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Opinion

Overnight sensation known as Oliver Anthony says “I’m not a good musician, I’m not a very good person” as he turns down multi million dollar offer

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11 minute read

His real name is Christopher Lunsford.  Friends and family just call him Chris. But over the last week or so, millions of people around the world have been introduced to him as Oliver Anthony.  That’s because Chris records music under the name of his grandfather, Oliver Anthony, for a youtube channel called RadioWv (Radio West Virginia).  Back on August 8, Chris was creating music as a hobby he practiced after work and on days off.  But on August 9, a video he recorded for his original song “Rich Men North of Richmond” was loaded on the RadioWv channel.  Within hours, Lunsford’s life was turned upside-down.

Chris Lunsford and “Draven” from RadioWv were sure this was a special song and they were hoping maybe something this good could get a few hundred thousands views.  Well… 21 million views later, Lunsford has reportedly had to contend with about 50,000 online comments, and consider an 8 million dollar recording contract.  Something about this song has touched a nerve.

In case you haven’t heard it yet, here it is on the youtube channel RadioWv.  And this is the description put up by RadioWv.

“When I first came across Oliver Anthony and his music, I was blown away to say the least. He had a whole collection of songs that I could listen to for hours. Oliver resides in Farmville, VA with his 3 dogs and a plot of land he plans on turning into a small farm to raise livestock. We have a whole mess of songs set to release of Oliver for your viewing and listening pleasure, he is truly special and notes his biggest influence as Hank Williams Jr. Oliver wants to give hope to the working class and your average hard working young man who may have lost hope in the grind of trying to get by.” 

The song is written about the struggles of regular folk in Appalachia, but millions of Americans have adopted it as an anthem for their own lives.  The secret sauce behind the success of “Rich Men North of Richmond” certainly has to do with a brilliant title and the haunting melody.  But it’s the heartfelt lyrics that strongly challenge political and corporate power structures which seem to be taking the world by storm.  It’s kicking up a little storm of controversy too.  While many media outlets are calling the song a ‘conservative anthem’, the BBC goes as far as to say the song is the latest in a series of cultural flashpoints that reflect a deeply divided America.

As a songwriter, Lunsford has called on a bitter period in his life to come up with lines like these:

“Livin’ in the new world/ With an old soul/

These rich men north of Richmond/ Lord knows they all just wanna have total control/

Wanna know what you think, wanna know what you do/ And they don’t think you know, but I know that you do/

‘Cause your dollar ain’t s**t and it’s taxed to no end/ ‘Cause of rich men north of Richmond.”

Like it or hate it, the song has rocketed to the top of Country Music charts.  For his part Christopher Lunsford has made two public statements which are no where near as political as his lyrics.  Lunsford recorded the first statement as an update to his sudden success.

Then with the pressure building to address his new audience again, Thursday, Chris Lunsford wrote this thoughtful update on his Oliver Anthony facebook page.

From the Facebook page of Oliver Anthony Music

It’s been difficult as I browse through the 50,000+ messages and emails I’ve received in the last week. The stories that have been shared paint a brutally honest picture. Suicide, addiction, unemployment, anxiety and depression, hopelessness and the list goes on.
I’m sitting in such a weird place in my life right now. I never wanted to be a full time musician, much less sit at the top of the iTunes charts. Draven from RadioWv and I filmed these tunes on my land with the hope that it may hit 300k views. I still don’t quite believe what has went on since we uploaded that. It’s just strange to me.
People in the music industry give me blank stares when I brush off 8 million dollar offers. I don’t want 6 tour buses, 15 tractor trailers and a jet. I don’t want to play stadium shows, I don’t want to be in the spotlight. I wrote the music I wrote because I was suffering with mental health and depression. These songs have connected with millions of people on such a deep level because they’re being sung by someone feeling the words in the very moment they were being sung. No editing, no agent, no bullshit. Just some idiot and his guitar. The style of music that we should have never gotten away from in the first place.
So that being said, I have never taken the time to tell you who I actually am. Here’s a formal introduction:
My legal name is Christopher Anthony Lunsford. My grandfather was Oliver Anthony, and “Oliver Anthony Music” is a dedication not only to him, but 1930’s Appalachia where he was born and raised. Dirt floors, seven kids, hard times. At this point, I’ll gladly go by Oliver because everyone knows me as such. But my friends and family still call me Chris. You can decide for yourself, either is fine.
In 2010, I dropped out of high school at age 17. I have a GED from Spruce Pine, NC. I worked multiple plant jobs in Western NC, my last being at the paper mill in McDowell county. I worked 3rd shift, 6 days a week for $14.50 an hour in a living hell. In 2013, I had a bad fall at work and fractured my skull. It forced me to move back home to Virginia. Due to complications from the injury, it took me 6 months or so before I could work again.
From 2014 until just a few days ago, I’ve worked outside sales in the industrial manufacturing world. My job has taken me all over Virginia and into the Carolinas, getting to know tens of thousands of other blue collar workers on job sites and in factories. Ive spent all day, everyday, for the last 10 years hearing the same story. People are SO damn tired of being neglected, divided and manipulated.
In 2019, I paid $97,500 for the property and still owe about $60,000 on it. I am living in a 27′ camper with a tarp on the roof that I got off of craigslist for $750.
There’s nothing special about me. I’m not a good musician, I’m not a very good person. I’ve spent the last 5 years struggling with mental health and using alcohol to drown it. I am sad to see the world in the state it’s in, with everyone fighting with each other. I have spent many nights feeling hopeless, that the greatest country on Earth is quickly fading away.
That being said, I HATE the way the Internet has divided all of us. The Internet is a parasite, that infects the minds of humans and has their way with them. Hours wasted, goals forgotten, loved ones sitting in houses with each other distracted all day by technology made by the hands of other poor souls in sweat shops in a foreign land.
When is enough, enough? When are we going to fight for what is right again? MILLIONS have died protecting the liberties we have. Freedom of speech is such a precious gift. Never in world history has the world had the freedom it currently does. Don’t let them take it away from you.
Just like those once wandering in the desert, we have lost our way from God and have let false idols distract us and divide us. It’s a damn shame.

