Bruce Dowbiggin
Tale Of The Tape: Jerry Vs. Erin As Unifor Fights To Protect Media Slush Funds
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After calling the federal election, Justin Trudeau says Canadians need to “counter the ‘she-cession’ and turn it into a ‘she-covery’.”
The writ has dropped and Canadians now have the head-to-head matchup they’ve wanted. Conservative Party of Canada leader Erin O’Toole versus Jerry Dias, president of Unifor, Canada’s largest private union that includes everything from auto workers to TV workers.
Oh, you thought we were going to say the matchup between O’Toole and Justin Trudeau, the sitting prime minister of this frozen shore? That’s what the Racing Form says, no?
Certainly Trudeau is the nominal figure flogging for votes. But with Gerry Butts now a pom-pom boy on the sidelines Trudeau’s most influential and powerful ally is Dias, who heads the merger of the Canadian Auto Workers (CAW) and Communications, Energy and Paperworkers unions— a rabble 310,000 strong.
In the past Dias would have been safely in the camp of the NDP, the traditional home for labour in Canada. But since Jagmeet Singh turned the NDP into the Bernie Sanders Debate Club, a collection of fatuous socialists and Naomi Klein feminists, the NDP has no natural political home for Dias’ traditional hardball labour tactics.
Dias is unapologetic about his union’s desire to crush Conservatives of every stripe in Canada, describing himself as the “worst nightmare” of CPC leaders. Think Jean-Claude Parrot, the firebrand radical who used the Canadian Postal Workers Association as a cudgel to torture Canadians in the pre-digital world.
The union’s recent ad showing a rusted, decrepit pickup truck with O’Toole’s name covering Stephen Harper’s is a nasty piece of agitprop (made ridiculous because the disintegrating pickup is an American brand like the ones his auto members construct). “Canadian voters won’t be fooled by a new name on the bumper,” it promises while labelling the Tories as tools of big business and the filthy oil lobby. (Clearly he hasn’t checked Skippy’s dance card lately)
Unlike Parrot in the 60s and 70s Dias has the media oomf to effect the change he wants for the TV, radio and print journalists in Canada under Unifor’s banner. (CBC journos are represented by a separate but no less Woke union devoted to protecting its billion-dollar budget supplied by Trudeau.)
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Prime Minister Justin Trudeau and Unifor President Jerry Dias embrace during the Unifor convention in Ottawa on Wednesday, August 24, 2016. iPolitics/Matthew Usherwood
While the CBC union kept its bias in-house in 2019 , Dias made no bones about using his medias might to get his puppet Justin Trudeau elected. Anyone expecting “balanced” Unifor journalists to go hard on Trudeau’s many failings (moral and ethical) was in for a shock. There was lots of dystopian Stephen Harper hyperbole about Tories enacting Handmaid’s Tale servitude on women and Simon Legree working conditions on the middle class. But calls for Trudeau bashing to quit? Get real.
Sadly for Trudeau and Dias it wasn’t enough to prevent the Liberals from losing their majority, and they have been forced to placate Singh and the self-destructing Greens to stay in power. They’ve complied, helping Trudeau escape a multitude of patronage, corruption, sexual assault, racial appropriation and Covid ineptitude. When that got too tight, he prorogued Parliament to still the baying hounds.
Happily for Dias in the wake of the minority, Trudeau’s Heritage Ministry has rewarded the yeoman service of Unifor’s journalists’ “resistance” in creating a slush fund for media outlets crying poor in Canada. Over $600 million was set aside over the five years for tax credits and other incentives aimed at propping up “struggling” news outlets. (This is addition to the approximate $1.5 billion shovelled into CBC/ Radio Canada to help it big-foot the digital news market in Canada by outspending private outlets.) Trudeau then appointed Unifor as one of eight groups who will help decide which media outlets will qualify for a government handout to journalistic outfits. The happy recipients of this baksheesh rarely explained why they were “struggling”, only that they deserved lotsa’ dough to ward off FOX News coming to Canada to do something something something.
Now, reports say that another payoff has been parcelled off to local journalists as the election takes off. Canadian Heritage was also refusing to disclose which media companies were awarded $61 million in subsidies billed as “emergency relief” during the COVID-19 pandemic.
