Bruce Dowbiggin
iPhone Now Collects Your Mental Health Data
From the Brownstone Institute
By
No data is 100% secure, and this is mental health data. Data that might be extremely embarrassing, career-damaging, or has the potential to disrupt family relationships. Remember, no one knows what new laws, regulations, or more might come to pass years from now.
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True Story: The Health app built into iPhones is now collecting as much personal information on the mental health of each and every one of us as they can get a hold of.
Yet, a search on Google and Brave yielded no results on the dangers of sharing such information over the phone or the internet. Seriously, no single MSM has done an article on why such data sharing might be a bad idea?
To start, in sharing such data, you aren’t just sharing your information; iPhone knows exactly who your family members are. In many cases, those phones are connected via family plans.
iPhone mental health assessments not only ask questions about your mental health but can also infer the mental health status of family members, as demonstrated by the image publicly shared by phone on the benefits of a phone mental health assessment.

What could possibly go wrong?
Although the iPhone has historically been known to keep user data “safe,” this is not a given, and there have been hacks and data breaches over the years.
CrowdStrike happened – from just a simple coding error. In 2015, all of my confidential data given to the DoD and the FBI in order to get a security clearance was harvested by the Chinese government, when they hacked into the government’s “super-secret,” and “super-secure” government data storage site. In response, the government offered me a credit report and monitoring of my credit score for a year. Yeah – thanks.
The bottom line – no data is 100% secure, and this is mental health data. Data that might be extremely embarrassing, career-damaging, or has the potential to disrupt family relationships. Remember, no one knows what new laws, regulations, or more might come to pass years from now. This type of information should not be harvested and stored.
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Furthermore, trusting that Apple will never sell that data or pass it off to research groups is very naive. In fact, mental health data is already being mined.
Apple has partnered with various health organizations and academic institutions to conduct health-related studies, such as Harvard T.H. Chan School of Public Health, Brigham and Women’s Hospital, and the University of Michigan on various health studies. Apple also collaborates with the University of California, Los Angeles (UCLA) on a Digital Mental Health Study. This study likely utilizes data collected through Apple devices to investigate mental health patterns and outcomes. Trusting that the user identifiers have been completely stripped before that data is passed on is a risk that one takes when entering such information into an iPhone.

“Connect with resources.”
So how does Apple benefit? At this time, it appears that Apple is selling advertising of various mental health services by “connecting” services to people’s phones. Apple writes that “These assessments can help users determine their risk level, connect to resources available in their region, and create a PDF to share with their doctor.”
That might mean that if one presses the depressed button in the mental health assessment, Apple will place ads on the search engine for anti-depressants or physicians that prescribe them.
Why would that example be relevant, and which pharmaceutical companies might benefit?
iPhone has developed their mental health assessment with an “educational grant” from Pfizer!

