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Bruce Dowbiggin

The Branding Exercise That Is Canada On Its 2024 Birthday

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We are watching the national anthem played as Canada’s mens soccer team advances to the second round of the Copa America tournament. It’s Canada Day weekend, which always stirs up sentimental patriotism, even when the mid-wits in the PMO change the words to O Canada. But something feels different.

This team, of course, looks nothing like Team Canada in the 1972 showdown with the Soviets, for instance. Demographically they’re Trudeau’s wet dream of races, ethnicities and languages. Fair enough. They made it through qualifying. Props.

But having changed the look of Canada to the world, just what remains of the nation that was gripped by the 1972 Canada/ Russia series, games so existential that Canadians felt a loss meant the death of a culture? What does today’s Canada stand for anymore to them? And why are elite politicians pushing so hard on a policy that has little support?

A recent Ipsos poll asked “Do you agree or disagree that ‘Canada is broken’?” The result? Conservatives: 96%/PPC: 86%/ Greens: 63%/ BQ: 58%/ NDP: 57%/ Liberals: 34%. Understand that what has changed for Conservatives is very different from the Bloc or NDP. But they are all adrift in Trudeau’s Canada.

As the players sang along to O Canada in Orlando it’s clear that Canada right now is not a nation. It’s a brand. One constructed by politicians, not the people of the country. Liberals apparently like it that way, but getting a lump in the throat from remembering our war dead or the creation of single-payer healthcare is so yesterday for the PMO posse. Governments like Canada’s have chucked their independence in deference to world governments deciding financial, health and military policy.

One friend says all that binds this new Canadian brand is hockey and equalization payments. With polling numbers such as these it’s fair to ask why the political class continues to push this aggressive WEF branding when so much of the nation prefers the old homegrown model? While immigration is a laudable goal, fire-hose immigration like Canada is seeing is kefafta.

It’s not just a Canada thing. No, this is a branding exercise writ globally. Look at the lineup for Chile that faced Canada on Saturday. Names such as Igor Lishnovsky, Erick Pulgar and Benjamin Kusevic hardly stir up the traditional profile of a South American nation. The Euro 2024 championships running simultaneously have cultural shocks to those who have not being paying attention.

The lineups of England, France, Belgium, Germany and even Italy feature players who are black, brown or Arab, reflecting the imperial reach of those countries a century ago. If the goal is to emulate the Jackie Robinson model of integrating through sport then this would seem to be a success. If it is, then why do banners around the pitch still rage about ending racism? Or is the real goal coercion? Do the Brussels bunch (as well as Canada’s elite) just like to lecture people about their faults so they can be re-structured?

There are holdouts to this movement. Hungary, Poland and the Balkan nations remain largely homogeneous culturally (while being threatened by the EU for not accepting more of the world’s wandering population). So do Asian nations like Japan. (You’re supposed to ignore them.) But it would be disingenuous to suggest that there is a simple way to reverse the course of this forced march, to protect the cultures that have existed in Europe for hundreds, sometimes thousands of years.

The Marseillaise has gone from a stirring revolutionary call to the tricoleure to sentimental background music for the Paris 2024 Olympic Games. Like Edith Piaf. All facilitated by the willing loss of cultural sovereignty in the Western world.

Not for nothing is Israel a rogue state for defying the WEF and the UN demands for a ceasefire as they avenge the heinous October 7 massacres by Hamas. Through its zombie president Joe Biden, the American power elite is telling Israel that they’re hurting energy rapprochement with Saudi Arabia and Iran in the Middle East. Be more like Ukraine, they say, and sacrifice a generation of your young men to keep natural gas domination out of the hands of Gasprom, Vladimir Putin’s piggyback.

Less Bibi Netanyahu and more Vladimir Zelensky, the plucky kleptocrat in Ché Guevara fatigues. Succumb, bitch.

Sometimes the message is subtle. Sometimes not so much. UFC star Connor MacGregor suggested that perhaps immigration was behind the anger of Irish protesters who rioted after an immigrant murdered five people. He was quickly  upraised by Taioseach hack Pauline O’Connell:  “If your views on other people’s identities go to make their lives unsafe, insecure, and cause them such deep discomfort that they cannot live in peace, then I believe that it is our job as legislators to restrict those freedoms for the common good.”

How did this brand-management happen? There is an old quote that goes, ‘For my friend everything. For my enemies the law.’ Indeed, the law has been used (or misused) to bring the unruly like MacGregor to heel. New “hate speech” laws have been enacted to trip up those who, like Michael Richards of Seinfeld fame, are made to disappear for upsetting audience members unhinged by comedy. It doesn’t stop there. New Canadian laws talk about multi-million dollar fines for denying the climate ruse.

