Bruce Dowbiggin
The Low Art Of Selling The Great Reset
“A-B-C. A-Always, B-Be, C-Closing. Always be closing, always be closing.” —Glengarry Glen Ross
Remember back in the Don Draper past when commercials actually talked about the product they were selling? Soap that cleaned clothes better. Cars that used less fuel. Toothpaste that whitened better. The idea was for you to buy the product based on its merits.
Yeah. Those days are done. Instead of hawking mattresses or dishwashers the current advertisements are progressive parables on the Great Reset from craven corporations. A passing review of the commercials now on TV or online seems more like a symposium on white privilege or gender insensitivity beloved by Canada’s prime minister and his Stepford cabinet.
Even when they dabble in the product they’re supposed to be selling, the commercials’ overarching message is how enlightened the advertiser is and how base you— white middle-class consumer— are. If you also intuit that there’s a product behind the sales pitch, so much the better for the advertiser. But it’s no longer the salient point. They’re enlightened. You’re not.
A perfect illustration of the Woke makeover is the sudden enthusiasm in commercials for mixed-race or gay couples. Those living in a real world had seen and accepted mixed-race couplings for some time. Gay couples have been common in society for over a decade. Millennials and younger cohorts see it as normal. No big whoop.
But until about two years ago advertisers still viewed these unions as verboten in their product advertising. It was a third rail. Mom and Pop must be seen as heteronormative.
Then, as if a memo had suddenly been issued (or Joe Biden elected), the dynamic changed for every advertiser. Virtually every couple portrayed by corporate outfits suddenly represented the new nuclear equation of biracial, gay or bisexual. Whether selling bank services or car floor mats, mixed-race couples now represent a disproportionate percentage of the couples pictured in the commercials.
Likewise, white characters in commercials or culture are now universally portrayed as dullards and foils for the new professional class to sneer at. They stumble, they bumble, they can’t match the intellectual power of the new anointed class. White men are the new punchline, saturated by colonial guilt. Why now? Because it can be weaponized against The Other.
If it all weren’t so obvious it might be amusing to see corporate culture pretzel itself in the service of the praetorian guard of Wokeness. As it is, it’s simply insulting to believe that their customers would not view such sudden transparent virtue signalling as cynical or go unnoticed in the market.
By the same standard, transcendent visible minorities are also suddenly chic in comedies/ dramas churned out by Hollywood. For just one example, historic white character Ruth Lockwood— a PBS producer in the new HBO series The French Chef about Julia Child— was made black so the show’s progressive producers could highlight racial prejudice in the 1960s. That’s half a century ago.
A gay James Beard also takes Child on an invented visit to a San Francisco drag bar for more moralizing about cisgendered LGBTQI tyranny. “It could have happened, but we don’t know if it necessarily did,” says Julia creator and writer Daniel Goldfarb.
Don’t forget the tortured attempts at progressive racial re-balancing in recent productions such as Bridgerton or Great Expectations that re-arrange the racial deck chairs of the 18th century. If Alec Guinness playing an Arab sheik in Lawrence of Arabia was insulting then why is Golda Ruchevel playing Queen Charlotte in Bridgerton not just as insulting to history?
Barack Obama insisted that equal representation in society should be a goal: but that would mean just 12 percent black actors or presenters (the true percentage of blacks in America) or 3 percent of LGBTQ characters (their U.S. census figure) or 0.1 percent of trans people represented. Yet a visiting Martian would conclude from today’s commercial output that each group had a far greater slice of the population pile in North America.
When questioned on this enforced shape-shifting of history and culture the Left insists that anyone pointing out the obvious is a Qanon agent or a Jim Crow recidivist. The Taylor Lorenz pep squad then buries the offending questioner on social media. How dare they diverge from the script? Don’t you know queer and non-binary now represent the majority in young people?
Rich Hollywood elites’ next virtue display is headed into Green Think on screens. Agitprop groups have told producers they are not pumping out enough global-warming propaganda. “Researchers checked for references to 36 key words and phrases including “climate change,” “fracking” and “global warming” in TV episodes and movies released in the U.S. market… Only a sliver of screen fiction, 2.8 perhaps, refers to climate change-related words, according to a study of 37,453 film and TV scripts from 2016-20 that is the basis for the climate guide, AP reports.”
