Bruce Dowbiggin
Manning The Broadcast Booth Proves A Winner
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Call it other revenge of the little brother. Or “pipe down, I’m watching the game:” However you characterize it, the emergence of the Manning Brothers, Peyton and Eli, on Monday Night Football has breathed life into a stale broadcast format and shown that All In The Family doesn’t always mean Archie Bunker calling Mike Stivic a Meathead.
For some time IDLM has railed about the reticence of network TV sports executives in evolving the experience of watching football— most sports in fact— from the classic MNF 1970s booth formula of Howard Cosell (the scribe), Frank Gifford (the eloquent jock) and Don Meredith (the homespun jock) to something that fits today’s zeitgeist.
Along the way we’ve seen experiments ranging from comedian Dennis Miller, political guy Rush Limbaugh and future murderer O.J. Simpson— all lacking the chemistry of the original trio. Since ESPN took over the MNF slot the results have been progressively more irritating, culminating in the lamentable staccato of Joe Tessitore, Jason Witten and Booger McFarland.
The current trio of loud talkers— Tony Bruno, Brian Griese and Louis Riddick— is only slightly less concussive. The solution that escapes ESPN is that the Gifford/ Cosell/ Meredith trio treated the show as a conversation, not an oxygen-depletion exercise. You can see how this more subtle style works with NBC’s Al Michaels and Cris Collinsworth. They massage the game, not wring its neck.
The talk-till-you’re-blue formula has invaded other sports, too. Again, ESPN has been a major transgressor here with the “Dickie V Wall of Noise” style being adopted by everyone in the trade. The “Yeeeah, baby” and “Posterized!!!” fit nicely into highlight packs later ,but in real time they are wearisome.
Not all sports are created equal. Hockey and basketball produce fewer pauses for conversation, while football and baseball have plenty of room to breathe. In none of these sports, however, does the fan want to be assaulted by hyperbolic chalk talks or battles for air time among the talking heads.
Which brings us to the emergence of Peyton and Eli. Originally ESPN wanted Peyton for a traditional role in the MNF booth. But the elder brother is a media savvy guy who managed to triumph as host on Saturday Night Live (before it became a Democratic Party PSA). He didn’t want the circus of trotting from city to city to be a stereotyped analyst. He had other things in mind.
Desperate to get Peyton, the Worldwide Woke Network allowed him to customize an entirely different broadcast. (Typically they wouldn’t put it on the main network for fear of offending whomever they see as their target audience these days.) Peyton wanted something more like his experience watching a game at home in his man cave.
He wanted a comfort zone and some guests to watch the game with him. He didn’t want to work every game. And he wanted Eli. What has emerged is a runaway success (TSN has finally picked up the alternate cast lately) with U.S. ratings through five shows hitting 1.6 million viewers. (The show is a partnership between ESPN and Peyton Manning’s Omaha Productions. This is the first of a three-year deal for them to do 10 games per season. )
What sells the format is the sibling chemistry. Five-time NFL MVP Peyton the tape wonk, the searing, candid reaction to boneheadedness and the unbreakable self confidence. Eli, meanwhile, the modest foil sniping at Peyton about everything from the size of his forehead to how he eats chicken without breathing.
Eli— who won two Super Bowls in NYC to Peyton’s one in Indy and one in Denver— explains that what you see is reality dating back to their boyhood with older brother Cooper. As he told USA Today: “I didn’t have time to tell the big, long story, to analyze everything. I could just give little jabs and bring them back down a little bit….
“That’s how we are in real life. He’s going to be the one in control, he’s going to be the one talking and be the one in charge, and it’s just my job for when he’s getting all the praise and he’s feeling on top of the mountain and he’s the best— I can get my little jabs and take my shots at him and bring him down just to make sure he’s in neutral.”
They spice the show with a steady stream of guests from football and the entertainment world. Comedian Jon Stewart came on to lament the awfulness of his New York Giants and Marshawn Lynch came on to swear like a rapper. “Marshawn, I probably should have … handled him,” explained Peyton. “We apologize for that. Anyway, let’s get back to some football here.”
The show has even generated its own curse: Every active NFL player who’s come on has lost the following week, Buffalo’s Josh Allen being the latest.
The success of the Mannings begs the question: Have they re-invented the gamely broadcast experience? Yes and no. They’ve shown a format that can draw more eyeballs than the cookie-cutter announce crews. But it takes the certain something of sibling sniping and insider humour to make it work.
So who could you see doing something similar? In hockey we’d like to see Kevin Bieksa and Ryan Kesler do the slash-and-burn version of HNIC. Baseball? How about Pedro Martinez and Curt Schilling. Basketball? Just take Shaq and Charles Barkley off the big set, stick them in a casino suite and let it rip.