It will be interesting to see what happens to Chris Lunsford.  Certainly at some point soon he’ll accept a contract to make enough money to live a comfortable life far removed from the struggling Appalachian behind “Rich Men North of Richmond”.  Millions of new fans affected by his song will hope he never moves too far away.

 

Before Post

After 15 years as a TV reporter with Global and CBC and as news director of RDTV in Red Deer, Duane set out on his own 2008 as a visual storyteller. During this period, he became fascinated with a burgeoning online world and how it could better serve local communities. This fascination led to Todayville, launched in 2016.

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Energy

Unceded is uncertain

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Tsawwassen Speaker Squiqel Tony Jacobs arrives for a legislative sitting. THE CANADIAN PRESS/Darryl Dyck

From Resource Works

Cowichan case underscores case for fast-tracking treaties

If there are any doubts over the question of which route is best for settling aboriginal title and reconciliation – the courts or treaty negotiations – a new economic snapshot on the Tsawwassen First Nation should put the question to rest.

Thanks to a modern day treaty, implemented in 2009, the Tsawwassen have leveraged land, cash and self-governance to parlay millions into hundreds of millions a year, according to a new report by Deloitte on behalf of the BC Treaty Commission.

With just 532 citizens, the Tsawwassen First Nation now provides $485 million in annual employment and 11,000 permanent retail and warehouse jobs, the report states.

Deloitte estimates modern treaties will provide $1 billion to $2 billion in economic benefits over the next decade.

“What happens, when you transfer millions to First Nations, it turns into billions, and it turns into billions for everyone,” Sashia Leung, director of international relations and communication for the BC Treaty Commission, said at the Indigenous Partnership Success Showcase on November 13.

“Tsawwassen alone, after 16 years of implementing their modern treaty, are one of the biggest employers in the region.”

BC Treaty Commission’s Sashia Leung speaks at the Indigenous Partnerships Success Showcase 2025.
BC Treaty Commission’s Sashia Leung speaks at the Indigenous Partnerships Success Showcase 2025.

Nisga’a success highlights economic potential

The Nisga’a is another good case study. The Nisga’a were the first indigenous group in B.C. to sign a modern treaty.

Having land and self-governance powers gave the Nisga’a the base for economic development, which now includes a $22 billion LNG and natural gas pipeline project – Ksi Lisims LNG and the Prince Rupert Gas Transmission line.

“This is what reconciliation looks like: a modern Treaty Nation once on the sidelines of our economy, now leading a project that will help write the next chapter of a stronger, more resilient Canada,” Nisga’a Nation president Eva Clayton noted last year, when the project received regulatory approval.

While the modern treaty making process has moved at what seems a glacial pace since it was established in the mid-1990s, there are some signs of gathering momentum.

This year alone, three First Nations signed final treaty settlement agreements: Kitselas, Kitsumkalum and K’omoks.

“That’s the first time that we’ve ever seen, in the treaty negotiation process, that three treaties have been initialed in one year and then ratified by their communities,” Treaty Commissioner Celeste Haldane told me.

Courts versus negotiation

When it comes to settling the question of who owns the land in B.C. — the Crown or First Nations — there is no one-size-fits-all pathway.

Some First Nations have chosen the courts. To date, only one has succeeded in gaining legal recognition of aboriginal title through the courts — the Tsilhqot’in.

The recent Cowichan decision, in which a lower court recognized aboriginal title to a parcel of land in Richmond, is by no means a final one.

That decision opened a can of worms that now has private land owners worried that their properties could fall under aboriginal title. The court ruling is being appealed and will almost certainly end up having to go to the Supreme Court.

This issue could, and should, be resolved through treaty negotiations, not the courts.

The Cowichan, after all, are in the Hul’qumi’num treaty group, which is at stage 5 of a six-stage process in the BC Treaty process. So why are they still resorting to the courts to settle title issues?