So they created a “playbook” for how to embed global warming themes and messages in films and commercials.
Sadly for progressive casting departments, the radical executives at Disney blew any chance at the new representation being called organic. In a recent video chat corporate president Karey Burke supported having “many, many, many LGBTQIA characters in our stories” and wanting a minimum of 50 percent of characters to be LGBTQIA and racial minorities.
Disney executive producer Latoya Raveneau bragged about her “not-at-all-secret gay agenda” and gushed that “where ever I could I was adding queerness… no one would try to stop me.” Until they bumped into Ron DeSantis they didn’t.
So brace yourself for Gaia signalling as the next frontier when the 2024 electric car models roll out. The Woke movement understands that they don’t need you to like them. They only need to convince you that the present system is dysfunctional. The rest, as the ads show, is theatre.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster (http://www.notthepublicbroadcaster.com). The best-selling author was nominated for the BBN Business Book award of 2020 for Personal Account with Tony Comper. A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s also a regular contributor to Sirius XM Canada Talks Ch. 167. His new book with his son Evan Inexact Science: The Six Most Compelling Draft Years In NHL History is now available on http://brucedowbigginbooks.ca/book-personalaccount.aspx
For many this U.S. election can’t be over soon enough. The epidemic of the stupids still rages. (Anyone expecting resolution on Tuesday night better be in for a wait.)
Example: On last week’s Sunday Night football, San Francisco star Nick Bosa photo-bombed a postgame interview wearing a MAGA hat. (For some reason it was not the telltale red). He then quickly departed leaving his teammates and NBC reporter Melissa Stark to continue the usual bromides about team and character.
Predictably in this insane election season, Bosa’s drive-by political statement sent social media into an Elon Musk orbit. First were the demands that Bosa be fined by the NFL for political activity. Indeed the NFL can impose a $11,255 fine for “wearing, displaying, or otherwise conveying personal messages… which relate to political activities or causes.” (As of this writing, the NFL has yet to impose any sanctions against Bosa.)
Then there were butt-hurt Democrats. “I hope (49ers CEO) @JedYork trades Nick Bosa to Mar-A-Lago,” wrote Robert Rivas, Democratic speaker of the 29th District of the California State Assembly. “As a lifelong @49ers fan, I can say I’ve seen enough of Bosa in California.” And so on.
More telling were the Colin Kaepernick flashbacks to when he sat in 2016 during the national anthem to highlight his conversion to #BLM orthodoxy. “I better hear all the angry white people who told Colin Kaepernick to “shut up and play ball” or go “keep politics out of the NFL” outraged by this too. Like come on keep your energy or does it only count when you’re able to be racist?
“Two 49er NFL players. Two political statements. Black Lives Matter v. MAGA. Only one is allowed by the NFL.”
“Anyone remember when Nick Bosa called Kaepernick a clown for taking a political stance? Imagine being this much of a hypocrite,” another fan added.
Well now… we could make the point that photo bombing a political preference during an election is somewhat different from a high-profile convert to radical racial reparations disrespecting the national anthem in a non-election season. Here’s how we covered it in August of 2018.
For those who don’t remember the grievance, Kaepernick (who was raised by white parents) suddenly had a fit of conscience over the alleged slaughter of unarmed blacks by police. “I am not going to stand up to show pride in a flag for a country that oppresses black people and people of color. To me, this is bigger than football and it would be selfish on my part to look the other way. There are bodies in the street and people getting paid leave and getting away with murder.”
Which is his right, except unarmed black men in 2016, unarmed black men in 2024, are not being killed by police in the hundreds. (Most years it’s in single digits to 20 range in a population of 41 million blacks.) While tut-tutting about the gesture made on his employer’s time, the NFL declined to sanction Kaepernick. Which sparked copy-cat kneel downs and protests around sports, accompanied by the racial divisiveness typical of the Obama years.
His protest also coincided with his decline as a starting QB in the NFL (the 49ers won just two games in 2016). By 2018 Kaepernick was out of work in the NFL (after opting out of a contract from San Fran) and a full-blown BLM martyr. Nike gave him $ 3 million a year to spearhead their Woke campaigns. Netflix did a series on the ex-QB. Newly minted president Donald Trump decried the whole situation. Then Cowboys owner Jerry Jones— who’d knelt with players in Week One of the anthem controversy— threatened to bench any players who upstaged the anthem.
