Bruce Dowbiggin
The NHL Changes Its Mind: It Won’t Wear The Ribbon After All

The NHL and #SJW membership was always a heavy lift. For a league whose core is largely wealthy owners, middle-class conservative whites and Orthodox Eastern Europeans, the idea of donning the symbols of #LGBTQ or Climate Change or one of the myriad hip causes du jour was a stretch.
But, pressed by ESG forces it felt is could not resist, the league shocked everyone by going full Woke earlier this year with a demand that its players wearing Pride jerseys in warmup before games. With its liberal media howler monkeys applauding wildly Gary Bettman must have thought it was a price worth paying.
But the NHL discovered what Bud Light, Target, Blackrock and others have found out about their consumers. While they are content to accept the differences in society they don’t want to be compelled into participating in controversial causes. They don’t want behaviours ground in their faces by the sanctimonious media purging its white guilt.
Hence the announcement from Gary Bettman last week that next season the league is not going to do novelty branding as an effort to raise consciousness and, yes, raise money using its products— the players. Cue the howler monkeys again— this time in indignation that not everyone will agree with their pet causes. Here is a Toronto morning show decrying the right to choose not to be one of the fanatically committed.
Then Toronto Blue Jays, whose parent company Rogers pays these morning show hosts, took a different tack with its excommunication of pitcher Anthony Bass for his objection to the #LGBTQ orthodoxy. In a move Lavrentiy Beria would applaud, Bass was publicly paraded before the media, forced to read prepared statements grovelling to Rogers’ pals and had on-air hosts like Dan Shulman discuss the psychological re-assignment Bass would undergo if he wanted to pitch in Toronto again.
Then they cut him in preparation for a Pride Month festi-palooza at the park. For now, the Blue Jays are only being criticized for their lack of clutch hitting.
As we wrote in March “The problem with liberal tolerance in Canada is that it’s not particularly liberal and it’s certainly not tolerant. For instance, the reverberations from goalie James Reimer declining to wear a San Jose Sharks rainbow jersey have continued…
It seems to have escaped many people’s tolerance that refusing to march in a parade does not mean you hate the people in the parade. It is to say that you have a different opinion. One your employer can’t compel you to abandon. An opinion guaranteed to you by generations of free speech defenders and religious freedom.
It is why we have halal and kosher foods. Live and let live. But the hysteria is not stopping with Reimer. The radical blood hounds have tracked down new targets to mount on their gibbet of 100 percent conformity to Woke causes.
The latest NHLers caught up in this fundamental failure to communicate are the Staal brothers in Florida who followed Reimer’s path to say that they haven’t and won’t wear symbols with which they disagree. Immediately the SJW sports media attacked them. When they said they wouldn’t Pride jerseys it was shown by the gotchas ‘ that they had worn subtle LGBTQ jerseys in the past. As if this makes them hypocrites.
My friend Mark Hebscher asked if the NHL should suspend them. Really? What would Mark say if Edmonton’s Zach Hyman, a Jew, declined to wear Muslim symbols on an Islamic Pride night? Would Mark demand Hyman be suspended?
What would he say if secular players in the league declined to wear the cross on their jersey for a Christian appreciation night? Should they be punished as haters? What if a pro sports team has a Mormon appreciation night. Does refusing to wear an LDS badge make people haters?
Of course these examples are moot. There are no progressive DEI laurels for creating political trip wires over Muslims or secularists to advance Woke influence. The only targets that matter here are conservative whites. Sports teams these days would only entertain the most provocative causes to create “a crisis that shouldn’t go to waste” (in the words of Saul Alinsky in his Rules for Radicals).
This put us in mind of the famous Everyone Must Wear A Ribbon episode on Seinfeld. In the classic 1987 episode The Sponge, Kramer is harassed by AIDS Walk organizers for refusing to wear a ribbon as he walks in the event. Here’s what we wrote in April.
VOLUNTEER: But you have to wear an AIDS ribbon.
KRAMER: I have to?
VOLUNTEER: Yes.
KRAMER: Yeah, see, that’s why I don’t want to.
VOLUNTEER: But everyone wears the ribbon. You must wear the ribbon!
KRAMER: You know what you are? You’re a ribbon bully (walks away).
VOLUNTEER: Hey! Hey you! Come back here! Come back here and put this on!
Kramer supports AIDS research, but he doesn’t support meaningless symbols. So some aggressive AIDS walkers eventually track him down and beat him in an alley for not going along with the mob. Comedian and curmudgeon George Carlin summed up Kramer’s resistance: “Religion is like a pair of shoes…..Find one that fits for you, but don’t make me wear your shoes.” But these days you must wear the shoes of the cool kids or suffer the consequences. “
Naturally, progressives pushing their myriad causes fail to see the irony— even as they laugh at the skit. Since when was it a cultural crime that 100 percent of people don’t agree on any position? You don’t demand everyone eat meat, worship God or write with your left hand. Why do we demand unanimity on Woke catechism? But white- guilt liberals now look for any excuse to suppress dissent from “the other” who spreads disinformation.
The last group you’d have expected to adopt the You Must Wear A Ribbon tactic is the NHL. But no, the league that forgot Don Cherry is once again forcing its sanctity on players who dare to say “No, thanks” to wearing LGBTQ+2 sweaters as part of their costume drama.
We summed it up this way in March: “As we’ve contended over decades, the key to acceptance of gays in hockey will be the coming-out of a prominent NHL star(s). They are out there. It wasn’t high rhetoric from Brooklyn Dodgers GM Branch Rickey that changed the colour line in baseball. It was Jackie Robinson’s forbearance. It wasn’t slogans that slowly changed the skin colour of golf. It was Tiger Woods’ utter dominance.
It was also the hyper-macho world that Brian Burke himself nurtured through the years before his son came out — not colourful jerseys— that has repressed gay participation in the NHL. The weeding-out of gay youth in the development process comes from the grass roots. (To his credit a penitent Burke now owns some of this.)
While it is commendable that Burke now supports his son’s memory, flailing Christians for refusing to wear Pride jerseys is not the way to achieve understanding. Worshipping symbols is a divisive, not a unifying action that plays into the hands of forces Burke clearly does not acknowledge or understand. Radicals who use terms like white settler and cis-gender-entitlement to baffle the vulnerable. And who will discard him when he’s no longer of use to them.
Churchill was prescient about appeasing today’s virtue warriors when he long ago said that appeasers “are like people who feed the crocodile in hopes that the crocodile eats them last.” Chomp.Chomp. Their day is coming. “ Just ask Bud Light.
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Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. Inexact Science: The Six Most Compelling Draft Years In NHL History, his new book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via http://brucedowbigginbooks.ca/book-personalaccount.aspx
2025 Federal Election
Trump Has Driven Canadians Crazy. This Is How Crazy.

