Opinion
The majority of voters have moved on from legacy media and legacy narratives
From EnergyNow.ca
By Margareta Dovgal
A Wake-Up Call for Political Strategists Across the Continent
For only the second time in US history, a president has lost, left office, and won re-election. For most Canadians watching the US election, the news of Donald Trump’s impending return to the White House comes with some degree of disappointment – and confusion.
Rather than getting caught up in doomsaying as there’s enough of that going around, I wanted to share some thoughts on what I would hope Canadians working in and around politics and policy come away with.
Speaking to the heart shouldn’t neglect speaking to the wallet
Biden probably should have resigned sooner, and Harris should have gone through a competitive primary race before carrying the flag. Hindsight is 20/20, and I doubt that the Democrats will make those same mistakes twice.
What I do suspect will be harder to shake is the commitment to running campaigns on social issues alone. The Democrats made the gamble that reproductive rights were a persuasive enough ballot box question to distract from Joe Biden’s lacklustre economic performance.
The clear majority of voters showed that they are more concerned with their job security, housing affordability, and tax bills.
The Democrats now have an opportunity to realign with the concerns of working Americans, recognizing that economic anxieties cannot be overlooked. A robust economic approach doesn’t preclude a moderate and fair social approach, but the latter can’t replace the former.
In Canada, this holds true for our discussions around energy and resources. I’m seeing a very similar disconnect play out on resource policy. Patently bad policies with horrible economic impacts are being advanced at all levels by governments more concerned with virtue signalling than ensuring robust economic performance – the federal Emissions Cap and the fantastical ambitions of David Eby’s CleanBC program among them.
Pre-pandemic, vibes-based economic policy seemed to work. In times of plenty, it is easy to persuade voters that taking economic hits is the right thing to do — after all, why worry about the price of something if you can afford it? Anyone still trying that in 2024 has lost the plot.
Affordability remains a paramount issue for many citizens, and the U.S. election highlighted how campaigns that overlook economic concerns and the declining quality of life risk alienating voters.
From groceries to gas prices, the rising cost of living is top of mind for Canadians, and resource policies must reflect this reality. For instance, a balanced approach to energy production can help keep costs reasonable while supporting Canadian jobs and industries.
It’s a reminder that beyond political credibility or mainstream appeal, policies that directly address financial challenges resonate most with the electorate.
For the resource sector, this means recognizing how affordable energy, resilient supply chains, and robust employment opportunities are interconnected with national policy priorities.
Truth and gatekeeping
The gamesmanship over who holds the authority to define “truth” continues in earnest, and engaging in it by discounting mass popular narratives is a risky gambit for any political movement that seeks to maintain widespread relevance.
We’re seeing a generational change, not just in the US but globally, on how people consume and produce media.
I would argue that Elon Musk’s purchase of Twitter was the edge that Trump needed in this new era. Millions of Americans, and millions abroad, sought news and commentary from the platform. Political discourse on the 2024 election was shaped by the ideas generated and amplified online, faster than mainstream news could reliably pick up on.
Since Musk’s acquisition of Twitter/X, the editorial stance, algorithm, and tone of the platform have all shifted. Yes, it has gone ‘rightwards’, but rather than that serving to shrink the audience, it has instead grown, picking up swing voters and rallying the “persuadeds” more effectively.
Just look at the last debate between Trump and Harris: they weren’t even talking about the same political realities.
Research finds that as a main source of news, social media is still behind TV. Where we see the biggest difference is among younger voters.
46% of Americans 18-29 say social media is their top source of news, according to Pew Research. Beyond widespread appeal or readership, social media drives the political commentary of the chattering classes more than any one other platform. TikTok’s influence is likewise growing, with an even younger demographic relying on it almost entirely to help shape and articulate their views.
A similar dynamic around “truth” was plainly obvious in British Columbia’s provincial election last month. A good chunk of commentators couldn’t fathom that voters could accept a party that had refused to throw out candidates saying offensive or dubious things.
The BC Conservatives went from zero seats to just shy of government.