The NFL then passed a rule saying any players who wanted to protest the national anthem could do so in the locker room. That limp policy lasted just a few weeks. Protests during the anthem petered out as they lost their ability to shock. For the next years Kaepernick would claim he was blackballed (he reached a settlement with the NFL in 2019) and express his desire to play.
The 2020 George Floyd riots— after he died of a drug-induced heart attack while in police custody— pushed Kaepernick’s story to the side. He’s now done as a possible QB and the financial problems of BLM have made them a lesser player in the grievance cause. But it is fair to say Kaepernick made a choice to be a symbol for all multi-million dollar oppressed athletes and the radical Left has moved on without him.
So Bosa acting like a college sophomore to express a voting preference after a game compared to Kaepernick wanting a race-based social revolution in America? Mmm. These things are not like the other. It’s like accusing Chiefs tight end Travis Kelce of political interference for appearing with his girlfriend Taylor Swift, a vocal Kamala Harris supporter.
What is inarguable is the toxic Trump effect in pro sports such as football or basketball which have over seventy percent black players. It’s not just black players. Prominent white coaches such as Golden State’s Steve Kerr and San Antonio Spurs head coach Gregg Popovich go off about Donald Trump. Here’s Pop during a press conference: “He’s pathetic. He’s small. He’s a whiner… He’s a damaged man.”
As we’ve said many times, the left-leaning sports media piled on Trump as well. Former ESPN NBA insider Adrian Wojnarowski F-bombed Trump, TNT analyst and HoF player Charles Barkley said anyone voting for Trump was an “idiot” and award-winning host Bob Costas called him the “most disgraceful figure in modern presidential history” and his voters “a toxic cult”. So the messaging on Bosa vs. Kaepernick is supect at best.
We will update this column after we learn the results of the election (likely later this week). But for now let’s all be grateful that candidate Trump as political football is at an end. And the hysteria from Kamala Harris’ crowd can be re-directed to the border.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. His new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.
“As he closes the election with rank racism, relentless unreality and authoritarian threats, Trump’s popularity among Canadian Conservatives is higher than ever. This seems like it could be a problem”.— Bruce Arthur, Toronto Star
A problem for whom, Bruce? It’s telling that while 50 percent of Americans see through Kamala Harris and the DEMs coup narrative as complete bushwah, probably 90 percent of Canadians– led by Arthur and the corporate media– lap up this condescending narrative. Their biggest fear remains that the populist revolt against authority in the U.S. might threaten Canada’s elite class. Like Toronto Star squishy columnists.
In the hermetically sealed media world of Canada, natives take their cues from CNN and MSNBC talking points both of which employ Canadians in highly visible roles. (Here’s expat Ali Velshi famously describing on NBC that the 2020 George Floyd riots that burned for weeks— destroying billions in damages while resulting in multipole deaths— as “generally peaceful”
The narratives of Russiagate, drinking bleach, “fine people” to Hunter Biden’s laptop— long ago debunked down south— are still approved wisdom in Canada’s chattering class. Especially if America’s conflagration election can be used to demonstrate the good sense and judgment of Canada’s managerial and media class.
The northern pecksniffs have loads of insanity to work with as Trump seemingly edges ahead in polls. There’s the brouhaha over a shock comedian at a Trump rally calling Puerto Rico “a floating island of garbage”. Unhinged outgoing POTUS Biden then called GOP voters “garbage”. So Trump made an appearance as a garbage man, to the shrieking disapproval of CBS News chief anchor Nora O’Donnell.
Then there’s Whoopi Goldberg on The View predicting Trump will “break up interracial marriages and redistribute the white spouses: “He’s going to deport and you, put the white guy with someone else… The man is out there!” Forget that Trump did nothing of the sort when he was president from 2016-2020. It’s every hysteric for himself as Nov. 5 looms. Their biggest fear? Those who vilified Trump the past decade will be out of the power loop for at least four years— or longer if VP candidate J.D. Vance extends the Trump revolution. It’s panic time.