Who will have the courage do do so? Don’t hold your breath.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster (http://www.notthepublicbroadcaster.com). The best-selling author of Cap In Hand has been nominated for the BBN Business Book award of 2020 for Personal Account with Tony Comper. A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s also a regular contributor to Sirius XM Canada Talks Ch. 167. His new book with his son Evan is called InExact Science: The Six Most Compelling Draft Years In NHL History is now available on http://brucedowbigginbooks.ca/book-personalaccount.aspx
Bruce Dowbiggin
With Carney On Horizon This Is No Time For Poilievre To Soften His Message
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Canada awaits the outcome of Canada/ USA Hockey Armageddon II it’s fair to assess just how much a single hockey game has sharpened the focus on the political line brawl between the the nations. The proxies on skates have revealed a few truths about contemporary Canada.
While the Liberal party has suspended reality so that it can pretty-up Mark Carney, Canada’s media instead fawns over conflicting polls showing a Kamala Harris-like ascension of Carney to contender status. Meanwhile, Donald Trump’s Canadian rhetoric gets more belligerent as his 30-day tariff reprieve runs out. Finally, Canadian businessman Kevin O’Leary has advised Trump to delay the tariff Apocalypse till Canada can get an election done.
The common denominator in all this is Conservative leader Pierre Polievre. Or, at least, the mystery of Pierre Poliievre. There are several Poilievres in circulation. There is the Liberal/ NDP version of a nasty wolverine who savages innocent reporters and talks down his nose to opponents.; Next, there is the sunset media’s version of an untested slogan-reciting automaton.
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And finally there is the Paul Ryan nerd clone who thrives on explaining kitchen-table economics to people awash in debt and despairing of ever getting ahead in DEI land. Which is the real deal? And does Poilievre himself know who he is anymore?
This distinction is important because, barring a charisma implant for Mark Carney, Poilievre will be the next prime minister, likely with a healthy majority. Neither of the first two Poilievre constructs will disappear soon, of course. The comms teams on the Left are determined to ride over Poilievre, however bad the polls. You need only look at the how the vanquished Left in the U.S. still acts as if they, not Trump, won a mandate last November to understand that Liberals are loath to accept any public rebuke.
The best place to answer the question of who is PP does not come from his apple-eating defenestration of the hapless reporter in B.C. While the MAGA right worshipped that moment and other slap-downs of the press— and the Left demonized him for it— it seems that the Poliievre being groomed by his advisors is meant to be softer and more statesmanlike.
His Saturday rally in Ottawa, shortly before the Canada/ USA hockey brawl, was a good place to start. In the face of Trump’s imminent tariff threat gone was the pitiless street fighter and in came the statesman, full of talk about the glories of Canada and why America needs us.
He seemed intent on tying up the Boomer vote with this speech. Oh wait. Boomers still love Liberals and Carney. Why is Poilievre going after that unwinnable demographic? Isn’t that the quicksand every Conservative, save Steven Harper, has floundered in? But there was Poilievre wandering into Liberal Speak, trying to list the benefits of the nation’s past.
Real Canadians– eg those not voting for Carney– know what a great place it can be. They don’t need to be given a Tourism Canada commercial. And as we wrote last week younger Canadians need a reason to reject Trump’s offer of citizenship. Poilievre needed to level with Canadians about what happened the past decade on defence, crime, DEI. He needed to be frank about money laundering, fentanyl production and the penetration of China’s Communists into the fabric of the land.
While his handlers seemingly urged him to go statesman, Canadians were willing to hear the truth, not another Carney eye glazer. He needed to channel Harry “Give ‘Em Hell” Truman (“I tell my opponents the truth and it feels like hell.” ) He needed to say he’ll be pitiless in his treatment of those (media, PSA) who stand in the way of a bright new day. As so often happens it was CPC playing on Liberals turf instead of staking out their own. Canada already has Doug Ford, they’re saying. We don’t need another mushy Tory.
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Poilievre concluded with a Churchill barb about how America will always do the right thing— after they’ve exhausted the other possibilities. It was an unnecessary and provocative one liner from a guy who’s try to establish his bonafides as the capable negotiator for Canada O’Leary is promising he’ll be. Did he and his brain trust think the thin-skinned Trump would simply slough off the jibe?
It is performances like these that leave Canadians wondering if they’re voting for Poilievre or simply voting against Trudeau and the thoroughly corrupt Liberal/ NDP coalition. Wobbly performances like this will lead to vote leakage to Liberals and to Maxime Bernier’s People’s Party of Canada. Bernier has urged a realistic assessment of Canada’s precarious position vis a vis the USA.
Instead of perpetuating the shopworn homilies to 1970s Canada that have expired, Bernier suggests looking at the opportunities of closer economic— not cultural— cooperation with the Americans. Let Liberal/ NDP moan about collaboration. They’re like the three little pigs expecting their houses of straw and twigs will survive the ongoing attacks of China and international money laundering.
Poilievre has to stop pretending that a heavily indebted and structurally crumbling Canada can withstand the next four years of Trump bombast. He must have an intervention with the Canadian public to bring them to the bracing reality they face. Only when they know which side is up, away from Trudeau, will they start to climb out of this mess.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster. His new book Deal With It: The Trades That Stunned The NHL And Changed Hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org. You can see all his books at brucedowbigginbooks.ca.
Bruce Dowbiggin
Team Canada Hits American Wall. Wall Wins. Now What?