There have been mild plaints of concern from some. The head of the Canadian Association of Journalists, Karyn Pugliese, noted in 2019, ”You have people who are dead set against the government giving any kind of money to media.” But then she added, “We’ve got some people who feel that something is necessary, because it’s important to keep news going.” Translation: Like Buckley’s, we take it but we hate the taste. Right.
The optics are clear. The union for journalists at major media outlets is partisan. How is one supposed to think they can hold Unifor’s opinions yet deliver honest, balanced coverage to Canadians during an election? It’s a bind previous generations strove mightily to avoid. This tranche of journos seems impervious to the mess they’ve made of their credibility.
With so much lucre being spread around, Erin O’Toole certainly has his doubts about their objectivity. He announced this past week that, as part of a Conservative government, he would eliminate the pork currently being fed to media. While keeping Radio Canada and CBC Radio, he’d cut all funding to CBC’s English-language digital operations, slash the English TV budget by 50 per cent, and aim to privatize the English TV operation by the end of his first mandate in government.
“The world of broadcast media has changed dramatically, but our public broadcaster is stuck in the past,” O’Toole said in the video. He indicated he’d also eliminate the special top-up payments to the companies that employ Unifor members.That puts the ball in Dias’ corner. How hard should he go in protecting the perks of Canada’s fading media interests? He serves as a useful foil to Trudeau, whose word salads and pontifications have grown increasingly banal to voters. With his pit-bull attacking style he can savage newcomer O’Toole in the harshest terms (although the CPC ads with Trudeau as a Willy Wonka character in a dress singing for a majority were venomous, too).
But Dias is already facing a public that believes the government should be fighting Covid-19 and economic issues, not each other. Push his members’ biases too hard— as Trudeau is doing— and he risks losing a great deal of an electorate sour on media’s performance over Covid, the border, Afghanistan, WE Charity, climate reset and much more.
As the cocky Nova Scotia Liberals learned this week in blowing a big lead to the Conservatives just hours after the federal election was called, six weeks is a long time.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster (http://www.notthepublicbroadcaster.com). The best-selling author of Cap In Hand is also a regular contributor to Sirius XM Canada Talks Ch. 167. A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his new book Personal Account with Tony Comper is now available on http://brucedowbigginbooks.ca/book-personalaccount.aspx
Bruce Dowbiggin
With Carney On Horizon This Is No Time For Poilievre To Soften His Message
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Canada awaits the outcome of Canada/ USA Hockey Armageddon II it’s fair to assess just how much a single hockey game has sharpened the focus on the political line brawl between the the nations. The proxies on skates have revealed a few truths about contemporary Canada.
While the Liberal party has suspended reality so that it can pretty-up Mark Carney, Canada’s media instead fawns over conflicting polls showing a Kamala Harris-like ascension of Carney to contender status. Meanwhile, Donald Trump’s Canadian rhetoric gets more belligerent as his 30-day tariff reprieve runs out. Finally, Canadian businessman Kevin O’Leary has advised Trump to delay the tariff Apocalypse till Canada can get an election done.
The common denominator in all this is Conservative leader Pierre Polievre. Or, at least, the mystery of Pierre Poliievre. There are several Poilievres in circulation. There is the Liberal/ NDP version of a nasty wolverine who savages innocent reporters and talks down his nose to opponents.; Next, there is the sunset media’s version of an untested slogan-reciting automaton.
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And finally there is the Paul Ryan nerd clone who thrives on explaining kitchen-table economics to people awash in debt and despairing of ever getting ahead in DEI land. Which is the real deal? And does Poilievre himself know who he is anymore?
This distinction is important because, barring a charisma implant for Mark Carney, Poilievre will be the next prime minister, likely with a healthy majority. Neither of the first two Poilievre constructs will disappear soon, of course. The comms teams on the Left are determined to ride over Poilievre, however bad the polls. You need only look at the how the vanquished Left in the U.S. still acts as if they, not Trump, won a mandate last November to understand that Liberals are loath to accept any public rebuke.