“Liberalism is based on one central desire: to look cool in front of others in order to get love. Preaching tolerance makes you look cooler than saying something like, ‘Please lower my taxes.’”— Greg Gutfeld
Having lived 25 years in the West after 45+ years in the East we can now generalize on the state of the nation. In the West the attitude is to grasp the future. Not fear it. Accept risk and loss as partners. In the East the default sentiment is to fear the future. Think of every reason why it might fail.
Quebec fears losing its culture. Ontario fears losing its power. The Maritimes fear losing equalization money. Hence Danielle Smith and Doug Ford as contrasting symbols of leadership. But 2025 is something new.
Donald Trump’s unsparing assessments of modern Canada— “We don’t really want Canada to make cars for us, to put it bluntly. We want to make our own cars — and we’re now equipped to do that”— have exposed this fissure in the country. Is it him or is it us? Families and friendships are being destroyed by the response. As Canadians head to the polls it’s obvious that persuasion is not going to apply in this climate. Arguments are falling on deaf ears.
With a large segment of the population doubling down on a failed past it’s time to make an I-told-you list of the implications of letting Donald Trump scare you into voting for a re-run of the Liberal Party. Double this dread if the Liberals get a majority.
To those Boomers living off the equity in their paid-off homes, get ready to be taxed on the appreciation in your homes. While you cherish your stand-alone private residence, get ready for the neighbours to sell out to someone who will erect a six-storey, 36-unit condo on the property right next to you because “sustainable growth”.
Got someone under 50 in your life? The Carney Reflex is bad news. Adding debt and embracing the destructive Trudeau social positions is a killer for those looking to commit to a future in Canada. Should Poilievre lose the election and his seat expect a brain drain away from the failed state. And the prosperity they create to vacate as well.
To those who cherish free expression expect hate-speech laws like those in UK where police will arrest you in your homes for social-media comment hostile to the ruling Party. And even if you shut down your posts watch out for neighbours who will exploit snitch lines to get you out of the hood.