As we predicted in November of 2023, “Next speech regulation is silence. Or non-speech. Under the new rules, silence will be no defence when the mob orders you to “wear the ribbon”. UC Berkeley Law Professor Savala Trepczynski gave away the game, saying that “White silence is incredibly powerful … It’s not neutral. It acts like a weapon.” Writes legal specialist Jonathan Turley, “In a world where silence is violence and civility is complicity, there is little room for true free speech.”

So sing out loud and proud when O Canada plays at this summer’s Olympics. Talk about sea to sea to sea. But don’t get any ideas about old Canada. Brand loyalty is the coming thing.

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. His new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.

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BRUCE DOWBIGGIN Award-winning Author and Broadcaster Bruce Dowbiggin's career is unmatched in Canada for its diversity and breadth of experience . He is currently the editor and publisher of Not The Public Broadcaster website and is also a contributor to SiriusXM Canada Talks. His new book Cap In Hand was released in the fall of 2018. Bruce's career has included successful stints in television, radio and print. A two-time winner of the Gemini Award as Canada's top television sports broadcaster for his work with CBC-TV, Mr. Dowbiggin is also the best-selling author of "Money Players" (finalist for the 2004 National Business Book Award) and two new books-- Ice Storm: The Rise and Fall of the Greatest Vancouver Canucks Team Ever for Greystone Press and Grant Fuhr: Portrait of a Champion for Random House. His ground-breaking investigations into the life and times of Alan Eagleson led to his selection as the winner of the Gemini for Canada's top sportscaster in 1993 and again in 1996. This work earned him the reputation as one of Canada's top investigative journalists in any field. He was a featured columnist for the Calgary Herald (1998-2009) and the Globe & Mail (2009-2013) where his incisive style and wit on sports media and business won him many readers.

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Bruce Dowbiggin

Hat Trick: Nick Bosa’s Photo Bomb Re-Ignites The Colin Kaepernick Fury

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For many this U.S. election can’t be over soon enough. The epidemic of the stupids still rages. (Anyone expecting resolution on Tuesday night better be in for a wait.)

Example: On last week’s Sunday Night football, San Francisco star Nick Bosa photo-bombed a postgame interview wearing a MAGA hat. (For some reason it was not the telltale red). He then quickly departed leaving his teammates and NBC reporter Melissa Stark to continue the usual bromides about team and character.

Predictably in this insane election season, Bosa’s drive-by political statement sent social media into an Elon Musk orbit. First were the demands that Bosa be fined by the NFL for political activity. Indeed the NFL can impose a $11,255 fine for “wearing, displaying, or otherwise conveying personal messages… which relate to political activities or causes.” (As of this writing, the NFL has yet to impose any sanctions against Bosa.)

Then there were butt-hurt Democrats. “I hope (49ers CEO) @JedYork trades Nick Bosa to Mar-A-Lago,” wrote Robert Rivas, Democratic speaker of the 29th District of the California State Assembly. “As a lifelong @49ers fan, I can say I’ve seen enough of Bosa in California.” And so on.

More telling were the Colin Kaepernick flashbacks to when he sat in 2016 during the national anthem to highlight his conversion to #BLM orthodoxy. “I better hear all the angry white people who told Colin Kaepernick to “shut up and play ball” or go “keep politics out of the NFL” outraged by this too. Like come on keep your energy or does it only count when you’re able to be racist?

“Two 49er NFL players. Two political statements. Black Lives Matter v. MAGA.  Only one is allowed by the NFL.”

“Anyone remember when Nick Bosa called Kaepernick a clown for taking a political stance? Imagine being this much of a hypocrite,” another fan added.

Well now… we could make the point that photo bombing a political preference during an election is somewhat different from a high-profile convert to radical racial reparations disrespecting the national anthem in a non-election season. Here’s how we covered it in August of 2018.

For those who don’t remember the grievance, Kaepernick (who was raised by white parents) suddenly had a fit of conscience over the alleged slaughter of unarmed blacks by police. “I am not going to stand up to show pride in a flag for a country that oppresses black people and people of color. To me, this is bigger than football and it would be selfish on my part to look the other way. There are bodies in the street and people getting paid leave and getting away with murder.”

Which is his right, except unarmed black men in 2016, unarmed black men in 2024, are not being killed by police in the hundreds. (Most years it’s in single digits to 20 range in a population of 41 million blacks.) While tut-tutting about the gesture made on his employer’s time, the NFL declined to sanction Kaepernick. Which sparked copy-cat kneel downs and protests around sports, accompanied by the racial divisiveness typical of the Obama years.