The Cowichan title case is the very sort of legal dispute that the B.C. and federal governments were trying to avoid when it set up the BC Treaty process in the mid-1990s.

Accelerating the process

Unfortunately, modern treaty making has been agonizingly slow.

To date, there are only seven modern implemented treaties to show for three decades of works — eight if you count the Nisga’a treaty, which predated the BC Treaty process.

Modern treaty nations include the Nisga’a, Tsawwassen, Tla’amin and five tribal groups in the Maa-nulth confederation on Vancouver Island.

It takes an average of 10 years to negotiate a final treaty settlement. Getting a court ruling on aboriginal title can take just as long and really only settles one question: Who owns the land?

The B.C. government has been trying to address rights and title through other avenues, including incremental agreements and a tripartite reconciliation process within the BC Treaty process.

It was this latter tripartite process that led to the Haida agreement, which recognized Haida title over Haida Gwaii earlier this year.

These shortcuts chip away at issues of aboriginal rights and title, self-governance, resource ownership and taxation and revenue generation.

Modern treaties are more comprehensive, settling everything from who owns the land and who gets the tax revenue from it, to how much salmon a nation is entitled to annually.

Once modern treaties are in place, it gives First Nations a base from which to build their own economies.

The Tsawwassen First Nation is one of the more notable case studies for the economic and social benefits that accrue, not just to the nation, but to the local economy in general.

The Tsawwassen have used the cash, land and taxation powers granted to them under treaty to create thousands of new jobs. This has been done through the development of industrial, commercial and residential lands.

This includes the development of Tsawwassen Mills and Tsawwassen Commons, an Amazon warehouse, a container inspection centre, and a new sewer treatment plant in support of a major residential development.

“They have provided over 5,000 lease homes for Delta, for Vancouver,” Leung noted. “They have a vision to continue to build that out to 10,000 to 12,000.”

Removing barriers to agreement

For First Nations, some of the reticence in negotiating a treaty in the past was the cost and the loss of tax exemptions. But those sticking points have been removed in recent years.

First Nations in treaty negotiations were originally required to borrow money from the federal government to participate, and then that loan amount was deducted from whatever final cash settlement was agreed to.

That requirement was eliminated in 2019, and there has been loan forgiveness to those nations that concluded treaties.

Another sticking point was the loss of tax exemptions. Under Section 87 of Indian Act, sales and property taxes do not apply on reserve lands.

But under modern treaties, the Indian Act ceases to apply, and reserve lands are transferred to title lands. This meant giving up tax exemptions to get treaty settlements.

That too has been amended, and carve-outs are now allowed in which the tax exemptions can continue on those reserve lands that get transferred to title lands.

“Now, it’s up to the First Nation to determine when and if they want to phase out Section 87 protections,” Haldane said.

Haldane said she believes these recent changes may account for the recent progress it has seen at the negotiation table.

“That’s why you’re seeing K’omoks, Kitselas, Kitsumkalum – three treaties being ratified in one year,” she said. “It’s unprecedented.”

The Mark Carney government has been on a fast-tracking kick lately. But we want to avoid the kind of uncertainty that the Cowichan case raises, and if the Carney government is looking for more things to fast-track that would benefit First Nations and the Canadian economy, perhaps treaty making should be one of them.

Resource Works News

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Automotive

Power Struggle: Governments start quietly backing away from EV mandates

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From Resource Works

Barry Penner doesn’t posture – he brings evidence. And lately, the evidence has been catching up fast to what he’s been saying for months.

Penner, chair of the Energy Futures Institute and a former B.C. environment minister and attorney-general, walked me through polling that showed a decisive pattern: declining support for electric-vehicle mandates, rising opposition, and growing intensity among those pushing back.

That was before the political landscape started shifting beneath our feet.

In the weeks since our conversation, the B.C. government has begun retreating from its hardline EV stance, softening requirements and signalling more flexibility. At the same time, Ottawa has opened the door to revising its own rules, acknowledging what the market and motorists have been signalling for some time.

Penner didn’t need insider whispers to see this coming. He had the data.

Barry Penner, Chair of the Energy Futures Institute 

B.C.’s mandate remains the most aggressive in North America: 26 per cent ZEV sales by 2026, 90 per cent by 2030, and 100 per cent by 2035. Yet recent sales paint a different picture. Only 13 per cent of new vehicles sold in June were electric. “Which means 87 per cent weren’t,” Penner notes. “People had the option. And 87 per cent chose a non-electric.”

Meanwhile, Quebec has already adjusted its mandate to give partial credit for hybrids. Polling shows 76 per cent of British Columbians want the same. The trouble? “There’s a long waiting list to get one,” Penner says.

Cost, charging access and range remain the top barriers for consumers. And with rebates shrinking or disappearing altogether, the gap between policy ambition and practical reality is now impossible for governments to ignore.

Penner’s advice is simple, and increasingly unavoidable: “Recognition of reality is in order.”

  • Now watch Barry Penner’s full video interview with Stewart Muir on Power Struggle here:

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