Pfizer manufactures and sells Zoloft, Effexor, Pristiq, and Sinequan formulations. Together the sales revenue for these drugs is in the billions each year:
From 2015 to 2018, 13.2% of American adults reported taking antidepressant medication within the past 30 days, with sertraline (Zoloft) being one of the most common. Even off-patent, there were 39.2 million prescriptions filled with an annual sales revenue of 470 million.
Effexor XR is an antidepressant medication that was originally developed by Wyeth (now part of Pfizer). In 2010, when the first generic version of Effexor XR was introduced in the United States, the brand name product had annual sales of approximately $2.75 billion. By 2013, due to generic competition, Pfizer’s sales of Effexor XR dropped to $440 million.
According to IMS Health data, in 2016, Pristiq (desvenlafaxine) had annual sales of approximately $883 million in the United States, although sales appear to have fluctuated over the years.
The bottom line is that Pfizer is not supplying educational grants to develop mental health assessment software for Apple out of the “goodness of their heart.” Mental health inventions via medication are a big business, and these companies are looking to profit.
This is just one way that Apple is using surveillance capitalism by data mining mental health status and then selling access to that data to Big Pharma, Big Tech, physician and insurance companies, etc.
How this information, which once released or leaked, can never be returned with privacies intact, will be used in the future is unknown.
If the setting for sharing research on health conditions has not been deactivated, this information will go into a database somewhere. It is only Apple’s assurance that your identification has been stripped from the data. Further, your mental health information will be uploaded to the cloud and will be used as a behavioral future. To be shared, packaged, sold, used to influence your decision-making, etc.
I am wary of the highly profitable industry that has been built up around “mental disorders.” Over the years, the American Psychiatric Association and the fields of psychology and psychiatry have hurt individuals and families by both classifying diseases and disorders incorrectly and by developing treatments and therapies that were and are dangerous. Many are still in use. Here are a few examples:
- There are estimates that 50,000 lobotomies were performed in the United States, with most occurring between 1949 and 1952. In 1949, the Nobel Prize in Physiology or Medicine was awarded to António Egas Moniz for his development of the lobotomy procedure.
- Homosexuality was classified as a mental disorder in 1952 with the publication of the first Diagnostic and Statistical Manual of Mental Disorders (DSM-I) by the American Psychiatric Association (APA). It was listed under “sociopathic personality disturbance.” This classification remained in place until 1973.
- Selective Serotonin Reuptake Inhibitors (SSRIs) are a widely prescribed class of antidepressant medications. There is a link between SSRIs and increased risk of violent crime convictions, and other research has shown an increase in self-harm and aggression in children and adolescents taking SSRIs.
- The APA supports access to affirming and supportive treatment for “transgendered” children, including mental health services, puberty suppression and medical transition support.
- The APA believes that gender identity develops in early childhood, and some children may not identify with their assigned sex at birth.
- Asperger’s syndrome was merged into the broader category of autism spectrum disorder (ASD) in the DSM-5 in 2013. Since then, a large number of people have faced discrimination and barriers to entry into higher-paying positions. Children handed such a diagnosis also can suffer a lack of confidence in their ability to manage relationships effectively, which can easily carry on to adulthood.
These are just a few of the many, many ways the American Psychiatric Association and the fields of psychology and psychiatry have gotten things very wrong.
- A survey of more than 500 social and personality psychologists published in 2012 found that only 6 percent identified as conservative overall, implying that 94% were liberal or moderate.
- At a 2011 Society for Personality and Social Psychology annual meeting, when attendees were asked to identify their political views, only three hands out of about a thousand went up for “conservative” or on the right.
The liberal bias in psychology influences findings on conservative behaviors.
To bring this back to the use of software applications and the iPhone mental health app in particular, be aware that these software programs are being developed by people with a liberal bias and who will view the beliefs of conservatives negatively. What this means for future use of this data is unknown, but it can’t be good.
If you do choose to use the mental health applications, which mainstream media has nothing but praise for, be aware – there are alligators in those waters.
But sure that the data sharing mode, particularly giving data access to researchers is turned off. But even then, don’t be surprised if your phone begins planting messages about the benefits, SSRIs, or other anti-depressant drugs into your everyday searches. Or maybe your alcohol use or tobacco use data will be used to supply you with advertisements on the latest ways to reduce intake or how to find a good mental health facility. These messages may very well include neuro-linguistic programming methods and nudging, to push you into treatment modalities. But honestly, it is all for your “own good and for the benefit of your family.”

Now, the iPhone and the watch can be valuable tools. The EKG, blood oxygen, and heart rate monitoring are fantastic tools for those who suffer from cardiac disorders. I have found them to be extremely helpful.
My wife, Jill is often motivated by getting more walking steps each week via her iWatch tracker.
Just be aware that these programs can be invasive. Data is never 100% secure and it is being used. We just don’t know all the details.
Republished from the author’s Substack
Bruce Dowbiggin
While America Shrugs Off Woke, Canada Doubles Down On Feminizing Society
There is a truism that politicians believe that strategy wins battles. Generals know that logistics win battles. Translation: You can have all the shiny new weapons but if you don’t have a delivery system to support them you’re going to lose.
The success of the Woke Left this past generation has been its creation of delivery systems in the media and culture to carry out their agenda. The result: a feminization of Western culture, exemplified by the manic hatred of 1980s alpha man Donald Trump. From their modest demand for “safe spaces” they now have rendered all criticism of social dysphoria as hate speech and the speakers criminal. Murder in the service of trans— suggested by Jane Fonda— is considered holy.
Writes conservative political analyst Helen Andrews.. “Everything you think of as wokeness involves prioritizing the feminine over the masculine: empathy over rationality, safety over risk, cohesion over competition… The most important sex difference in group dynamics is attitude to conflict. In short, men wage conflict openly while women covertly undermine or ostracize their enemies.” Translation: If it feels good it must be correct.
As we noted in June emotional narratives now override facts in public discourse. The currency in this societal change has been victimization as the badge of virtue. Young women, in particular, are willing to believe even the most outlandish claims of victimization in exchange for credibility in the Woke camp. One example from the past week’s No Kings performative marches example: Women are being ignored in media or being discriminated against in hiring or academia. As if.