Enough ink has been spilled on this by other commentators, but let’s recap what many have said about the explanatory factors: BC United collapsed following its disastrous rebrand, the BC NDP was stuck with having to account with the inevitable baggage of incumbency in a struggling global economy, and the rise of Poilievre and the federal Conservatives lent some additional name-brand recognition to the BCCP.
The most important piece, in my estimation, was the Conservatives’ ability to tap into a growing demographic that didn’t feel their concerns were reflected in the mainstream political discourse. Twitter was far from the only forum for this, but I think it had a large part to play in cultivating the sense among many voters that consequential narratives were not even remotely being touched on in mainstream media. It gutted voters’ trust in the media, giving the BC Conservatives whose narratives were more effective on social media a decisive advantage.
Public safety is a great example of this. Anyone with eyes and ears who has spent time in Downtown Vancouver in recent years can attest to the visible decline, with visible drug use in public spaces, frequent run-ins with people with severe untreated mental illness yelling at phantoms, and unabashed property crime.
Yet, if we were to believe a great deal of commentators just up until the eve of the election, everything was just fine.
Willful blindness only works when people can’t comment on what they see. But comment they did, and the delayed response to it nearly cost the BC NDP the election.
In a purely practical sense, the increasing role of community-driven sources of information mean that gatekeepers can no longer control the flow of information. And let’s not mince words here: anyone concerned about misinformation is talking about gatekeeping.
Subjecting ideas out there in the commons to scrutiny is necessary. We just can’t take for granted that the outlets themselves will provide that editorial scrutiny directly, if it’s not baked in the platform by design and people are actively choosing to spend time on platforms that have a radical free speech mandate.
It’s time to accept that the train has left the station: persuasiveness needs to be redefined by the mainstream, rather than taking one loss after another and crying foul because the game has changed.
Canadian narratives for Canadian politics
Our closest neighbour and trading partner is the world’s largest economy, and Canadians can’t help but look south for news and ideas. Our own politics often mirror the messages we see in the US, and there’s no use trying to pretend that won’t keep happening.
If we want to avoid falling into the trap of inheriting the dysfunction and divisions that are increasingly defining the political system next door, we have a duty to develop compelling narratives that resonate with the unique needs of Canadians, across the political spectrum.
It’s the definition of insanity to keep trying the same things expecting a different result. Rather than directing anger at voters and political movements who have moved on from old media, if you’re not happy with the result, try meeting them where they are.
And no, this doesn’t mean ceding ground to conspiracy theorists or the fringe. They are only succeeding because a) they are speaking to issues that people decide they care about (like them or not) that are panned by the center and the left, and b) most crucially, there isn’t enough emotionally resonant, persuasive substance being put out to win hearts and minds.
These are not inevitable outcomes. Voter preferences and media technologies are constantly evolving. We need to evolve with them by subjecting our leaders to real scrutiny and demanding better.
Margareta Dovgal is Managing Director of Resource Works. Based in Vancouver, she holds a Master of Public Administration in Energy, Technology and Climate Policy from University College London. Beyond her regular advocacy on natural resources, environment, and economic policy, Margareta also leads our annual Indigenous Partnerships Success Showcase. She can be found on Twitter and LinkedIn.
Bruce Dowbiggin
The Pathetic, Predictable Demise of Echo Journalism
It can be safely said that the 2024 U.S. presidential election couldn’t have gone much worse for legacy media in that country. Their biases, conceits and outright falsehoods throughout the arduous years-long slog toward Nov. 5 were exposed that night. Resulting in the simultaneous disaster (for them) of Donald Trump winning a thunderous re-election and their predictive polling being shown to be Democratic propaganda.
Only a handful of non-establishment pollsters (Rasmussen, AtlasIntel) got Trump’s electoral college and overall vote correct. Example: One poll by Ann Selzer in Iowa—a highly-rated pollster with a supposedly strong record—showed a huge swing towards Harris in the final week of the election race, putting her three points up over Trump. He ended up winning Iowa by 13.2 points (Selzer now says she’s retiring.)
Throughout, these experts seemed incapable of finding half the voter pool. By putting their thumb on the scale during debates, the representatives of the so-called Tiffany networks and newspapers signalled abdication of their professional code. Their reliance on scandal-sheet stories was particularly glaring.
