DEI
RIP DEI?
From the Brownstone Institute
By
It wasn’t that long ago that America’s strongest and most important export was American culture and the global dissemination of the American Dream. From movies to music, from blue jeans to drive-in movies, and from fast food to fashion, there wasn’t a single country in the world or a single cohort of teenagers and young adults that didn’t want what America was offering.
Unfortunately, throughout the progression of the Vietnam War, American culture started to cannibalize itself. The anti-war, hippie, and protesting counterculture took the reins. American cultural institutions and artists pivoted away from patriotism and moved toward anti-Establishment and anti-Western positions for a variety of reasons, both ideological and financial.
Protest became the foundational position of a generation of artists, musicians, and thinkers. As a result, America’s most powerful civil export was completely defenestrated. The left took ownership of American culture and rebellion. And since then, the American left has adopted an increasingly aggressive and metastasizing woke ideology. The result has been the near complete ideological capture of most of American civil society.
Undeniably, there has been a near ideological capture of public education, public health administration (as evidenced by the Covid years), the legacy media, and the judiciary to name a few spheres of DEI influence. Woke ideology has arguably been the most noxious and dangerous export that America has ever sent out into the world and it didn’t seem like there was an end in sight.
But then, remarkably, in November 2024, America rolled out a blockbuster, the likes of which have never been seen before. It was the greatest comeback story in American history: The Return of President Trump. And in an instant, faster than a speeding bullet, faster than you could sing a chorus of YMCA, led by President Trump, American politics and corporate America began a slow and steady retreat from DEI policies.
These toxic notions have not only poisoned civic life in America and throughout the Western world but have also resulted in public policy decisions that have resulted in catastrophic loss of life and property. The apex of this policy disaster can clearly be seen within the raging blaze of fire in Los Angeles and in all the DEI policies that led to a Dante’s inferno in America. Los Angeles, where the Mayor was in Ghana when disaster hit. Where there was no water in the hydrants, the infrastructure was crumbling, and where diversity was the policy priority for the LAFD and where $1 million of civil service salary buys precisely three woke hires named Kirsten, including one Kirsten who says it’s your fault if you end up in a fire, and where the Governor of California prioritized fish over humans.
Over the past several decades large swaths of corporate North America were bullied by a loud and vocal woke minority into adopting some of the most aggressive and ridiculous DEI and ESG policies on earth. Some corporate converts set their compasses to DEI like a north star and flopped spectacularly. Many, like Bud Light, are still licking their wounds from their predictable and avoidable “Go woke, go broke” fiasco while other companies like Jaguar remained impenetrably thick-skinned and were rightly ridiculed and mocked for brand murder, dare we call it brandicide?
But now, the vibe shift is impossible to miss or ignore. In recent weeks, we have seen President Trump set his sights on DEI in the military and American corporations like Apple and Volvo starting to sing from the new hymn sheet, along with retail giants like Costco.
And incredibly, this was just the tip of the anti-woke iceberg. In early January, following an earlier, fall visit by Mark Zuckerberg to Mar-a-Lago, Facebook announced that it would be discontinuing its third-party “fact-checkers” (i.e. “censorship”) program and cutting its DEI hiring initiatives. And now, they are dropping like flies! McDonald’s and Amazon are the latest to axe their DEI programs.
Unfortunately, the astonishing and heartbreaking scenes in Los Angeles are a direct result of abject mismanagement of the city and state and exacerbated by unqualified hires and anti-human, anti-common sense policies that should never, ever have been permitted to escape the faculty lounges, let alone leap into civic life. The woke petri dish has already created colossal havoc in every element of civil society in America and in much of the rest of the Western world. Deep reflection and immediate change are needed.
If the deep blue voters of California recognize the folly of their choices and the destruction-driven bent of their elected leaders, if they demand answers and repudiate their woke ways, perhaps there is hope. For the good of the country, and indeed the entire Western world, America’s most poisonous export must be put to pasture once and for all.
DEI
Biden FBI shut down diversity office before Trump administration could review it
From LifeSiteNews
The Federal Bureau of Investigation (FBI) has shuttered its Office of Diversity & Inclusion (ODI) ahead of the executive branch’s handover from Joe Biden to Donald Trump, in what critics suspect was a move to destroy records before they could be reviewed by the former agency heads’ political opponents.
“We believe that differences in thought and belief, in race and religion, in orientation, and in ability contribute to more effective decision making, drive innovation, and enhance the employee experience,” the FBI declares, as reported by Fox News. “We know that a more diverse workforce allows us to connect with and maintain the trust of the American people. We also understand we have work to do. We stand committed, as today’s FBI, to fostering a culture of inclusivity and diversity.”