Buttressing the party line, Carney will restore CBC’s funding— and then some— to drown out any social media pointing out the indelicate facts about his Trudeau-sourced cabinet members. He’ll also keep propping up failing private media, preventing them from bankruptcy so long as they spew DEI 24/7/365.
For those who cried fake tears over the Rez school graves scandal, watch Liberals pass legislation that gives unelected leaders of indigenous communities veto power over development of Crown Lands. Expect the Liberals, trying to maintain the NDP vote they assumed this year, to resurrect the “genocide” label against Canadians and fly flags at half mast again.

If you hoped to get to the bottom of innumerable scandals on the Liberals watch— ranging from eco-theft to China infiltration— Carney will put the clamps on any inquiry. The steady stream of Canada’s wealth to third-world kleptocrats will become a flood.
To those who thought Mark Carney had cancelled the consumer carbon tax, prepare yourself to find out that he just reduced it and will come back full-throttle as soon as the Conservatives fire Pierre Poilievre. While Carney plays the Housing Saviour he will also use the Carbon Tax to make concrete and fertilizer way more expensive, thus boosting the cost of the 50,000 homes he will never build and farm land will go fallow.
With CPC out of the way, expect no significant moves to end Canada as the money laundering capital of the world, the global fentanyl hub, international home to organized crime heads and a reported 1 in 7,800 residents as members of organized crime.
Batten down the hatches as Carney’s Liberals use their mandate to maintain the immigration deluge, thereby destroying Canada’s support systems for health, infrastructure and burying western values.

Get set for all your fossil-fuelled vehicles and heating to be taxed into oblivion with the proceeds going to more bike lanes, clogged public transportation on unreliable electric vehicles. Expect listening to obnoxious Quebec politicians brag on their “clean” hydro power.
Speaking of vehicles, the Sheila Copps set mocked Poilievre’s vision of urban hell where cops tell you not to protect your goods in a home smash-and-grab or car-jacking. With police ceding the field to organized gangs it will be open season as courts and the Liberals abandon the middle class to obey DEI imperatives.
And most of all, welcome to a full-fledged constitutional crisis sparked by Alberta and Quebec that will make the 1980s federal/ provincial rumbles look like Sunday school. Both will seek referendums from their voters on sovereignty or some equivalent. As we suggested last month the best case could be the UK model of regional parliaments. Saskatchewan and Alberta could join with indigenous communities to demand a regional say on how their revenues are distributed. Expect purchased media to humble brag for the ruling Liberals.

The worst outcome of Carney as PM is Alberta gaining independence or, gasp, joining America. Because Quebec can never get a better deal outside Canada expect them to use any momentum on sovereignty to extort further concessions from what’s left of Canada.
But why believe us? According to the report released in early 2025 by Policy Horizons Canada — the Government of Canada’s in-house think tank— upward social mobility could become a relic of the past, with wealth and opportunity increasingly inherited rather than earned. Their scenario outlines a country where rising inequality, inaccessible housing, and a broken promise of meritocracy leave younger generations disillusioned, disconnected, and doubtful that effort alone can improve their lives.
So with scant days left in the campaign the problem for Conservatives is not that the Liberal base believes Carney and their heroes. They’ve seen enough to know Mr. Burns is a fraud. But with their #TDS the true believers will never admit to backing a lying, losing hype train. That would be like death to them. So they’re closing their eyes and hoping it will all be over soon and they can go back to Mr. Dressup. Just know their kids will never forgive them.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster. His new book Deal With It: The Trades That Stunned The NHL And Changed Hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org. You can see all his books at brucedowbigginbooks.ca.
2025 Federal Election
How Canada’s Mainstream Media Lost the Public Trust