No Kings had all the hallmarks of the victim strategy. A predominately female, plus-60 audience and their handlers from the education system, all united in loathing Donald Trump. The shared distress brought on by POTUS 47. A Hollywood component led by Kathy Griffin.
So, after all the bonding and talking, what message did they take away from the large crowds and media love? Was it empathy or rationality? As Andrews writes, “The outcome of a discussion is less important than the fact that a discussion was held and everyone participated in it.” Besides a few pathetic folk songs, badly written signs, cheeky assassination memes they mostly took away a feeling of unity. It was, like Stalin’s Soviet Union army parades, a display of the delivery systems they’ll use to enforce loyalty in the future.
For organizers who know they’re not going to get rid of POTUS 45/ 47 anytime soon, there was the added confidence that this base will fall obediently in line when the nomenklatura call them to do their bidding— the same way they did on lockdowns, vaccines and pussy hats.
The problem for the Left’s leaders after all the Charlie Kirk references and Pete Seeger nostalgia is that the delivery system is still struggling to find a new wedge weapon to slow down Trump. (He’s still polling in the high 40s approval with pollsters who correctly called 2024.) All the Congressional shutdowns, Epstein references and Putin references that worked before are now failing.
“CNN: This shutdown is a different world for Trump than the 2018-19 shutdown. He’s in a much better spot. Here is his Shutdown Trump Net Approval
Blame Trump for Shutdown:
2019: yes 61%
2025: no 48%
Worse, support for critical issues such as trans is falling. Canadian political scientist Andrew Kaufman shocked progressives with polling showing that trans identification is in free-fall among the young the past five years. So is nonbinary identity. (Pretty soon only their demented parents will buy the grift.)
As well, Congressional district adjustments could give the GOP as many as 20 new seats in the midterm. Hence the broad hints at violent civil unrest from the more excited paraders this weekend. And the disingenuous claims of how peaceful the Left was on the weekend. In short it was No Kings. No New Ideas.
While America roils in the dynamics of a Woke retreat, Kaufman points out that Canada remains entirely in the thrall of the feminized morality introduced by Justin Trudeau’s election ten years ago this month in 2015. “Liberals: Stop importing US politics into Canada. Also Liberals: Hey look, the U.S is holding a ‘No Kings’ protest. Let do it too.”
The image of the hip, sexually ambiguous Trudeau has been followed by the feminized Mark Carney with his trans child. The symbolism is no accident. The Canadian Left’s rock/ paper/ scissors emotion now trumps irrationality. Canadians questioning dysphoria or promoting traditional male roles is now punishable by firing or banishment from social media. Emotional blackmail is a delivery system for Canada’s left. But it only goes one way. If you act like a traditionsl man publicly (see: Danielle Smith) your female cloak of supremacy loses its superpowers.

While the U.S. Left struggles the political delivery system Canada is, by contrast, armed to the teeth with live feminist ammo aimed at Pierre Poilievre. Somehow the meek bureaucrat from Ottawa is painted as mini-Trump by the heavy hitters of the Left. The past week saw the titans of the keyboards twist anti PP comments from a former Stephen Harper aide into an attack from the former PM. It took hours before Harper’s office quashed the implications of Polievre hate, too late to expunge the scars.
Elbows Up aficiandos took their shots, too: “Here’s a sample: @PierrePoilievre has desecrated the memory of my father and insulted every officer who has served in the RCMP. This cannot be forgiven or forgotten.” This after Poilievre asked why it was not an issue that a fired Minister of Justice, Jody Wilson Raybould, was not allowed to ask why Skippy didn’t want the RCMP to do their job. This was 14 times she was told to stand down on issues over Trudeau’s donors.
To forestall any rejection of Woke, Carney’s strategy is to turn Canada in the direction of ultra-liberal Europe and away from Trumpland. But the logistics of a crumbling economy and separation on several fronts in Canada may take the decision out of his hands.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.
Bruce Dowbiggin
Is The Latest Tiger Woods’ Injury Also A Death Knell For PGA Champions Golf?
Tiger Woods should put an operating theatre in his Florida mansion on Jupiter Island. Woods has had a seventh surgery on his back. This time it’s to install a lumbar-disc replacement to address issues caused by a collapsed disc in his lower back. He’s expressing optimism that he could come back to play again, but there is no timeline.
The 15-time Major winner has always said he’ll never be a ceremonial golfer. So unless this surgery works miracles we have seen the last of him playing at golf’s top events. Says former PGA Tour player Johnson Wagner, “I just don’t see a world where we see him play in The Masters again — and that makes me very sad. I think his body is just beaten down, and I don’t think he can do it anymore.”
Since his days dominating the Tour ended Woods had expressed hope that he might add one more major— The U.S. Senior Championships— to his haul of 82 tournament wins. That seems a distant hope now as the 49-year-old looks unlikely to play in 2026 or 2027.
It’s also bad news for the PGA’s Champions Tour, where +50 former stars of the main Tour have extended their careers and made more prize money (Calgary hosts the Canadian stop.) The dream of what used to be called the Seniors Tour was to extend the visibility of the game’s drawing cards.
In the years after 1980, when the Seniors was established, the Tour did just that with star players such Tom Watson, Lee Trevino, Hale Irwin and Chi-Chi Rodriguez active. Along the way Fred Couples, John Daly, Ernie Els and more also won tournaments on the North American tour. Some used it to stay sharp for the U.S. and British Senior Opens. Others just enjoyed extending their careers while doing a little fishing.