His protest also coincided with his decline as a starting QB in the NFL (the 49ers won just two games in 2016). By 2018 Kaepernick was out of work in the NFL (after opting out of a contract from San Fran) and a full-blown BLM martyr. Nike gave him $ 3 million a year to spearhead their Woke campaigns. Netflix did a series on the ex-QB. Newly minted president Donald Trump decried the whole situation. Then Cowboys owner Jerry Jones— who’d knelt with players in Week One of the anthem controversy— threatened to bench any players who upstaged the anthem.

The NFL then passed a rule saying any players who wanted to protest the national anthem could do so in the locker room. That limp policy lasted just a few weeks. Protests during the anthem petered out as they lost their ability to shock. For the next years Kaepernick would claim he was blackballed (he reached a settlement with the NFL in 2019) and express his desire to play.

The 2020 George Floyd riots— after he died of a drug-induced heart attack while in police custody— pushed Kaepernick’s story to the side. He’s now done as a possible QB and the financial problems of BLM have made them a lesser player in the grievance cause. But it is fair to say Kaepernick made a choice to be a symbol for all multi-million dollar oppressed athletes and the radical Left has moved on without him.

So Bosa acting like a college sophomore to express a voting preference after a game compared to Kaepernick wanting a race-based social revolution in America? Mmm. These things are not like the other. It’s like accusing Chiefs tight end Travis Kelce of political interference for appearing with his girlfriend Taylor Swift, a vocal Kamala Harris supporter.

What is inarguable is the toxic Trump effect in pro sports such as football or basketball which have over seventy percent black players. It’s not just black players. Prominent white coaches such as Golden State’s Steve Kerr and San Antonio Spurs head coach Gregg Popovich go off about Donald Trump. Here’s Pop during a press conference: “He’s pathetic. He’s small. He’s a whiner… He’s a damaged man.”

As we’ve said many times, the left-leaning sports media piled on Trump as well. Former ESPN NBA insider Adrian Wojnarowski F-bombed Trump, TNT analyst and HoF player Charles Barkley said anyone voting for Trump was an “idiot” and award-winning host Bob Costas called him the “most disgraceful figure in modern presidential history” and his voters “a toxic cult”. So the messaging on Bosa vs. Kaepernick is supect at best.

We will update this column after we learn the results of the election (likely later this week). But for now let’s all be grateful that candidate Trump as political football is at an end. And the hysteria from Kamala Harris’ crowd can be re-directed to the border.

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. His new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.

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Bruce Dowbiggin

Why Canada’s Elites Are Captives To The Kamala Narrative

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“As he closes the election with rank racism, relentless unreality and authoritarian threats, Trump’s popularity among Canadian Conservatives is higher than ever. This seems like it could be a problem”.— Bruce Arthur, Toronto Star 

A problem for whom, Bruce? It’s telling that while 50 percent of Americans see through Kamala Harris and the DEMs coup narrative as complete bushwah, probably 90 percent of Canadians– led by Arthur and the corporate media– lap up this condescending narrative. Their biggest fear remains that the populist revolt against authority in the U.S. might threaten Canada’s elite class. Like Toronto Star squishy columnists.

In the hermetically sealed media world of Canada, natives take their cues from CNN and MSNBC talking points both of which employ Canadians in highly visible roles. (Here’s expat Ali Velshi famously describing on NBC that the 2020 George Floyd riots that burned for weeks— destroying billions in damages while resulting in multipole deaths— as “generally peaceful”

The narratives of Russiagate, drinking bleach, “fine people” to Hunter Biden’s laptop— long ago debunked down south— are still approved wisdom in Canada’s chattering class. Especially if America’s conflagration election can be used to demonstrate the good sense and judgment of Canada’s managerial and media class.

The northern pecksniffs have loads of insanity to work with as Trump seemingly edges ahead in polls. There’s the brouhaha over a shock comedian at a Trump rally calling Puerto Rico “a floating island of garbage”. Unhinged outgoing POTUS Biden then called GOP voters “garbage”. So Trump made an appearance as a garbage man, to the shrieking disapproval of CBS News chief anchor Nora O’Donnell.

