Alberta
Province of Alberta reaching out to the rest of Canada for skilled workers
Alberta is calling again
A second Alberta is Calling campaign is launching to attract more skilled workers from across Ontario and Atlantic Canada.
Alberta’s economy continues to grow and diversify, creating rewarding jobs across industries and the province, including in high-demand sectors like skilled trades, health care, food service and hospitality, accounting, engineering and technology. Alberta workers continue to have the highest earnings across all provinces. As more jobs are created, businesses need more skilled workers.
In summer 2022, Alberta’s government launched the Alberta is Calling campaign to help address labour shortages across industries throughout the province. The first campaign targeted Canadians living in Toronto and Vancouver, while this second campaign turns its attention to Canadians living in the Maritimes and parts of Ontario, including London, Hamilton, Windsor and Sudbury.
The campaign highlights Alberta’s economic advantages, including the booming technology and innovation sector as well as offering the highest weekly earnings and lowest taxes in Canada. In addition, the campaign again promotes lifestyle attractions including Calgary, North America’s most liveable city, and access to world-famous mountains and parks for year-round hiking, skiing, biking, and more than 300 days of sunshine per year.
“As Alberta continues to create jobs, attract investment and diversify its economy, we are once again putting out a call for skilled workers to join our great province and appreciate the quality of life that Alberta has to offer. It is the Renewed Alberta Advantage, and I encourage more people to experience it for themselves.”
“Since last summer, nearly 70,000 individuals have moved here, the largest inflow of people we have seen in two decades. Between opportunity and quality of life, Alberta has a fantastic value proposition and the Alberta is Calling campaign has helped to share this message. We look forward to welcoming even more Canadians to Alberta soon.”
“Alberta’s vibrant and diverse restaurant sector is one of the province’s largest employers. However, coming out of the pandemic there are almost 18,000 vacancies in the restaurant sector for vital roles like managers, chefs and prep cooks. That is why Restaurants Canada is pleased to support the relaunched Alberta is Calling campaign.”
“What a great time for people to pursue careers in the trades in Alberta. Women Building Futures supports women seeking new career opportunities to get quality pre-apprenticeship training for exciting careers in the inclusive workplaces WBF Employers of Choice create.”
To learn more about the opportunities and advantages of living in Alberta, visit albertaiscalling.ca.
Quick facts
- The new phase of Alberta is Calling is launching in:
- Atlantic Canada
- St. John’s, N.L.; Charlottetown, P.E.I.; Moncton and Saint John, N.B.; and Halifax, N.S.
- Ontario
- Hamilton, London, Windsor, Sudbury, Sault Ste. Marie, North Bay, Chatham, Timmins and Cornwall
- Atlantic Canada
- In 2022, Alberta saw the highest employment growth in the country.
- Alberta workers continue to have the highest weekly earnings of any provinces, at $1,268 (Statistics Canada, December 2022).
- Alberta families earned a median after-tax income of $104,000 in 2020, which is more than $7,000 higher than Ontario.
- Alberta families generally pay lower personal taxes (for 2022, considering annual family incomes of $75,000, $150,000 and $300,000).
- Alberta saw the highest net interprovincial migration in Canada, at 19,285 people, in the third quarter of 2022.
- According to Alberta’s Short-Term Employment Forecast, high and moderately high-demand occupations include:
- restaurant and food service managers
- software engineers and designers
- web designers and developers
- transport truck drivers
- registered nurses and registered psychiatric nurses
- accounting technicians and bookkeepers
- shippers and receivers
Premier Danielle Smith issued the following statement on the April 2, 2025 U.S. tariff announcement:
“Today was an important win for Canada and Alberta, as it appears the United States has decided to uphold the majority of the free trade agreement (CUSMA) between our two nations. It also appears this will continue to be the case until after the Canadian federal election has concluded and the newly elected Canadian government is able to renegotiate CUSMA with the U.S. administration.
“This is precisely what I have been advocating for from the U.S. administration for months.