But the great hope was that Woods and Phil Mickelson would highlight the Tour once their days on the regular Tour were done. Mickelson, however, has aligned himself with the rival LIV Tour, forgoing the PGA Champions.. That left Woods, the TV ratings magnet, to be the marquee attraction for the Tour. But that seems a faint hope now with this latest surgery. And the vast amount of money he’s already accumulated pounding these aging golfers into the turf.
Which has many in the know now suggesting the PGA Tour might just fold the Champions for good. While charisma-challenged Bernhard Langer has dominated the money-winners list well into his 60s, the star power of marquee names from the 1980s, ‘90s and 2000s has been sparse. Els, Retief Goosen, Stewart Cink and Padraig Harrington still compete and win. But a steady diet of Steve Alker, Richard Bland, Ken Tanigawa and Canada’s Stephen Ames leaves the viewing audience cold.

So could the Champions be reduced or eliminated? Without the promise of Woods teeing it up the future looks bleak. Nothing that happens in professional golf these days should surprise anyone, however. Since the arrival of the Saudi-sponsored LIV Tour stole a generation of stars such as Jon Rahm, Dustin Johnson, Brooks Koepka and Bryson DeChambeau the viewing public is baffled by what was traditionally a very stable lineup of tournaments from January through September.
There have been active negotiations the last two years between the LIV Tour and what remains of the PGA Tour, spearheaded by Rory McIlroy,. But so far no one has come up with a solution that puts golf’s Humpty Dumpty back together again. LIV has proven it can outspend the Tour if it comes to a spending contest so waiting for bankruptcy to return the LIV players to the PGA is a non-starter.
Fans are naturally disappointed and confused about the shifting picture. But as the rowdy Ryder Cup at NYC’s Beth Page Black demonstrated the sport can still command centre stage— even against an NFL weekend of games. The winning Europeans were demonized by hecklers and boors, adding a frisson of danger to the event.
It was must-see TV, even if it was rude. The geopolitical conflict reminded sponsors and networks of the potential for golf to once again capture the imagination of a global sports audience. If it just finds the right format.
Then there’s the Happy Gilmore factor. Adam Sandler’s second installment of the comedy series was a huge hit for Netflix with its blend of juvenile humour, celebrity cameos, golf greats, Bad Bunny and a flimsy plot about a futuristic tour involving Haley Joel Osment and supercharged golf course. Not much made sense beyond the appeal of golf. But non-golfers watched. (Owen Wilson’s series Stick has also been good story for golf.)
The plot inclusion of a rival league is a light-hearted jab at LIV— but also at the new TGL indoor competition that started last winter in Palm Beach Gardens, Florida. Fronted by Woods and featuring a number of current stars playing for various cities it has mechanical greens that rotate to mimic a real course and simulated holes on golf simulator.
Its biggest drawback is that the personalities of the Arnie/ Jack era half a century ago are largely missing from the men now dominating golf. Scotty Scheffler is affable. Tommy Fleetwood is modest. Justin Thomas has the charisma of a CPA. What the product needs are more Dalys and Shane Lowrys. But the fantastic purses they’ve earned have dulled the edge of golf’s legends post WW II.
For now, Woods will rehab, the sponsors will hold their breath and the audience will nod off on the couch till something reminds them of what they used to love.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.
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