Then there’s Whoopi Goldberg on The View predicting Trump will “break up interracial marriages and redistribute the white spouses: “He’s going to deport and you, put the white guy with someone else… The man is out there!” Forget that Trump did nothing of the sort when he was president from 2016-2020. It’s every hysteric for himself as Nov. 5 looms. Their biggest fear? Those who vilified Trump the past decade will be out of the power loop for at least four years— or longer if VP candidate J.D. Vance extends the Trump revolution. It’s panic time.

Picked up on by those fearing their place in the Canadian power grid might fall next. The disdainful cheers from Arthur and Andrew Coyne and the CBC bien pensants at each thrust of Trump-as-Nazi echo through a press corps which now fawns over Mark Carney, the bespoke banker/ heir apparent to Trudeau. They grasp at each anti-Trump narrative like starving men in the desert.

It’s 1990s redux in Ottawa as think-tank Aristotles work to reinforce their status quo. While a public that has CPC ahead by 20 points in the polls demands change, the Liberal/ NDP cabal want that old-time political religion of insider baseball Ottawa-style. Here’s NDP attack bot Kathleen Monk insisting that PM-in-waiting Pierre Poilievre get security clearance on the Chinese election interference case so that he might better be skewered for not telling Canadians the truth included in them about how their elections are being subverted by the Chinese.

No one drawing a Liberal support cheque worries aloud that Trudeau knows the truth contained in this files, that it’s injurious to him and the NDPs, that Canadians need to know the names of MPs and senators taking bribes, why a police request sat on a minister’s desk for 54 days unopened. It’s Poilievre/ Trump who’s untrustworthy. It’s a strategy that the Libs and NDP pray Poilievre will fall for. Pierre’s sin is he doesn’t believe the public should depend on government for everything. That’s heresy in Canada’s Family Compact, and so the Trump comparisons.

The anti-Trump vendetta also means that Canadians have decided that Elon Musk, the pre-eminent genius of the 21st century— is now Josef Goebbels to Trump’s Hitler. As we wrote recently “on his way to immortality Elon Musk made one critical mistake: purchasing the website Twitter, now re-branded as X. In doing so he fired 90 percent of the previous staff and instituted a policy of open speech for the Right on the site— starting with restoring Donald Trump’s account. Which put Musk on the Hit List for leftist plutocrats.” 

So now the sneering scribes are going after him, too, in spite of his Canadian citizenship. This is no small thing as Canadians reflexively grab at any shred of CanCon elsewhere. Canadian politics under the Liberals has become a vedette exercise since Pierre Trudeau started dating Funny Girl Barbra Streisand.  In the U.S. outsiders to the political system are rare. Much of the pearl clutching about Trump results from his not being manipulated by the byzantine American political universe.

In cases such as Barack Obama and Kamala Harris, the nominees were moulded by the machine to highlight their acceptability. Ronald Reagan excepted, the insider track is the preferred route to a nomination in either party. Biden personified lifelong membership in the insiders club. As did John Kerry, Mitt Romney, Al Gore, John McCain, Walter Mondale, Mike Dukakis, Gerald Ford, John Kennedy, Richard Nixon and so on.

But in Canada, the Liberal party in particular now disdains the tried-and-true. After decades of zero-charisma PMs such as Mackenzie King, Louis St. Laurent and Mike Pearson, the Grits went ga-ga for the international flair of PET. His irreverence and impertinence on the world stage was catnip to Liberals as the 1960s cultural revolution shook up staid Canada. Since then the blue print has listed more toward “star” candidates from outside the party, such as Michael Ignatieff, Stephane Dion, Justin Trudeau and now Mark Carney.

Trudeau II is the epitome of the vedette candidate, bathed by the glow of U.S. magazines and slathering leftists in Europe. Liberals felt vital as long as the trust-fund PM got props from outside, such as when WEF honcho Klaus Schwab outed Skippy as one of his lieutenants. Trump, the antithesis of the Dauphin, is a blustery carny riding the wings of populist outrage. His crass, bumptious style personally offends the sensibilities of Toronto Star scribblers and CBC wind therapists.

The clincher for Canadians is the overwhelming Kamala love from the Hollywood crowd. Virtually every high-profile actor/ singer/ writer has embraced the woman who was parachuted into the nomination in a coup— even as the glitterati raved about anti-democratic Trump. From Beyoncé to Bilie Eilish to Bruce Springsteen, their support has been a winner in Canada’s fangirl/ fanboy culture.

So as we head to next Tuesday’s end to the election marathon in America, the finger-wagging will increase as Canadians try to elevate themselves above a nation that, for all its faults, has actually staged a policy choice. Meanwhile in Canada, NDP leader Jagmeet Singh once again embraces his coalition with a drowning Trudeau for another year.

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. His new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.

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