The bureau confirmed to Fox this week that it actually closed the office in December, without elaborating why. But while the elimination of the office is welcome news to conservatives, questions remain.
“We demand that the FBI preserve and retain all records, documents, and information on the now closing DEI Office—Never should have been opened and, if it was, should have closed long ago,” Trump said on Truth Social. “Why is it that they’re closing one day before the Inauguration of a new Administration? The reason is, CORRUPTION!”
The infusion of left-wing “diversity” priorities into every facet of government has been one of the most controversial aspects of the outgoing administration, as has the politicization of law enforcement agencies such as the FBI, from targeting peaceful pro-life activists for federal prosecution, to meeting with social media companies to collude on what speech the government wants censored, to branding “radical-traditionalist” Catholics as an alleged potential threat.
Fox notes that the FBI still has numerous identity-based entities, such as the American Indian and Alaska Native Advisory Committee, Asian Pacific American Advisory Committee, Black Affairs Diversity Committee, Bureau Equality, Hispanic Advisory Board, Near and Middle East Advisory Committee, Persons with Disabilities Advisory Committee, Veterans Affairs Advisory Committee, Women’s Advisory Committee, Blacks in Government, FBI African American Millennials, FBI Family, FBI Jewish Americans, FBI Latinos for Empowerment Advancement and Development, “FBI Pride,” Federal Asian Pacific American Council, and Federally Employed Women.
Business
You Now Have Permission to Stop Pretending
Why Meta’s decision to abolish DEI might be a turning point
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Last week, Mark Zuckerberg, the CEO of Meta, formerly Facebook, made a stunning announcement. He was abolishing the company’s DEI programs and discontinuing its relationship with fact-checking organizations, which he admitted had become a form of “censorship.” The left-wing media immediately attacked the decision, accused him of embracing the MAGA agenda, and predicted a dangerous rise in so-called disinformation.
Zuckerberg’s move was carefully calculated and impeccably timed. The November elections, he said, felt like “a cultural tipping point towards once again prioritizing speech.” DEI initiatives, especially those related to immigration and gender, had become “disconnected from mainstream conversation”—and untenable.
This is no small about-face. Just four years ago, Zuckerberg spent hundreds of millions of dollars funding left-wing election programs; his role was widely resented by conservatives. And Meta had been at the forefront of any identity-based or left-wing ideological cause.
Not anymore. As part of the rollout for the announcement, Zuckerberg released a video and appeared on the Joe Rogan podcast, which now functions as a confessional for American elites who no longer believe in left-wing orthodoxies. On the podcast, Zuckerberg sounded less like a California progressive than a right-winger, arguing that the culture needed a better balance of “masculine” and “feminine” energies.
Executives at Meta quickly implemented the new policy, issuing pink slips to DEI employees and moving the company’s content-moderation team from California to Texas, in order, in Zuckerberg’s words, to “help alleviate concerns that biased employees are excessively censoring content.”
Zuckerberg was not the first technology executive to make such an announcement, but he is perhaps the most significant. Facebook is one of the largest firms in Silicon Valley and, with Zuckerberg setting the precedent, many smaller companies will likely follow suit.
The most important signal emanating from this decision is not about a particular shift in policy, however, but a general shift in culture. Zuckerberg has never really been an ideologue. He appears more interested in building his company and staying in the good graces of elite society. But like many successful, self-respecting men, he is also independent-minded and has clearly chafed at the cultural constraints DEI placed on his company. So he seized the moment, correctly sensing that the impending inauguration of Donald Trump reduced the risk and increased the payoff of such a change.
Zuckerberg is certainly not a courageous truth-teller. He assented to DEI over the last decade because that was where the elite status signals were pointing. Now, those signals have reversed, like a barometer suddenly dropping, and he is changing course with them and attempting to shift the blame to the outgoing Biden administration, which, he told Rogan, pressured him to implement censorship—a convenient excuse at an even more convenient moment.
But the good news is that, whatever post hoc rationalizations executives might use, DEI and its cultural assumptions suddenly have run into serious resistance. We may be entering a crucial period in which people feel confident enough to express their true beliefs about DEI, which is antithetical to excellence, and stop pretending that they believe in the cultish ideology of “systemic racism” and race-based guilt.
DEI remains deeply embedded in public institutions, of course, but private institutions and corporations have more flexibility and can dispatch with such programs with the stroke of a pen. Zuckerberg has revealed what this might look like at one of the largest companies. Conservatives can commend him for his decision, while remaining wary. “Trust but verify,” as Ronald Reagan used to say, is a good policy all around.
Christopher F. Rufo is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.
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