“It means that the majority of goods sold into the United States from Canada will have no tariffs applied to them, including zero per cent tariffs on energy, minerals, agricultural products, uranium, seafood, potash and host of other Canadian goods.
“There is still work to be done, of course. Unfortunately, tariffs previously announced by the United States on Canadian automobiles, steel and aluminum have not been removed. The efforts of premiers and the federal government should therefore shift towards removing or significantly reducing these remaining tariffs as we go forward and ensuring affected workers across Canada are generously supported until the situation is resolved.
“I again call on all involved in our national advocacy efforts to focus on diplomacy and persuasion while avoiding unnecessary escalation. Clearly, this strategy has been the most effective to this point.
“As it appears the worst of this tariff dispute is behind us (though there is still work to be done), it is my sincere hope that we, as Canadians, can abandon the disastrous policies that have made Canada vulnerable to and overly dependent on the United States, fast-track national resource corridors, get out of the way of provincial resource development and turn our country into an independent economic juggernaut and energy superpower.”
From the Fraser Institute
By any measure, Alberta is an energy powerhouse—within Canada, but also on a global scale. In 2023, it produced 85 per cent of Canada’s oil and three-fifths of the country’s natural gas. Most of Canada’s oil reserves are in Alberta, along with a majority of natural gas reserves. Alberta is the beating heart of the Canadian energy economy. And energy, in turn, accounts for one-quarter of Canada’s international exports.
Consider some key facts about the province’s energy landscape, as noted in the Alberta Energy Regulator’s (AER) 2023 annual report. Oil and natural gas production continued to rise (on a volume basis) in 2023, on the heels of steady increases over the preceding half decade. However, the dollar value of Alberta’s oil and gas production fell in 2023, as the surging prices recorded in 2022 following Russia’s invasion of Ukraine retreated. Capital spending in the province’s energy sector reached $30 billion in 2023, making it the leading driver of private-sector investment. And completion of the Trans Mountain pipeline expansion project has opened new offshore export avenues for Canada’s oil industry and should boost Alberta’s energy production and exports going forward.
In a world striving to address climate change, Alberta’s hydrocarbon-heavy energy sector faces challenges. At some point, the world may start to consume less oil and, later, less natural gas (in absolute terms). But such “peak” consumption hasn’t arrived yet, nor does it appear imminent. While the demand for certain refined petroleum products is trending down in some advanced economies, particularly in Europe, we should take a broader global perspective when assessing energy demand and supply trends.
Looking at the worldwide picture, Goldman Sachs’ 2024 global energy forecast predicts that “oil usage will increase through 2034” thanks to strong demand in emerging markets and growing production of petrochemicals that depend on oil as the principal feedstock. Global demand for natural gas (including LNG) will also continue to increase, particularly since natural gas is the least carbon-intensive fossil fuel and more of it is being traded in the form of liquefied natural gas (LNG).
Against this backdrop, there are reasons to be optimistic about the prospects for Alberta’s energy sector, particularly if the federal government dials back some of the economically destructive energy and climate policies adopted by the last government. According to the AER’s “base case” forecast, overall energy output will expand over the next 10 years. Oilsands output is projected to grow modestly; natural gas production will also rise, in part due to greater demand for Alberta’s upstream gas from LNG operators in British Columbia.
The AER’s forecast also points to a positive trajectory for capital spending across the province’s energy sector. The agency sees annual investment rising from almost $30 billion to $40 billion by 2033. Most of this takes place in the oil and gas industry, but “emerging” energy resources and projects aimed at climate mitigation are expected to represent a bigger slice of energy-related capital spending going forward.
Like many other oil and gas producing jurisdictions, Alberta must navigate the bumpy journey to a lower-carbon future. But the world is set to remain dependent on fossil fuels for decades to come. This suggests the energy sector will continue to underpin not only the Alberta economy but also Canada’s export portfolio for the foreseeable future.
Jock Finlayson
Senior Fellow, Fraser Institute
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