Breaking: CBC News admits that host Rosemary Barton was wrong on April 16 when she said “remains of indigenous children” have been discovered.
Call it the Panic Election. From The Handmaid’s Tale to Quebec alienation to plastic straws, the dynamic is citizens being stampeded in a brief six weeks by Big Brother. (There’s no Big Sister. That would mess with the narrative.) Prompting Covid Part Deux from the Laurentian media scolds.
Nowhere is this panic more keen than among aging Boomers who’ve pronounced themselves willing to ignore a decade of Justin Trudeau’s clumsy, unethical and sometimes criminal behaviour in the wake of Big Bad Trump. Even the threat of losing the country’s AAA credit rating can’t sway them from full-throated panic about being the 51st state.
The 51st state gambit is the window dressing. The real Trump panic is over him exposing the inadequacies of a Canadian society penetrated by China, dominated by globalist fanatics and more indebted every day. Specifically, Trump labelled Canadians defence dead-beats and entitled snobs who’d be crazy not to join the U.S. The insulting Trump framing has been a lifeline to those most recently in office— Liberals— to point at the Big Bad Wolf outside the door rather than the Frozen Venezuela inside its walls.
Integral to this panic is the role of Canada’s legacy media, a self-serving caste saved from bankruptcy (for now) by generous wads of public money. The 416/613 bubble ponies operate as if it were still 1985, not 2025. They’ve managed to preserve their status while society changed around them. For instance, CBC’s flagship At Issue panel features three people from Toronto and a fourth from Montreal.
It has worked perfectly in Boomer Canada. Until this past week, when the media guardians finally lost the plot. The combination of TV panel hubris and the incompetence of the Elections Commission exposed an industry more interesting in protecting its own turf than protecting the truth.
The meltdown was the notion that conservative social media— with its intrusive reporters and tabloid tactics— had no place in their sandbox. This hissy fit came after Wednesday’s French debate. Members of Rebel News, True North and other outfits dominated the party leaders’ scrums with obtrusive questions about Mark Carney’s opinions on same-sex sports and what constitutes a woman— questions the French moderator had neglected to ask.

For legacy reporters and hosts who take it as given that they be allowed the front pew this was an affront to their status. As purveyors of the one true political religion the talking heads on CBC, CTV and Global began speaking of “so-called journalists” and “far-right” intruders elbowing into their territory. Their resentment was all-consuming.
This resentment spilled into Debate Night Two when a shouting match ensued in the press room. A CBC source claimed (incorrectly) that Rebel Media leader Ezra Levant had been barred from the press room. A writer from the Hill Times screamed at members of their raucous rivals. The carefully chose panelists suggested that these outfits were funded by dark right-wing sources.
Before the debate had ended Elections Commission organizers— reportedly goaded by the Liberals— called off the post-debate scrum citing “safety” issues that seemingly included a Rebel reporter conducting a hostile walking interview with a furious Liberal official. This unleashed another torrent of Media Party vitriol about its position as the keepers of Canadian journalism.

In a show of irony, these complaints about right-wing misinformation came from people whose livelihood is dependent on Liberal slush funds or whose organizations have accepted government funds to stave off bankruptcy or whose union is an active shill for non-Conservative parties. The conflicts are never mentioned in the unctuous festival of privilege.
What makes this rearguard action against new media risible was the 2024 U.S. election where Donald Trump acknowledged the new day and rode the support of non-traditional media back to the presidency. His shunning of the legacy networks and hallowed print brands heralded a new reality in American elections. Poilievre has struggled to find this community in Canada, but for those with eyes it remains the future of disseminating political thought.
A perfect example of alternative media scooping the tenured mob on Parliament Hill has been the sterling work on China by Sam Cooper, a former Global employee who has independently demonstrated the ties between Chinese criminal gangs and the Canadian political structure going back to the 1980s. Working with others outside the grid he’s shown the scandal of a Liberal candidate urging Chinese Canadian voters to reap a bounty for turning his Conservative opponent to the Chinese Communist Party. A disgrace that Carney has forgiven.
Predictably Cooper’s work and the independent story by two retired RCMP investigators who implicated nine Liberal cabinet members in compliance with the Chinese communists has gotten the ‘tish-tish” from the Laurentian elites. Like the Democrats who buried the Hunter Biden laptop story to save his father in the dying days of the 2020 U.S. election the poodle media hope to delay the truths about China long enough to get the compliant Carney over the finish line.
For contrast to how it was— and could be— one only had to witness the moderator performance of journalist Steve Paikin of TVO. Largely unknown outside Ontario, Paikin overcame the skepticism of Westerners by playing it straight down the middle. Such was his honest-broker performance that Poilievre was heard telling him after the debate that he had no idea how Paikin might vote. (Ed. note: Paikin is a former colleague and longtime friend.) In other words, it’s still possible.
It’s a cliché that this election is a hinge point for Canada. Will it face itself in the mirror or indulge in more denialism about its true self? No wonder unaffiliated journalists joke that their stories today will be the lead on mainstream media in three months. Carney has promised to continue bribing the mainstream media, but their day is done. It’s simply a matter of fixing a date for the next panic.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster. His new book Deal With It: The Trades That Stunned The NHL And Changed Hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org. You can see all his books at brucedowbigginbooks.ca.
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