Just a few lowlights: “the brouhaha over a shock comedian at a Trump rally calling Puerto Rico “a floating island of garbage”. Unhinged outgoing POTUS Biden then called GOP voters “garbage”. So Trump made an appearance as a garbage man, to the snarky disapproval of CBS News chief anchor Nora O’Donnell.
Then there was Whoopi Goldberg on The View predicting Trump will “break up interracial marriages and redistribute the white spouses: “He’s going to deport and you, put the white guy with someone else… The man is out there!” Media ran with this one, too.
Worse, disinformation and lying reached such a proportion that Team Trump turned its campaign away from the networks and legacy papers down the stretch, creating a new information pathway of podcasts and social media sites (such as Joe Rogan, Theo Von and Adin Ross) that promise to be the preferred route for future candidates looking for non-traditional voters. A few prominent media owners sought to save themselves by refusing to endorse a presidential candidate, but the resulting tantrum by their Kamala-loving staff negated the effort.
In the past, poor performances by the Media Party might be dismissed or ignored. But the cataclysmic ratings drops for CNN and MSNBC paired with collapse in sales for blue-blood rags such as the New York Times, Washington Post and L.A. Times spoke to the public’s disgust with people they’ve always trusted to play it straight.
(Now Comcast has announced it’s spinning off MSNBC and its news bundle to save their profitable businesses. Staff members in these places are now panicking. As such the new administration promises to be indifferent to the former media powers-that-be as Trump mounts radical plans to recast the U.S. government. )
As noted here the disgraceful exercise in journalism was cheered on by their compatriots here in Canada. “In the hermetically sealed media world of Canada, natives take their cues from CNN and MSNBC talking points both of which employ Canadians in highly visible roles. (Here’s expat Ali Velshi famously describing on NBC that the 2020 George Floyd riots that burned for weeks— destroying billions in damages while resulting in multipole deaths— as “generally peaceful”.)
The narratives of Russiagate, drinking bleach, “fine people” to Hunter Biden’s laptop— long ago debunked down south— are still approved wisdom in Canada’s chattering class. Especially if America’s conflagration election can be used to demonstrate the good sense and judgment of Canada’s managerial and media class.
The clincher for star-struck Canadians was the overwhelming Kamala love from the Hollywood crowd. Virtually every high-profile actor/ singer/ writer embraced the woman who was parachuted into the nomination in a coup— even as the same glitterati raved about anti-democratic Trump. From Beyoncé to Bilie Eilish to Bruce Springsteen, their support was been a winner in Canada’s fangirl/ fanboy culture.”
Talk about backing a loser. Which leaves us asking what to expect from formerly respected media in the upcoming (it will come, won’t it?) defenestration of Justin Trudeau and Jagmeet Singh, probably in spring of 2025. One Toronto Star piece might provide a clue to the bunkered approach of Canada’s globalists. “Europe is leaving Donald Trump’s America behind. Should Canada do the same? As American democracy dives into darkness, Canada is facing difficult choices.”
CPC leader Pierre Poilievre has made it abundantly clear his thoughts on the bias of media. To save billions, he is making a major overhaul— even closure of CBC (not Radio Canada)— as a campaign pledge. He’s also said he will remove the slush fund now propping up failed establishment news organizations that employ unionized workers bent of crushing the Conservatives.
His scorn is obvious after watching media’s reverential treatment of Trudeau’s fake “murdered” Rez children stunt or the silence accompanying PMJT’s sacking of his indigenous Justice minister Jodie Wilson Raybould. Lately, a deadpan Poilievre humiliated a callow CBC reporter quoting “experts” by asking her “what experts?” Her unpreparedness leaves her floundering as Poilievre calls her question another “CBC smear job”.
Perhaps the classic Poilievre humbling of a reporter occurred in 2023 in a Kelowna apple orchard when a reporter seeking to score points with his Woke colleagues saw the bushwhack rebound on him. After numerous failed attempts at belling the cat, the local reporter played his ace card.
Question: Why should Canadians trust you with their vote, given … y’know … not, not just the sort of ideological inclination in terms of taking the page out of Donald Trump’s book, but, also —
Poilievre: (incredulous) What are you talking about? What page? What page? Can you gimme a page? Gimme the page. You keep saying that … “
No page was produced and the cringeworthy interview collapsed.