Picked up on by those fearing their place in the Canadian power grid might fall next. The disdainful cheers from Arthur and Andrew Coyne and the CBC bien pensants at each thrust of Trump-as-Nazi echo through a press corps which now fawns over Mark Carney, the bespoke banker/ heir apparent to Trudeau. They grasp at each anti-Trump narrative like starving men in the desert.
It’s 1990s redux in Ottawa as think-tank Aristotles work to reinforce their status quo. While a public that has CPC ahead by 20 points in the polls demands change, the Liberal/ NDP cabal want that old-time political religion of insider baseball Ottawa-style. Here’s NDP attack bot Kathleen Monk insisting that PM-in-waiting Pierre Poilievre get security clearance on the Chinese election interference case so that he might better be skewered for not telling Canadians the truth included in them about how their elections are being subverted by the Chinese.
No one drawing a Liberal support cheque worries aloud that Trudeau knows the truth contained in this files, that it’s injurious to him and the NDPs, that Canadians need to know the names of MPs and senators taking bribes, why a police request sat on a minister’s desk for 54 days unopened. It’s Poilievre/ Trump who’s untrustworthy. It’s a strategy that the Libs and NDP pray Poilievre will fall for. Pierre’s sin is he doesn’t believe the public should depend on government for everything. That’s heresy in Canada’s Family Compact, and so the Trump comparisons.
The anti-Trump vendetta also means that Canadians have decided that Elon Musk, the pre-eminent genius of the 21st century— is now Josef Goebbels to Trump’s Hitler. As we wrote recently “on his way to immortality Elon Musk made one critical mistake: purchasing the website Twitter, now re-branded as X. In doing so he fired 90 percent of the previous staff and instituted a policy of open speech for the Right on the site— starting with restoring Donald Trump’s account. Which put Musk on the Hit List for leftist plutocrats.”
So now the sneering scribes are going after him, too, in spite of his Canadian citizenship. This is no small thing as Canadians reflexively grab at any shred of CanCon elsewhere. Canadian politics under the Liberals has become a vedette exercise since Pierre Trudeau started dating Funny Girl Barbra Streisand. In the U.S. outsiders to the political system are rare. Much of the pearl clutching about Trump results from his not being manipulated by the byzantine American political universe.
In cases such as Barack Obama and Kamala Harris, the nominees were moulded by the machine to highlight their acceptability. Ronald Reagan excepted, the insider track is the preferred route to a nomination in either party. Biden personified lifelong membership in the insiders club. As did John Kerry, Mitt Romney, Al Gore, John McCain, Walter Mondale, Mike Dukakis, Gerald Ford, John Kennedy, Richard Nixon and so on.
But in Canada, the Liberal party in particular now disdains the tried-and-true. After decades of zero-charisma PMs such as Mackenzie King, Louis St. Laurent and Mike Pearson, the Grits went ga-ga for the international flair of PET. His irreverence and impertinence on the world stage was catnip to Liberals as the 1960s cultural revolution shook up staid Canada. Since then the blue print has listed more toward “star” candidates from outside the party, such as Michael Ignatieff, Stephane Dion, Justin Trudeau and now Mark Carney.
Trudeau II is the epitome of the vedette candidate, bathed by the glow of U.S. magazines and slathering leftists in Europe. Liberals felt vital as long as the trust-fund PM got props from outside, such as when WEF honcho Klaus Schwab outed Skippy as one of his lieutenants. Trump, the antithesis of the Dauphin, is a blustery carny riding the wings of populist outrage. His crass, bumptious style personally offends the sensibilities of Toronto Star scribblers and CBC wind therapists.
The clincher for Canadians is the overwhelming Kamala love from the Hollywood crowd. Virtually every high-profile actor/ singer/ writer has embraced the woman who was parachuted into the nomination in a coup— even as the glitterati raved about anti-democratic Trump. From Beyoncé to Bilie Eilish to Bruce Springsteen, their support has been a winner in Canada’s fangirl/ fanboy culture.
So as we head to next Tuesday’s end to the election marathon in America, the finger-wagging will increase as Canadians try to elevate themselves above a nation that, for all its faults, has actually staged a policy choice. Meanwhile in Canada, NDP leader Jagmeet Singh once again embraces his coalition with a drowning Trudeau for another year.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. His new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.
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