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You wanted a border war? You got a border war. And just like the political conflict this one came down to Canada’s defence. Or lack of same.
After weeks of a phoney war of words between Canada’s abdicated leadership and America’s newly elected Trump administration, the question of Canada’s sovereignty crystallized Saturday on a hockey rink in Montreal. It was a night few will forget. The 3-1 score of Team U.S. over Team Canada being secondary to other outcomes.
Despite public calls for mutual respect, the sustained booing of the American national anthem and the Team Canada invocation by MMA legend Georges St. Pierre was answered by the Tkachuck brothers, Matthew and Brady, with a series of fights in the first nine seconds of the game. Three fights to be exact when former Canuck J.T. Miller squared up with Brandon Hagel. (All three U.S.players have either played on or now play for Canadian NHL teams.)
Premeditated and nasty. To say nothing of the vicious mugging of Canada’s legend Sidney Crosby behind the U.S. net moments later by Charlie McEvoy.
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Those who’d expected a solidarity moment pregame to counter booing the anthem had been optimistic. “Kinda think it might be more fitting for the US team to go stand shoulder to shoulder with the Canadians, under the circumstances. That, I’d cheer.,” said Andrew Coyne. Wrong again.
Expecting a guys’ weekend like the concurrent NBA All Star game, the fraternal folks instead got a Pier Six brawl. It was the most stunning beginning to a game most could remember in 50 years. (Not least of all the rabid Canadian fanbase urging patriotism in the home of Quebec separation) Considering this Four Nations event was the NHL’s idea to replace the tame midseason All Star Game where players apologize for bumping into each other during a casual skate, the tumult as referees tried to start the game was shocking.
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But in unprecedented times who could have predicted the outcome? Under-siege Canadians were represented by fans wearing flashing red lights. They’d been urged on by yahoos in the Canadian media to boo everything American they saw, unaware but uncaring if it ruled out Americans playing in a Canadian city when they get the chance.
“It’s also more political than the (1972) Summit Series was,” bawled Toronto Star columnist Bruce Arthur, “because Canada’s existence wasn’t on the line then, and it may be now. You’re damn right Canadians should boo the anthem.”
He got what he asked for. It was as if large segments of Canada had suddenly awoken to their fate in the weeks since incoming POTUS Donald Trump’s tariff threats forced PM Justin Trudeau to resign and prorogue Parliament so his Liberals could stage a succession plan. Or maybe, according to Liberal house leader Karin Gould, postpone the election.
Instead of looking inward to examine what Canada had done to invite trouble the target was instead on Trump, who many believe is supposed to act like a beneficent older brother to Canada. Indignant Canadians are suddenly cancelling winter vacations to the U.S. while boycotting American chain stores like Home Depot and Costco. Even though Canada’s military is a token force following years of Trudeau downsizing and DEI incursions, the sunset media invokes Vimy Ridge and D-Day in their disgust with Trump, who wants Canada (and NATO allies) to actually pay for their defence.
Earlier in the day, presumptive PM Pierre Poilievre echoed the Liberal line with a rally for Canadian unity that would have worked in 1995, not 2025. In a move he may regret he quoted Churchill’s barb that Americans will always do the right thing after every other option has been exhausted. It drew cheap laughs. With luck, Trump’s animus to Trudeau will overshadow this potshot in a critical moment. Or maybe not.
The TV commercials from Canada’s corporate side waved the patriot flag, too. Leading one to wonder had they really missed the Trudeau decade that prompted this? Did they not hear him talking about Canada having no culture now? How it was now postmodern? How it was now 40 million narratives? How he’d lowered the flag for six months in penance for racism and genocide? Apparently not, as they revived narratives from the 1980 Quebec referendum to stir the crowd.
Now, with the symbolic game lost, what’s next? For Team Canada, injured and humbled, there’s an afternoon tilt Monday in Boston against Finland. Only by beating the Finns can they get a revenge game against the American, this time before a hostile Boston crowd. Should they get there would it be Hudson Bay rules again? How will Americans respond? The mind boggles.
Had there not been such a dramatic political overtone, the attention of the media might have dwelt on the fact that this was the first Canada/ U.S. best-on-best contest in 12 years. Excluding the fights it was a monumental display of skill, stamina and, sadly for Canada, goaltending. Why the wait? NHL commissioner Gary Bettman always puts the league’s interests ahead of those who want to see the best players against each other. So expansion and outdoor games took precedence.
Ordinarily the smashing success of the tournament would shame the NHL into more such competitions. And indeed they are conceding to a schedule of Olympics (Italy in 2026) and World Cups in the next decade. As thrilling as any of those contests might be they will likely pale next to Saturday’s drama. In fact, only Game Eight of the 1972 Summit Series can match the explosive political and sports combination of Feb. 16, 2025.
Guesses are now being accepted over just what Canada and Canada’s hockey team’s program might look like by the end of the 2020’s. Once certainty— if the game Saturday is any indication fraternal friendship between the U.S. and Canada will be on hold for a while.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster. His new book Deal With It: The Trades That Stunned The NHL And Changed Hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org. You can see all his books at brucedowbigginbooks.ca.
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