The best place to answer the question of who is PP does not come from his apple-eating defenestration of the hapless reporter in B.C. While the MAGA right worshipped that moment and other slap-downs of the press— and the Left demonized him for it— it seems that the Poliievre being groomed by his advisors is meant to be softer and more statesmanlike.
His Saturday rally in Ottawa, shortly before the Canada/ USA hockey brawl, was a good place to start. In the face of Trump’s imminent tariff threat gone was the pitiless street fighter and in came the statesman, full of talk about the glories of Canada and why America needs us.
He seemed intent on tying up the Boomer vote with this speech. Oh wait. Boomers still love Liberals and Carney. Why is Poilievre going after that unwinnable demographic? Isn’t that the quicksand every Conservative, save Steven Harper, has floundered in? But there was Poilievre wandering into Liberal Speak, trying to list the benefits of the nation’s past.
Real Canadians– eg those not voting for Carney– know what a great place it can be. They don’t need to be given a Tourism Canada commercial. And as we wrote last week younger Canadians need a reason to reject Trump’s offer of citizenship. Poilievre needed to level with Canadians about what happened the past decade on defence, crime, DEI. He needed to be frank about money laundering, fentanyl production and the penetration of China’s Communists into the fabric of the land.
While his handlers seemingly urged him to go statesman, Canadians were willing to hear the truth, not another Carney eye glazer. He needed to channel Harry “Give ‘Em Hell” Truman (“I tell my opponents the truth and it feels like hell.” ) He needed to say he’ll be pitiless in his treatment of those (media, PSA) who stand in the way of a bright new day. As so often happens it was CPC playing on Liberals turf instead of staking out their own. Canada already has Doug Ford, they’re saying. We don’t need another mushy Tory.
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Poilievre concluded with a Churchill barb about how America will always do the right thing— after they’ve exhausted the other possibilities. It was an unnecessary and provocative one liner from a guy who’s try to establish his bonafides as the capable negotiator for Canada O’Leary is promising he’ll be. Did he and his brain trust think the thin-skinned Trump would simply slough off the jibe?
It is performances like these that leave Canadians wondering if they’re voting for Poilievre or simply voting against Trudeau and the thoroughly corrupt Liberal/ NDP coalition. Wobbly performances like this will lead to vote leakage to Liberals and to Maxime Bernier’s People’s Party of Canada. Bernier has urged a realistic assessment of Canada’s precarious position vis a vis the USA.
Instead of perpetuating the shopworn homilies to 1970s Canada that have expired, Bernier suggests looking at the opportunities of closer economic— not cultural— cooperation with the Americans. Let Liberal/ NDP moan about collaboration. They’re like the three little pigs expecting their houses of straw and twigs will survive the ongoing attacks of China and international money laundering.
Poilievre has to stop pretending that a heavily indebted and structurally crumbling Canada can withstand the next four years of Trump bombast. He must have an intervention with the Canadian public to bring them to the bracing reality they face. Only when they know which side is up, away from Trudeau, will they start to climb out of this mess.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster. His new book Deal With It: The Trades That Stunned The NHL And Changed Hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org. You can see all his books at brucedowbigginbooks.ca.
Bruce Dowbiggin
Team Canada Hits American Wall. Wall Wins. Now What?
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You wanted a border war? You got a border war. And just like the political conflict this one came down to Canada’s defence. Or lack of same.
After weeks of a phoney war of words between Canada’s abdicated leadership and America’s newly elected Trump administration, the question of Canada’s sovereignty crystallized Saturday on a hockey rink in Montreal. It was a night few will forget. The 3-1 score of Team U.S. over Team Canada being secondary to other outcomes.
Despite public calls for mutual respect, the sustained booing of the American national anthem and the Team Canada invocation by MMA legend Georges St. Pierre was answered by the Tkachuck brothers, Matthew and Brady, with a series of fights in the first nine seconds of the game. Three fights to be exact when former Canuck J.T. Miller squared up with Brandon Hagel. (All three U.S.players have either played on or now play for Canadian NHL teams.)
Premeditated and nasty. To say nothing of the vicious mugging of Canada’s legend Sidney Crosby behind the U.S. net moments later by Charlie McEvoy.