Needless to say, the reporter was absolved by his water-carrying colleagues. Here was Shannon Proudfoot of the Toronto Star: “Kicking a journalist in the shins over and over then turning the exchange into a social-media flex is telling on yourself…” Venerable CBC panelist/ Star columnist Chantal Hébert echoed the pauvre p’tit take. “Agreed”.
For these press box placeholders it’s all too reminiscent of the acid-drenched style of former PM Stephen Harper, a stance that turned them to Trudeau cheerleaders in 2015. Which is to say we shouldn’t have high hopes for balance when the writ is finally dropped.
Poilievre has several more ministers (Melissa Lantsman, Garrett Genuis) skilled in exposing media imbalance, so we can expect full-blown pushback from the paid-for media from the usual suspects when Trudeau finally succumbs to reality. One drawback for the Conservatives could be the absence of national podcasters such as Rogan or Von to which they can pivot.
But make no mistake, However much Canada’s press corps denies it, the public has turned away from Mr Blackface and the politics of privilege. They’d best anticipate a rough ride ahead.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. His new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.
Business
CBC’s business model is trapped in a very dark place
I Testified Before a Senate Committee About the CBC
I recently testified before the Senate Committee for Transport and Communications. You can view that session here. Even though the official topic was CBC’s local programming in Ontario, everyone quickly shifted the discussion to CBC’s big-picture problems and how their existential struggles were urgent and immediate. The idea that deep and fundamental changes within the corporation were unavoidable seemed to enjoy complete agreement.
I’ll use this post as background to some of the points I raised during the hearing.
You might recall how my recent post on CBC funding described a corporation shedding audience share like dandruff while spending hundreds of millions of dollars producing drama and comedy programming few Canadians consume. There are so few viewers left that I suspect they’re now identified by first name rather than as a percentage of the population.
Since then I’ve learned a lot more about CBC performance and about the broadcast industry in general.
For instance, it’ll surprise exactly no one to learn that fewer Canadians get their audio from traditional radio broadcasters. But how steep is the decline? According to the CRTC’s Annual Highlights of the Broadcasting Sector 2022-2023, since 2015, “hours spent listening to traditional broadcasting has decreased at a CAGR of 4.8 percent”. CAGR, by the way, stands for compound annual growth rate.
Dropping 4.8 percent each year means audience numbers aren’t just “falling”; they’re not even “falling off the edge of a cliff”; they’re already close enough to the bottom of the cliff to smell the trees. Looking for context? Between English and French-language radio, the CBC spends around $240 million each year.
Those listeners aren’t just disappearing without a trace. the CRTC also tells us that Canadians are increasingly migrating to Digital Media Broadcasting Units (DMBUs) – with numbers growing by more than nine percent annually since 2015.
The CBC’s problem here is that they’re not a serious player in the DMBU world, so they’re simply losing digital listeners. For example, of the top 200 Spotify podcasts ranked by popularity in Canada, only four are from the CBC.
Another interesting data point I ran into related to that billion dollar plus annual parliamentary allocation CBC enjoys. It turns out that that’s not the whole story. You may recall how the government added another $42 million in their most recent budget.
But wait! That’s not all! Between CBC and SRC, the Canada Media Fund (CMF) ponied up another $97 million for fiscal 2023-2024 to cover specific programming production budgets.
Technically, Canada Media Fund grants target individual projects planned by independent production companies. But those projects are usually associated with the “envelope” of one of the big broadcasters – of which CBC is by far the largest. 2023-2024 CMF funding totaled $786 million, and CBC’s take was nearly double that of their nearest competitor (Bell).
But there’s more! Back in 2016, the federal budget included an extra $150 million each year as a “new investment in Canadian arts and culture”. It’s entirely possible that no one turned off the tap and that extra government cheque is still showing up each year in the CBC’s mailbox. There was also a $93 million item for infrastructure and technological upgrades back in the 2017-2018 fiscal year. Who knows whether that one wasn’t also carried over.
So CBC’s share of government funding keeps growing while its share of Canadian media consumers shrinks. How do you suppose that’ll end?
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