerable. “As one insider told us, “The CHL model should be disrupted. Archaic and abusive.” NIL won’t kill the CHL but it could strip away a significant portion of its older stars who choose guaranteed money over long bus rides and billeting with other players. It’s early days, of course, but be prepared for an NHL No. 1 draft pick being a millionaire before his name is even called in the draft.” 

As we wrote in May of 2022 “A Connor McDavid could sign an NIL styled contract at 16 years old, play in the NCAA and— rich already— still be drafted No. 1 overall. Yes, college hockey has a lower profile and fewer opportunities for endorsements. Some will want the CHL’s experience. But a McDavid-type player would be a prize catch for an equipment company or a video game manufacturer. Or even as an influencer. All things currently not allowed in the CHL.” 

Effectively the CHL will get all or most of the top prospects at ages 16-19. After that age prospects drafted or undrafted can migrate to the NCAA model. Whether they can sign NHL contracts upon drafting and still play in the NCAA is unclear at this moment. (“On the positive side, we will get all the top young players coming to the CHL because we’re the best development option at that age,” one WHL general manager told The Athleltic’s Scott Wheeler.

One OHL GM told the Athletic “As the trend increases with American players looking for guarantees to sign, does a CHL player turn down an opportunity to sign at the end of their 19-year-old year with the hopes that a year at 20 in NCAA as a free agent gives them a better route to the NHL?”

The permutations are endless at the moment. But, at least, players and their families have a choice between hockey and education that was forbidden in the past. Plus, they can make money via NIL to allow them to stay for an extra year of development or education. The CHL will take a hit, but most young Canadian players will still see it as the logical launching pad to the NHL.

Now, for once, families can come first on the cold, nasty climb to the top hockey’s greasy pole.

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. His new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.

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Bruce Dowbiggin

The Trump Storm: Canada’s Elites Are Unprepared For What Comes Next

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“I think our reverence for the truth might have become a bit of a distraction that is preventing us from finding consensus and getting important things done.” Katherine Maher (NPR CEO)

If Ms. Maher finds the new Donald Trump autocracy uncomfortable, fact-wise, she should apply to replace magenta-haired Catherine Tait as CEO and president of CBC. Ratings? Deficits? A pish-posh distraction. She’d fit right in.

In the wake of the Nov. 5 election, Justin Trudeau’s diehards draw strength from a leader who also eschews reality. He rejects financial accounts in favour of an accounting of the heart. In his attempt at “finding consensus and getting important things done” Canada’s 23rd PM continues to assure Canadians that he will resist the dread Trump agenda by employing not policy but his tantric approach to governance. One where he is the yogi and Canada is the one getting penetrated.

With an unassailable mandate for at least two years Trump has momentum. As seen by the dramatic Trump cabinet appointees, this divine mission will be sorely tested as The Donald loads up his tariff wagon and demands that the freeloader on America’s back pay its share to NATO. And prepare to accept a northward flood of undesirable immigrants.

Trump’s new border czar Thomas Homan has clearly identified Canada’s border weakness. Fear not, says Mr. minus-38 percent approval in polling. Our hearts are pure and our motives unquestioned. Sure. You go with that. (Ontario premier Doug Ford isn’t waiting for Trudeau to smell the Trumpian coffee. He’s warning Mexico about its trade deficiencies, threatening to kick them out of the free trade deal.)

Like America’s ruling class before the 2024 election, Canada’s brahmins are blithely unaware they are being fitted for a rope in 2025. Confident they know best, they issue columns that declare that the public sometimes gets it wrong in elections (ignoring the culpability for Joe Biden). They faint in the face of Elon Musk making X into a dominant  political force. They assume the public is still listening.

The result down south couldn’t possibly be replicated here, because Canada has a ruling class of the first order. And a media paid to repeat that claim. That’s what Americans thought, says Mark Steyn. “The first problem with America’s ruling class: they don’t live where you live; they don’t even want to visit where you live; they have no desire to set foot where you live. And, in consequence, they know nothing.”

The same can be said for Canada’s know-it-alls. They don’t live where you live. They don’t want to live in Brandon or Cornerbrook. They have no desire to set foot in Sturgeon Falls or Fort St. John. The only real places they see are out the car window as they speed away to their cottage in the Laurentians or Muskoka. Ergo, they know nothing worth knowing.

But they know who you are. They clean your homes. They serve you in restaurants. They drive your Ubers. They laugh at your vanities. But the Laurentian elites remain unaware. As a consequence they can say, like Space Cadet No. 1 Melanie Joly, “our border is extremely effective and extremely well guarded” when the U.S. ambassador to Canada warns that the millions of anticipated deportees need to get out of America. Has Joly seen the Portal crossing into Saskatchewan? The St. Stephen-Calais crossing in NB? Fortress Canada couldn’t repel a determined surge of 50 illegals, let alone 500 or 5000, fleeing deportation in the U.S.

And still the balm of Liberal confidence buoys Canada’s upper middle class. They happily ingest the most ludicrous unctions from their government about Trump. Even as their CNN and MSNBC voices are discredited they believe. As we wrote recently, over 50 percent of Americans saw through Kamala Harris and the DEMs coup narratives as complete bushwah. Probably 90 percent of Canadians, however, still lap up these narratives of competent governance.

Their biggest fear remains that the populist revolt against authority in the U.S. might threaten Canada’s faculty lounge cabinet. As we wrote the Chinese spying allegations are typical of the decaying media’s water carrying for the elites. “No one drawing a Liberal support cheque worries aloud that Trudeau knows the truth contained in this files, that it’s injurious to him and the NDP, that Canadians need to know the names of MPs and senators taking bribes, why a police request sat on a minister’s desk for 54 days unopened. 

It’s Poilievre/ Trump who’s untrustworthy. It’s a strategy that the Libs and NDP pray Poilievre will fall for. Pierre’s sin is he doesn’t believe the public should depend on government for everything. That’s heresy in Canada’s Family Compact, and so the Trump comparisons”.

This was how the U.S. Left acted till Nov. 5. Now, the pendulum there is swinging against the administrative state apologists in the U.S. Earlier this month, Boeing’s newly installed CEO, Kelly Ortberg, quietly dismantled the DEI department and accepted the resignation of the office’s vice president. Canada thinks it can still resist this correction with kind hearts and coronets.

A typical example of denial was on Toronto radio this week on which a food shelter advocate and the host discussed the sky-rocketing demand for food hampers in the GTA. They postulated various ideas why this is so. No doubts they were sincere. But in the entire seven-minute segment no one suggested that the Liberals’ mass importation of millions into the city the past five years might have had some impact on these services.

You get the government you deserve. And, as a consequence, you get media you deserve. People like Maher who echo Trudeau’s reverence for China’s ability to get things done outside the democratic sphere. And climate loons who excuse China’s unregulated belching stacks as being under control due to Western examples of carbon pricing and higher taxes.

Perhaps when Trudeau is finally pensioned off by Poilievre we will see some of his still-in-denial women folks, enraged by Little Trump’s victory, adopt the protest tactics of 4B, a South Korean feminist movement in which women swear off dating, mating with, and marrying men. Then we will see if anyone notices that they’ve left the grid. Here’s betting we don’t.

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. His new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.

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