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Those who’d expected a solidarity moment pregame to counter booing the anthem had been optimistic. “Kinda think it might be more fitting for the US team to go stand shoulder to shoulder with the Canadians, under the circumstances. That, I’d cheer.,” said Andrew Coyne. Wrong again.
Expecting a guys’ weekend like the concurrent NBA All Star game, the fraternal folks instead got a Pier Six brawl. It was the most stunning beginning to a game most could remember in 50 years. (Not least of all the rabid Canadian fanbase urging patriotism in the home of Quebec separation) Considering this Four Nations event was the NHL’s idea to replace the tame midseason All Star Game where players apologize for bumping into each other during a casual skate, the tumult as referees tried to start the game was shocking.
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But in unprecedented times who could have predicted the outcome? Under-siege Canadians were represented by fans wearing flashing red lights. They’d been urged on by yahoos in the Canadian media to boo everything American they saw, unaware but uncaring if it ruled out Americans playing in a Canadian city when they get the chance.
“It’s also more political than the (1972) Summit Series was,” bawled Toronto Star columnist Bruce Arthur, “because Canada’s existence wasn’t on the line then, and it may be now. You’re damn right Canadians should boo the anthem.”
He got what he asked for. It was as if large segments of Canada had suddenly awoken to their fate in the weeks since incoming POTUS Donald Trump’s tariff threats forced PM Justin Trudeau to resign and prorogue Parliament so his Liberals could stage a succession plan. Or maybe, according to Liberal house leader Karin Gould, postpone the election.
Instead of looking inward to examine what Canada had done to invite trouble the target was instead on Trump, who many believe is supposed to act like a beneficent older brother to Canada. Indignant Canadians are suddenly cancelling winter vacations to the U.S. while boycotting American chain stores like Home Depot and Costco. Even though Canada’s military is a token force following years of Trudeau downsizing and DEI incursions, the sunset media invokes Vimy Ridge and D-Day in their disgust with Trump, who wants Canada (and NATO allies) to actually pay for their defence.
Earlier in the day, presumptive PM Pierre Poilievre echoed the Liberal line with a rally for Canadian unity that would have worked in 1995, not 2025. In a move he may regret he quoted Churchill’s barb that Americans will always do the right thing after every other option has been exhausted. It drew cheap laughs. With luck, Trump’s animus to Trudeau will overshadow this potshot in a critical moment. Or maybe not.
The TV commercials from Canada’s corporate side waved the patriot flag, too. Leading one to wonder had they really missed the Trudeau decade that prompted this? Did they not hear him talking about Canada having no culture now? How it was now postmodern? How it was now 40 million narratives? How he’d lowered the flag for six months in penance for racism and genocide? Apparently not, as they revived narratives from the 1980 Quebec referendum to stir the crowd.
Now, with the symbolic game lost, what’s next? For Team Canada, injured and humbled, there’s an afternoon tilt Monday in Boston against Finland. Only by beating the Finns can they get a revenge game against the American, this time before a hostile Boston crowd. Should they get there would it be Hudson Bay rules again? How will Americans respond? The mind boggles.
Had there not been such a dramatic political overtone, the attention of the media might have dwelt on the fact that this was the first Canada/ U.S. best-on-best contest in 12 years. Excluding the fights it was a monumental display of skill, stamina and, sadly for Canada, goaltending. Why the wait? NHL commissioner Gary Bettman always puts the league’s interests ahead of those who want to see the best players against each other. So expansion and outdoor games took precedence.
Ordinarily the smashing success of the tournament would shame the NHL into more such competitions. And indeed they are conceding to a schedule of Olympics (Italy in 2026) and World Cups in the next decade. As thrilling as any of those contests might be they will likely pale next to Saturday’s drama. In fact, only Game Eight of the 1972 Summit Series can match the explosive political and sports combination of Feb. 16, 2025.
Guesses are now being accepted over just what Canada and Canada’s hockey team’s program might look like by the end of the 2020’s. Once certainty— if the game Saturday is any indication fraternal friendship between the U.S. and Canada will be on hold for a while.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster. His new book Deal With It: The Trades That Stunned The NHL And Changed Hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org. You can see all his books at brucedowbigginbooks.ca.
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